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THE EFFECTIVENESS OF PUBLIC RELATIONS IN THE OIL INDUSTRY (A CASE STUDY OF SHELL PETROLEUM DEVELOPMENT COMPANY LIMITED (EASTERN DIVISION)

CHAPTER ONE BACKGROUND OF THE STUDY Shell Petroleum Development Corporation Limited (SPDC) is the pioneer and largest hydrocarbon exploration and production company in the country. SPDC was originally known as Shell D’ Arcy and later as Shell-BP which was jointly financed by the Royal Dutch Shell Group of Companies and the British Petroleum (BP) Group […]

AN EVALUATION OF CUSTOMER CARE SERVICES IN RESTAURANTS (A STUDY OF SOME SELECTED QUICK SERVICES RESTAURANTS IN ENUGU METROPOLIS)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Over the years, as evidenced by cumulative experiences acquired through reading and observation, the business environment observed several developments and instrumental to its growth and development. One of these development that remains ever fresh and laudable in the minds of business scholars, authorities, thinkers, philosophers, students and […]

IMPACT OF THE COMMODITY EXCHANGE ON THE EXPORT OF PRIMARY COMMODITIES IN NIGERIA: FOCUS ON CASHEW

  1.1 Background of the Study CHAPTER ONE INTRODUCTION Attempts to formalise produce marketing in Nigeria can be traced to the 1930s. Then the European companies such as United African Company (UAC), John Holt, Societe Commercial Occidental Agency (SCOA) and Paterson Zochonis (PZ) were involved in direct purchases and export of Nigeria’s major agricultural commodities […]

AN EVALUATION OF THE IMPACT OF ADVERTISING ON CONSUMER BEHAVIOUR (A CASE STUDY OF DE-UNITED FOODS INDUSTRIES LTD: MAKERS OF INDOMIE NOODLES)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY We are in a very dynamic and complex world. The business environment is becoming sophisticated day by day and as such, decision-making is becoming more and more challenging and risky. Business organizations are failing due to poor decisions. Investors are losing their money and are unhappy. They […]

APPRAISAL OF DISTRIBUTION STRATEGIES OF PRODUCTION COMPANIES (A STUDY OF THE NIGERIAN BOTTLING COMPANY PLC IN ENUGU)

CHAPTER ONE 1 1.1 BACKGROUND OF THE STUDY Distribution channel is the path through which goods and services traverse as they go from producer to ultimate consumer. Also, marketing channels or marketing intermediaries represent organized network of agencies and institutions which in combination perform all the activities required to link producers with users and users […]

THE ROLE OF PUBLIC RELATION AS A CORPORATE TOOL FOR CHANGE MANAGEMENT IN ORGANIZATIONS: A STUDY OF FIDELITY BANK PLC

CHAPTER ONE INTRODUCTION 1.1 Background of the Study From the beginning of the 20th century, our world has witnessed tremendous and dramatic changes and advancement in all factors of human endeavour. The society is dynamic and has been undergoing development in technology, managerial capabilities, social advancement and legal revolution which impact directly on the economic, […]

ANALYSIS OF THE EFFECTIVENESS OF CUSTOMER SERVICES AS A MARKETING TOOL IN THE ALUMINUM INDUSTRY IN NIGERIA

CHAPTER ONE  1.0 INTRODUCTION A man that starts a business with a well-furnished office and competent staff is incomplete without customers to secure the flow of cash into his business which is a signature to profitability, success, growth and survival. Customers are needed in any business ventures whether privately or publicly owned establishment for profit […]

ANALYSIS OF THE ROLE OF PACKAGING AS A PROMOTIONAL TOOL IN THE MARKETING OF DIFFERENT BRANDS OF WEAVONS (A STUDY OF AYMAN ENTERPRISES LIMITED AND LINDA MANUFACTURING COMPANY LIMITED)

ABSTRACT The purpose of this research work is to analyze the role of packaging as a promotional tool in the marketing of different brands of weavons. In nowadays competitive marketing environment the role of package has changed due to increasing self-service and changing consumers’ lifestyle. Firms’ interest in package as a promotional tool is growing […]

Sales force Motivation and Effective Implementation of a CRM Strategy in the Pharmaceutical and Health Care Industry in Nigeria.

