DOWNLOAD UNDERGRADUATE, POSTGRADUATE AND FINAL YEAR RESEARCH PROJECT TOPICS AND MATERIALS, FIND  AND DOWNLOAD FREE PROJECT TOPICS AND MATERIALS PDF AND MS WORD, LIST OF SCHOOL PROJECT TOPICS AND MATERIALS FOR ALL DEPARTMENTS AVAILABLE HERE. LOOKING FOR HOW TO WRITE A PROJECT, WHERE TO DOWNLOAD PROJECT MATERIALS, FIND COMPLETE PROJECT MATERIAL CHAPTER 1 TO 5 OR HIRE A PROFESSIONAL RESEARCH WRITER? CALL OUR CUSTOMER CARE +234 806 418 2657, WHATSAPP VIA +234 816 757 4565
TELEPHONE HOTLINE: +234 81 67 574 565, +234 80 64 182 657, EMAIL: Info@eliteproject.com.ng

AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALES AND MARKETING

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Notably, many states; continents; regions; urban and rural communities; families thinking and lifestyle of have been impacted by the outbreak a harmful pandemic pandemic known as Covid-19. The COVID-19 pandemic is a global public health emergency characterized with high infectivity, a high mortality rate, and a long incubation period. […]

ASSESSMENT OF TWITTER BAN ON BRAND AWARENESS IN NIGERIA (A CASE STUDY OF RITE FOOD LIMITED, LAGOS STATE )

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Twitter is a social platform that provides users to follow one other and send messages that are limited to 140 characters. Relationships on Twitter may be entirely one-sided, unlike on other social networking platforms. For example, one user may follow another without the later being obligated to […]

A CRITICAL EXAMINATION OF THE EFFECT OF STRATEGIC MARKETING  ON ORGANIZATIONAL PERFORMANCE

CHAPTER ONE INTRODUCTION 1.1 Background of the Study  Organizational performance is one of the most significant issues in management study since it is the most essential criteria in assessing organizations, their activities, and their environments. Its significance is mirrored in its widespread application. Companies are seeing internationalization of their activities and events as a strategy to […]

A CRITICAL EXAMINATION OF THE IMPACT OF ADVERTISING ON BRANDS SELECTION AMONG CONSUMERS IN OWERRI, IMO STATE

CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Producing for sales and profits is the raison d’être of each business enterprise. In order to stay in business, an organization must generate sufficient revenue from its products to pay its operational costs and generate enough profits (Tellis, 2004). For many organizations, budgeting or profit planning begins […]

A STUDY ON THE EFFECTS OF SALES TRAINING ON SALES FORCE ACTIVITY

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY In modern times, a series of developments have impacted the personal sales feature. Customers have even more detail, greater demands, and require higher standards of customer support. Furthermore, rivalry is higher due to market globalization, and technology is continually becoming more advanced, particularly in the area of telecommunications […]

ADVERTISING MESSAGES AND BRAND LOYALTY IN NIGERIA: A COMPARATIVE ANALYSIS OF ZENITH AND POLARIS BANK CUSTOMERS

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY Several studies have examined the influence of advertising messages on brand loyalty (Baktor, Boric and Paunović, 2017). Advertising messages can be transferred to the target audience through the respective advertising media. A wide array of media is used for advertising messages. Each medium has its diverse benefits, […]

AN INVESTIGATION OF BRAND PERSONALITY AND ITS IMPACT ON THE SATISFACTION AND LOYALTY OF CONSUMERS.

CHAPTER ONE INTRODUCTION 1.1 Background of the study Today’s brands serve a variety of functions that benefit consumers and increase a company’s financial worth. Consumers can attribute responsibility to a certain manufacturer or distributor by using brands to identify the product’s source or creator. Depending on how a product is labeled, consumers may have varied reactions […]

AN INVESTIGATION OF ONLINE DISPLAY ADVERTISING AND ITS EFFECT ON CONSUMER BEHAVIOURAL RESPONSES IN GHANA

AN INVESTIGATION OF ONLINE DISPLAY ADVERTISING AND ITS EFFECT ON CONSUMER BEHAVIOURAL RESPONSES IN GHANA CHAPTER ONE INTRODUCTION 1.1 Background of study Because of its unrivaled reach, targeting, information richness, and interactivity, the internet has earned a special place as a preferred medium of choice in modern advertising since its inception (McCoy et al., 2012; Nihel, […]

