CHAPTER ONE INTRODUCTION 1.1 Background to the Study Communication is very essential to man because, it is the only means through which he understands his environment. This is done through the exchange of information or ideas concerning the environment, which causes a change for better and improved ways of living in the society. Such messages were […]
SCHOOL PROJECT TOPICS BY DEPARTMENT: Communication & mass communication art project topics and materials
List of Communication & mass communication art project topics and materials, project topics in Communication & mass communication art with available work for PhD BSc hnd ond Communication Art students.| Communication & mass communication art project topics and materials.| Click here to Find other Departments DOWNLOAD COMPLETE COMMUNICATION ART AND COMMUNICATION SCIENCE PROJECT TOPICS
THE INFLUENCE OF SOCIAL MEDIA ON THE ACADEMIC PERFORMANCE OF STUDENT
CHAPTER ONE INTRODUCTION 1.1. Background of Study The world is today celebrating the improvements in communication technology which has broadened the scope of communication through Information and Communication Technologies (ICTs). Modern Technology in communication no doubt has turned the entire world into a “Global village”. But as it is, technology like two sides of a coin, […]
THE INFLUENCE OF ONLINE JOURNALISM ON REVENUE GENERATION OF NIGERIA NEW MEDIA
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Ever since the inception of the internet and the proliferation of its services, there has been an unremitting decline in the use of other media Deuze, M. (2003). This has initiated and sustained a global trend of unrelenting resort to the internet as a means of news […]
THE INFLUENCE OF ONLINE JOURNALISM ON REVENUE GENERATION OF NIGERIA NEWS MEDIA STUDY OF THE NEWS AGENCY OF NIGERIA (NAN)
ABSTRACT The migration of readers, viewers and advertisers from newspaper and broadcast television to the web is not limited to the developed world but has also become a visible trend in developing countries such as Nigeria. Newspapers have for the past decade decried the decline in circulation as web visits continue to increase, making the […]
THE INFLUENCE OF NIGERIA MASS MEDIA ON POLITICAL CAMPAIGN
THE INFLUENCE OF NIGERIA MASS MEDIA ON POLITICAL CAMPAIGNCHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A political campaign is an organized effort which seeks to influence the decision making process within a specific group Amuchie. (2012). In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In […]
THE IMPLICATION OF NATIONAL BROADCASTING COMMISSION RULES AND REGULATION ON AFRICA INDEPENDENT TELEVISION
ABSTRACT Different countries adopt different measures to check broadcasters. This work, with the objective of ascertaining the regulation impact on the Nigerian broadcasting system, x-rayed the approaches adopted by National Broadcasting Commission. To do this, the authoritarian and libertarian theories became the frameworks. At the end, it was discovered that the major regulatory approaches were […]
THE IMPACT OF WESTERN TELEVISION PROGRAMME ON THE CULTURAL VALUE OF NIGERIA YOUTHS
ABSTRACT Television has been a very influential medium of mass communication, due to its audio and visual potentials. Scholars of communication have always researched into the influence of the various media of communication, particularly television on the society. These efforts provide useful information to individuals, groups and organizations that employ these media on how best […]
THE IMPACT OF SOCIAL NETWORKING ON TOURISM DEVELOPMENT
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Tourism is essentially a service industry created to satisfy the need arising from movement of tourists within national or cross international boundaries. Hunziker and Krapt (1941) defined tourism as “the sum of the phenomena and relationship arising from the travel and stay of non-residents, in so far […]
THE GUARDIAN AND THE NATION NEWSPAPERS COVERAGE OF DEVELOPMENT ISSUES
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Prior to the introduction of modern means of communication, man had fashioned for himself the appropriate communication approach suitable for his development, Through this approach, people in different rural settings were mobilized to participate in the affairs of their locality.However, as the society became large and complex, traditional […]
THE EFFECT OF INFORMATION AND COMMUNICATION ON TECHNOLOGY IN BROADCAST MEDIA
Abstract This research work would attempt to explain and analysis the effect of information and communication technology in broadcast media. Man lives to communicate and communicates to live. Various communication channels have surfaced to make this communication function possible. Mobile telephony and electronic mail were welcome additions to the array of possibilities out of the […]
THE CHALLENGES FACING NIGERIA TELEVISION IN SWITCHING TO DIGITAL BROADCASTING IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Until recently, all broadcasting media have run on an analogue system. Analogue television use complete waves to transmit pictures and sounds. The major drawback of this is that location plays an integral factor, disabling, distorting images and audio on television in rural areas. Digital Televisions are […]
THE CHALLENGES CONFRONTING PRIVATELY OWNED MEDIA STATIONS IN A DEMOCRATIC DISPENSATION IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Media as a watchdog and the mirror of the nation perform crucial roles in the society and as well it is influence in its editorial policy. Kendal (2002,p.32), insist that mass is truly applicable to the medium of radio for it more than other media in […]
