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THE INFLUENCE OF ONLINE JOURNALISM ON REVENUE GENERATION OF NIGERIA NEWS MEDIA A STUDY OF THE NEWS AGENCY OF NIGERIA (NAN)

CHAPTER ONE INTRODUCTION 1.1 Background to the Study Experts in the nation‘s media and marketing communication industries at a forum organized by the Advertising Agencies‘ Association of Nigeria, (AAAN), in 2010 in Lagos, raised alarm on the future of newspaper in Nigeria. Majority of the participants concluded that unless the print media braced up to […]

INFLUENCE OF OWNERSHIP ON MEDIA CREDIBILITY: A STUDY OF EBONYI BROADCASTING CORPORATION, (EBBC), ABAKALIKI

  CHAPTER ONE INTRODUCTION 1.1 Background to the Study Communication media are on the move, constantly evolving, and changing the world we live in. Their diversity and impacts have ushered in the contemporary information societies where the exchange of information remains the dominant economic activity and source of power. Consequently, individuals, interest groups and even […]

EVALUATION OF AWARENESS AND UTILIZATION OF THE FREEDOM OF INFORMATION ACT, 2011, BY BROADCAST JOURNALISTS’ IN KOGI STATE

CHAPTER ONE INTRODUCTION 1.1 Background to the Study Free access to relevant information is central to effective journalism practice globally. Information is to journalism what raw products are to manufacturers. Journalists need information from the society to enable them refine it and return same to the society with the ultimate aim of making the society […]

DETERMINANT OF INTERNAL CONTROL SYSTEM EFFECTIVENESS IN A MANUFACTURING COMPANY

ABSTRACT The study sought to determine the effect of internal control system on financial performance of manufacturing firms in Tuyil pharmaceutical ltd. To achieve the objective of this study, the study used hypothesis testing research design. The study tested the following hypotheses: H1: Internal Controls and Financial Performance are positively related; H2: Internal Controls have a significant […]

CHALLENGES FACING THE MEDIA IN DISSEMINATION OF INFORMATION

CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY Communication as known everywhere has developed over a number of centuries. The sophisticated and complexity which characterized human communication in the modern world are the result of a very long and sustained effort by human beings to improve on one of the most fundamental aspects of their existence. […]

PROSPECTS AND CHALLENGES OF CAMPUS BROADCAST STATION IN NIGERIA; A CASE STUDY OF UNIQUE 88.5 FM

ABSTRACT It is not just good enough to obtain license, establish and start running a community radio station. The success of any organization is hinged on the fulfillment of the objectives of that organization. It is based on this premise that this research work is carried out to examine the present operational nature of University […]

A CRITICAL EVALUATION OF THE IMPACT OF DIGITALIZATION ON BROADCASTING MEDIA

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY  Digital television transition is the technological evolution and advance from analogue terrestrial television, which broadcasts land based (terrestrial) signals. The purpose of digital terrestrial television, similar to digital versus analogue in other platforms such as cable, satellite, telecoms, is characterized by reduced use of spectrum and more […]

AN ASSESSMENT ON THE EFFECTS OF ENGLISH PREMIER LEAGUE MATCHES SHOWING ON DSTV ON NIGERIA YOUTHS

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Nigerian youths have formed part of the global followers of the British premier league matches   The national media’s specialty at covering and broadcasting the league has been unprecedented. The passion, zeal, accuracy, and dexterity with which presenters of football matches broadcast and run commentary of the premiership and […]

CRITICAL ASSESSMENT OF NTA NATIONAL INTEGRATION PROGRAMME

CHAPTER ONE 1.0   INTRODUCTION The role of the media, particularly, television in advancing national integration  is pivotal. Television has become a very important and an effective medium of mass communication since its invention. Its synchronous transmission of audio and visual signals enables it to excert enormous influence on the society, thus, commanding credibility and attention […]

CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISMENT IN NIGERIA: A STUDY OF GSM USERS IN ABRAKA

CHAPTER ONE INTRODUCTION 1.1   Background to the Study According to Anil (2013:28) “Advertising via mobile devices or mobile advertisement is defined as the usage of interactive wireless media (such as cellular phones and pages, cordless telephones, personal digital assistance, two-way radios, baby crib monitors, wireless networking systems, GPS- based locators and maps) to transmit advertising […]

EFFECTIVE COMMUNICATION AS A TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVES

CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Basically, communication touch every sphere of human activity, it informs or better still disseminate information/message to target audience. One of the peculiarities of the human race is communication among the members of the society. Communication is an essential attribute of human behaviour . In deed, communication is […]

FACTORS AFFECTING THE QUALITY OF ‘FAMILY FORUM’- A RADIO PROGRAMME OF ANAMBRA BROADCASTING SERVICE, AWKA

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF STUDY “The lesson to be learned is that the future belongs to the station to the extent that the station that produces and controls programming well will be successful”. Fepper (1995). Programming as the bedrock and mainstay of broadcasting involves a long-term calculated planned policy expressed in predetermined executable action, […]

IMPACT OF NEW MEDIA ON POLITICAL ADVERTISING IN 2015 GOVERNORSHIP ELECTION IN DELTA STATE

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Political advertising has become part of the political culture of most democracies and Nigeria as a democratic nation is not left out.  Political advertising is one of the specialised areas of human communication and business.  More specifically, it is an aspect of social advertising, which is part of social […]

IMPACT OF POLITICAL ADVERTISEMENT ON 2015 GOVERNORSHIP ELECTION IN DELTA STATE

CHAPTER ONE INTRODUCTION 1.1   Background to the study Olalenkan (2003) posited Development in today’s world has made the business of governance very complicated and filled with great challenges for people seeking political powers. Attempts to meet the challenges effectively led to the birth of political public relation and it is virtually impossible to practice it […]

IMPACT OF RADIO AND TELEVISION CAMPAIGN AGAINST CULTISM IN NIGERIA – A CASE STUDY OF OSUN STATE POLYTECHNIC, IREE

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY  The impact of radio and television campaign on cultism in Nigerian cannot be undermined. Instead, it has gotten enough recognition in our society and beyond, because the extent at which campus cultism is increasing in Nigeria. Tertiary institution of learning is alarming and year always grip the heart […]

INFLUENCE OF SOCIAL MEDIA ON POLITICAL MARKETING IN 2015 GOVERNORSHIP ELECTION IN DELTA STATE

CHAPTER ONE INTRODUCTION 1.1    Background to the Study Election is a period of transition of government from one person to another. The mandate of leadership is gotten from the majority votes from election exercise. The voters are regarded as the most important parties to election. This can be seen from the system of democracy which […]

LIBEL AND THE MEDIA

CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY Viewed from legal prism and pinnacle, libel in general represents written and recorded firm in a firm or less permanent nature like photography, cartoon, statue, picture, caricature, moving cinematography, television, pictures or images, documentary, etc designed to expose an individual to hatred, ridicule or contempt, cause him to […]

MASS MEDIA AND THE COVERAGE OF HUMAN RIGHT ISSUE IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY This research work studies the mass media’s contributions to the political values of openness and democratic accountability that go by the name of ‘transparency’. In fact, the metaphor of transparency encompasses three separate political virtues, which often work together but are analytically distinct. The first kind of transparency […]

RADIO LISTENING HABITS OF STUDENTS IN HIGHER INSTITUTION (A CASE STUDY OF UNIVERSITY OF UYO STUDENTS)

CHAPTER ONE INTRODUCTION 1.1  Background of the Study Radio is an essential mass medium that virtually every member of the society benefits from. Kuewumi (2009) asserts that Radio has radicalized the face of human communication and ultimately become a fixed point in the daily lives of humans whereby people are informed, taught, nurtured and reformed by […]

ROLE OF PUBLIC RELATIONS IN NON COMMERCIAL ORGANIZATION (A CASE STUDY OF GUIDANCE COMMUNITY DEVELOPMENT FOUNDATION)

CHAPTER ONE INTRODUCTION 1.1   Background of the Study For many non-commercial organizations, public relations, whether to recruit volunteers, publicize an event, or commemorate organizational milestones, is a scary, if not foreign, task. In most situations employees at non-commercial organizations know their programmes, the communities they serve, and are knowledgeable about the organization’s target social […]

TELEVISION AS A TOOL FOR NATIONAL INTEGRATION (A CASE STUDY OF N.T.A KADUNA)

CHAPTER ONE 1.0     INTRODUCTION Television as a mass medium of communication has become a very important and most effective medium of communication ever since it invention. It synchronous transmission of audio and visual signal enable it to exert enormous influence on the society there by making it more compelling and enable it to command great […]