AN INVESTIGATION OF SALES PROMOTION AND ITS INFLUENCE ON BUSINESS PERFORMANCE

AN INVESTIGATION OF SALES PROMOTION AND ITS INFLUENCE ON BUSINESS PERFORMANCE CHAPTER ONE INTRODUCTION 1.1 Background Of The Study In the last few decades, the financial and commercial activities of most businesses have been affected by the unfavourable state of the Nigerian economy. Hence, businesses have experienced a declining level of sales and profitability and […]

EVALUATION OF EFFECTIVENESS OF MARKETING COMMUNICATION MIX ELEMENTS IN NIGERIAN SERVICE SECTOR

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY Organizations work to accomplish a certain task over an indefinite amount of time. Organizations should strive for innovative and profitable methods of doing corporate practices to meet corporate goals in order to stay in existence for a long time. The fight for sustainability and success in industry has […]

ASSESSMENT OF EFFECTIVE MARKETING STRATEGY AND CONSUMER PURCHASING BEHAVIOUR IN E-MARKETING

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY The arrival of new information and communication technologies has increased the complexity of competition in today’s world; thus, the competitive aspects of the use of new technologies are essential for local and international businesses in order to gain an appropriate share of local markets. It is important to note […]

THE EFFECTIVENESS OF PUBLIC RELATIONS IN THE OIL INDUSTRY (A CASE STUDY OF SHELL PETROLEUM DEVELOPMENT COMPANY LIMITED (EASTERN DIVISION)

CHAPTER ONE BACKGROUND OF THE STUDY Shell Petroleum Development Corporation Limited (SPDC) is the pioneer and largest hydrocarbon exploration and production company in the country. SPDC was originally known as Shell D’ Arcy and later as Shell-BP which was jointly financed by the Royal Dutch Shell Group of Companies and the British Petroleum (BP) Group […]

AN EVALUATION OF CUSTOMER CARE SERVICES IN RESTAURANTS (A STUDY OF SOME SELECTED QUICK SERVICES RESTAURANTS IN ENUGU METROPOLIS)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Over the years, as evidenced by cumulative experiences acquired through reading and observation, the business environment observed several developments and instrumental to its growth and development. One of these development that remains ever fresh and laudable in the minds of business scholars, authorities, thinkers, philosophers, students and […]

IMPACT OF THE COMMODITY EXCHANGE ON THE EXPORT OF PRIMARY COMMODITIES IN NIGERIA: FOCUS ON CASHEW

  1.1 Background of the Study CHAPTER ONE INTRODUCTION Attempts to formalise produce marketing in Nigeria can be traced to the 1930s. Then the European companies such as United African Company (UAC), John Holt, Societe Commercial Occidental Agency (SCOA) and Paterson Zochonis (PZ) were involved in direct purchases and export of Nigeria’s major agricultural commodities […]

AN EVALUATION OF THE IMPACT OF ADVERTISING ON CONSUMER BEHAVIOUR (A CASE STUDY OF DE-UNITED FOODS INDUSTRIES LTD: MAKERS OF INDOMIE NOODLES)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY We are in a very dynamic and complex world. The business environment is becoming sophisticated day by day and as such, decision-making is becoming more and more challenging and risky. Business organizations are failing due to poor decisions. Investors are losing their money and are unhappy. They […]

APPRAISAL OF DISTRIBUTION STRATEGIES OF PRODUCTION COMPANIES (A STUDY OF THE NIGERIAN BOTTLING COMPANY PLC IN ENUGU)

CHAPTER ONE 1 1.1 BACKGROUND OF THE STUDY Distribution channel is the path through which goods and services traverse as they go from producer to ultimate consumer. Also, marketing channels or marketing intermediaries represent organized network of agencies and institutions which in combination perform all the activities required to link producers with users and users […]

THE ROLE OF PUBLIC RELATION AS A CORPORATE TOOL FOR CHANGE MANAGEMENT IN ORGANIZATIONS: A STUDY OF FIDELITY BANK PLC

CHAPTER ONE INTRODUCTION 1.1 Background of the Study From the beginning of the 20th century, our world has witnessed tremendous and dramatic changes and advancement in all factors of human endeavour. The society is dynamic and has been undergoing development in technology, managerial capabilities, social advancement and legal revolution which impact directly on the economic, […]

