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THE EFFECT OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE (A STUDY OF OBAFEMI AWOLOWO UNIVERSITY, ILE-IFE, OSUN STATE)

CHAPTER ONE   INTRODUCTION   1.1       BACKGROUND OF THE STUDY The advent of the internet in the 1990s led to major developments in the world of communication. Today the Internet has taken a firm place in people’s lives. It is difficult to imagine a young man who at least once a day did not check […]

A CRITICAL ASSESSMENT OF THE HATE SPEECH BILL AND ITS EFFECT ON FREEDOM OF SPEECH IN NIGERIA( A CASE STUDY OF PUBLIC PERCEPTION)

1.1 Background of study   Man has intuitively expressed a desire to express himself in things concerning his general wellbeing and the development of the society in which he finds himself since the beginning of time. Although, as societies grow, this innermost yearning has more often been faced with oppressive tendencies in the shape of harsh […]

AN ANALYSIS OF THE USES AND GRATIFICATIONS OF TELEVANGELISM IN NIGERIA (A CASE STUDY OF ABA, RESIDENTS)

CHAPTER ONE INTRODUCTION 1.1      Background of the study Evangelists have not looked back since the establishment of the Christian commission, and they have employed many tactics to guarantee that the “Good News” reaches every man on the planet. The mainstream media, particularly radio, television, and, more recently, the Internet, have shown to be effective in carrying […]

AN EVALUATION OF THE IMPACT OF MASS MEDIA CAMPAIGNS ON BREAST CANCER AMONG WOMEN  IN ASABA, DELTA STATE.

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY The issue of breast cancer among women cannot be over-emphasized nor can it be overstated in the world today. Particularly, there are reports that breast cancer is the major cause of death among women globally (Schliemann, Htay, Dahlui, Paramasivam, Christopher, Cardwell, Tamin, Somasundaram, Donnelly, Su, and Donnelly, 2020). […]

AN EXAMINATION OF THE EFFECT OF EDUCATION ON WOMEN IN JOURNALISM

CHAPTER ONE INTRODUCTION 1.1 Background Of The Study According to Kefas (2009), journalism education is a system of education that facilitates the training of contributors to newspapers, magazines, radio, and television, as well as editors of literature for mass audiences. Journalism education, unlike much university activity, is non-experimental, with its curriculum influenced heavily by a […]

AN EXAMINATION OF THE EFFECTS OF TELEVISION VIOLENCE ON THE BEHAVIOUR OF TEENAGERS

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY Television (TV) is derived from the Greek (tele), which means “far away,” and the Latin visio, which means “vision.” It’s a form of communication that’s mostly used to send moving (color) pictures to viewers. Television has been a popular household item, despite the fact that the invention has […]

AN EXAMINATION OF PUBLIC PERCEPTION ON THE EFFECTIVENESS OF THE HATE SPEECH BILL IN THE FIGHT AGAINST ETHNIC DISCRIMINATION IN NIGERIA

CHAPTER ONE   INTRODUCTION   1.1 BACKGROUND OF THE STUDY Democracy is widely regarded as the world’s most popular form of government. It is widely regarded as a government of the people, for the people, and by the people. Democracy as an ideology, according to Obasanjo and Mabgunje (1992), cited in Ogah and Ogeyni (2014), is […]

AN INVESTIGATION INTO THE ROLE PLAYED BY SOCIAL MEDIA ON ELECTORAL ENLIGHTENMENT AMONG THE NIGERIA POPULACE

CHAPTER ONE   INTRODUCTION   1.1 BACKGROUND TO THE STDUY Even during the dark days of ruthless military dictatorship in Nigeria, the media (print and electronic), particularly privately owned media, has always been powerful vehicles of awareness and mobilization of people towards democracy (Ajayi P. M, 2007). However, government intimidation and harassment, logistics, limited resources, […]

ANALYZING THE EFFECT OF SOCIAL MEDIA INFORMATION ON MENTAL HEALTH DURING COVID-19 PANDEMIC

CHAPTER ONE INTRODUCTION 1.1 Background of the study A newly emerging coronavirus, SARS‐CoV‐2 (previously known as 2019‐nCoV) which can cause coronavirus disease (COVID‐19), a severe respiratory illness like SARS and MERS, was first reported in Wuhan, China at the end of 2019. The World Health Organization (WHO) initially declared the COVID‐19 outbreak a Public Health […]

