CHAPTER ONE INTRODUCTION 1.1 Background to the Study According to Adamun Ogunsanwo (2002), Election is a festival of democracy. It fosters an inclusive state; democracy rooted in popular sovereignty and sustainable peace and tests the competitive strength of political parties and leaders through programme and ideologies. In this context, it is important for the press to […]

CHAPTER ONE INTRODUCTION 1.1    Background of the Study In most parts of the world, elections are the true test of a functional democracy that is why modern societies are stratified  based on their ability to convert competitive free and fair elections, Anabor (2007;p.40) elections also test the institutions that guarantee the rule of law […]

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The mass media, by their pre-eminent position in national life, affect other sectors in national development. They are also affected and influenced in their functions by the operations of other sectors. It is against the backdrop of this feeling that one view the mass media and law […]

CHAPTER ONE INTRODUCTION OF STUDY 1.1 BACKGROUND OF STUDY Media as a watchdog and the mirror of the nation perform crucial roles in the society and as well it is influence in its editorial policy. In trying to understand what mass medians, lazar field and Kendal insist that mass is truly applicable to the medium […]

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY From time past, businesses all over the world has faced a great difficulty in getting their products acceptable or sold in the market Arens, W.F. (2004). Until recently, producers had always found it difficult to penetrate freely into the market in such a way that prospective buyers […]

ABSTRACT The project examine the effectiveness of the print media in crisis resolution in Niger Delta region of Nigeria, the objectives of this project are, to discuss the print media and its role of information dissemination, to dig into the background of Niger Delta avengers and their modus operandi and to make recommendations on how […]

CHAPTER ONE INTRODUCTION 1.1 Background to the Study Communication is very essential to man because, it is the only means through which he understands his environment. This is done through the exchange of information or ideas concerning the environment, which causes a change for better and improved ways of living in the society. Such messages were […]

CHAPTER ONE  INTRODUCTION 1.1. Background of Study The world is today celebrating the improvements in communication technology which has broadened the scope of communication through Information and Communication Technologies (ICTs). Modern Technology in communication no doubt has turned the entire world into a “Global village”. But as it is, technology like two sides of a coin, […]

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Ever since the inception of the internet and the proliferation of its services, there has been an unremitting decline in the use of other media Deuze, M. (2003). This has initiated and sustained a global trend of unrelenting resort to the internet as a means of news […]

ABSTRACT The migration of readers, viewers and advertisers from newspaper and broadcast television to the web is not limited to the developed world but has also become a visible trend in developing countries such as Nigeria. Newspapers have for the past decade decried the decline in circulation as web visits continue to increase, making the […]

ABSTRACT Different countries adopt different measures to check broadcasters. This work, with the objective of ascertaining the regulation impact on the Nigerian broadcasting system, x-rayed the approaches adopted by National Broadcasting Commission. To do this, the authoritarian and libertarian theories became the frameworks. At the end, it was discovered that the major regulatory approaches were […]

ABSTRACT Television has been a very influential medium of mass communication, due to its audio and visual potentials. Scholars of communication have always researched into the influence of the various media of communication, particularly television on the society. These efforts provide useful information to individuals, groups and organizations that employ these media on how best […]

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Tourism is essentially a service industry created to satisfy the need arising from movement of tourists within national or cross international boundaries. Hunziker and Krapt (1941) defined tourism as “the sum of the phenomena and relationship arising from the travel and stay of non-residents, in so far […]

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Prior to the introduction of modern means of communication, man had fashioned for himself the appropriate communication approach suitable for his development, Through this approach, people in different rural settings were mobilized to participate in the affairs of their locality.However, as the society became large and complex, traditional […]

Abstract This research work would attempt to explain and analysis the effect of information and communication technology in broadcast media. Man lives to communicate and communicates to live. Various communication channels have surfaced to make this communication function possible. Mobile telephony and electronic mail were welcome additions to the array of possibilities out of the […]

CHAPTER ONE  INTRODUCTION 1.1       Background of the Study Until recently, all broadcasting media have run on an analogue system. Analogue television use complete waves to transmit pictures and sounds. The major drawback of this is that location plays an integral factor, disabling, distorting images and audio on television in rural areas. Digital Televisions are […]

