ABSTRACT The advent of modern communication gadget implication for Nigerian Journalism.  The tittle of this study took a vivid look at the coming of communication gadget, more powerful than the ancient ones to take care of adequate communication outreach to the whole world. It treats in succession the introduction of communication among the early men, […]

ABSTRACT It is not just good enough to obtain license, establish and start running a community radio station. The success of any organization is hinged on the fulfillment of the objectives of that organization. It is based on this premise that this research work is carried out to examine the present operational nature of The […]

CHAPTER ONE 1.1 INTRODUCTION Foreign movies are movies imported from other countries for entertainment purposes. Foreign movies have proven to be most popular brand of movies in Nigeria. Movies from countries like the United States of America, India, Mexico and Korea dominate the Nigerian movie industry popularly known as Hollywood           The situation has gotten so bad […]

ABSTRACT Approaches to the management of homes are numerous. Many of them however fall within the three popular schools of management, namely: Classical/Formal; Human Angle/Public Relations; and Modern schools. Through a comparative analysis of the several approaches, this study identifies those that are most suited to the management of broadcasting in developing societies like Nigeria. […]

CHAPTER ONE 1.0       INTRODUCTION   Indecent appearance has come to characterize the dress pattern of many students in the campus of higher learning in Nigeria (Omode, 2011). There is hardly any institution of higher learning in this country that is not being plagued with this nauseating problem. The manner of dressing adopted by these students, especially the […]

CHAPTER ONE 1.1 INTRODUCTION             In Nigeria, it has been discovered that broadcasting is going through sporadic changes one of such changes is the establishment of private electronic media ownership. This however, has brought about more public participation in the broadcasting activities, creativities, competition and national interest.             The federal military government issued decree No 38 which […]

ABSTRACT The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a bid to sustain customer patronage, remain in business and outwit competitors. Herein lies the substance of relationship as a communication, marketing and public relations technique aimed at sustaining customers’ patronage. On this note therefore, this […]

ABSTRACT (Bilteneven 1973:11) says that a mass media can take message around the world. The stimulus for this on the research is to find out the impact of ANTI – HIV/AIDS on the sexual habits of youths especially youth that reside in Ekwulobia Aguata local Government Area. As the saying goes “that youth are the […]

ABSTRACT Television advertisement has over the years helped a great deal in the marketing of goods and services. This research work is an analytical study of the influence of television advertisement on the buying choice of ‘Always’ sanitary pad by students in Ado Ekiti, Ekiti state. It explored the questionnaire and interview approaches to gather […]

CHAPTER ONE 1.1  INTRODUCTION The concept of news, journalism and freedom of press have for many years now been a major sources of disagreement between developing countries eg. African and developed nations of the world. Developing countries often feel ill served by the western news media claiming that foreign writers distrust the story about African […]

CHAPTER ONE 1.1   BACKGROUD OF THE STUDY Newspaper readership studies do perhaps seem to be confined to an observe corner of extent literatures. This probably many be as a result of the assumption that almost everybody reads newspapers for clear reasons;  therefore, doing a newspapers readership study to ascertain how frequently, newspapers are read, why […]

ABSTRACT The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu. The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IMT) Enugu on the image of the institution and […]

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Public Relation is the art and social science of analysing trends predicting their consequences, counselling organization’s leaders and implementing planned programmes of actions, which will serve the interest of both the organization and its publics. It is also a deliberate, planned and sustained effort to establish and […]

ABSTRACT This project is based on the theoretical and practical study of the media ownership on professionalism. In this work, I re-evaluate the two types of the media-that is, government ownership and private ownership (Minaji System Television Obosi and Nigerian Television Authority Enugu) with a view to recommending a more effective ownership that is, the […]

CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF THE STUDY It is rare this days to see adverts broadcast on television without women playing prominent and visible roles which range from complimentary, subjective, subordinate to major actors in most televisions adverts. These roles may be ascribed by men who may not only enhance the product being advertised but […]

CHAPTER ONE 1.1         INTRODUCTION The world is witnessing a revolution in communication technology leading to swift and accurate transfer of messages. The new modes of communication and evolution are so rapid that it is becoming difficult to keep pace with acquiring and maintaining the new media. Technological advancement is also helping the evolution of new ideas […]

CHAPTER ONE 1.0     INTRODUCTION           Mass media is the means of communication used to reach large numbers of people in a short time. A message can be communicated to a mass audience by many means, they are: Weekly and daily newspapers, Magazines, billboards, Radio and television. Radio is the sense of sound whereas television and motion pictures […]