READERS PERCEPTION OF THE USE OF PHOTOGRAPH IN REENFORCEMENT OF NEWSPAPER MESSAGE
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Photography has been utilized across a wide range of print in newspapers, magazines and other forms of media such as in advertising and commercial, video and film-making, fine art photography, portraiture and journalistic form. Photography image plays a very significant role in our daily lives. It‟s […]
READERS PERCEPTION OF THE ROLE OF PRINT MEDIA IN SPORTS DEVELOPMENT IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Sports was originally a recreational activity, but with the introduction of financial and material benefits and an attendant honour to it, the number of participants, the number of events and the struggle for victory have introduced high level politics into it. Consequent upon the expected rewards, fraud, […]
READERS PERCEPTION OF THE EFFECTIVENESS OF THE PRINT MEDIA IN THE CREATION OF AWARENESS AGAINST BREAST CANCER A STUDY PUNCH NEWSPAPER
ABSTRACT The increasing numbers of breast cancer cases around the world have led to various efforts to find ways of prevention, treatment, and diagnosis. Media campaigns have been utilized to spread breast cancer awareness, increase knowledge, change attitudes and behaviors. In addition to the increasing number of cancer cases, these campaigns are in response to […]
PUBLIC PERCEPTION OF NEWSPAPER COVERAGE OF EBOLA EPIDEMIC OUTBREAK IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY The indispensable role of newspaper as a lamp of enlightenment to the people could have inspired the third president of the U.S. Thomas Jefferson‟s popular and timeless remark cited by Ndolo (2006:39), “were it left to me to decide whether we should have a government without newspapers, or […]
PROSPECT AND CHALLENGES OF MEDIA MANAGEMENT IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Media are those channels of information, radio, TV Newspaper, magazine and journals, which can make the same message available to a cross section of people spite their distance from the source of the message Just as the nervous system receives, processes and interprets stimuli reaching the body, […]
THE RELATIONSHIP BETWEEN ANIMATED COMMERCIALS AND THE BUYING HABIT OF AUDIENCE MEMBERS
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Since its inception, television as a medium of communication and information dissemination has gradually metamorphosed into a major component and vehicle for the transmission of advertising messages. This is owing to its advantages over other medium of communication; its ability to combine sight and sound into a […]
MODERN JOURNALISM PRACTICE AND THE QUEST FOR PROFESSIONALISM AMONG JOURNALISM
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Journalism in Nigeria has its roots from the days of the struggle for independence from the British colonialists. The print media played an active role in the struggle for independence in Nigeria. Nationalists like Hebert Macaulay, Nnamdi Azikiwe, Obafemi Awolowo among other set up newspapers and […]
COMMUNITY JOURNALISM AND THE CHALLENGES OF RURAL REPORTING IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Community journalism is a staggering concept viewed from the perspective of its application in the Nigeria’s context. Looking at the issue from the standpoint of community radio, historical development of broadcasting in Nigeria reveals that community/local/ rural radio was never taken into consideration as an integral […]
BROADCASTERS ASSESSMENT OF PROBLEMS AND PROSPECTS IN MIGRATION FROM ANALOGUE TO DIGITAL BROADCASTING PLATFORM
ABSTRACT This paper would attempt to provide a well-detailed account on the Deregulation of Television Broadcasting and digitization of the Television signals in Nigeria. Digital television is a new technology for transmitting and receiving broadcast television signals. Using an additional 6 Megahertz (MHz) of broadcast spectrum temporarily granted by Congress and the FCC for a […]
AUDIENCE PERCEPTION OF PRINT MEDIA IN CURMBING CORRUPTION IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Corruption is the unlawful use of official power or influence by an official of the government either to enrich himself or further his course or any other personate the expense of the public. Corruption is the giving of a bribe so that the truth will not be […]
AUDIENCE PERCEPTION AND OPINION FORMATION ON THE POTENCY OF PRINT MEDIA
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY A newspaper house is a vital organization established to publish newspaper on a regular and periodic basis Obasi, F. (2011). Newspaper according to section 2 of the newspaper Act of 1958 is defined as any paper containing public news intelligence or any remark, observation and comment there […]
ASSESSMENT OF BROADCAST MEDIA ROLE IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION
CHAPTER ONE Introduction 1.1Background of the Study According to Hans Klein (2005), political participation refers to ‘citizen’s rights to influence public affairs’. In line with this thought, political participation can be identified as those actions taken by the citizens of a country either to influence or to support government and politics. It derives from the […]
AN ASSESSMENT OF THE PUBLIC RELATIONS STRATEGIES OF REBRANDING THE NIGERIA POLICE FORCE
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Public relations are the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct […]
