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ROLE OF MASS MEDIA ON THE FIGHT AGAINST KIDNAPPING IN NIGERIA

ABSTRACT   The issue of kidnapping has attracted global attention as a result of its enormous harm to the socio-economic fabric of nations. Its effects go beyond the physical damage to include psychological effects on the people. In Nigeria, many people have suffered acts of kidnapping, including the media. The Boko Haram group had earlier […]

NATIONAL NEWSPAPERS COVERAGE OF THE CORONAVIRUS PANDEMIC IN NIGERIA

ABSTRACT This study is examined Nigerian newspaper coverage of coronavirus in Nigeria. Also to know the prominence attached and how intensive the stories were written. The objectives of this study were to examine the frequency of newspaper reportage of coronavirus in Nigeria, to ascertain the prominence given to the issue of coronavirus, in term of […]

AN ASSESSMENT OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON PERFORMANCE OF BROADCAST MEDIA ORGANISATION IN NIGERIA

ABSTRACT The purpose of embarking on this study is to provide a detailed assessment of Information and Communication Technologies (ICTs) on the performance of Broadcast media Organisation in Nigeria. The objectives were to thoroughly examine the relevance of the new ICTs, to evaluate the value, importance and quality of ICTs in Nigeria Broadcast Media Organisations. […]

A STUDY ON THE IMPACT OF SOCIAL MEDIA ON THE LIFESTYLE OF YOUTHS

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Political participation refers to ‘citizen’s rights to influence public affairs (Hans Klein 2005). In line with this thought, political participation can be identified as those actions taken by the citizens of a country either to influence or to support government and politics. It derives from the freedom […]

A STUDY ON THE ROLE OF THE MEDIA IN MOBILIZING WOMEN FOR POLITICS IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Political participation refers to ‘citizen’s rights to influence public affairs (Hans Klein 2005). In line with this thought, political participation can be identified as those actions taken by the citizens of a country either to influence or to support government and politics. It derives from the freedom […]

AN ASSESSMENT OF MASS MEDIA ROLE IN REDUCING UNEMPLOYEMENT AMONG YOUTHS IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Records from the National Population Commission (2001) indicate that youths under the age of 30 constitute over half of the approximately 150 million Nigerians. According to Doreo Partners (2013) unemployment rate in Nigeria is growing at the rate of 16% per year with the youth impacted the […]

MASS MEDIA AS AN INSTRUMENT IN ERADICATING CORRUPTION IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY The Media represent an essential and integral part of democratic process in any political community. Their statutory functions of enlightenment, education and entertainment have placed them on a pedestal of alertness and vigilance such that they have become an indispensable part of social governance. As whistle blowers, […]

PEOPLE’S PERCEPTION ON THE IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY   Portraying a positive image and maintaining a good reputation is arguably an important part of long term planning in every organization. By managing a crisis effectively and efficiently, the positive perceptions of stakeholders and the public are vital to an organization. An important strategy in managing a […]

THE IMPACT OF MASS MEDIA ON THE KNOWLEDGE, ATTITUDE AND REDUCTION OF MALARIA AMONG PEOPLE

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Malaria is an entrenched global health challenge and is a major public health concern in many countries including Kenya (Nyarko and Cobblah 2014). It is endemic in over 100 countries, and almost half of the worldwide population is at risk of malaria, where approximately one million people […]

THE PERCEPTION OF MEDIA STAFF WELFARE ON THE EFFECTIVENESS OF JOURNALISM IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The mass media serve as conveyors of information and have the capacity to shape public perception on issues of importance. Nwagbara (2010) affirms that journalism in Nigeria has been described as a “bastion of people‟s agitation, which impacts on the public sphere, a realm where private individuals […]

THE ROLE OF THE MASS MEDIA ON THE ATTITUDE OF TEENAGERS ON THE PREVALENCE OF HIV/AIDS

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Human immunodeficiency virus (HIV) is a retrovirus that infects cells of the immune system, destroy or impair their function and it is the etiology of the epidemic disease – acquired immune deficiency syndrome (AIDS) (World Health Organization, 2013). Since its discovery among New York and California homosexuals […]

EFFECTS OF VIOLENT FILMS ON NIGERIAN CULTURAL VALUES

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY         The most important concern in the debate about violent film has been whether or not it promotes aggressive behavior among viewers most especially the young ones (Evra 1990). Researchers have also shown that heavy exposure to screen violence can cause problems in other domains of social behavior. […]