ABSTRACT The project work centered on attitudes of audience towards Yoruba news presentation on television in selected areas in Ibadan. In the study the researcher first, identified possible ways through which standard Yoruba language can be portrayed to the public. In the first chapter the project pin points the introduction of Yoruba language, the background […]

CHAPTER ONE 1.0       BACKGROUND INFORMATION 1.1       INTRODUCTION Before any concrete discussion, the word ‘Advertising’ has to be defined and exemplified for easy understanding of the topic-The impact of advertising to broadcast development. There are many scholars with different definitions to the word ‘Advertising’ according to the angle they find it meaningful. But the definition of a scholar […]

ABSTRACT           This research work emphatically examines the impact of advertising techniques and strategies on company sales and the consumer acceptability of product. The researcher  extensively discuss on the concept of advertising, the effect of advertising techniques on both product acceptability and company sales as well as the functions, objectives and advantages.           The subject of this study […]

ABSTRACT Radio is one of the viable media of mass communication. Just as communication is the transfer of information from the source to a destination. Presently, for anything to be called communication it must efficiently reach to the source, passing through the specified channel. Undoutfully, there is no way communication could be completed without feedback. […]

ABSTRACT In Nigeria, a significant number of intellectuals, journalists, and businesspeople believe that government should not interfere with ownership and control of the mass media. The important point implicit in this viewpoint is the assumption that the pattern of ownership of the mass media is crucial in determining the strength or weakness of the press. […]

Abstract In the dawn of this millennium where communication technologies have taken new and intriguing dimensions, television programmes have taken communication even to a much fascinating plane. The television has made it possible to receive and send information to and from far flung places with the speed of lightening. This study which centres on the […]

CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF STUDY Ownership structure and control of the mass media is both internal and external, since there is nucleus of inter-dependence and co-existence. There is a common saying with regards to mass media control in Nigeria and all over, which has become a clinched, the “he who pays the piper dictates […]

Abstract This study was undertaken to examine to influence of ownership in radio new coverage. Categories of media ownership in Nigeria are private owned and government owned but, the researcher concentrated more on government owned media since it is the researcher’s area of study. The point of the study is to determine the influence of […]

ABSTRACT The aim of this study was to analyze the Influence of African Independent Television as a Watchdog against Child Abuse and labour with a particular focus to Child Trafficking. The study made use of survey research method. Subjects were drawn from Gariki using the purposive sampling technique. The study answered four research questions. From […]

ABSTRACT   In the wake of the 21st century, the modern societies became hungrier for information as more ways of communicating this information were formulated and adopted. One of these new adopted means of communication is broadcasting. The broadcasting environment which started in an analogue form has been greatly transformed with the improvement in the […]

CHAPETR ONE 1.0   INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the study 1.7       Definition of terms 1.8       Organization of the study CHAPETR TWO 2.0   LITERATURE REVIEW CHAPETR THREE 3.0        Research methodology 3.1    sources of data collection 3.3        Population of the study 3.4        Sampling […]

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Mass media are very important tools of communication, through which information is passed to even the farthest end of the society. They enable us to communicate with each other by helping us to overcome the barriers of time and space. They perform both primary and secondary functions […]

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY Broadcasting is the process of sending out and receiving messages on-air by a scientific means called electromagnetic waves, according to Hanson (2005) these messages are transformed into electronic signals with the carrier waves generated into the transmitter and the studio. The blending enables the electromagnetic waves to be […]

ABSTRACT The subject matter of this work is “challenges facing the media in Dissemination of information” in carrying out the research work, the researcher adopted the survey design using the questionnaire measuring instrument; this was to measure the public’s opinion, to ascertain about the media in information dissemination. The researcher further the study by adopting […]

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Telecommunication is explained by Bell Graham as communication between two people using equipment to overcome the effect, caused by distance or physical barriers between them. The communication needs not the two ways and the equipment need not necessity electronic. At a time, men depended on iron and […]

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY The problem of fraud in financial institution in Nigeria has remained one of the disturbing features of the banking sector.  The menace is of the great concern to regulatory authorities the government and the general public because financial institutions are the central of modern economy, the place […]

ABSTRACT This research project examines the implication of news commercialization on management of broadcast media in Nigeria with emphasis on NTA Enugu. Thus, the issue at stake on this topic is to find out what impact does news commercialization has on the mass audiences even when media claims to be the watch dog of the […]