AN ASSESSMENT OF THE PRINT MEDIA IN THE CAMPAIGN AGAINST DRUG ABUSE IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Drug abuse is a very sensitive and vital issue on our social, education, economic and moral life. It was due to the negative effect it have on the individual or society, that lead to the establishment of Nigeria Drug Law Enforcement Agency (NDLEA) whose aim is to […]
AN ASSESSMENT OF THE PRINT MEDIA IN THE PROMOTION OF SPORTS DEVELOPMNT IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Sports was originally a recreational activity, but with the introduction of financial and material benefits and an attendant honour to it, the number of participants, the number of events and the struggle for victory have introduced high level politics into it. Consequent upon the expected rewards, fraud, […]
AN ASSESSMENT OF THE PRINT MEDIA IN CREATING AWARENESS CAMPAIGN ON LASSA FEVER IN NIGERIA
AN ASSESSMENT OF THE PRINT MEDIA IN CREATING AWARENESS CAMPAIGN ON LASSA FEVER IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background of the Study Lassa fever (LF) or Lassa haemorrhagic fever (LHF) is an acute viral illness caused by the Lassa virus which was first discovered and isolated in 1969 in the town of Lassa […]
AN ASSESSMENT OF THE EFFECTIVENESS OF NEWSPAPER COVERAGE OF KIDNAPPING IN NIGERIA COMPARATIVE STUDY OF THE PUNCH AND DAILY VANGUARD
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Civil unrest, terror threats, endemic corruption and ongoing abductions of Nigerians, including the well-publicised kidnapping of school-girls by terrorist group Boko Haram, underscore the continuing challenges of combating modern slavery in Nigeria. Modern slavery takes place within the context of human trafficking and, sometimes begins with kidnapping. […]
AN ASSESSMENT OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST CHILD LABOUR AND HUMAN TRAFFICKING IN NIGERIA
CHAPTER ONE INTRODUCTION 1.2Background of the Study Trafficking in person especially children as well as child labour constitute some of the cruel deviations from the concept of societal upbringing of a child. The severe exploitations, abuses and deprivations meted out on these children under trafficking in persons and forced labour conditions have proved inimical to […]
AN ASSESSMENT OF THE PRINT MEDIA IN THE PROMOTION OF THE ROLL BACK MALARIA CAMPAIGN IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Malaria is a mosquito-borne infectious disease affecting humans and other animals caused by parasitic protozoans (a group of single-celled microorganisms) belonging to the plasmodium type. Malaria causes symptoms that typically include fever, tiredness, vomiting and headaches. In severe cases, it can cause yellow skin, seizures, coma […]
AN ASSESSMENT OF THE BROADCAST MEDIA CAMPAIGN AGAINST DRUGS ABUSE IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study The Broadcast media holds substantial promise as a tool for reaching and persuading people to adopt new and healthier lifestyles. This has long been recognized by those interested in prevention of drug abuse and in other unhealthy behaviours. Drug abuse is a term used commonly when […]
AN ASSESSMENT OF TELEVISION IN POLITICAL DEVELOPMENT OF RURAL AREAS IN NIGERIA
ABSTRACT When the researcher chose the topic: Impact of Nigeria Television Authority on the Economic development of Enugu metropolis, she was inspired to find out the extent (NTA) Nigeria Television Authority has contributed on the economic development of Enugu metropolis. That the mass media plays a pivotal role in the development process of a country […]
AN ASSESSMENT OF STUDENTS RESPONSE TO TELEVISION REALITY PROGRAMMES
CHAPTER ONE INTRODUCTION 1.1 Background of the Study The mass media, most especially television has become a part of our daily lives, and sources of information, education and entertainment have been described as the primary functions of the media. Lasswell (1948) as cited in Folarin (2005,p.74), assigns three functions to the media: v Surveillance […]
AN ASSESSMENT OF READERS PERCEPTION OF THE IMPORTANCE AND ROLE OF CARTOONS IN NIGERIA NEWSPAPER
CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY Cartoons are non verbal graphic communication channels that express the opinions, views and findings of a media organization. They are used to advance an opinion in funny ways and are often based on current, burning and topical issues. They are used basically to educate, inform and entertain the […]
AN ASSESSMENT OF POLITICAL ADVERTISING ON ELECTORATES IN THE 2015 PRESIDENTIAL ELECTION
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Advertising practice has a long history. Frank (2000.p,31) traced this history to as long ago as the creation of man and the sojourn in the Biblical Garden of Eden. Eve was said to have successfully advertised the forbidden fruit to Adam. Modern advertising has however been […]
AN ASSESSMENT OF PHOTOGRAPHS AND CARTOONS AS COMMUNICATION INSTRUMENTS A STUDY OF THE GUARDIAN NEWSPAPER
CHAPTER ONE INTRODUCTION 1.1 Background of the Study No branch of journalism requires so much knowledge and skill than picture reporting. The industrial revolution played a significant role in the development of press photography according to (Gelnshain, 2002), the first book with lithographic illustration (pictures) appeared in 1840. The photographs were selected on the […]