INTRODUCTION 1.1 Background of the Study The rising cost of maintaining a salesforce has been a concern for most sales managers in today’s increasingly competitive markets. In many pharmaceutical firms, direct selling costs account for almost half of all marketing expenses. Often, the cost of maintaining the salesforce is greater than advertising and promotion costs […]

THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS’ OF CEREAL FOODS (A CASE STUDY OF PHINOMAR FOODS ENUGU)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Human behaviour is enormously varied and very complex and is predicted on attitude, learning and habit. Consumers learn from past experience and future behaviour is conditioned by such learning. Marketers, the world over differ considerably in their prediction of human behaviour. The whole marketing effort is generally centered […]

AN ASSESSMET ON THE IMPACT OF QUALITY SERVICE ON CONSUMER (A CASE STUDY OF ARIK AIR LIMITED, ENUGU).

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Global competition on today’s business, coupled with the rapid development in technology, especially information technology that has made the world a global village, has necessitated business entities to develop strategies that will not only guarantee their stability but also growth in the face of adverse business conditions […]

A Study of The Sales Forecasting i Practice of Manufacturing Firms In Enugu

CHAPTER ONE INTRODUCTION  1.1 BACKGROUND OF THE STUDY  Rising level of competition, growing pressure from stakeholders, environmental complexities and increasing customers’ enlightenment, among others have reawakened the profit maximization goal of business firms. This is understandable because both the survival and growth of any business lies on the level of profit the firm is able […]

AN EVALUATION OF THE ABUJA COMMODITY EXCHANGE MODEL FOR AGRICULTURAL MARKETING AND MARKET DEVELOPMENT IN NIGERIA

ABSTRACT This study aims at evaluating the current model of Abuja Commodity Exchange for agricultural marketing and market development in Nigeria. This is done to be able to determine whether the operational functions and structural systems of the Exchange are environmentally favourable and yielding to solve the problems of agricultural marketing in Nigeria. More so, […]

MARKETABILTY OF MADE IN NIGERIA TEXTILE

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY. Nigeria is the largest country in black Africa with a population forecast of 150 million people broken into 36 states with Abuja as the capital. With this population and clothing being a basic need of life, it is evidently clear that Nigeria constitutes a very large market […]

ASSESSING THE FEDERAL GOVERNMENT’S COMMUNICATION CAMPAIGN ON CASSAVA TRANSFORMATION AT THE NATIONAL ROOT CROPS RESEARCH INSTITUTE, UMUDIKE, ABIA STATE.

Abstract The study assessed the communication campaign programs of the federal government’s cassava transformation initiatives as carried out by the National Root Crops Research Institute, Umudike, Abia State. The survey research method using questionnaire and interview was used to obtain data from the respondents. The research work was highly descriptive and inferential in nature. This […]

A STUDY OF CONSUMER PREFERENCE OF SOFT DRINK BEVERAGES IN ENUGU METROPOLISE AND NINTH MILE CORNER NGWO: A CASE STUDY OF COKE, SPRITE AND PEPSI COLA.

ABSTRACT This research work is a study of consumer brand preference for soft drink beverage drinks in Enugu metropolises. A case study of coke, sprite, Pepsi cola and Seven-up the products of Nigerian bottling company plc and Sevenup bottling company plc—the two giants in non alcoholic beverage industry the world over. However, the study investigated […]

THE IMPACT OF ADVERTISING AND SALES PROMOTION IN A SERVICE BASED ORGANISATION (CASE STUDY OF MTN NIGERIA LTD)

CHAPTER ONE 1.0 Introduction 1.1 Background of the Study Advertising and sales promotion are becoming very regular in our world today especially with the downturn in the economy and the consequent decimation of consumers purchasing power. In any production setting, it is believed that the production process is not complete until the goods and services […]

EVALUATION OF SELECTED MARKETING STRATEGIES EMPLOYED BY THE BANKING INDUSTRY IN NIGERIA: (A STUDY OF AFRIBANK)