ABSTRACT This research work critically examined on Challenges facing Nigeria Media Establishment, faced with different organs of the media such as the radio, television, newspaper, etc. I narrowed down my research to television using NTA Abuja as my case study. Below is a brief run-down of my research procedure and finding. The first chapter looked […]

ABSTRACT No matter how plural a society may be, the radio should be the engineering force and vehicle for conveying political message to the women in the democratization process in which man is the pivot, it is with this background that the objectives of this study re-channeled towards metropolis for their participation in politics. The […]

ABSTRACT This project work is mainly based on the theoretical and practical approach of the ownership influence and challenges on media establishment in effective dissemination of news and information. In this work, the researcher tried to revaluate to  types of the media that is, government owned media like NTA Awka Zonal station with a view […]

Abstract The researcher in this work focused on the Attitude of Female Mass Communication Students Towards Journalism As a Career. It is believed that a large number of female trained journalists are produced from different higher Institutions in our country, but only a few go into the filed to practice their Journalism profession. This is […]

CHAPTER ONE INTRODUCTION This academic research work is aimed to examine all the problems that confronted the Nigeria broadcast media in the last century. The major concern is to propose strategies and recommendations capable of repositioning and re arranging the Nigeria broadcast sector as regard to the federal radio corporation of Nigeria (FRCN). It will […]

ABSTRACTS Television in modern world is the major part of entertainment. In 1956 a videotape was used for the first with help of video tape, events are recorded for later broadcast. In ninety – Ninety, the coming of home videos in Nigeria, has enabled a massive local fe films are almost taking over the position […]

ABSTRACT This study probes the impact which Tv has on the cultural values of the Nigeria youths. It specifically tackles the impact of western Tv programes on Nigeria University students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among Caritas student Enugu is significantly associated with their […]

ABSTRACT The research investigates the contribution of African Independent Television (AIT) in promoting youth popular culture. To this end the objectives of the study were to assess the role of AIT in repackaging Africa’s rich cultural Heritage to attract youths, determine the contribution of AIT in enhancing Nigeria values among youths, appraise the role of […]

ABSTRACT This study explains the effect of Twitter social networking sites on the behaviour of secondary school students in Essence International schools, Kaduna and the ways it affect them. The study focuses on social Networking sites, but specifically it focuses on Twitter social networking sites. Interview as methodology is use to collect data and questionnaires […]

ABSTRACT There have been remarkable changes in office machines and the organization. Despite these challenges there are still challenges that are being faced which have an adverse effect on organization productivity. It is on this regards that this study is embarked upon. “Availability of office equipment and its effect on office workers’ productivity”, benefit of […]

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Acquired Immune Deficiency Syndrome (Aids) virus is a dangerous disease for human being, which rapidly growing in the world. It because the most concerned human disease these day all over the world. The virus is very harmful and is have no cure. Someone contrast it into his blood […]

ABSTRACT This study is geared towards finding  out the  role of television in political  mobilization of rural areas in Nigeria with special reference to Njikoka Local Government . For this study, five rural towns  in Njikoka Local government Area were studied. The  important of television as the most mobilization  media of mass communication is universally […]

Abstract The Larger percentage of undergraduates pay less attention to copyright law or intellectual property, plagiarism, fair use, paraphrasing and how to deal with them especially as it related to internet publications and materials. The research, therefore, aims at appraising copyright law awareness among students on the internet publication among Kwara State University, Malete with […]

ABSTRACT  This study is on audience perception of pidgin English usage in broadcast media. The total population for the study is 200 staff of Radio kogi, Lokoja. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made broadcasters, editors, […]

ABSTRACT The topic of this research is Analysis of the Impact of Effective Communication in Increasing Organizational Productivity. A case study of the Nigerian Breweries Plc, Amaeke, Ngwo, Enugu, Enugu State. The researcher used survey design for the study. The population of the study was eight hundred and ninety-nine (899) employee of the company, with […]

ABSTRACT Crisis is part of human society which exist through the interaction of man another with another that must be managed otherwise there will be problems on this fact that the research focuses on the role of mass media in conflict resolution: with a careful look at Broadcasting Corporation of Oyo State coverage of NURTW crisis […]

Abstract The major thrust of this work is to raise the impact of advertising strategies and tactics in promoting Ariel detergent in Delta State. This work is divided into five chapters, using the survey method coupled with questionnaire. This work is aimed at solving the problem of how and what strategies and tactics to communicate […]