AN ASSESSMENT OF MASS MEDIA AND THE MANAGEMENT OF HUMAN RIGHTS IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The political entity called Nigeria has continued since independence under one form to the other. Especially with military rulers who have had to be rule through decrees thus suspending the constitution that guarantees the citizenry their fundamental human rights, Ellinas, A. (2010). It there makes it obvious that […]
AN ASSESSMENT OF COMMUNITY NEWSPAPER IN THE PROMOTION OF CULTURAL HERITAGE IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study The community newspapers are important forces in our society. They provide information and entertainment and, at the same time, have persuasive powers that are capable of effecting radical changes. For this reason, the role of the community newspaper in the development and promotion of our culture, moral […]
AN ASSESSMENT OF BROADCAST MEDIA ROLE IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION
CHAPTER ONE Introduction 1.1 Background of the Study According to Hans Klein (2005.p,65), political participation refers to ‘citizen’s rights to influence public affairs’. In line with this thought, political participation can be identified as those actions taken by the citizens of a country either to influence or to support government and politics. It derives from […]
AN ANALYTICAL STUDY OF NEWSPAPER PAPER REPORTAGE IN COMBATING NATIONAL SECURITY PROBLEM
CHAPTER ONE INTRODUCTION 1.1 Background of Study The primary roles of the print media in any society which are to inform, educate and entertain are so important that societies can hardly progress meaningfully without a vibrant print media. Recognizing this fact, the third president of the United States of America (USA), Thomas Jefferson said, “were […]
AN ANALYSIS OF MEDIA OWNERSHIP AND THE CREDIBILITY OF NEWS REPORTING IN NIGERIA
ABSTRACT The issues of media ownership and control can never be overemphasized due to the dwindling situations surrounding media practice in Nigeria. The media is said to take the coloration of where the practice is being carried out i.e the way the media operates in Nigeria cannot be the same as the way it will […]
A CONTENT ANALYSIS OF THE PUNCH AND SUN NEWSPAPERS REPORTAGE OF CRIME IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Crime is one of the human security problems confronting humanity across the world. Nations have grappled to contain the rising incidence of homicide, armed robbery, and kidnap, drug trafficking, sex trafficking, illegal gun running and host of others. United Nations Office on Drugs and Crime in 2011 […]
EFFECTIVENESS OF MASS MEDIA IN SENSITIZING AGAINST HUMAN TRAFFICKING IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Nigeria, like most other countries of the world, is faced with myriad social problems and crimes. The rate of violent crimes against the human person is alarming Nigeria, especially in this digital age. Human trafficking are among the most heinous crimes against the human person. The […]
BROADCAST DEREGULATION AND EFFICIENT INFORMATION DISSEMINATION IN NIGERIA
Abstract Deregulation has been a blessing to all Nigerians because it makes private investors to establish their own television station in Nigeria. This project examines “Broadcast Deregulation and Efficient Information Dissemination in Nigeria. (A Study of NTA and ITV Benin). Four research questions were for formulated for this study, A total number of 371,106 was […]
EFFECTS OF OWNERSHIP PATTERN AND THE EDITORIAL CONTENT OF NIGERIAN NEWSPAPERS
CHAPTER ONE INTRODUCTION OF STUDY 1.1 BACKGROUND OF STUDY Media as a watchdog and the mirror of the nation perform crucial roles in the society and as well it is influence in its editorial policy. In trying to understand what mass medians, lazar field and Kendal insist that mass is truly applicable to the medium […]
TELEVISION BROADCASTING, REALITY TV SHOWS AND MORAL DEVELOPMENT OF NIGERIA YOUTHS
CHAPTER ONE 1.1 BACKGROUND OF THE STUDY A film, also called a movie or motion picture is a series of still or moving images using animation techniques or visual effect. Film also refers to series of images that are projected unto a screen to create the illusion of motion. The origin of film can be […]
THE ROLE OF MASS MEDIA IN CRISIS MANAGEMENT IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background to the Study Communal clashes have over the years had a common phenomenon in the developing nations of the world, which Nigeria is inclusive.Ethnicity, religious differences, tribal, and land dispute and boundary adjustment cause these. Ethnicity refers to a group of people with a common socio/cultural identity such as language, worldview, […]
AN ASSESSMENT OF STUDENTS’ ACCEPTANCE AND APPLICATION OF HEALTH-CARE INFORMATION ON SOCIAL MEDIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study The phenomenon of human communication continues to develop as man seeks for ways to make life easy. According to Robinson, Patrick and Gustafson (1998:280), the first generation of internet search engines was referred to as Web 1.0, a one-way flow of information, or the read […]
The Role of the Media in Promoting Good Governance in Nigeria
CHAPTER ONE INTRODUCTION 1.1 Background to the Study In modern day governance globally, the issue of Good Governance has assumed the front burner as an indispensable requirement for social, economic and political developments (World Bank, 1989, UNESCO, 2005; Nanda, 2006; Hout, 2007; Gisserlquit, 2012), yet better governance continues to be a source of worry and […]
THE ROLE OF ORGANIZATIONAL COMMUNICATION IN TERTIARY INSTITUTION OF LEARNING IN NIGERIA