PHONOLOGICAL INTERFERENCE IN TELEVISION NEWSCAST IN NIGERIA

ABSTRACT This research work focused on the phonological interference in television newscast in Nigeria. Phonological interference as one of the problems encountered by television newscasters in Nigeria, more especially some Yoruba and Hausa newscasters in NTA since it is our area concentration the work has been treated using six major interference phenomena. This project has […]

THE ROLE OF MOTIVATION IN THE ACQUISITION OF PHONETIC SOUNDS

Abstract Motivation plays a very important role in enhancing the students’ pronunciation learning. Consequently, the researcher’s argument is that motivation is necessary for one to learn and acquire a second or foreign language because most successful learners of a second language are motivated to do so. Hence, this research work highlights the role motivation plays […]

CONSUMER SATISFACTION AS KEY TO INDUSTRIAL GROWTH AND DEVELOPMENT

A CASE STUDY OF DANGOTE GROUP OF COMPANY NIGERIA PLC ABSTRACT This study researched into consumer satisfaction as a key to industrial growth and development. It examined the   significant impact of consumer satisfaction on the industrial growth and development. Marketing survey was conducted to elicit opinion on porously formulated hypothesis. The study discovered that effective […]

COMMUNITY RADIO AS AN EFFECTIVE TOOL FOR AGRICULTURAL DEVELOPMENT

ABSTRACT The purpose of this study was to assess the role of community radio as an effective tool for agriculture agricutural development in Obokun LGA. The study also sought to investigate the perceptions and attitudes of the farmers towards the program, find out how the farmers use agricultural information to improve farming methods and explore […]

COMMUNICATING COOPERATE SOCIAL RESPONSIBILITY TO NIGERIAN CONSUMERS. A STUDY OF GLOBALCOM EXPERIENCE IN LAGOS STATE

ABSTRACT The purpose of the study was to identify what cooperate social responsibility Communication strategies are being used by mobile phone companies and to determine the extent to which these cooperate social responsibility Communication strategies infuences  customers. The study sampled staff from globacom limited lagos as population study. The study revealed that Radio, TV and […]

BENEFIT OF SALES PROMOTION AND ADVERTISEMENT IN PROMOTING ORGANIZATIONAL GOALS A CASE STUDY OF GLOBACOM NETWORK

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Nowadays, organization are undergoing fast growth and often disturbing transformation which are due to the information technology and technological advancement currently going on. Sales promotion and advertisement consist of short term incentive to encourage sale and advert of product or services Kotter and Amstrong (2004). Also Dennis […]

AUDIENCE PERCEPTION AND BELIEVABILITY OF SOCIAL MEDIA ADVERT ( A STUDY OF FACEBOOK)

ABSTRACT   Social media sites such as Facebook are potent tools in modern communication and marketing. Considering Social media’s growing popularity, particularly Facebook, this study assessed the use osf social media as advertising vehicles. The study explored the usage level of social media by consumers and advertisers in Port Harcourt and the  effect such use  […]

ATTITUDE OF NIGERIAN JOURNALISTS TOWARD SCIENCE AND TECHNOLOGY REPORTING

CHAPTER ONE     INTRODUCTION   1.1       Background to the Study Science and technological reporting is a form of specialized reporting in Mass Media whose history in Nigeria is not researched. The Mass Media in Nigeria generally give less attention to the coverage of science and technology development when compared with other beats such […]

ANALYSIS OF THE CONTRIBUTIONS OF FURNITURE ENTERPRISES TO THE ECONOMIC DEVELOPMENT OF KANO STATE

ABSTRACT This paper reported the analysis of the contributions of furniture enterprises to the economic development of kano state with adequate number of wood furniture industries were selected. Production cost and sales over five years were obtained from the wood furniture producers and carefully documented. The resulting data was analyzed with Frequency table, Benefit cost […]

ANALYSIS OF CUSTOMER’S EXPOSURE AND RESPONSE TO SOCIAL MEDIA ADVERTISING ON SELECT SMALL BUSINESSES IN PORTHACOURT

ABSTRACT Social media advertising is a powerful tool in contemporary times. The study sought to explore customer’s exposure and response to social media advertising by examining the customer’s exposure to social media advertising of SMEs on consumer decision- making with the mediating effect of consumer engagement in Nigeria. Three constructs in assessing the customer’s exposure […]