Abstract This research examined mass media efforts in eradicating maternal death with a case study of women in Ilesha West local government. Maternal death or maternal mortality refers to the death of women during pregnancy, childbirth, and the postpartum period. Uses and Gratification and Agenda Setting Theory were used to explain the contribution of mass […]

Abstract The purpose of this study was to find out the impact of Information and Communication Technologies (ICTs) on mass media performance. And to do this, specific attention was focused on the impact of ICTs on the performance of the Osun State Broadcasting Corporation (OSBC), Osogbo. In the course of this research work, the questionnaire […]

CHAPTER ONE Introduction Background To Study  Every profession has its own ethics that guides the practitioners. Journalism profession is not excepted as it has certain cannot that the professionals are expected to abide with. Journalism entails a high degree of public trust. To earn and maintain this trust, it is morally imperative for every journalist […]

ABSTRACT The research assessing the role of broadcast media in sensitizing people of Osogbo local government towards environmental sanitation. The physical environment is very important to the survival of the entire universe, and Nigeria as a nation has been battling to reduce the risks, resulting from poor sanitary conditions and unwholesome toilet habits in our […]

CHAPTER ONE INTRODUCTION 1.1  Background of the Study To gain a perfect insight into the reason why development programmes, especially in rural communities end up as mere growth and not development, it is essential to examine some indigenous communication systems that are supposed to aid the programmes. This is because development is multifaceted, multi sectorial and […]

Abstract This research examined the impact of social media in local government administration in Nigeria with Osogbo local government as a case study. The research method adopted for this research was survey in which one hundred and fifty questionnaires were administered to the respondents within Osogbo local government secretariat and community while 130 copies of […]

Abstract The research examines the role of social media in curbing the spread of ebola virus using Facebook users who are students of University of Lagos. It is observed that in this era of Information and Communication Technology, social media especially facebook, and twitter have revolutionalised and redefined monopoly of news and information by mass […]

Abstract The basic goal of the research is to examine the influence of graphical cartoons in newspaper publication with a case study of the Punch Newspaper, Lagos. It is observed that since the first appearance of cartoon in newspaper, it has remained one of the most integral parts of newspaper. It plays different role depending […]

ABSTRACT The study was carried out to find out the influence of indigenous language on advertising campaign using MTN and GLO telecommunication firms as a case study. In carrying out this study, survey research method coupled with questionnaire as the measuring instrument was used. From the findings, it is established that language is one of […]

Abstract The research examines the influence of television advertising on consumers buying habits of cigarettes in Nigeria with a case study of Commercial Drivers in Onisha). It was established that television been an audio-visual platform has the capacity to influence the behaviour of people. Similarly, people tend to get motivated and persuaded by what they […]

Abstract The research is geared toward finding out the impact of Agogo Eewo home video on propagation of Nigerian culture. Survey research method was adopted in which 120 copies of questionnaires were administered and 114 were returned. Respondents were drawn using probability technique. Also, the data were analysed and interpreted using table, frequency and percentage […]

ABSTRACT The study examined the impact of commercials on the success of private radio stations in Nigeria with a particular referenceto Unique 103.1 F.M, Ilesha, Osun State. Commercialization is thriving because editors, publishers and owners of the broadcast stations/print media see the organizations or their investment as a profit making venture that should yield the required financial […]

CHAPTER ONE INTRODUCTION It was in 1992 that Nigeria witnessed the actual deregulation of broadcasting. Deregulation was realized through the promulgation of a Decree 38 on August 24, 1992, which established the National Broadcasting commission (NBC). The NBC was saddled with the onerous responsibility of granting licenses to stations, enacting rules by which stations operate […]

Abstract The study examined the impact of newspaper advertisement on an organisation using Unilever Plc, Apapa Lagos as a case study. Newspaper advertisement is unique because is a permanent medium of communication and readers from all works of life who come across the newspaper can be opportune to see the advertisement message(s). The researcher adopted […]

ASSESSMENT OF INTERNET COMPETENCY AMONG STUDENTS OF TERTIARY INSTITUTIONS IN NIGERIA Abstract The internet penetration worldwide has reached over 3.4Billion with Nigeria ranked 7th worldwide, it is on this notion that the research examines the internet competency among students of tertiary institutions in Nigeria with a particular reference to University of Lagos  and Lagos  State Polytechnic, Lagos. Internet […]

Abstract The outbreak of ebola in Nigeria and particularly in Lagos called for immediate information on the virus. Its mode of transmission is very fast and easy.  Its prevention and solution is another difficulty task though is curable. The effect and the magnitude of havoc it has caused Liberians and other nations including Nigeria within few […]