THE ROLE OF ORGANIZATIONAL COMMUNICATION IN TERTIARY INSTITUTION OF LEARNING IN NIGERIA ABSTRACT The focus of internal corporate communication is gaining interest, particularly because it is very essential in all dimensions of the organization’s performance. Hence, effective communication has been linked to a number of positive outcomes like organizational success, financially and socially, higher levels […]
ROLE OF MASS MEDIA ON THE FIGHT AGAINST KIDNAPPING IN NIGERIA
ABSTRACT The issue of kidnapping has attracted global attention as a result of its enormous harm to the socio-economic fabric of nations. Its effects go beyond the physical damage to include psychological effects on the people. In Nigeria, many people have suffered acts of kidnapping, including the media. The Boko Haram group had earlier […]
AN APPRAISAL OF THE APPLICATION OF ICTS IN THE NIGERIAN MASS MEDIA
ABSTRACT This study was on “The Application of ICTs in the Nigerian Mass Media: A Study of NTA and The Guardian Newspapers”. The researcher sought to find out the current level of ICTs use in the Nigerian mass media, using the NTA and The Guardian newspapers as a case study. The work made attempt to identify the […]
AN ASSESSMENT OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON PERFORMANCE OF BROADCAST MEDIA ORGANISATION IN NIGERIA
ABSTRACT The purpose of embarking on this study is to provide a detailed assessment of Information and Communication Technologies (ICTs) on the performance of Broadcast media Organisation in Nigeria. The objectives were to thoroughly examine the relevance of the new ICTs, to evaluate the value, importance and quality of ICTs in Nigeria Broadcast Media Organisations. […]
A STUDY ON THE IMPACT OF SOCIAL MEDIA ON THE LIFESTYLE OF YOUTHS
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Political participation refers to ‘citizen’s rights to influence public affairs (Hans Klein 2005). In line with this thought, political participation can be identified as those actions taken by the citizens of a country either to influence or to support government and politics. It derives from the freedom […]
A STUDY ON THE ROLE OF THE MEDIA IN MOBILIZING WOMEN FOR POLITICS IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Political participation refers to ‘citizen’s rights to influence public affairs (Hans Klein 2005). In line with this thought, political participation can be identified as those actions taken by the citizens of a country either to influence or to support government and politics. It derives from the freedom […]
AN ASSESSMENT OF MASS MEDIA ROLE IN REDUCING UNEMPLOYEMENT AMONG YOUTHS IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Records from the National Population Commission (2001) indicate that youths under the age of 30 constitute over half of the approximately 150 million Nigerians. According to Doreo Partners (2013) unemployment rate in Nigeria is growing at the rate of 16% per year with the youth impacted the […]
ATTITIUDE OF CONSUMERS TOWARDS ADVERTISMENT OF PRODUCTS
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY We live in an era where technology has come to play a very important role in our society. The advent of the Internet has taken over people’s lives, enabled by the enormous growth of technologies that can be accessed very easily: whoever is interested in connecting to […]
MASS MEDIA AND ITS ROLE IN INFLUENING THE RATE OF CRIME AMONG YOUTHS IN THE SOCIETY
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY There is no doubt that the impact of the media on young people’s lives is broadly considered within what is referred to as “media effects” debate which to a great extent focuses on the potentially negative impact of the media on young people’s lives: video violence, gambling, […]
MASS MEDIA AS AN INSTRUMENT IN ERADICATING CORRUPTION IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The Media represent an essential and integral part of democratic process in any political community. Their statutory functions of enlightenment, education and entertainment have placed them on a pedestal of alertness and vigilance such that they have become an indispensable part of social governance. As whistle blowers, […]
PEOPLE’S PERCEPTION ON THE IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Portraying a positive image and maintaining a good reputation is arguably an important part of long term planning in every organization. By managing a crisis effectively and efficiently, the positive perceptions of stakeholders and the public are vital to an organization. An important strategy in managing a […]
THE IMPACT OF MASS MEDIA ON THE KNOWLEDGE, ATTITUDE AND REDUCTION OF MALARIA AMONG PEOPLE
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Malaria is an entrenched global health challenge and is a major public health concern in many countries including Kenya (Nyarko and Cobblah 2014). It is endemic in over 100 countries, and almost half of the worldwide population is at risk of malaria, where approximately one million people […]
THE IMPACT OF THE MASS MEDIA ON RURAL DEVELOPMENT
THE IMPACT OF THE MASS MEDIA ON RURAL DEVELOPMENT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Education through media has created substantial changes in the traditional concept of education, has eliminated most of the deficiencies of the traditional systems of education and has created fundamental changes in education (Charlton et al., 2002). Using the […]
THE PERCEPTION OF MEDIA STAFF WELFARE ON THE EFFECTIVENESS OF JOURNALISM IN NIGERIA