COVERT ADVERTISING AND BEHAVIORAL CHANGE TOWARDS WASTE MANAGEMENT IN LAGOS STATE

CHAPTER ONE   INTRODUCTION   1.1 BACKGROUND OF THE STUDY Technological advancements, globalization of competition, the increasing importance of information, increasingly competitive environments, and changes in consumer demographic characteristics (e.g., an increase in the number of employed women, changes in family structure) have all contributed to significant changes in marketing and advertising. Classic advertising becomes […]

EFFECTIVENESS OF TELEVISION IN REPORTING BANDITRY ATTACKS IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Historically, there has been an increasing rate of banditry attacks by Fulani herders in farming regions, evolving from a community conflict into deadly paramilitary groups (Claire, 2021). Banditry, according to Adegoke (2019), has become an enticing source of income in Nigeria, where weak governance, unemployment, poverty, and inequality […]

EFFECTS OF PRODUCT INNOVATION ON THE SUCCESS OF TELECOMMUNICATION COMPANIES IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1  Background of the study The telecommunications (telecom) market is a part of the information and communication technology industry. The market is primarily engaged in operating and providing access to facilities for the transmission of voice, data, text and video (Businesswire, 2016). Telecommunication is the transmission of information by various types of technologies over wires, radio, optical or other electromagnetic systems (ITU 2015). […]

EXAMINING E-NAIRA AWARENESS IN NIGERIA’S RURAL DEMOGRAPHICS.

CHAPTER ONE: INTRODUCTION 1.1 Background of the study “Rural” means open land and tiny settlements in general, although “rural areas” are typically taken for granted or left undefined in policy-oriented and scientific literature, in a process of description that is sometimes laden with complications (IFAD, 2010). Finally, the rural is characterized as the inverse or residue […]

ASSESSMENT OF THE EFFECT OF POOR COMMUNICATION ON HEALTHCARE DELIVERY IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 Background of the study Understanding communication in health care practices, especially in relation to doctor/nurse-patient communications, can contribute to patient engagement and perceptions of quality of care. In doctor/nurse-patient interaction, both doctors and nurses bring their individual knowledge, attitudes, feelings, experiences, and patterns of behavior to the relationship. These individual-based behavioral patterns and perceptions […]

AN ANALYSIS OF THE REPORTAGE OF JOS CRISIS AND BOKO HARAM INSURGENCE BY SELECTED NEWSPAPERS

ABSTRACT The upsurge in the rate at which ethno-religious conflicts do break out across Nigerian cities especially in northern part is worrisome. It has put the unity and harmonious co-existence among the various ethnic and religious groups under serious threat. Nigerian press as the watch-dog of the society has covered this endemics deficiently. The inadequacy […]

EFFECT OF TELEVISION VIEWING ON THE MORAL BEHAVIOUR OF NIGERIAN CHILDREN: (A STUDY OF GAIUS BENTON SCHOOLS)

ABSTRACT The deterioration of the moral life of children who grow into youthful age and then into adulthood in the face of immoralities has become an issue which needs urgent action in today’s Nigerian society. This can be attributed to a lot of reasons but the mass media with us Persuasive messages cannot be exonerated. […]

THE PERCEPTION OF IKEJA LGA RESIDENTS ON THE ROLE OF NTA IN THE FIGHT AGAINST THE SPREAD OF CORONA VIRUS

CHAPTER ONE INTRODUCTION Background of the study Over the years, the Nigeria Television Authority (NTA) has been performing critically well in the area of information dissemination, educating the populace and playing advocacy roles most especially in critical moments and events (Effiong, Nseobot, Johnny, Frank, Abere, Essien, &Ukpong, 2020). The outbreak of the world’s pandemic disease […]

THE INFLUENCE OF ONLINE JOURNALISM ON REVENUE GENERATION OF NIGERIA NEWS MEDIA A STUDY OF THE NEWS AGENCY OF NIGERIA (NAN)

CHAPTER ONE INTRODUCTION 1.1 Background to the Study Experts in the nation‘s media and marketing communication industries at a forum organized by the Advertising Agencies‘ Association of Nigeria, (AAAN), in 2010 in Lagos, raised alarm on the future of newspaper in Nigeria. Majority of the participants concluded that unless the print media braced up to […]