ABSTRACT The core objective of this research was to examine the influence of violence movies on children and adolescent social behaviour. According to Gerbner, et. al. (1976) says heavy Tv viewers will cultivate the perception of reality portrayed by the television i.e Heavy viewing of violence movies among children and adolescent tend to arouse violence […]

ABSTRACT The study is on the thrust to examine the impact of billboard political campaigns on the electorate voting behaviour in the 2015 general election in Osun State. Billboard as one of the outdoor media was extensively used in the just concluded 2015 presidential election in Osun state with direct communication, persuasion, mobilization and influence […]

Abstract The emergency and proliferation of social media otherwise known as citizen media has reshaped political education and mobilization in Nigeria. It offers platform for political debates, cyber activism, political campaign and political mobilization. It is against this backdrop that this paper examines the Influence of Social networking on Democracy in Nigeria: An Overview of 2015 […]

Abstract The paper study the role of broadcast media in crusade against terrorism especially in Nigeria with the insurgence of Boko Haram has since been a threat to national security. The study became essential because of the atmosphere in which the Nigerian media found itself as a watchdog caught in the midst of political, ethnicity […]

Abstract The aim of this research paper is to examine students’ awareness, accessibility and patronage of online news. Reading from online newspaper is on the increase as technology is more advanced to the extent that students can access news online using their personal computer, Smartphone, GPRS mobile phone, tablet computer, iPad and others. Survey research […]

ABSTRACT The research examines the attitude of University of Lagos students towards online shopping with case study of Jumia, Konga and Olx respectively. Survey research method was used coupled with 200 respondents that were drawn among the students of Unilag, Akoka Lagos of which 193 copies were returned. Findings show that with advancement in technology […]

Abstract The research examines the influence of Nollywood on the dressing pattern of students in Nigeria tertiary institutions using Lagos State University students, Ojo, Lagos State to know the extent at which Nollywood movie stars have influenced the dressing pattern of youth in our society. Survey research method was adopted coupled with copies of questionnaires that were administered to the […]

Abstract Cooking is one of the human activities because man must eat and as a result of this, Maggi Star Kitchen programme is designed by a seasoning producer with the view to make its products an household ingredient while preparing foods, it also offers platform to teach women on various food preparation. It is on this background […]

CHAPTER ONE INTRODUCTION 1.1      Background of the study Experts in the nation‘s media and marketing communication industries at a forum organized by the Advertising Agencies‘ Association of Nigeria, (AAAN), in 2010 in Lagos, raised alarm on the future of newspaper in Nigeria. Majority of the participants concluded that unless the print media braced up to the […]

ABSTRACT Advertising campaign through moving objects has long been in existence and become more very popular in this era of digital printing with digital stickers and digital devices such as car and bus mounted outdoor LED. Do people actually pay attention to such advertisement and if they do, does it influence their buying habit like […]

ABSTRACT Radio is one of the means to get information across the length and breadth of the society because of its flexibility in presenting health matters, no wonder this research examines the influence of family planning radio programme on young couples in Osogbo metropolis to know if programmes on family planning actually tells on their re-procreation arrangement. Survey research method […]

CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY Culture entails the way of life of people culture is the total way of life of a people, culture can also be defined as the identity through which a particular set of people are identified. Every society, no matter how civilized or uncivilized has its totality and […]

Abstract Corruption has deep root in Nigeria society from the family to the government quarters with effect been the unemployment, poor infrastructure, power epileptics, kidnapping, armed robbery, terrorism, oppression and numerous other. The study appraised the impact of mass media as an instrument for eradicating corruption using Nigeria Television Authority (NTA) as a case study. Without […]

Abstract The Mass Media play crucial roles in achieving developmental objectives at local, national and international level. The mass media has been recognized as an important resource for mobilizing an entire nation towards national development. Being an integral part of the social system, the mass media is a major stakeholder in the realization of sustainable […]

Abstract The research examined adult attitude towards mass media messages in Nasarawa state. The objective of the study is know some of the factors that influence adults attitude towards Mass media messages with the view to make corrections. Mass especially radio has brought a lot of development to the development of people both in the cities […]

Abstract Commercialization of news began in Nigerian media houses as a result of the Structural Adjustment Programme (SAP) introduced in 1986 and the eventual withdrawal of subsidies from government owned media houses. With the increasing rise in production cost and dwindling circulation, the media houses resort to all kinds of tricks including commercialization of the […]