THE PERCEPTION OF MEDIA STAFF WELFARE ON THE EFFECTIVENESS OF JOURNALISM IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The mass media serve as conveyors of information and have the capacity to shape public perception on issues of importance. Nwagbara (2010) affirms that journalism in Nigeria has been described as a “bastion of […]
THE PROSPECTS AND CHALLENGES OF CAMPUS BROADCASTING STATION IN NIGERIA
THE PROSPECTS AND CHALLENGES OF CAMPUS BROADCASTING STATION IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Radio is regarded as an important modern medium because of its characteristics. It is cheap and affordable for large sections of populations everywhere. Its content is inexpensive to create and transmit. It is accessible because it does […]
THE ROLE OF THE MASS MEDIA ON THE ATTITUDE OF TEENAGERS ON THE PREVALENCE OF HIV/AIDS
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Human immunodeficiency virus (HIV) is a retrovirus that infects cells of the immune system, destroy or impair their function and it is the etiology of the epidemic disease – acquired immune deficiency syndrome (AIDS) (World Health Organization, 2013). Since its discovery among New York and California homosexuals […]
EFFECTS OF VIOLENT FILMS ON NIGERIAN CULTURAL VALUES
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The most important concern in the debate about violent film has been whether or not it promotes aggressive behavior among viewers most especially the young ones (Evra 1990). Researchers have also shown that heavy exposure to screen violence can cause problems in other domains of social behavior. […]
STRUCTURAL ANALYSIS OF THE ITSEKIRI NOUN PHRASE
STRUCTURAL ANALYSIS OF THE ITSEKIRI NOUN PHRASE CHAPTER ONE INTRODUCTION 1.1 Background to the Study Noun phrase also known as nominal phrase (abbreviated as NP) is a type of phrase which has a noun or an indefinite pronoun as head word of its phrase. Noun phrases are very common and are the most recurring phrase […]
SOCIO LINGUISTIC INVESTIGATION OF SOME HAUSA PROVERBS
SOCIO LINGUISTIC INVESTIGATION OF SOME HAUSA PROVERBS ABSTRACT This research work is on Sociolinguistic Investigation of Some Hausa Proverbs. The Hausa term for proverb is Karin Magana and they are one of the oldest and most important types of myth, which form part and parcel of the Hausa culture. These wise sayings form a very crucial phase […]
CULTURAL INFLUENCE ON LANGUAGE
CULTURAL INFLUENCE ON LANGUAGE ABSTRACT The existence of taboo and sexism in Ohaozara dialect have be established. It is in the area of describing how culture influences language that constitutes issues of discuss in this research work. This work serves as an insight into the behaviour of language as it is bend, controlled and molded […]
PHONOLOGICAL INTERFERENCE IN TELEVISION NEWSCAST IN NIGERIA
ABSTRACT This research work focused on the phonological interference in television newscast in Nigeria. Phonological interference as one of the problems encountered by television newscasters in Nigeria, more especially some Yoruba and Hausa newscasters in NTA since it is our area concentration the work has been treated using six major interference phenomena. This project has […]
THE ROLE OF MOTIVATION IN THE ACQUISITION OF PHONETIC SOUNDS
Abstract Motivation plays a very important role in enhancing the students’ pronunciation learning. Consequently, the researcher’s argument is that motivation is necessary for one to learn and acquire a second or foreign language because most successful learners of a second language are motivated to do so. Hence, this research work highlights the role motivation plays […]
CONSUMER SATISFACTION AS KEY TO INDUSTRIAL GROWTH AND DEVELOPMENT
A CASE STUDY OF DANGOTE GROUP OF COMPANY NIGERIA PLC ABSTRACT This study researched into consumer satisfaction as a key to industrial growth and development. It examined the significant impact of consumer satisfaction on the industrial growth and development. Marketing survey was conducted to elicit opinion on porously formulated hypothesis. The study discovered that effective […]
COMMUNITY RADIO AS AN EFFECTIVE TOOL FOR AGRICULTURAL DEVELOPMENT
COMMUNITY RADIO AS AN EFFECTIVE TOOL FOR AGRICULTURAL DEVELOPMENT ABSTRACT The purpose of this study was to assess the role of community radio as an effective tool for agriculture agricutural development in Obokun LGA. The study also sought to investigate the perceptions and attitudes of the farmers towards the program, find out how the farmers […]
COMMUNICATING COOPERATE SOCIAL RESPONSIBILITY TO NIGERIAN CONSUMERS. A STUDY OF GLOBALCOM EXPERIENCE IN LAGOS STATE
ABSTRACT The purpose of the study was to identify what cooperate social responsibility Communication strategies are being used by mobile phone companies and to determine the extent to which these cooperate social responsibility Communication strategies infuences customers. The study sampled staff from globacom limited lagos as population study. The study revealed that Radio, TV and […]
BENEFIT OF SALES PROMOTION AND ADVERTISEMENT IN PROMOTING ORGANIZATIONAL GOALS A CASE STUDY OF GLOBACOM NETWORK
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Nowadays, organization are undergoing fast growth and often disturbing transformation which are due to the information technology and technological advancement currently going on. Sales promotion and advertisement consist of short term incentive to encourage sale and advert of product or services Kotter and Amstrong (2004). Also Dennis […]
AUDIENCE PERCEPTION AND BELIEVABILITY OF SOCIAL MEDIA ADVERT ( A STUDY OF FACEBOOK)