ANALYSIS OF THE EFFECTIVENESS OF CUSTOMER SERVICES AS A MARKETING TOOL IN THE ALUMINUM INDUSTRY IN NIGERIA

CHAPTER ONE  1.0 INTRODUCTION A man that starts a business with a well-furnished office and competent staff is incomplete without customers to secure the flow of cash into his business which is a signature to profitability, success, growth and survival. Customers are needed in any business ventures whether privately or publicly owned establishment for profit […]

ANALYSIS OF THE ROLE OF PACKAGING AS A PROMOTIONAL TOOL IN THE MARKETING OF DIFFERENT BRANDS OF WEAVONS (A STUDY OF AYMAN ENTERPRISES LIMITED AND LINDA MANUFACTURING COMPANY LIMITED)

ABSTRACT The purpose of this research work is to analyze the role of packaging as a promotional tool in the marketing of different brands of weavons. In nowadays competitive marketing environment the role of package has changed due to increasing self-service and changing consumers’ lifestyle. Firms’ interest in package as a promotional tool is growing […]

Sales force Motivation and Effective Implementation of a CRM Strategy in the Pharmaceutical and Health Care Industry in Nigeria.

INTRODUCTION 1.1 Background of the Study The rising cost of maintaining a salesforce has been a concern for most sales managers in today’s increasingly competitive markets. In many pharmaceutical firms, direct selling costs account for almost half of all marketing expenses. Often, the cost of maintaining the salesforce is greater than advertising and promotion costs […]

THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS’ OF CEREAL FOODS (A CASE STUDY OF PHINOMAR FOODS ENUGU)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Human behaviour is enormously varied and very complex and is predicted on attitude, learning and habit. Consumers learn from past experience and future behaviour is conditioned by such learning. Marketers, the world over differ considerably in their prediction of human behaviour. The whole marketing effort is generally centered […]

AN ASSESSMET ON THE IMPACT OF QUALITY SERVICE ON CONSUMER (A CASE STUDY OF ARIK AIR LIMITED, ENUGU).

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Global competition on today’s business, coupled with the rapid development in technology, especially information technology that has made the world a global village, has necessitated business entities to develop strategies that will not only guarantee their stability but also growth in the face of adverse business conditions […]

A Study of The Sales Forecasting i Practice of Manufacturing Firms In Enugu

CHAPTER ONE INTRODUCTION  1.1 BACKGROUND OF THE STUDY  Rising level of competition, growing pressure from stakeholders, environmental complexities and increasing customers’ enlightenment, among others have reawakened the profit maximization goal of business firms. This is understandable because both the survival and growth of any business lies on the level of profit the firm is able […]

AN EVALUATION OF THE ABUJA COMMODITY EXCHANGE MODEL FOR AGRICULTURAL MARKETING AND MARKET DEVELOPMENT IN NIGERIA

ABSTRACT This study aims at evaluating the current model of Abuja Commodity Exchange for agricultural marketing and market development in Nigeria. This is done to be able to determine whether the operational functions and structural systems of the Exchange are environmentally favourable and yielding to solve the problems of agricultural marketing in Nigeria. More so, […]

MARKETABILTY OF MADE IN NIGERIA TEXTILE

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY. Nigeria is the largest country in black Africa with a population forecast of 150 million people broken into 36 states with Abuja as the capital. With this population and clothing being a basic need of life, it is evidently clear that Nigeria constitutes a very large market […]

ASSESSING THE FEDERAL GOVERNMENT’S COMMUNICATION CAMPAIGN ON CASSAVA TRANSFORMATION AT THE NATIONAL ROOT CROPS RESEARCH INSTITUTE, UMUDIKE, ABIA STATE.

Abstract The study assessed the communication campaign programs of the federal government’s cassava transformation initiatives as carried out by the National Root Crops Research Institute, Umudike, Abia State. The survey research method using questionnaire and interview was used to obtain data from the respondents. The research work was highly descriptive and inferential in nature. This […]

A STUDY OF CONSUMER PREFERENCE OF SOFT DRINK BEVERAGES IN ENUGU METROPOLISE AND NINTH MILE CORNER NGWO: A CASE STUDY OF COKE, SPRITE AND PEPSI COLA.