INFLUENCE OF OWNERSHIP ON MEDIA CREDIBILITY: A STUDY OF EBONYI BROADCASTING CORPORATION, (EBBC), ABAKALIKI

  CHAPTER ONE INTRODUCTION 1.1 Background to the Study Communication media are on the move, constantly evolving, and changing the world we live in. Their diversity and impacts have ushered in the contemporary information societies where the exchange of information remains the dominant economic activity and source of power. Consequently, individuals, interest groups and even […]

EVALUATION OF AWARENESS AND UTILIZATION OF THE FREEDOM OF INFORMATION ACT, 2011, BY BROADCAST JOURNALISTS’ IN KOGI STATE

CHAPTER ONE INTRODUCTION 1.1 Background to the Study Free access to relevant information is central to effective journalism practice globally. Information is to journalism what raw products are to manufacturers. Journalists need information from the society to enable them refine it and return same to the society with the ultimate aim of making the society […]

DETERMINANT OF INTERNAL CONTROL SYSTEM EFFECTIVENESS IN A MANUFACTURING COMPANY

ABSTRACT The study sought to determine the effect of internal control system on financial performance of manufacturing firms in Tuyil pharmaceutical ltd. To achieve the objective of this study, the study used hypothesis testing research design. The study tested the following hypotheses: H1: Internal Controls and Financial Performance are positively related; H2: Internal Controls have a significant […]

CHALLENGES FACING THE MEDIA IN DISSEMINATION OF INFORMATION

CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY Communication as known everywhere has developed over a number of centuries. The sophisticated and complexity which characterized human communication in the modern world are the result of a very long and sustained effort by human beings to improve on one of the most fundamental aspects of their existence. […]

PROSPECTS AND CHALLENGES OF CAMPUS BROADCAST STATION IN NIGERIA; A CASE STUDY OF UNIQUE 88.5 FM

ABSTRACT It is not just good enough to obtain license, establish and start running a community radio station. The success of any organization is hinged on the fulfillment of the objectives of that organization. It is based on this premise that this research work is carried out to examine the present operational nature of University […]

A CRITICAL EVALUATION OF THE IMPACT OF DIGITALIZATION ON BROADCASTING MEDIA

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY  Digital television transition is the technological evolution and advance from analogue terrestrial television, which broadcasts land based (terrestrial) signals. The purpose of digital terrestrial television, similar to digital versus analogue in other platforms such as cable, satellite, telecoms, is characterized by reduced use of spectrum and more […]

AN ASSESSMENT ON THE EFFECTS OF ENGLISH PREMIER LEAGUE MATCHES SHOWING ON DSTV ON NIGERIA YOUTHS

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Nigerian youths have formed part of the global followers of the British premier league matches   The national media’s specialty at covering and broadcasting the league has been unprecedented. The passion, zeal, accuracy, and dexterity with which presenters of football matches broadcast and run commentary of the premiership and […]

CRITICAL ASSESSMENT OF NTA NATIONAL INTEGRATION PROGRAMME

CHAPTER ONE 1.0   INTRODUCTION The role of the media, particularly, television in advancing national integration  is pivotal. Television has become a very important and an effective medium of mass communication since its invention. Its synchronous transmission of audio and visual signals enables it to excert enormous influence on the society, thus, commanding credibility and attention […]

CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISMENT IN NIGERIA: A STUDY OF GSM USERS IN ABRAKA

CHAPTER ONE INTRODUCTION 1.1   Background to the Study According to Anil (2013:28) “Advertising via mobile devices or mobile advertisement is defined as the usage of interactive wireless media (such as cellular phones and pages, cordless telephones, personal digital assistance, two-way radios, baby crib monitors, wireless networking systems, GPS- based locators and maps) to transmit advertising […]

EFFECTIVE COMMUNICATION AS A TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVES

CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Basically, communication touch every sphere of human activity, it informs or better still disseminate information/message to target audience. One of the peculiarities of the human race is communication among the members of the society. Communication is an essential attribute of human behaviour . In deed, communication is […]

FACTORS AFFECTING THE QUALITY OF ‘FAMILY FORUM’- A RADIO PROGRAMME OF ANAMBRA BROADCASTING SERVICE, AWKA

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF STUDY “The lesson to be learned is that the future belongs to the station to the extent that the station that produces and controls programming well will be successful”. Fepper (1995). Programming as the bedrock and mainstay of broadcasting involves a long-term calculated planned policy expressed in predetermined executable action, […]

