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EFFECTS OF ADVERTISING ON SALES PERFORMANCE OF MANUFACTURING COMPANIES

A CASE STUDY OF SLEEPING BABY COMPANY CHAPTER ONE 1.0 Introduction. This chapter will present the background to the study, problem statement, purpose of the study, objectives of the study, the research questions, the scope of the study, the significance, and operational definition of terms and finally the conceptual framework of the study. 1.1 Back […]

EFFECTS OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER RETENTION BY AGRIBUSINESS FIRMS IN ABA METROPOLIS OF ABIA STATE, NIGERIA

ABSTRACT The purpose of this research is to examine the effects of customer relationship management (CRM) on customer retention by agribusinesses in Aba Metropolis of Abia State. To achieve the aim of this study, fourteen agribusiness firms were randomly selected and from each firm, two staff and five customers were randomly selected. A total of […]

EFFECTIVE INTERNAL CONTROL SYSTEM AS A MEANS OF DETECTING AND MINIMIZING FRAUD IN A MANUFACTURING COMPANY

A CASE STUDY OF NIGERIA BOTTLING COMPANY ILORIN PLANT, KWARA STATE CHAPTER ONE INTRODUCTION It is the primary responsibility in the management of business organization to prevent and detect errors, irregularities and frauds. The responsibility arises because of direction and other managers owe a contractual duty of care and must act in a stewardship capacity […]

DISCOUNT RATE IN MANUFACTURING COMPANY

A CASE STUDY OF MOUNT OLIVE COMPANY ABSTRACT The basic aim of this project is to provide a simplified method of discount rate for manufacturing company using Mount Olive Company as a case study. Due to the rapid improvement in modern science and technology in ratifications of life there is need for the management of […]

DESIGN AND IMPLEMENTATION OF AIRLINE FLIGHT INFORMATION SYSTEM

(A CASE STUDY OF AIR NIGERIA, LAGOS STATE) ABSTRACT   This project was out of the necessity to address the inherent problems encountered by members of staff of Air Nigeria and their customers. The manual processes involved in the management of airline were critical examined and the flows noted. The software so designed offers to […]

CONSUMER SATISFACTION AS KEY TO INDUSTRIAL GROWTH AND DEVELOPMENT

A CASE STUDY OF DANGOTE GROUP OF COMPANY NIGERIA PLC ABSTRACT This study researched into consumer satisfaction as a key to industrial growth and development. It examined the   significant impact of consumer satisfaction on the industrial growth and development. Marketing survey was conducted to elicit opinion on porously formulated hypothesis. The study discovered that effective […]

BETWEEN ENTREPRENEURSHIP AND SUSTAINABLE DEVELOPMENT IN THE NIGER DELTA

CHAPTER ONE INTRODUCTION 1.1 Background to Study The recurring crisis and anxiety in the Niger Delta region in Nigeria can be attributed to high unemployment and poverty by successive governments and oil companies to support critical human development and basic social services. The Niger Delta region also suffers from a significant reduction in basic infrastructure […]

BENEFIT OF SALES PROMOTION AND ADVERTISEMENT IN PROMOTING ORGANIZATIONAL GOALS A CASE STUDY OF GLOBACOM NETWORK

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Nowadays, organization are undergoing fast growth and often disturbing transformation which are due to the information technology and technological advancement currently going on. Sales promotion and advertisement consist of short term incentive to encourage sale and advert of product or services Kotter and Amstrong (2004). Also Dennis […]

ASSESSMENT OF THE IMPORTANCE OF PURCHASING PROCEDURE IN AN ORGANIZATION

ABSTRACT The research study main aim was to determine the effects of purchasing strategies on organisational performance a case study of Goshen children hospital Owerri with specific objectives being to examine how quality management affects purchasing strategies at Goshen children hospital Owerri; to establish how supplier optimization affects purchasing strategies at Goshen children hospital Owerri; […]

ASSESSING THE CHALLENGES FACING SMALL SCALE HOTELS IN NIGERIA

(A CASE STUDY OF TEVOLI HOTELS UYO) ABSTRACT The Small and medium scale enterprises have long been recognized as an instrument of economic growth and development in Nigeria.   This research project is thus a search the significance of small scale hotels in Nigeria and the challenges facing small scale hotels in Nigeria.   Chapter […]

ANALYSIS OF CUSTOMER’S EXPOSURE AND RESPONSE TO SOCIAL MEDIA ADVERTISING ON SELECT SMALL BUSINESSES IN PORTHACOURT

ABSTRACT Social media advertising is a powerful tool in contemporary times. The study sought to explore customer’s exposure and response to social media advertising by examining the customer’s exposure to social media advertising of SMEs on consumer decision- making with the mediating effect of consumer engagement in Nigeria. Three constructs in assessing the customer’s exposure […]

AN INVESTIGATION INTO THE FINANCIAL AND OPERATIONAL COSTS AND BENEFITS OF THE INTERNAL AUDIT WITHIN AN ORGANISATION

Abstract The main purpose of this study is to investigate on the cost and benefit of internal audit in the selected Cameroonian private firms. This investigation is focused on 15 purposely selected private firms that are expected to represent all other sectors. The main aim of this study is determine the importance and impact of […]

AN EVALUATION ON THE VALUE RELEVANCE OF CORPORATE DISCLOSURE TO SHAREHOLDER IN NIGERIA

ABSTRACT   The main objective of this study was to investigate the value relevance of corporate disclosure to stakeholderss, with a focus on listed banks in Nigeria. The study adopted a descriptive research design. Secondary data obtained from the Nigeria Securities Exchange records comprising of corporate action register and handbook, and daily market statistics, and […]

An Automated Negotiation System for e-Commerce Store Owners to Enable Flexible Product Pricing

ABSTRACT If a store owner wishes to sell a product online, they traditionally have two options for deciding on a price. They can sell the product at a fixed price like the products sold on sites like Amazon, or they can put the product in an auction and let demand from customers drive the final […]

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