CHAPTER ONE INTRODUCTION 1.1       Background of the Study Media as a watchdog and the mirror of the nation perform crucial roles in the society and as well it is influence in its editorial policy. Kendal (2002,p.32), insist that mass is truly applicable to the medium of radio for it more than other media in […]

CHAPTER ONE INTRODUCTION 1.1       Background of the Study Photography has been utilized across a wide range of print in newspapers, magazines and other forms of media such as in advertising and commercial, video and film-making, fine art photography, portraiture and journalistic form. Photography image plays a very significant role in our daily lives. It‟s […]

CHAPTER ONE INTRODUCTION 1.1    BACKGROUND TO THE STUDY Sports was originally a recreational activity, but with the introduction of financial and material benefits and an attendant honour to it, the number of participants, the number of events and the struggle for victory have introduced high level politics into it. Consequent upon the expected rewards, fraud, […]

ABSTRACT The increasing numbers of breast cancer cases around the world have led to various efforts to find ways of prevention, treatment, and diagnosis. Media campaigns have been utilized to spread breast cancer awareness, increase knowledge, change attitudes and behaviors. In addition to the increasing number of cancer cases, these campaigns are in response to […]

CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY The indispensable role of newspaper as a lamp of enlightenment to the people could have inspired the third president of the U.S. Thomas Jefferson‟s popular and timeless remark cited by Ndolo (2006:39), “were it left to me to decide whether we should have a government without newspapers, or […]

CHAPTER ONE INTRODUCTION 1.1         BACKGROUND OF THE STUDY Media are those channels of information, radio, TV Newspaper, magazine and journals, which can make the same message available to a cross section of people   spite their distance from the source of the message Just as the nervous system receives, processes and interprets stimuli reaching the body, […]

CHAPTER ONE INTRODUCTION  1.1      BACKGROUND OF THE STUDY Since its inception, television as a medium of communication and information dissemination has gradually metamorphosed into a major component and vehicle for the transmission of advertising messages. This is owing to its advantages over other medium of communication; its ability to combine sight and sound into a […]

CHAPTER ONE INTRODUCTION 1.1     Background of the Study Journalism in Nigeria has its roots from the days of the struggle for independence from the British colonialists. The print media played an active role in the struggle for independence in Nigeria. Nationalists like Hebert Macaulay, Nnamdi Azikiwe, Obafemi Awolowo among other set up newspapers and […]

CHAPTER ONE INTRODUCTION 1.1       Background of the Study Community journalism is a staggering concept viewed from the perspective of its application in the Nigeria’s context. Looking at the issue from the standpoint of community radio, historical development of broadcasting in Nigeria reveals that community/local/ rural radio was never taken into consideration as an integral […]

ABSTRACT This paper would attempt to provide a well-detailed account on the Deregulation of Television Broadcasting and   digitization of the Television signals in Nigeria. Digital television is a new technology for transmitting and receiving broadcast television signals. Using an additional 6 Megahertz (MHz) of broadcast spectrum temporarily granted by Congress and the FCC for a […]

CHAPTER ONE INTRODUCTION 1.1    Background of the Study Corruption is the unlawful use of official power or influence by an official of the government either to enrich himself or further his course or any other personate the expense of the public. Corruption is the giving of a bribe so that the truth will not be […]

CHAPTER ONE  INTRODUCTION 1.1 BACKGROUND TO THE STUDY A newspaper house is a vital organization established to publish  newspaper on a regular and periodic basis Obasi, F. (2011). Newspaper according to section 2 of the newspaper Act of 1958 is defined as any paper containing public news intelligence or any remark, observation and comment there […]

CHAPTER ONE Introduction 1.1Background of the Study According to Hans Klein (2005), political participation refers to ‘citizen’s rights to influence public affairs’. In line with this thought, political participation can be identified as those actions taken by the citizens of a country either to influence or to support government and politics. It derives from the […]