IMPACT OF NEW MEDIA ON POLITICAL ADVERTISING IN 2015 GOVERNORSHIP ELECTION IN DELTA STATE

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Political advertising has become part of the political culture of most democracies and Nigeria as a democratic nation is not left out.  Political advertising is one of the specialised areas of human communication and business.  More specifically, it is an aspect of social advertising, which is part of social […]

IMPACT OF POLITICAL ADVERTISEMENT ON 2015 GOVERNORSHIP ELECTION IN DELTA STATE

CHAPTER ONE INTRODUCTION 1.1   Background to the study Olalenkan (2003) posited Development in today’s world has made the business of governance very complicated and filled with great challenges for people seeking political powers. Attempts to meet the challenges effectively led to the birth of political public relation and it is virtually impossible to practice it […]

IMPACT OF RADIO AND TELEVISION CAMPAIGN AGAINST CULTISM IN NIGERIA – A CASE STUDY OF OSUN STATE POLYTECHNIC, IREE

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY  The impact of radio and television campaign on cultism in Nigerian cannot be undermined. Instead, it has gotten enough recognition in our society and beyond, because the extent at which campus cultism is increasing in Nigeria. Tertiary institution of learning is alarming and year always grip the heart […]

INFLUENCE OF SOCIAL MEDIA ON POLITICAL MARKETING IN 2015 GOVERNORSHIP ELECTION IN DELTA STATE

CHAPTER ONE INTRODUCTION 1.1    Background to the Study Election is a period of transition of government from one person to another. The mandate of leadership is gotten from the majority votes from election exercise. The voters are regarded as the most important parties to election. This can be seen from the system of democracy which […]

LIBEL AND THE MEDIA

CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY Viewed from legal prism and pinnacle, libel in general represents written and recorded firm in a firm or less permanent nature like photography, cartoon, statue, picture, caricature, moving cinematography, television, pictures or images, documentary, etc designed to expose an individual to hatred, ridicule or contempt, cause him to […]

MASS MEDIA AND THE COVERAGE OF HUMAN RIGHT ISSUE IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY This research work studies the mass media’s contributions to the political values of openness and democratic accountability that go by the name of ‘transparency’. In fact, the metaphor of transparency encompasses three separate political virtues, which often work together but are analytically distinct. The first kind of transparency […]

RADIO LISTENING HABITS OF STUDENTS IN HIGHER INSTITUTION (A CASE STUDY OF UNIVERSITY OF UYO STUDENTS)

CHAPTER ONE INTRODUCTION 1.1  Background of the Study Radio is an essential mass medium that virtually every member of the society benefits from. Kuewumi (2009) asserts that Radio has radicalized the face of human communication and ultimately become a fixed point in the daily lives of humans whereby people are informed, taught, nurtured and reformed by […]

ROLE OF PUBLIC RELATIONS IN NON COMMERCIAL ORGANIZATION (A CASE STUDY OF GUIDANCE COMMUNITY DEVELOPMENT FOUNDATION)

CHAPTER ONE INTRODUCTION 1.1   Background of the Study For many non-commercial organizations, public relations, whether to recruit volunteers, publicize an event, or commemorate organizational milestones, is a scary, if not foreign, task. In most situations employees at non-commercial organizations know their programmes, the communities they serve, and are knowledgeable about the organization’s target social […]

TELEVISION AS A TOOL FOR NATIONAL INTEGRATION (A CASE STUDY OF N.T.A KADUNA)

CHAPTER ONE 1.0     INTRODUCTION Television as a mass medium of communication has become a very important and most effective medium of communication ever since it invention. It synchronous transmission of audio and visual signal enable it to exert enormous influence on the society there by making it more compelling and enable it to command great […]

TELEVISION AS AN INSTRUMENT OF EDUCATIONAL ADVANCEMENT IN KOGI STATE

CHAPTER ONE INTRODUCTION 1.0  Background to the Study Television (TV) is a telecommunication medium for transmitting and receiving moving Image that can be monochrome (black-and-white) or colored, with or without accompanying sound, “television” may also refer specifically to a television set, television programming or television transmission. Globally, the television world has initiated a transition of emphases […]

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