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PERSONAL SELLING AND CUSTOMER RETENTION IN COMMERCIAL BANKING: EVIDENCE FROM FIDELITY BANK PLC IN ENUGU METROPOLIS CHAPTER ONE INTRODUCTION Abstract This study investigates how personal
MOBILE BANKING ADOPTION AND MARKETING COMMUNICATION: A CASE STUDY OF GTBANK BRANCHES IN IBADAN, OYO STATE CHAPTER ONE INTRODUCTION Abstract This study examines mobile banking
CORPORATE SOCIAL RESPONSIBILITY (CSR) AS A MARKETING TOOL FOR BRAND IMAGE: A STUDY OF UNITED BANK FOR AFRICA (UBA) IN KADUNA STATE CHAPTER ONE INTRODUCTION
SOCIAL MEDIA MARKETING EFFECTIVENESS IN BANKING SERVICES PROMOTION: A CASE STUDY OF ZENITH BANK PLC IN ABUJA, FEDERAL CAPITAL TERRITORY CHAPTER ONE INTRODUCTION Abstract This
THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY: FIRST BANK OF NIGERIA LTD IN PORT HARCOURT, RIVERS STATE CHAPTER ONE INTRODUCTION Abstract This study examines
DIGITAL MARKETING STRATEGIES AND CUSTOMER ACQUISITION IN NIGERIAN BANKS: A CASE STUDY OF ACCESS BANK PLC BRANCHES IN KANO METROPOLIS CHAPTER ONE INTRODUCTION Abstract This
Are you struggling to find research project topic ideas that truly captivate your interest and fit your field of study? You’re not alone. Whether you’re
RESEARCH HYPOTHESIS Hypotheses are tentative statements about a phenomenon. They are more like assumptions to be tested and proved. Hypothesis formulated must be relevant to
The educational curriculum emphasizes that to obtain a degree upon graduation, one must undertake a research project topic in their chosen field of study. This
Defending a project in Nigerian universities, much like in other institutions, involves presenting and justifying your research or project work before a panel of examiners
“In project defending, it is customary that students, following a period of study, engage in research, make discoveries, select a topic, and generate high-quality content
As students approach the conclusion of their academic journey within institutions, they encounter a mandatory task: selecting or being presented with a set of intriguing