CHAPTER ONE INTRODUCTION 1.1     Background of the Study Public relations are the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct […]

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Drug abuse is a very sensitive and vital issue on our social, education, economic and moral life. It was due to the negative effect it have on the individual or society, that lead to the establishment of Nigeria Drug Law Enforcement Agency (NDLEA) whose aim is to […]

CHAPTER ONE INTRODUCTION 1.1    BACKGROUND TO THE STUDY Sports was originally a recreational activity, but with the introduction of financial and material benefits and an attendant honour to it, the number of participants, the number of events and the struggle for victory have introduced high level politics into it. Consequent upon the expected rewards, fraud, […]

AN ASSESSMENT OF THE PRINT MEDIA IN CREATING AWARENESS CAMPAIGN ON LASSA FEVER IN NIGERIA CHAPTER ONE INTRODUCTION 1.1       Background of the Study  Lassa fever (LF) or Lassa haemorrhagic fever (LHF) is an acute viral illness caused by the Lassa virus which was first discovered and isolated in 1969 in the town of Lassa […]

CHAPTER ONE INTRODUCTION 1.1       Background of the Study Civil unrest, terror threats, endemic corruption and ongoing abductions of Nigerians,  including the well-publicised kidnapping of school-girls by terrorist group Boko  Haram, underscore the continuing challenges of combating modern slavery in Nigeria. Modern slavery takes place within the context of  human trafficking and, sometimes begins with kidnapping. […]

CHAPTER ONE INTRODUCTION 1.2Background of the Study  Trafficking in person especially children as well as child labour constitute some of the cruel deviations from the concept of societal upbringing of a child. The severe exploitations, abuses and deprivations meted out on these children under trafficking in persons and forced labour conditions have proved inimical to […]

CHAPTER ONE INTRODUCTION 1.1       Background of the Study Malaria is a mosquito-borne infectious disease affecting humans and other animals caused by parasitic protozoans (a group of single-celled microorganisms) belonging to the plasmodium type.  Malaria causes symptoms that typically include fever, tiredness, vomiting and headaches. In severe cases, it can cause yellow skin, seizures, coma […]

CHAPTER ONE INTRODUCTION 1.1     Background of the Study The Broadcast media holds substantial promise as a tool for reaching and persuading people to adopt new and healthier lifestyles. This has long been recognized by those interested in prevention of drug abuse and in other unhealthy behaviours. Drug abuse is a term used commonly when […]

ABSTRACT When the researcher chose the topic: Impact of Nigeria Television Authority on the Economic development of Enugu metropolis, she was inspired to find out the extent (NTA) Nigeria Television Authority has contributed on the economic development of Enugu metropolis. That the mass media plays a pivotal role in the development process of a country […]

CHAPTER ONE INTRODUCTION 1.1       Background of the Study The mass media, most especially television has become a part of our daily lives, and sources of information, education and entertainment have been described as the primary functions of the media. Lasswell (1948) as cited in Folarin (2005,p.74), assigns three functions to the media: v  Surveillance […]

CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY Cartoons are non verbal graphic communication channels that express the opinions, views and findings of a media organization. They are used to advance an opinion in funny ways and are often based on current, burning and topical issues. They are used basically to educate, inform and entertain the […]

CHAPTER ONE INTRODUCTION 1.1       Background of the Study Advertising practice has a long history. Frank (2000.p,31) traced this history to as long ago as the creation of man and the sojourn in the Biblical Garden of Eden. Eve was said to have successfully advertised the forbidden fruit to Adam. Modern advertising has however been […]

CHAPTER ONE INTRODUCTION 1.1       Background of the Study No branch of journalism requires so much knowledge and skill than picture reporting. The industrial revolution played a significant role in the development of press photography according to (Gelnshain, 2002), the first book with lithographic illustration (pictures) appeared in 1840. The photographs were selected on the […]

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The  political  entity  called  Nigeria  has  continued  since  independence  under  one  form  to  the  other.  Especially  with  military  rulers  who  have  had  to  be  rule  through  decrees  thus  suspending  the  constitution  that  guarantees  the  citizenry  their  fundamental  human  rights, Ellinas, A. (2010). It  there  makes  it  obvious  that  […]