TELEVISION AS AN INSTRUMENT OF EDUCATIONAL ADVANCEMENT IN KOGI STATE

CHAPTER ONE INTRODUCTION 1.0  Background to the Study Television (TV) is a telecommunication medium for transmitting and receiving moving Image that can be monochrome (black-and-white) or colored, with or without accompanying sound, “television” may also refer specifically to a television set, television programming or television transmission. Globally, the television world has initiated a transition of emphases […]

THE IMPACT OF GRAPHIC PRESENTATION IN NEWSPAPER PRODUCTION: A CASE STUDY OF THE TIDE NEWSPAPER AND BEACON NEWSPAPER

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Graphic presentations have a powerful impact on a viewer’s attitude, and this impact cannot be created by text alone. In a newspaper context, the presence of a photograph will significantly alter the consumer’s attitude toward the framed issue. Graphic presentation is not just doing any drawing you […]

THE IMPACT OF SOCIAL MEDIA ON THE STUDENTS POLYTECHNIC – CASE STUDY OF IREE, OSUN STATE

CHAPTER ONE INTRODUCTION   1.1    Background of the Study  The student of Osun State Polytechnic Iree, existence has continued to move from archaic ways of life to align with modern social media change introduced by technology. This technology popularly known as Information and Communication Technology (ICT) continue to transform every fact of student life and concur to […]

THE IMPLICATION OF NATIONAL BROADCASTING COMMISSION RULES AND REGULATIONS ON BROADCAST MEDIA

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY  The National Broadcasting Commission (NBC) is the new body empowered to oversee and regulate the operations of broadcasting in Nigeria consequent upon Decree N0. 55 of 1995 which subsequently became an act of the National Assembly.   To be specific, the NBC is legally and constitutionally […]

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT

CHAPTER ONE INTRODUCTION 1.1.    Background of the study The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what it means. Nearly ninety percent (if not more) of all online or internet users use broadcast media in one way or the […]

THE PRESS AND SENSITIZATION OF THE PUBLIC ON FAKE DRUGS IN NIGERIA; AN EVALUATION OF THE COVERAGE OF NAFDAC BY THE NIGERIA PRESS

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY In the last few years, the National Agency for Food Drugs Administration and Control (NAFDAC) has been news. There is hardly any day without the mention of NAFDAC by either electronic media or print media. This coverage is more of positive stories on the activities of […]

THE PROSPECTS AND PROBLEMS OF PRIVATE RADIO BROADCAST MEDIA IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1  Background of the Study Broadcasting and the electronic media are the vehicle through which diverse audiences get abreast with the happenings in the society, especially in this era of globalization. Akpan, (2002, p.3) made this fact more explicit when he described broadcasting as the systematic dissemination of entertainment, information, educational and other […]

THE ROLE OF MASS MEDIA IN COMMUNITY DEVELOPMENT IN IJERO LOCAL GOVERNMENT

CHAPTER ONE INTRODUCTION 1.1    Background to the Study A medium is the channel through which message travel from the source to the receiver. Mass media include not only the mechanical device that transmit and sometimes store the message e.g. television cameras, radio, microphone, printing press e.t.c but also the institution that uses these machines […]

THE ROLE OF PUBLIC RELATIONS IN CRISIS MANAGEMENT (A CASE STUDY OF THE ETITI IHITTE-UBOMA, LOCAL GOVERNMENT AREA OF IMO STATE)

CHAPTER ONE INTRODUCTION 1.1     Background of the Study Public relations play a vital role between an organization and its public. Its practice aims at establishing a two-way communication, seeking common ground or areas of mutual interest and establishing understanding based on truth, knowledge and full information. It is that indispensable bridge that fosters co-operation […]

THE ROLE OF TELEVISION IN ELECTORAL EDUCATION IN NIGERIA (A CASE STUDY OF NTA, UYO)

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Historically, television broadcasting in Nigeria has been use as a medium of communication that seeks to enrich the life of average Nigerian by influencing positively its social, cultural, economic, political and technological thinking. It also provide news and information about national issues. Beside this, it serves […]

THE IMPACT OF NEWS COMMENTARIES ON RADIO LISTENERS (A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA ENUGU)

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY The history of radio news commentary in Nigeria dated back to the 1930’s when what was known as radio receiver was just a wooden box and as amp liter.  The audience has thrilled by these live commentaries run by various pioneer commentators. Ever since the tradition of running […]

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