ABSTRACT Social media sites such as Facebook are potent tools in modern communication and marketing. Considering Social media’s growing popularity, particularly Facebook, this study assessed the use osf social media as advertising vehicles. The study explored the usage level of social media by consumers and advertisers in Port Harcourt and the effect such use […]
ATTITUDE OF NIGERIAN JOURNALISTS TOWARD SCIENCE AND TECHNOLOGY REPORTING
CHAPTER ONE INTRODUCTION 1.1 Background to the Study Science and technological reporting is a form of specialized reporting in Mass Media whose history in Nigeria is not researched. The Mass Media in Nigeria generally give less attention to the coverage of science and technology development when compared with other beats such […]
ANALYSIS OF THE CONTRIBUTIONS OF FURNITURE ENTERPRISES TO THE ECONOMIC DEVELOPMENT OF KANO STATE
ABSTRACT This paper reported the analysis of the contributions of furniture enterprises to the economic development of kano state with adequate number of wood furniture industries were selected. Production cost and sales over five years were obtained from the wood furniture producers and carefully documented. The resulting data was analyzed with Frequency table, Benefit cost […]
ANALYSIS OF CUSTOMER’S EXPOSURE AND RESPONSE TO SOCIAL MEDIA ADVERTISING ON SELECT SMALL BUSINESSES IN PORTHACOURT
ABSTRACT Social media advertising is a powerful tool in contemporary times. The study sought to explore customer’s exposure and response to social media advertising by examining the customer’s exposure to social media advertising of SMEs on consumer decision- making with the mediating effect of consumer engagement in Nigeria. Three constructs in assessing the customer’s exposure […]
ANALYSIS COMPARATIVE OF THE PERFORMANCE OF JOURNALISTS IN GOVERNMENT AND PRIVATE OWNED MEDIA ORGANISATIONS
ANALYSIS COMPARATIVE OF THE PERFORMANCE OF JOURNALISTS IN GOVERNMENT AND PRIVATE OWNED MEDIA ORGANISATIONS ABSTRACT This research work is aimed at finding the journalist that is freer between those in private and government owned media organizations, using Raypower and FRCN Enugu as a focus, to achieve maximum and accurate findings. The researcher made use of […]
An Evaluation Of Bank And Customer Relationship In Nigeria Banking Service (A Case Study Of Access Bank During The Period 2009-2011)
Abstract The main of this study is to find out the extent of bank/customer relationship in Nigeria as a developing economy (a case study of Union of Bank Okpara Avenue Enugu). This work will be divided into five chapters. The first chapter is going to be the introductory part of the research work. This chapter […]
AN APPRAISAL OF THE ROLES AND POSITION OF CONFIDENTIAL SECRETARIES IN THE CIVIL SERVICE OF ANAMBRA STATE PROBLEMS AND STRATEGIES FOR IMPROVEMENT
Abstract In an organisation, secretaries, in addition to the roles enumerated above, attend to administrators, staffs, customers. These categories of persons attended to by secretaries are referred to, in this research, as customers in a general sense. Customers are those who receive the an organisation’ services from secretaries. For the present study the term […]
ADVERTISING PRACTICE IN NIGERIA: DEVELOPMENT, NEW TRENDS, CHALLENGES AND PROSPECTS
Abstract The study identifies the meaning of advertising and traced its earliest history in Nigeria. The study mentioned some of the new trends in advertising in Nigeria which include the practice of Integrated Marketing Communications (IMC); which is the combination of various marketing communication techniques like advertising, public relations, publicity, sales promotions, events marketing, etc, […]
ADOPTION OF E-PROCUREMENT SYSTEMS IN DEVELOPING COUNTRIES: A NIGERIAN PUBLIC SECTOR PERSPECTIVE
Abstract This thesis report aims at illustrating and describing how e-procurement can contribute in creating value and reducing overheads associated with the procurement process through adopting and implementing e-procurement systems and applications in the supply chain network of an organization. It is an obvious fact that e-procurement plays a vital role in managing the supply […]
ACCOUNTABILITY AND CORRUPTION IN PUBLIC ORGANIZATION (A CASE STUDY OF ISIALA MBANO L.G.A. IMO STATE)
ABSTRACT One of the fundamental problems of contemporary Nigeria is corruption. It has thrived; progressed and flourished unabated .Corruption has been institutionalized to the point of accepting it as part of our system. This study examined the incidence of corruption in the Nigerian Public Service with particular focus on Isiala Mbano LGA from 1999 to […]
ACCESS AND UTILIZATION OF INFORMATION AND COMMUNICATION TECHNOLOGIES AMONG WOMEN FARMERS IN AGRICULTURAL ZONES ABAK
ABSTRACT Availability of information on improved technologies is an important ingredient for agricultural development. However, Nigerian women farmers have low access to technological information. The use of Information and Communication Technologies (ICTs) among these women in accessing information on improved agricultural practices has not been adequately explored. Use of ICTs among women farmers in agricultural […]
A STYLISTIC ANALYSIS OF THE LANGUAGE OF SELECTED NIGERIAN NEWSPAPER ADVERTISEMENTS
ABSTRACT Advertising is a distinct form of communication and the language used for communicating adverts is distinctive and alluring. Advertising as a form of communication requires a lot of imagination, creativity and logical thinking for it to be effective and successful. The aim of this study is to analyse how GSM network providers employ stylistic […]
A STATISTICAL ANALYSIS OF REPORTS CASES OF CRIME (1995 – 2004)