ANALYSIS COMPARATIVE OF THE PERFORMANCE OF JOURNALISTS IN GOVERNMENT AND PRIVATE OWNED MEDIA ORGANISATIONS

ABSTRACT This research work is aimed at finding the journalist that is freer between those in private and government owned media organizations, using Raypower and FRCN Enugu as a focus, to achieve maximum and accurate findings. The researcher made use of survey design. To gather necessary information, copies of questionnaire were administered and retrieved from […]

An Evaluation Of Bank And Customer Relationship In Nigeria Banking Service (A Case Study Of Access Bank During The Period 2009-2011)

Abstract The main of this study is to find out the extent of bank/customer relationship in Nigeria as a developing economy (a case study of Union of Bank Okpara Avenue Enugu). This work will be divided into five chapters. The first chapter is going to be the introductory part of the research work. This chapter […]

AN APPRAISAL OF THE ROLES AND POSITION OF CONFIDENTIAL SECRETARIES IN THE CIVIL SERVICE OF ANAMBRA STATE PROBLEMS AND STRATEGIES FOR IMPROVEMENT

Abstract   In an organisation, secretaries, in addition to the roles enumerated above, attend to administrators, staffs, customers. These categories of persons attended to by secretaries are referred to, in this research, as customers in a general sense. Customers are those who receive the an organisation’ services from secretaries. For the present study the term […]

ADVERTISING PRACTICE IN NIGERIA: DEVELOPMENT, NEW TRENDS, CHALLENGES AND PROSPECTS

Abstract The study identifies the meaning of advertising and traced its earliest history in Nigeria. The study mentioned some of the new trends in advertising in Nigeria which include the practice of Integrated Marketing Communications (IMC); which is the combination of various marketing communication techniques like advertising, public relations, publicity, sales promotions, events marketing, etc, […]

ADOPTION OF E-PROCUREMENT SYSTEMS IN DEVELOPING COUNTRIES: A NIGERIAN PUBLIC SECTOR PERSPECTIVE

Abstract This thesis report aims at illustrating and describing how e-procurement can contribute in creating value and reducing overheads associated with the procurement process through adopting and implementing e-procurement systems and applications in the supply chain network of an organization. It is an obvious fact that e-procurement plays a vital role in managing the supply […]

ACCOUNTABILITY AND CORRUPTION IN PUBLIC ORGANIZATION (A CASE STUDY OF ISIALA MBANO L.G.A. IMO STATE)

ABSTRACT One of the fundamental problems of contemporary Nigeria is corruption. It has thrived; progressed and flourished unabated .Corruption has been institutionalized to the point of accepting it as part of our system. This study examined the incidence of corruption in the Nigerian Public Service with particular focus on Isiala Mbano LGA from 1999 to […]

ACCESS AND UTILIZATION OF INFORMATION AND COMMUNICATION TECHNOLOGIES AMONG WOMEN FARMERS IN AGRICULTURAL ZONES ABAK

ABSTRACT Availability of information on improved technologies is an important ingredient for agricultural development. However, Nigerian women farmers have low access to technological information. The use of Information and Communication Technologies (ICTs) among these women in accessing information on improved agricultural practices has not been adequately explored. Use of ICTs among women farmers in agricultural […]

A STYLISTIC ANALYSIS OF THE LANGUAGE OF SELECTED NIGERIAN NEWSPAPER ADVERTISEMENTS

ABSTRACT Advertising is a distinct form of communication and the language used for communicating adverts is distinctive and alluring. Advertising as a form of communication requires a lot of imagination, creativity and logical thinking for it to be effective and successful. The aim of this study is to analyse how GSM network providers employ stylistic […]

A STATISTICAL ANALYSIS OF REPORTS CASES OF CRIME (1995 – 2004)

CHAPTER ONE INTRODUCTION A man’s life is obviously his most cherished property and the most basic of all fundamental human rights. Nobody has the right to ham or even take away another person’s life except as a last resort another in self-defense. A renowned English advocationist, Henry Thomas Buckee (1893) once said that the society […]