ABSTRACT This research work is a study of consumer brand preference for soft drink beverage drinks in Enugu metropolises. A case study of coke, sprite, Pepsi cola and Seven-up the products of Nigerian bottling company plc and Sevenup bottling company plc—the two giants in non alcoholic beverage industry the world over. However, the study investigated […]

THE IMPACT OF ADVERTISING AND SALES PROMOTION IN A SERVICE BASED ORGANISATION (CASE STUDY OF MTN NIGERIA LTD)

CHAPTER ONE 1.0 Introduction 1.1 Background of the Study Advertising and sales promotion are becoming very regular in our world today especially with the downturn in the economy and the consequent decimation of consumers purchasing power. In any production setting, it is believed that the production process is not complete until the goods and services […]

EVALUATION OF SELECTED MARKETING STRATEGIES EMPLOYED BY THE BANKING INDUSTRY IN NIGERIA: (A STUDY OF AFRIBANK)

CHAPTER ONE INTRODUCTION  1.1 Background of Study The role of the financial sector in promoting rapid economic development cannot be undermined. Hence, for economic growth in a country, there should be proper functioning of the financial system. Donli (2005) observed that traditionally, the role of banks whether in a developed or developing economy, consists of […]

ASSESSING THE AWARENESS, IMPLEMENTATION AND EFFECTS OF PROVISIONS OF NIPR DECREE ON QUALIFICATIONS AND ELIGIBILITY TO PRACTICE PUBLIC RELATIONS IN NIGERIA

CHAPTER ONE 1.0. INTRODUCTION 1.1. BACKGROUND TO THE PROBLEM Public Relations is as old as creation. But organized Public Relations can be said to have started seriously in the United States in 1900 when the first publicity outfit was founded by George Michaelis. However, Ivy Ledbetter Lee has the credit of pioneering Public Relations in […]

MARKETING OF NIGERIAN TELECOMMUNICTAIONS SERVICES IN LAGOS METROPOLIS: PROBLEMS AND PROSPECTS

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Modern civilization cannot do without communication, especially by distant wireless communication. This has become a consumer product that is bought and enjoyed on a massive level and repeatedly. Therefore, organizations that provide more and cost effective telecommunication services tend to have more customers than other organizations (Ndukwe, […]

INFLUENCE OF CUSTOMER COMPLAINTS HANDLING ON THE MARKETING PERFORMANCES IN THE SERVICE INDUSTRY: A STUDY OF SELECTED PRIVATE AND PUBLIC ENTERPRISES IN NIGERIA

INTRODUCTION 1.1 BACKGROUND OF THE STUDY The foundational objective of any good sole proprietor is usually to dispose off his goods as much as possible. At the back of his mind, he will most readily place his customer’s satisfaction at his uppermost mind. Customer satisfaction is the pivot on which all activities revolve, be it […]

APPLICATION OF PUBLIC RELATIONS TOOLS IN ENHANCING HEALTH CARE DELIVERY IN SELECTED SOUTH- EASTERN STATES OF NIGERIA (2000 – 2010)

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The fact that there are lots of problems bedeviling the Nigeria Health Care Delivery system is not debatable. The debate, however, would rather be on the singular most important change that needs to be effected within the system, given the current trend in the system to bring […]

APPRAISAL OF THE EFFECTIVENESS OF PUBLIC RELATIONS EMPLOYED BY OIL COMPANIES IN MANAGING ENVIRONMENTAL ISSUES IN THE NIGER DELTA. (STUDY OF SHELL PETROLEUM DEVELOPMENT COMPANY)

CHAPTER ONE 1.1 INTRODUCTION The Niger Delta regions of Nigeria have in recent years become a hot-bed of explosive crisis and conflicts that often leave some deaths and mindless destructions in their wake, all resulting mainly from sour relationship between the oil producing companies operating in the areas and their aggrieved host communities. In fact, […]

IMPACT OF PUBLIC RELATIONS STRATEGIES ON THE PERFORMANCE OF INSTITUTIONS OF HIGHER LEARNING: (A COMPARATIVE STUDY ON UNN AND IMT)