CHAPTER ONE INTRODUCTION  1.1 Background of Study The role of the financial sector in promoting rapid economic development cannot be undermined. Hence, for economic growth in a country, there should be proper functioning of the financial system. Donli (2005) observed that traditionally, the role of banks whether in a developed or developing economy, consists of […]

ASSESSING THE AWARENESS, IMPLEMENTATION AND EFFECTS OF PROVISIONS OF NIPR DECREE ON QUALIFICATIONS AND ELIGIBILITY TO PRACTICE PUBLIC RELATIONS IN NIGERIA

CHAPTER ONE 1.0. INTRODUCTION 1.1. BACKGROUND TO THE PROBLEM Public Relations is as old as creation. But organized Public Relations can be said to have started seriously in the United States in 1900 when the first publicity outfit was founded by George Michaelis. However, Ivy Ledbetter Lee has the credit of pioneering Public Relations in […]

MARKETING OF NIGERIAN TELECOMMUNICTAIONS SERVICES IN LAGOS METROPOLIS: PROBLEMS AND PROSPECTS

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Modern civilization cannot do without communication, especially by distant wireless communication. This has become a consumer product that is bought and enjoyed on a massive level and repeatedly. Therefore, organizations that provide more and cost effective telecommunication services tend to have more customers than other organizations (Ndukwe, […]

INFLUENCE OF CUSTOMER COMPLAINTS HANDLING ON THE MARKETING PERFORMANCES IN THE SERVICE INDUSTRY: A STUDY OF SELECTED PRIVATE AND PUBLIC ENTERPRISES IN NIGERIA

INTRODUCTION 1.1 BACKGROUND OF THE STUDY The foundational objective of any good sole proprietor is usually to dispose off his goods as much as possible. At the back of his mind, he will most readily place his customer’s satisfaction at his uppermost mind. Customer satisfaction is the pivot on which all activities revolve, be it […]

APPLICATION OF PUBLIC RELATIONS TOOLS IN ENHANCING HEALTH CARE DELIVERY IN SELECTED SOUTH- EASTERN STATES OF NIGERIA (2000 – 2010)

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The fact that there are lots of problems bedeviling the Nigeria Health Care Delivery system is not debatable. The debate, however, would rather be on the singular most important change that needs to be effected within the system, given the current trend in the system to bring […]

APPRAISAL OF THE EFFECTIVENESS OF PUBLIC RELATIONS EMPLOYED BY OIL COMPANIES IN MANAGING ENVIRONMENTAL ISSUES IN THE NIGER DELTA. (STUDY OF SHELL PETROLEUM DEVELOPMENT COMPANY)

CHAPTER ONE 1.1 INTRODUCTION The Niger Delta regions of Nigeria have in recent years become a hot-bed of explosive crisis and conflicts that often leave some deaths and mindless destructions in their wake, all resulting mainly from sour relationship between the oil producing companies operating in the areas and their aggrieved host communities. In fact, […]

IMPACT OF PUBLIC RELATIONS STRATEGIES ON THE PERFORMANCE OF INSTITUTIONS OF HIGHER LEARNING: (A COMPARATIVE STUDY ON UNN AND IMT)

CHAPTER ONE INTRODUCTION  1.1 BACKGROUND OF THE STUDY The success of any organization, especially the institutions of higher learning, depends on how information is handled in that organization. The efficiency and effectiveness with which information is managed determines to a large extent whether the institution will consistently be crisis ridden or not. This is why […]

ATTITUDES OF CONSUMERS TO LOCALLY MADE GOODS IN NIGERIA (A CASE STUDY OF LOCALLY MADE FOOTWEAR PRODUCTS IN OWERRI METROPOLIS

ABSTRACT This study constructively examines why after many years of political independence, our development as a nation in many spheres has been relatively unimpressive, especially, in relation to our potential. This study examines one of the most controversial issues in marketing in the developing countries. “Attitude and belief of consumers to locally made products”. This […]

AN APPRAISAL OF THE APPLICATION OF DIRECT AND ONLINE MARKETING IN THE BANKING INDUSTRY (A STUDY OF ZENITH BANK PLC ENUGU)