CHAPTER ONE INTRODUCTION 1.1       Background of the Study The community newspapers are important forces in our society. They provide information and entertainment and, at the same time, have persuasive powers that are capable of effecting radical changes. For this reason, the role of the community newspaper in the development and promotion of our culture, moral […]

CHAPTER ONE Introduction 1.1   Background of the Study According to Hans Klein (2005.p,65), political participation refers to ‘citizen’s rights to influence public affairs’. In line with this thought, political participation can be identified as those actions taken by the citizens of a country either to influence or to support government and politics. It derives from […]

CHAPTER ONE INTRODUCTION 1.1    Background of Study The primary roles of the print media in any society which are to inform, educate and entertain are so important that societies can hardly progress meaningfully without a vibrant print media. Recognizing this fact, the third president of the United States of America (USA), Thomas Jefferson said, “were […]

ABSTRACT The issues of media ownership and control can never be overemphasized due to the dwindling situations surrounding media practice in Nigeria. The media is said to take the coloration of where the practice is being carried out i.e the way the media operates in Nigeria cannot be the same as the way it will […]

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Crime is one of the human security problems confronting humanity across the world. Nations have grappled to contain the rising incidence of homicide, armed robbery, and kidnap, drug trafficking, sex trafficking, illegal gun running and host of others. United Nations Office on Drugs and Crime in 2011 […]

CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY    Nigeria, like most other countries of the world, is faced with myriad social problems and crimes. The rate of violent crimes against the human person is alarming  Nigeria, especially in this digital age. Human trafficking are among the most heinous crimes against the human person. The […]

Abstract Deregulation has been a blessing to all Nigerians because it makes private investors to establish their own television station in Nigeria.  This project examines “Broadcast Deregulation and Efficient Information Dissemination in Nigeria. (A Study of NTA and ITV Benin).  Four research questions were for formulated for this study, A total number of 371,106 was […]

CHAPTER ONE INTRODUCTION OF STUDY 1.1 BACKGROUND OF STUDY Media as a watchdog and the mirror of the nation perform crucial roles in the society and as well it is influence in its editorial policy. In trying to understand what mass medians, lazar field and Kendal insist that mass is truly applicable to the medium […]

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY A film, also called a movie or motion picture is a series of still or moving images using animation techniques or visual effect. Film also refers to series of images that are projected unto a screen to create the illusion of motion. The origin of film can be […]

CHAPTER ONE INTRODUCTION 1.1    Background to the Study Communal clashes have over the years had a common phenomenon in the developing nations of the world, which Nigeria is inclusive.Ethnicity, religious differences, tribal, and land dispute and boundary adjustment cause these. Ethnicity refers to a group of people with a common socio/cultural identity such as language, worldview, […]

ABSTRACT This study was on “The Application of ICTs in the Nigerian Mass Media: A Study of NTA and The Guardian Newspapers”. The researcher sought to find out the current level of ICTs use in the Nigerian mass media, using the NTA and The Guardian newspapers as a case study. The work made attempt to identify the […]

ABSTRACT The purpose of embarking on this study is to provide a detailed assessment of Information and Communication Technologies (ICTs) on the performance of Broadcast media Organisation in Nigeria. The objectives were to thoroughly examine the relevance of the new ICTs, to evaluate the value, importance and quality of ICTs in Nigeria Broadcast Media Organisations. […]

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Political participation refers to ‘citizen’s rights to influence public affairs (Hans Klein 2005). In line with this thought, political participation can be identified as those actions taken by the citizens of a country either to influence or to support government and politics. It derives from the freedom […]

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Political participation refers to ‘citizen’s rights to influence public affairs (Hans Klein 2005). In line with this thought, political participation can be identified as those actions taken by the citizens of a country either to influence or to support government and politics. It derives from the freedom […]

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Records from the National Population Commission (2001) indicate that youths under the age of 30 constitute over half of the approximately 150 million Nigerians. According to Doreo Partners (2013) unemployment rate in Nigeria is growing at the rate of 16% per year with the youth impacted the […]