CHAPTER ONE INTRODUCTION  1.1 BACKGROUND OF THE STUDY The success of any organization, especially the institutions of higher learning, depends on how information is handled in that organization. The efficiency and effectiveness with which information is managed determines to a large extent whether the institution will consistently be crisis ridden or not. This is why […]

ATTITUDES OF CONSUMERS TO LOCALLY MADE GOODS IN NIGERIA (A CASE STUDY OF LOCALLY MADE FOOTWEAR PRODUCTS IN OWERRI METROPOLIS

ABSTRACT This study constructively examines why after many years of political independence, our development as a nation in many spheres has been relatively unimpressive, especially, in relation to our potential. This study examines one of the most controversial issues in marketing in the developing countries. “Attitude and belief of consumers to locally made products”. This […]

AN APPRAISAL OF THE APPLICATION OF DIRECT AND ONLINE MARKETING IN THE BANKING INDUSTRY (A STUDY OF ZENITH BANK PLC ENUGU)

CHAPTER ONE INTRODUCTION  1.0 BACKGROUND OF THE STUDY History has shown that societies have unique aspect of Interaction which makes life substantial for survival and co-existence. This unique aspect of interaction is referred to as marketing. Marketing entails ideas which are transformed into products/ services and all the activities that ensure its availability to the […]

CHALLENGES OF FRUIT DRINK PROCESSING IN NIGERIA (A CASE STUDY OF LIFE BREWERIES NIGERIA LIMTED ONITSHA)

CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Project in the fruit drink processing both establish and forthcoming are aimed at solving a Very clearly identified development problem. The raw material producer, due to insufficient demand, week infrastructure, poor transportation and perishable nature of produce lose substantial money. During the post-harvest glut, the loss is […]

THE STRATEGIES FOR EMPOWERING THE HARD CORE POOR THROUGH MICRO-FINANCING (A CASE STUDY OF RELIEF MARKET, OGBETE MAIN MARKET AND ABAKPA MARKET ALL IN ENUGU)

CHAPTER ONE INTRODUCTION 1.1. BACKGROUND OF THE STUDY Microfinance is the provision of small loans (micro-credit) to poor people to help them engage in production activities or grow very small businesses. This also refers to the provision of financial services to low income clients, including the self employed. More broad1y, it refers to a movement […]

A CRITICAL ANALYSIS OF THE IMPLEMENTATION OF ELECTRONIC MARKETING STRATEGIES BY LARGE SCALE INDUSTRIES IN NIGERIA

CHAPTER ONE INTRODUCTION 1.9 BACKGROUND OF THE STUDY Today’s business is moving to another level in the satisfaction of human wants and needs. Companies face high rate of competition in the world market as businesses move from analog to digital. The cornerstone of a well conceived marketing orientation is strong customer relationship. There must be […]

USES AND IMPACT OF TOTAL QUALITY MANAGEMENT IN INCREASING CUSTOMERS SATISFACTION IN NIGERIAN ICTs INDUSTRY

CHAPTER ONE 1.0 Introduction 1.1 Background of the study Success in our modern business world depends greatly on the right approach to manage a business. For businesses to succeed and deal with tough competition and new technological challenges, quality of product and service becomes more important. (Fernandez and Stahl, 1995). Today’s global competition coupled with […]

A SURVEY OF THE APPLICABILITY OF THE MARKETING CONCEPT TO THE ACTIVITIES OF THE MARKET GARDEN, ENUGU

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Marketing concept, according to Ngwuma (2006:18) is a customer-oriented business approach. It articulates the needs of the customers monitors it and packages the products in acceptable way back to the customer. Osagie (2006:113) notes that marketing concept is the newest of all the concepts in marketing which […]

THE PRACTICE OF PUBLIC RELATIONS IN THE CATHOLIC CHURCH (A STUDY OF SOME SELECTED CATHOLIC CHURCHES IN ENUGU URBAN)

CHAPTER ONE  Introduction 1.1 Background of the Study    The church like every other human organization needs the understanding, goodwill and continued support of its operative environment to survive and exist. To accomplish this noble but obviously arduous task, the church ceaselessly seeks to identify and service or meet the needs and aspirations of its […]