CHAPTER ONE INTRODUCTION  1.0 BACKGROUND OF THE STUDY History has shown that societies have unique aspect of Interaction which makes life substantial for survival and co-existence. This unique aspect of interaction is referred to as marketing. Marketing entails ideas which are transformed into products/ services and all the activities that ensure its availability to the […]

CHALLENGES OF FRUIT DRINK PROCESSING IN NIGERIA (A CASE STUDY OF LIFE BREWERIES NIGERIA LIMTED ONITSHA)

CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Project in the fruit drink processing both establish and forthcoming are aimed at solving a Very clearly identified development problem. The raw material producer, due to insufficient demand, week infrastructure, poor transportation and perishable nature of produce lose substantial money. During the post-harvest glut, the loss is […]

THE STRATEGIES FOR EMPOWERING THE HARD CORE POOR THROUGH MICRO-FINANCING (A CASE STUDY OF RELIEF MARKET, OGBETE MAIN MARKET AND ABAKPA MARKET ALL IN ENUGU)

CHAPTER ONE INTRODUCTION 1.1. BACKGROUND OF THE STUDY Microfinance is the provision of small loans (micro-credit) to poor people to help them engage in production activities or grow very small businesses. This also refers to the provision of financial services to low income clients, including the self employed. More broad1y, it refers to a movement […]

A CRITICAL ANALYSIS OF THE IMPLEMENTATION OF ELECTRONIC MARKETING STRATEGIES BY LARGE SCALE INDUSTRIES IN NIGERIA

CHAPTER ONE INTRODUCTION 1.9 BACKGROUND OF THE STUDY Today’s business is moving to another level in the satisfaction of human wants and needs. Companies face high rate of competition in the world market as businesses move from analog to digital. The cornerstone of a well conceived marketing orientation is strong customer relationship. There must be […]

USES AND IMPACT OF TOTAL QUALITY MANAGEMENT IN INCREASING CUSTOMERS SATISFACTION IN NIGERIAN ICTs INDUSTRY

CHAPTER ONE 1.0 Introduction 1.1 Background of the study Success in our modern business world depends greatly on the right approach to manage a business. For businesses to succeed and deal with tough competition and new technological challenges, quality of product and service becomes more important. (Fernandez and Stahl, 1995). Today’s global competition coupled with […]

A SURVEY OF THE APPLICABILITY OF THE MARKETING CONCEPT TO THE ACTIVITIES OF THE MARKET GARDEN, ENUGU

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Marketing concept, according to Ngwuma (2006:18) is a customer-oriented business approach. It articulates the needs of the customers monitors it and packages the products in acceptable way back to the customer. Osagie (2006:113) notes that marketing concept is the newest of all the concepts in marketing which […]

THE PRACTICE OF PUBLIC RELATIONS IN THE CATHOLIC CHURCH (A STUDY OF SOME SELECTED CATHOLIC CHURCHES IN ENUGU URBAN)

CHAPTER ONE  Introduction 1.1 Background of the Study    The church like every other human organization needs the understanding, goodwill and continued support of its operative environment to survive and exist. To accomplish this noble but obviously arduous task, the church ceaselessly seeks to identify and service or meet the needs and aspirations of its […]

ANALYSIS OF THE CONTRIBUTION OF PHYSICAL DISTRIBUTION COST TO PRICE IN MARKETING IN NIGERIA (A STUDY OF NIGERIA BOTTLING COMPANY PLC AND EMENITE LIMITED)

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Physical distribution is concerned with the transporting of merchandise, raw materials, or by-products, from the source to the customer. Physical distribution of products is a process employed by manufacturers and service providers to ensure an economic placement of their products and services at the reach of the […]

MARKETING COMMUNICATION TOOLS EMPLOYED IN THE PRIVATIZATION AND COMMERCIALIZATION OF STATE-OWNED ENTERPRISES IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The basic reason for establishing public enterprises in all economies has been to enhance development. Government participation in enterprises in Nigeria dates back to the colonial era. The absence of indigenous and foreign companies with requisite capital to invest on railways, roads, bridges, water, telecommunications, electricity and […]

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