Abstract The research examines the effects of news commercialization on the contents of private media” with a case study of AIT and Channels Television, Lagos. Commercialization of news began in Nigerian media houses as a result of the Structural Adjustment Programme (SAP) introduced in 1986 and the eventual withdrawal of subsidies from government owned media houses. With […]

Abstract Mass media particularly radio is able to update the rural women and the entire local farmers on how they can plant some crop in a new dimension to boost their harvest, inform them of the weather, uses of pesticide, informed them of flood situation, and environmental changes in their area. It is on this […]

CHAPTER ONE INTRODUCTION It was in 1992 that Nigeria witnessed the actual deregulation of broadcasting. Deregulation was realized through the promulgation of a Decree 38 on August 24, 1992, which established the National Broadcasting commission (NBC). The NBC was saddled with the onerous responsibility of granting licenses to stations, enacting rules by which stations operate […]

Abstract The study appraised the impact of television advertising on the popularity of MTN network among University of Uyo students. Without doubt television has remained a powerful medium and source of persuasive information to a wider audience. Television as an audio-visual medium enables products; brand and services like MTN to be displayed in its real […]

ABSTRACT Broadcast media always eager to break the news as they happen because nothing is as stale as yesterday reports and now in the era of advanced technology where social media (facebook, twitter, instagram, youtube, blogs etc) are competing with broadcast media, there is need for more effective and speedy delivery of information and one […]

Abstract  Television is one of the powerful agents of socialization where people cultivate some habits because it mirrors reality. One of the ways television stations achieve this is though reality television show. This kind of show has influenced people especially the adolescents on their day to day activities including their decisions and attitudes towards dealing […]

Abstract The cost of not proof reading or proper gatekeeping ranges from the death of the print outfit, life of journalists, editor, publisher, jail term or fine. The research therefore, examined the impact of proofreading and editing in print media with a study of Nigerian Tribune. The paper is anchored on gatekeeping theory and libertarian […]

Abstract The basic thrust of this research was to examine the attitude and perception of Undergraduates towards Film or in-film advertisement using Crawford University students as case study. It was observed that for any organization either profit making or non-profit making to succeed in this competitive society, the need for extra ordinary advertising approach, strategies […]

Abstract The primary aim of the research was to examine audience perception of Rivers State radio local news programme on Gokana local government. People as a communication being always anxious to get date news on local, state, national and international.  In fact, news is the reason why many buy radio or listen to radio activities […]

Abstract Since the emergency of broadcast media in Nigeria, it has been a tool in the hand of government, whether the government at the central, regional or state level with the core objective to serve the power that be rather than checkmating the government and serve as the voice of the voiceless. Government used it […]

Abstract The research examines audience perception on coverage of political news of Africa Independent Television (AIT) in Lagos metropolis Lagos state with the view to know the impact of television in reporting political activities. The research is anchored on Agenda Setting Theory, Democratic Participant and Social Responsibility Theories. Cross sectional survey research was adopted while […]

Abstract Sustenance of culture, value, norms, and other forms of socialisation is a core to human society and one of the easiest and effective ways to achieve it through mass media involvement.  Mass media particularly radio and television has been a major agent of socialization and tools for social changes especially now that people depend […]

Abstract Normative theory seeks to locate media structure and performance within the milieu in which it operates i.e press always take on the form and colouration of the social and political structure within which it operates. In short, the political structure of a country determines the form and colouration of the press. The research however […]

CHAPTER ONE INTRODUCTION 1.1          Background of the study The role of the broadcasters and the broadcast media as agents of rural and national development, especially at the information dissemination level is now generally recognized and accepted by experts and policy makers. What seems quite unresolved in many developing countries is how best to utilize the potentials […]

Abstract The research analyzed viewership preferences of foreign and local television station among Nigerian youths. Foreign television stations transmit foreign/western cultures across national borders to other developing countries like Nigeria. The paper is anchored on cultural imperialism, media imperialism and globalization theories. Survey research method was used with 120 copies of questionnaires distributed to the […]

Abstract The research examined the challenges and prospects of media practices under Military Regime: An Appraisal of Ibrahim Babangida Regime (1985 –1993). It is obvious that there are legal and social problems that have continued to restrain the Nigerian journalists from adequate and effective news reporting. These laws are meant to dictate to journalists what they […]

Abstract The media has been a machinery for influencing consumers’ choice of product in a competitive market by informing, enlightening and persuading the target audience. An advertisement is also one of the strategies used in marketing to sell products and services via mass media which can later translate such promotion into building brand loyalty among […]