CHAPTER ONE INTRODUCTION A man’s life is obviously his most cherished property and the most basic of all fundamental human rights. Nobody has the right to ham or even take away another person’s life except as a last resort another in self-defense. A renowned English advocationist, Henry Thomas Buckee (1893) once said that the society […]
A SEMANTIC ANALYSIS OF CRIME INVESTIGATION: THE CASE OF THE ECONOMIC AND FINANCIAL CRIMES COMMISSION (EFCC)
Abstract The paper examines a semantic analysis of crime investigation using EFCC investigative report. The methodology is a content analysis and a descriptive approach to investigate the semantic components of language use of the EFCC. A sample was taken from the online site of the EFCC and analysis was carried out to explore the semantic […]
A LINGUISTIC STUDY OF IDIOMS AND PROVERBS IN SELECTED LITERARY WORKS OF ALIYU KAMAL
ABSTRACT Every language often reveals what the people who use it see, feel and think; what they can talk about, and how they organize the world around them. Idioms and Proverbs are linguistic elements that address the heart of a discourse in any given context-truthfully and objectively. In Africa, and especially in Nigerian cultures, Idioms […]
PERFORMANCE AUDIT OF THE MARKETING COMMUNICATIONS STRATEGIES OF SELECTED PRIVATE UNIVERSITIES IN SOUTH-WEST, NIGERIA
CHAPTER ONE INTRODUCTION Background to the Study University education is essential for economic and social development. In most countries in the world, it has the responsibility for equipping its products with knowledge and skills required for positions in government, business, industry and professions. Perhaps this is the reason the university prides itself as the highest […]
POLITICAL INTERFERENCE AND REGULATORY ROLE OF THE NATIONAL BROADCASTING COMMISSION IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background to the Study Politics and media are interwoven and critical to sustainable democracy because both involve the people, process of communication, utilization of resources and decision making. Kolade and Yankah, (1997), submitted that “politics and broadcast media are mutually beneficial because people must communicate with one another and the sovereign […]
EVALUATION OF EXTENSION AGENTS’ COMMUNICATION STRATEGIES IN PROMOTING NEW RICE FOR AFRICA (NERICA) TECHNOLOGY AMONG RICE FARMERS IN OFADA, OGUN STATE
CHAPTER ONE INTRODUCTION 1.1 Background to the Study The role of agriculture in economic development and growth of a nation cannot be overemphasized. Agriculture can play a unique role in achieving food security and serve as an important engine for economic growth in a country especially developing countries. This is due to the large number […]
EFFECT OF SOCIAL MEDIA HEALTH COMMUNICATION ON KNOWLEDGE, ATTITUDE AND INTENTION TO ADOPT HEALTH-ENHANCING BEHAVIOUR AMONG UNDERGRADUATES IN LEAD CITY UNIVERSITY AND TAI SOLARIN UNIVERSITY OF EDUCATION, NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background to the Study Health concerns globally are shifting from infectious diseases to non-communicable diseases (NCDs) as they are becoming the leading cause of mortality even in developing countries. (Adogu, Ubajaka, Emelumadu, & Alutu, 2015; Mahmood, Ali and Islam, 2013; WHO, 2008). Scholars have advanced that most non-communicable diseases are […]
CORPORATE SOCIAL RESPONSIBILITY (CSR) AS A CONFLICT MANAGEMENT STRATEGY IN SELECTED OIL PRODUCING COMMUNITIES IN DELTA STATE, NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background to the Study All nations in the world survive by one means or the other. Some rely on tourism for survival, while others depend solely on agriculture. There are however some that are fortunate enough to be blessed with mineral resources such as oil and gas, which bring in a […]
The roles of mass media in achieving rebranding programme of President Umaru Musa Yarâ Adua
The roles of mass media in achieving rebranding programme of President Umaru Musa Yarâ Adua ASTRACT The roles of Mass Media in our society cannot be over stressed; As rebranding programme of the President Umaru Musa Yar’adua is fundamental to the development of our dynamic Nigeria; Mass Media have become tools for disseminating or exchanging […]
THE USE OF PRINT MEDIA AS TOOL FOR PUBLIC RELATION PRACTICE
ABSTRACT The concern of this project is the use of print media as tools for Public Relations practice. There are something’s we critically examined to acquire of good result. However, impartial work was done to consider print media as the main crucial and prominent tools to Public Relations practice making use of International Breweries Plc […]
TRENDS OF NEGATIVE THEMES IN NIGERIAN HOME MOVIES
TRENDS OF NEGATIVE THEMES IN NIGERIAN HOME MOVIES | Communication art ABSTRACT This research study was primarily motivated by the researcher’s curiosity to examine the extent to which Trends of negative themes in Nigerian home movies have negatively increased the rate with which these movies have proliferated Nigerian markets. The data gathered and the findings in […]
THE EFFECT OF TRADITIONAL MEDIA AND COMMUNICATION ON RURAL DEVELOPMENT OF NIGERIA
ABSTRACT The study is a critical examination of the effect of traditional media and communication on rural development in Nigeria. Notwithstanding the various modern means of communication such as RADIO, INTERNET, TELEVISION, NEWSPAPERS, MAGAZINES, etc. The rural means of communication is still the epitome for rural development. These traditional medium of communication includes the following […]