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EVALUATION OF EXTENSION AGENTS’ COMMUNICATION STRATEGIES IN PROMOTING NEW RICE FOR AFRICA (NERICA) TECHNOLOGY AMONG RICE FARMERS IN OFADA, OGUN STATE

CHAPTER ONE INTRODUCTION 1.1       Background to the Study The role of agriculture in economic development and growth of a nation cannot be overemphasized. Agriculture can play a unique role in achieving food security and serve as an important engine for economic growth in a country especially developing countries. This is due to the large number […]

EFFECT OF SOCIAL MEDIA HEALTH COMMUNICATION ON KNOWLEDGE, ATTITUDE AND INTENTION TO ADOPT HEALTH-ENHANCING BEHAVIOUR AMONG UNDERGRADUATES IN LEAD CITY UNIVERSITY AND TAI SOLARIN UNIVERSITY OF EDUCATION, NIGERIA

CHAPTER ONE INTRODUCTION 1.1 Background to the Study      Health concerns globally are shifting from infectious diseases to non-communicable diseases (NCDs) as they are becoming the leading cause of mortality even in developing countries. (Adogu, Ubajaka, Emelumadu, & Alutu, 2015; Mahmood, Ali and Islam, 2013; WHO, 2008).  Scholars have advanced that most non-communicable diseases are […]

CORPORATE SOCIAL RESPONSIBILITY (CSR) AS A CONFLICT MANAGEMENT STRATEGY IN SELECTED OIL PRODUCING COMMUNITIES IN DELTA STATE, NIGERIA

CHAPTER ONE INTRODUCTION 1.1       Background to the Study All nations in the world survive by one means or the other. Some rely on tourism for survival, while others depend solely on agriculture. There are however some that are fortunate enough to be blessed with mineral resources such as oil and gas, which bring in a […]

The roles of mass media in achieving rebranding programme of President Umaru Musa Yarâ Adua

The roles of mass media in achieving rebranding programme of President Umaru Musa Yarâ Adua ASTRACT The roles of Mass Media in our society cannot be over stressed; As rebranding programme of the President Umaru Musa Yar’adua is fundamental to the development of our dynamic Nigeria; Mass Media have become tools for disseminating or exchanging […]

THE EFFECT OF TRADITIONAL MEDIA AND COMMUNICATION ON RURAL DEVELOPMENT OF NIGERIA

ABSTRACT The study is a critical examination of the effect of traditional media and communication on rural development in Nigeria. Notwithstanding the various modern means of communication such as RADIO, INTERNET, TELEVISION, NEWSPAPERS, MAGAZINES, etc. The rural means of communication is still the epitome for rural development. These traditional medium of communication includes the following […]

RADIO BROADCASTING AND COMMUNICATION CHALLENGES DURING PHONE-IN PROGRAMMES

RADIO BROADCASTING AND COMMUNICATION CHALLENGES DURING PHONE-IN PROGRAMMES | Communication art ABSTRACT Phone-in programmes serve as a means of getting feedback from media audiences. The study examines the various challenges faced by radio stations in Nigeria when receiving feedback from their listeners via phone calls. Both primary and secondary data was used for the study. the […]

EFFECTIVE COMMUNICATION: A TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVES

EFFECTIVE COMMUNICATION: A TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVES ABSTRACT Effective communication in any organization, regardless of its type and size remains critical to the achievement of organizational objectives.  This is more so, when any break communication will result in chaos, misunderstanding and conflict.  Bank PHB, PLC lays great emphasis on both oral and written communication […]

THE ROLE OF AFRICA INDEPENDENT TELEVISION IN PROMOTING POPULAR CULTURE AMONG YOUTHS IN KADUNA METROPOLIS

THE ROLE OF AFRICA INDEPENDENT TELEVISION IN PROMOTING POPULAR CULTURE AMONG YOUTHS IN KADUNA METROPOLIS Concept of Television in Nigeria Television broadcasting in Nigeria started with the initiative of the first Western Region Premier, Chief Obafemi Awolowo who on October 31, 1959 launched television broadcasting at Ibadan the headquarters of the region. The western Region […]

THE IMPACT OF MANAGEMENT STYLE OF UNITY RADIO ON REPORTERS AND RADIO PRODUCERS IN THE STATION

THE IMPACT OF MANAGEMENT STYLE OF UNITY RADIO ON REPORTERS AND RADIO PRODUCERS IN THE STATION RADIO BROADCASTING IN NIGERIA (FROM THE BEGINNING)  A.M Doki et al (2009:155) noted that broadcasting started in Nigeria in 1932 when British colonial administrators introduced radio broadcasting in Nigeria. The broadcasting was then relayed to Nigerian homes through the […]

COMMUNICATION AS A MANAGEMENT TOOL FOR CRISIS RESOLUTION IN SELECTED TERTIARY INSTITUTIONS IN DELTA STATE NIGERIA

COMMUNICATION AS A MANAGEMENT TOOL FOR CRISIS RESOLUTION IN SELECTED TERTIARY INSTITUTIONS IN DELTA STATE NIGERIA ABSTRACT Crises of different types occur between managements and students of tertiary institutions in Delta State, Nigeria. Communication is all embracing as far as crisis resolution is concerned. Communication is very vital to life and effective communication has the […]

ASSESSMENT OF EFFECTIVENESS OF EDUCATIONAL RADIO BROADCASTING FOR ADULT LITERACY IN LAGOS STATE, NIGERIA

ASSESSMENT OF EFFECTIVENESS OF EDUCATIONAL RADIO BROADCASTING FOR ADULT LITERACY IN LAGOS STATE, NIGERIA ABSTRACT Education has been identified as one of the most important ways to achieve national development. With three million non-literate adults in Lagos State, radio becomes a veritable medium to teach such adults who, as a result of their economic activities, […]

ATTITUDE OF UNDERGRADUATES TO THE 18+ WARNING SIGN IN ALCOHOLIC BEVERAGE ADVERTISEMENTS IN SELECTED UNIVERSITIES IN SOUTH-WEST, NIGERIA

ATTITUDE OF UNDERGRADUATES TO THE 18+ WARNING SIGN IN ALCOHOLIC BEVERAGE ADVERTISEMENTS IN SELECTED UNIVERSITIES IN SOUTH-WEST, NIGERIA ABSTRACT Advertising has been identified as one of the factors that increase the likelihood of alcoholic beverage consumption especially among the youth (Alcohol Concern, 2013). Through the use of advertising execution techniques such as humour, celebrity endorsement […]

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