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY The Media represent an essential and integral part of democratic process in any political community. Their statutory functions of enlightenment, education and entertainment have placed them on a pedestal of alertness and vigilance such that they have become an indispensable part of social governance. As whistle blowers, […]

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY   Portraying a positive image and maintaining a good reputation is arguably an important part of long term planning in every organization. By managing a crisis effectively and efficiently, the positive perceptions of stakeholders and the public are vital to an organization. An important strategy in managing a […]

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Malaria is an entrenched global health challenge and is a major public health concern in many countries including Kenya (Nyarko and Cobblah 2014). It is endemic in over 100 countries, and almost half of the worldwide population is at risk of malaria, where approximately one million people […]

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Human immunodeficiency virus (HIV) is a retrovirus that infects cells of the immune system, destroy or impair their function and it is the etiology of the epidemic disease – acquired immune deficiency syndrome (AIDS) (World Health Organization, 2013). Since its discovery among New York and California homosexuals […]

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY         The most important concern in the debate about violent film has been whether or not it promotes aggressive behavior among viewers most especially the young ones (Evra 1990). Researchers have also shown that heavy exposure to screen violence can cause problems in other domains of social behavior. […]

ABSTRACT This research work focused on the phonological interference in television newscast in Nigeria. Phonological interference as one of the problems encountered by television newscasters in Nigeria, more especially some Yoruba and Hausa newscasters in NTA since it is our area concentration the work has been treated using six major interference phenomena. This project has […]

Abstract Motivation plays a very important role in enhancing the students’ pronunciation learning. Consequently, the researcher’s argument is that motivation is necessary for one to learn and acquire a second or foreign language because most successful learners of a second language are motivated to do so. Hence, this research work highlights the role motivation plays […]

CHAPTER ONE INTRODUCTION 1.1       Background to the Study The role of agriculture in economic development and growth of a nation cannot be overemphasized. Agriculture can play a unique role in achieving food security and serve as an important engine for economic growth in a country especially developing countries. This is due to the large number […]

CHAPTER ONE INTRODUCTION 1.1       Background to the Study All nations in the world survive by one means or the other. Some rely on tourism for survival, while others depend solely on agriculture. There are however some that are fortunate enough to be blessed with mineral resources such as oil and gas, which bring in a […]

The roles of mass media in achieving rebranding programme of President Umaru Musa Yarâ Adua ASTRACT The roles of Mass Media in our society cannot be over stressed; As rebranding programme of the President Umaru Musa Yar’adua is fundamental to the development of our dynamic Nigeria; Mass Media have become tools for disseminating or exchanging […]

ABSTRACT The concern of this project is the use of print media as tools for Public Relations practice. There are something’s we critically examined to acquire of good result. However, impartial work was done to consider print media as the main crucial and prominent tools to Public Relations practice making use of International Breweries Plc […]

TRENDS OF NEGATIVE THEMES IN NIGERIAN HOME MOVIES | Communication art ABSTRACT This research study was primarily motivated by the researcher’s curiosity to examine the extent to which Trends of negative themes in Nigerian home movies have negatively increased the rate with which these movies have proliferated Nigerian markets. The data gathered and the findings in […]

ABSTRACT The study is a critical examination of the effect of traditional media and communication on rural development in Nigeria. Notwithstanding the various modern means of communication such as RADIO, INTERNET, TELEVISION, NEWSPAPERS, MAGAZINES, etc. The rural means of communication is still the epitome for rural development. These traditional medium of communication includes the following […]

RADIO BROADCASTING AND COMMUNICATION CHALLENGES DURING PHONE-IN PROGRAMMES | Communication art ABSTRACT Phone-in programmes serve as a means of getting feedback from media audiences. The study examines the various challenges faced by radio stations in Nigeria when receiving feedback from their listeners via phone calls. Both primary and secondary data was used for the study. the […]