EFFECT OF THE COMMODITY EXCHANGE ON THE EXPORT OF PRIMARY COMMODITIES IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Marketing in Nigeria can be traced to the 1930s. then, the European companies such as United African Company (UAC) John holt, societe commercials occidental (SCOA) and Paterson Zochonis (P2) were involved in direct purchase and export of Nigerian’s major agricultural commodities as essential raw materials for overseas […]

ANALYSIS OF THE CONTRIBUTION OF PHYSICAL DISTRIBUTION COST TO PRICE IN MARKETING IN NIGERIA (A STUDY OF NIGERIA BOTTLING COMPANY PLC AND EMENITE LIMITED)

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Physical distribution is concerned with the transporting of merchandise, raw materials, or by-products, from the source to the customer. Physical distribution of products is a process employed by manufacturers and service providers to ensure an economic placement of their products and services at the reach of the […]

MARKETING COMMUNICATION TOOLS EMPLOYED IN THE PRIVATIZATION AND COMMERCIALIZATION OF STATE-OWNED ENTERPRISES IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The basic reason for establishing public enterprises in all economies has been to enhance development. Government participation in enterprises in Nigeria dates back to the colonial era. The absence of indigenous and foreign companies with requisite capital to invest on railways, roads, bridges, water, telecommunications, electricity and […]

STRATEGIC PLANNING: A VERITABLE TOOL IN THE PRACTICE OF PUBLIC RELATIONS (A STUDY OF ANAMBRA STATE PRIMARY EDUCATION BOARD, (SPEB) AWKA)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND The practice relations has been with man since time immemorial. Man, both in the past and in the present, wishes to be identified as one ho is kind, truthful, credible, emphatic and generous? All these attribute will enable him to earn goodwill, confidence, trust and support in his bid to […]

CONSUMER ACCEPTANCE OF MADE IN NIGERIA PACKAGED FOOD PRODUCTS IN ENUGU (A STUDY OF PACKAGED COSMETICS AND FOOD PRODUCTS)

CHAPTER ONE INTRODUCTION 1.1 Background of the study In Nigeria, people are extremely careful of what they consume in terms of food intakes or applied products. Most packaged food products made in Nigeria are highly rejected by the consumers due to poor quality production and lack of good technical equipment used for the production of […]

AN ASSESSMENT OF THE EFFECTIVENESS OF THE DISTRIBUTION STRATEGIES OF MANUFACTURE ROOFING SHEET (CASE STUDY OF EMENITE NIGERIA LTD EMENE ENUGU)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY By definition distribution strategies is concerned with those efficient channel arrangement used to make goods and services available to customers, also intermediaries and marketing and marketing channel structures to be selected to move product in the most competitive and efficient manner to satisfy customer’s needs and want. […]

BANK LOCATION AS A FACTOR AND THE INFLUENCE ON CUSTOMER BANKING BEHAVIOUR. (STUDY OF SELECTED BANKS IN ENUGU METROPOLIS)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A successful marketing management is about making decisions that are customer driven, taking into consideration the changes in consumer taste/behaviour while evaluating the different strategic alternatives available, to make sure that any choice made must satisfy the need of the consumer, motivate and influence his buying decisions. […]

PHYSICAL DISTRIBUTION IN ROOFING SHEET AND ASSOCIATED PROBLEMS (A Case Study of East Chase Limited Enugu)

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY In today’s business and marketing environment, a lot of problems are inherent, and distribution bottlenecks receive increasing emphasis. The task of matching the technical excellence of mass production with parallel progress in mass distribution becomes crucial, as any confronting management customers cannot enjoy the benefits of mass production […]

CONSUMER AWARENESS AND PERCEPTION OF NATIONAL HEALTH INSURANCE SCHEME (NHIS) HEALTHCARE SERVICES IN KOGI EAST

CHAPTER ONE INTRODUCTION  1.1 BACKGROUND OF THE STUDY Social Health Insurance (SHI) is a health sector financing alternative to the cash-and-carry system that had been in operation in the past. The health burden in countries world over has continued to escalate. The most vulnerable are the poor while the wealthy are the healthier. This means […]

IMPLEMENTATION OF THE MARKETING CONCEPT IN THE CORPORATE AFFAIRS COMMISSION: A STUDY OF ENUGU ZONAL OFFICE

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Firms in less competitive industries have pursued the objective of profit maximization singularly, and have had some measure of success at least in the short-run. But economic and business realities in the competitive world have shown that ability of business organization to achieve their profit objective depends […]

AN ASSESSMENT OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES OF SELECTED INDIGENOUS MANUFACTURING COMPANIES IN ENUGU STATE, NIGERIA.

