EFFECTIVE COMMUNICATION: A TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVES ABSTRACT Effective communication in any organization, regardless of its type and size remains critical to the achievement of organizational objectives.  This is more so, when any break communication will result in chaos, misunderstanding and conflict.  Bank PHB, PLC lays great emphasis on both oral and written communication […]

THE ROLE OF TEVISION IN POLITICAL PERSUATION ( A CASE STUDY OF NTA KADUNA) INTRODUCTION Mass communication is defined as message directed towards a large group people using a mass medium. It involves disseminating information to a large and widely dispersed audience mass communication is made possible through the help of mass media. That is […]

THE ROLE OF AFRICA INDEPENDENT TELEVISION IN PROMOTING POPULAR CULTURE AMONG YOUTHS IN KADUNA METROPOLIS Concept of Television in Nigeria Television broadcasting in Nigeria started with the initiative of the first Western Region Premier, Chief Obafemi Awolowo who on October 31, 1959 launched television broadcasting at Ibadan the headquarters of the region. The western Region […]

THE IMPACT OF NIGERIAN PRESS ON THE CHOICE OF A POLITICAL CANDIDATE INTRODUCTION  Mass communication is defined as messages directed towards a large group of people using a mass medium. It involves disseminating information to a large, diverse, homogenous/heterogeneous audience. Mass communication is made possible through the help of mass media. That is to say […]

THE INFLUENCE OF AIT COVERAGE ON POST 2011 ELECTION SENTIMENTS AMONG RESIDENTS UYO LGA The Mass Media remain one of the most potent weapons in influencing time. This is why it has been observed that no event is considered significant if it failed to attract the attention of the media. Denis McQuail (1982) noted that […]

THE IMPACT OF MANAGEMENT STYLE OF UNITY RADIO ON REPORTERS AND RADIO PRODUCERS IN THE STATION RADIO BROADCASTING IN NIGERIA (FROM THE BEGINNING)  A.M Doki et al (2009:155) noted that broadcasting started in Nigeria in 1932 when British colonial administrators introduced radio broadcasting in Nigeria. The broadcasting was then relayed to Nigerian homes through the […]

TELEVISION AS A TOOL FOR NATIONAL INTEGRATION ( A CASE STUDY OF NTA, KADUNA) INTRODUCTION Television as a mass medium of communication has become a very important and most effective medium of communication ever since it invention. It synchronous transmission of audio and visual signal enable it to exert enormous influence on the society there […]

COMMUNICATION AS A MANAGEMENT TOOL FOR CRISIS RESOLUTION IN SELECTED TERTIARY INSTITUTIONS IN DELTA STATE NIGERIA ABSTRACT Crises of different types occur between managements and students of tertiary institutions in Delta State, Nigeria. Communication is all embracing as far as crisis resolution is concerned. Communication is very vital to life and effective communication has the […]

ASSESSMENT OF EFFECTIVENESS OF EDUCATIONAL RADIO BROADCASTING FOR ADULT LITERACY IN LAGOS STATE, NIGERIA ABSTRACT Education has been identified as one of the most important ways to achieve national development. With three million non-literate adults in Lagos State, radio becomes a veritable medium to teach such adults who, as a result of their economic activities, […]

ATTITUDE OF UNDERGRADUATES TO THE 18+ WARNING SIGN IN ALCOHOLIC BEVERAGE ADVERTISEMENTS IN SELECTED UNIVERSITIES IN SOUTH-WEST, NIGERIA ABSTRACT Advertising has been identified as one of the factors that increase the likelihood of alcoholic beverage consumption especially among the youth (Alcohol Concern, 2013). Through the use of advertising execution techniques such as humour, celebrity endorsement […]