THE IMPACT OF GOVERNMENT OWNERSHIP OF MEDIA HOUSES ON MEDIA OBJECTIVITY A CASE STUDY OF NTA TABLE OF CONTENT CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY STATEMENT OF THE PROBLEM OBJECTIVES OF THE STUDY RESEARCH QUESTIONS HYPOTHESIS OF THE STUDY SIGNIFICANCE OF THE STUDY SCOPE OF THE STUDY LIMITATIONS OF THE STUDY DEFINITION OF TERMS […]

EFFECTIVE COMMUNICATION: A TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVES ABSTRACT Effective communication in any organization, regardless of its type and size remains critical to the achievement of organizational objectives.  This is more so, when any break communication will result in chaos, misunderstanding and conflict.  Bank PHB, PLC lays great emphasis on both oral and written communication […]

THE ROLE OF TEVISION IN POLITICAL PERSUATION ( A CASE STUDY OF NTA KADUNA) INTRODUCTION Mass communication is defined as message directed towards a large group people using a mass medium. It involves disseminating information to a large and widely dispersed audience mass communication is made possible through the help of mass media. That is […]

THE ROLE OF AFRICA INDEPENDENT TELEVISION IN PROMOTING POPULAR CULTURE AMONG YOUTHS IN KADUNA METROPOLIS Concept of Television in Nigeria Television broadcasting in Nigeria started with the initiative of the first Western Region Premier, Chief Obafemi Awolowo who on October 31, 1959 launched television broadcasting at Ibadan the headquarters of the region. The western Region […]

THE IMPACT OF NIGERIAN PRESS ON THE CHOICE OF A POLITICAL CANDIDATE INTRODUCTION  Mass communication is defined as messages directed towards a large group of people using a mass medium. It involves disseminating information to a large, diverse, homogenous/heterogeneous audience. Mass communication is made possible through the help of mass media. That is to say […]

THE INFLUENCE OF AIT COVERAGE ON POST 2011 ELECTION SENTIMENTS AMONG RESIDENTS UYO LGA The Mass Media remain one of the most potent weapons in influencing time. This is why it has been observed that no event is considered significant if it failed to attract the attention of the media. Denis McQuail (1982) noted that […]

THE IMPACT OF MANAGEMENT STYLE OF UNITY RADIO ON REPORTERS AND RADIO PRODUCERS IN THE STATION RADIO BROADCASTING IN NIGERIA (FROM THE BEGINNING)  A.M Doki et al (2009:155) noted that broadcasting started in Nigeria in 1932 when British colonial administrators introduced radio broadcasting in Nigeria. The broadcasting was then relayed to Nigerian homes through the […]

TELEVISION AS A TOOL FOR NATIONAL INTEGRATION ( A CASE STUDY OF NTA, KADUNA) INTRODUCTION Television as a mass medium of communication has become a very important and most effective medium of communication ever since it invention. It synchronous transmission of audio and visual signal enable it to exert enormous influence on the society there […]

COMMUNICATION AS A MANAGEMENT TOOL FOR CRISIS RESOLUTION IN SELECTED TERTIARY INSTITUTIONS IN DELTA STATE NIGERIA ABSTRACT Crises of different types occur between managements and students of tertiary institutions in Delta State, Nigeria. Communication is all embracing as far as crisis resolution is concerned. Communication is very vital to life and effective communication has the […]

ASSESSMENT OF EFFECTIVENESS OF EDUCATIONAL RADIO BROADCASTING FOR ADULT LITERACY IN LAGOS STATE, NIGERIA ABSTRACT Education has been identified as one of the most important ways to achieve national development. With three million non-literate adults in Lagos State, radio becomes a veritable medium to teach such adults who, as a result of their economic activities, […]

ATTITUDE OF UNDERGRADUATES TO THE 18+ WARNING SIGN IN ALCOHOLIC BEVERAGE ADVERTISEMENTS IN SELECTED UNIVERSITIES IN SOUTH-WEST, NIGERIA ABSTRACT Advertising has been identified as one of the factors that increase the likelihood of alcoholic beverage consumption especially among the youth (Alcohol Concern, 2013). Through the use of advertising execution techniques such as humour, celebrity endorsement […]