ABSTRACT This study is based on the assessment of corporate social responsibility practices of the indigenous manufacturing companies in Enugu Metropolis in Enugu State. This study was conducted based on the issues and agitations that surrounded the Practices of Corporate Social Responsibility by some business organizations in the Enugu metropolis even where the practices are […]

AN EVALUATION OF THE IMPACT OF THE AMNESTY PROGRAMME ON CRUDE OIL EXPLORATION IN NIGER DELTA: THE IMPLICATION TO CRISES MANAGEMENT IN PUBLIC RELATIONS

Abstract The major purpose of this study was to evaluate the impact of the amnesty programme by Nigerian government to the Niger Delta militants on crude oil exploration in Niger Delta and also, look at the implication to crises management in public relations. Six research questions and two hypotheses were formulated to guide the study. […]

AN EVALUATIVE STUDY OF THE INFLUENCE OF PROMOTIONAL STRATEGIES IN COMPETITIVENE IN THE NIGERIAN PRINTING INDUSTRY

ABSTRACT Marketers (in various industries) are enunciating multifarious marketing strategies, policies, and activities that can give them competitive advantage over other firms in their industry, and individual impact of the various strategies cannot be known unless studied. This research is therefore spurred to undertake this study in order to unveil the impact promotional strategy has […]

SOCIAL PUBLIC RELATIONS (SPR) MODEL FOR ENHANCED IMMUNISATION CAMPAIGNS’ SUCCESS AGAINST CHILDHOOD KILLER DISEASES IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 Background of the Study There are diverse definitions of social public relations (SPR), ranging from the traditional definition to the modern definition, all in line with the evolutionary practice of public relations. In our context, social public relations (SPR) is defined as the applications of public relations principles, models and strategies […]

EFFECTS OF MOTIVATION ON SALESFORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOBILE TELECOMMUNICATION NETWORK IN SOUTH-EAST, NIGERIA

CHAPTER ONE  INTRODUCTION 1.1 Background Of The Study To compete in today’s global markets, organizations strive to deliver their products (physical) and services (intangible) in both an efficient and effective manner. In service supply chain, human labour forms a significant component of the value delivery process and physical handling of a product leads to standardized […]

APPRAISAL OF THE DISTRIBUTION SYSTEM OF MADE IN NIGERIAN PAINTS (A STUDY OF THREE SELECTED PAINTS MANUFACTURING COMPANIES IN ONITSHA)

CHAPTER ONE 1.0 Introduction 1.1 Background of the Study The distribution function is one of the marketing variables in the marketing mix. It is therefore, a marketing function, which aims at getting goods and services from the manufacturer to the ultimate consumer, transferring titles and physically moving the products in the process (Adirika, 2001:193). Distribution […]

THE EFFECTIVENESS OF COST – VOLUME – PROFIT ANALYSIS IN MANUFACTURING INDUSTRIES: [A CASE STUDY OF THREE SELECTED COMPANIES]

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Cost – Volume – Profit analysis is a useful tool in understanding the inherent relationship between Cost, Volume of operation and profit. Don and Jack [1991:223] described Cost – Volume – Profit analysis as “a method of estimating how changes in unit variable cost, Unit Sales Price, […]

FOREIGN EXCHANGE MARKET: PROBLEMS AND PROSPECTS IN NIGERIA ECONOMY (A STUDY OF UNION BANK OF NIGERIA PLC)

CHAPTER ONE 1.0 Introduction 1.1 Background of the Study Industrial firms are very important component of any developing nation due to economic and social benefits they confer on the nation, which include aiding the government in achieving its economic and social objectives such as creation of employment opportunity, simulation of indigenous entrepreneurship, improvement of Gross […]