A SEMANTIC ANALYSIS OF CRIME INVESTIGATION: THE CASE OF THE ECONOMIC AND FINANCIAL CRIMES COMMISSION (EFCC)

Abstract The paper examines a semantic analysis of crime investigation using EFCC investigative report. The methodology is a content analysis and a descriptive approach to investigate the semantic components of language use of the EFCC. A sample was taken from the online site of the EFCC and analysis was carried out to explore the semantic […]

A LINGUISTIC STUDY OF IDIOMS AND PROVERBS IN SELECTED LITERARY WORKS OF ALIYU KAMAL

ABSTRACT Every language often reveals what the people who use it see, feel and think; what they can talk about, and how they organize the world around them. Idioms and Proverbs are linguistic elements that address the heart of a discourse in any given context-truthfully and objectively. In Africa, and especially in Nigerian cultures, Idioms […]

PERFORMANCE AUDIT OF THE MARKETING COMMUNICATIONS STRATEGIES OF SELECTED PRIVATE UNIVERSITIES IN SOUTH-WEST, NIGERIA

CHAPTER ONE INTRODUCTION Background to the Study University education is essential for economic and social development. In most countries in the world, it has the responsibility for equipping its products with knowledge and skills required for positions in government, business, industry and professions. Perhaps this is the reason the university prides itself as the highest […]

POLITICAL INTERFERENCE AND REGULATORY ROLE OF THE NATIONAL BROADCASTING COMMISSION IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 Background to the Study    Politics and media are interwoven and critical to sustainable democracy because both involve the people, process of communication, utilization of resources and decision making. Kolade and Yankah, (1997), submitted that “politics and broadcast media are mutually beneficial because people must communicate with one another and the sovereign […]

EVALUATION OF EXTENSION AGENTS’ COMMUNICATION STRATEGIES IN PROMOTING NEW RICE FOR AFRICA (NERICA) TECHNOLOGY AMONG RICE FARMERS IN OFADA, OGUN STATE

CHAPTER ONE INTRODUCTION 1.1       Background to the Study The role of agriculture in economic development and growth of a nation cannot be overemphasized. Agriculture can play a unique role in achieving food security and serve as an important engine for economic growth in a country especially developing countries. This is due to the large number […]

EFFECT OF SOCIAL MEDIA HEALTH COMMUNICATION ON KNOWLEDGE, ATTITUDE AND INTENTION TO ADOPT HEALTH-ENHANCING BEHAVIOUR AMONG UNDERGRADUATES IN LEAD CITY UNIVERSITY AND TAI SOLARIN UNIVERSITY OF EDUCATION, NIGERIA

CHAPTER ONE INTRODUCTION 1.1 Background to the Study      Health concerns globally are shifting from infectious diseases to non-communicable diseases (NCDs) as they are becoming the leading cause of mortality even in developing countries. (Adogu, Ubajaka, Emelumadu, & Alutu, 2015; Mahmood, Ali and Islam, 2013; WHO, 2008).  Scholars have advanced that most non-communicable diseases are […]

CORPORATE SOCIAL RESPONSIBILITY (CSR) AS A CONFLICT MANAGEMENT STRATEGY IN SELECTED OIL PRODUCING COMMUNITIES IN DELTA STATE, NIGERIA

CHAPTER ONE INTRODUCTION 1.1       Background to the Study All nations in the world survive by one means or the other. Some rely on tourism for survival, while others depend solely on agriculture. There are however some that are fortunate enough to be blessed with mineral resources such as oil and gas, which bring in a […]

The roles of mass media in achieving rebranding programme of President Umaru Musa Yarâ Adua

The roles of mass media in achieving rebranding programme of President Umaru Musa Yarâ Adua ASTRACT The roles of Mass Media in our society cannot be over stressed; As rebranding programme of the President Umaru Musa Yar’adua is fundamental to the development of our dynamic Nigeria; Mass Media have become tools for disseminating or exchanging […]

THE EFFECT OF TRADITIONAL MEDIA AND COMMUNICATION ON RURAL DEVELOPMENT OF NIGERIA

ABSTRACT The study is a critical examination of the effect of traditional media and communication on rural development in Nigeria. Notwithstanding the various modern means of communication such as RADIO, INTERNET, TELEVISION, NEWSPAPERS, MAGAZINES, etc. The rural means of communication is still the epitome for rural development. These traditional medium of communication includes the following […]

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