THE ROLE OF ADVERTISING IN PRODUCT PROMOTION IN THE WINE AND SPIRIT INDUSTRY

CHAPTER ONE Introduction 1.1 Background of Study Business uses various promotional methods to communicate with individuals, groups, and organizations much like product, price, distribution and promotion make up the marketing mix. Promotion is one of the marking mix elements. Skinner (1990) defines promotion as the marking activities used to communicate to a target market, positive […]

COMPARATIVE EVALUATION OF CUSTOMER SERVICES IN PRIVATE AND PUBLIC BROADCASTING ORGANIZATION: A STUDY OF NTA AND AIT

ABSTRACT This study comparatively evaluated customer services in government and privately owned broadcasting organizations. It determined whether customer services exist in NTA and AIT, customer services of NTA and AIT meet up with the expectations of their customers, job specification customer services in NTA is similar to AIT, NTA and AIT evaluate the performances of […]

MARKETING RESEARCH AND DEVELOPMENT OF NEW PRODUCTS BY MANUFACTURING COMPANIES IN NIGERIA (A STUDY OF SELECTED BUSINESS ORGANISATIONS IN ENUGU STATE)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Effective marketing decisions are based on sound information. This is true whether the decision is by a consumer on which brand and model to buy, or a marketer (producer) on the number, characteristics of the models to offer, as well as time of introduction of the new […]

EFFECTIVENESS OF CORPORATE REPUTATION MANAGEMENT STRATEGIES IN SELECTED OIL & GAS COMPANIES IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 Background Of The Study The crises in the oil and gas industry, nationally and globally, have necessitated this study. The crises emanating from pipeline vandalisation, oil spillages, devastation of the environmental, restiveness in the host communities and kidnapping of oil workers, have called to question, the effectiveness of Corporate Reputation Management […]

THE IMPACT OF SALES PROMOTION ON THE PURCHASE OF CONSUMERS GOODS: A CASE STUDY OF CONSUMERS IN NSUKKA, ENUGU STATE.

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Sales promotion is one of the four aspects of promotional mix or marketing mix, (the other three parts of the promotional mix are advertising, personal selling, and publicity/public relations). Sales promotion includes the media and non-media marketing communication mix or tools employed for a predetermined, limited time […]

ASSESSING MARKETING COMMUNICATIONS TOOLS EFFECTIVENESS TO THE TELECOMMUNICATIONS INDUSTRY IN NIGERIA

ABSTRACT In assessing the effectiveness of marketing communication tools in the Nigerian telecommunications industry, attempts were made to: determine the extent marketing communications were applied by the telecommunications industry in providing service information; examine the degree the application of marketing communication by the telecommunications industry increases customers’ awareness of its service; determine the effect of […]

THE IMPACT OF PUBLIC RELATIONS IN NIGERIAN POLITICAL PARTIES’ CAMPAIGN PROGRAMME IN THE SOUTH EAST OF NIGERIA

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Before now, politicians were contended with publicity, i.e getting their views reported in the press with their photographs. This illustrates the narrow path which politicians follow before the emergence of modern public relations practice. The modern public relations practitioners complying with the new trends of packaging for […]

THE IMPACT OF NEW PRODUCT MARKETING STRATEGIES ON THE PERFORMANCE OF FIRMS IN NIGERIA (A CASE OF GUINNESS STOUT IN ‘UNIQUE NEW BOTTLE’)

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Developing and marketing new products are very important for profitability, survival and growth of companies. To develop and market new products, correct approach must be used to ensure that the new product does not fail in the market. A product has to go through proper planning, implementation control […]

REDUCING POVERTY THROUGH INFO-ACTION: STUDY OF NATIONAL POVERTY ERADICATION PROGRAMME AND ENUGU STATE MINISTRY OF HUMAN DEVELOPMENT AND POVERTY REDUCTION

ABSTRACT The worrisome level of poverty and understanding how to reduce it has been the major thrust of all development plans in all economies. The poverty incidence was 31.1% in Enugu State in 2004. Information is power and development communication is a veritable tool for fighting poverty. Information and communication must be strategic enough to […]

BACK
error: Premium content
ELITE PROJECT TOPICS AND MATERALS POWERED BY NTECHY DIGITAL SYSTEM |Find & Download complete undergraduates & final year BSc,HND,OND Project topics and materials online.
PROJECT TOPICS AND MATERIALS IN NIGERIA, GHANA AND OTHER COUNTRIES