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RADIO BROADCASTING AND COMMUNICATION CHALLENGES DURING PHONE-IN PROGRAMMES

RADIO BROADCASTING AND COMMUNICATION CHALLENGES DURING PHONE-IN PROGRAMMES | Communication art

ABSTRACT

Phone-in programmes serve as a means of getting feedback from media audiences. The study examines the various challenges faced by radio stations in Nigeria when receiving feedback from their listeners via phone calls.

Both primary and secondary data was used for the study. the researcher issued out questionnaires to staff and audience of Alantic Fm Uyo. This medium formed the basis for gathering information for the study, while text books, journals and the internet formed the secondary source of data for the study. Findings from the study revealed that poor network was the major challenge faced by radio stations. issues of listeners staying close to their radio sets while communicating on a live radio program was also identified as a major challenge.

TABLE OF CONTENT

CHAPTER ONE
INTRODUCTION

BACKGROUND OF THE STUDY
STATEMENT OF THE PROBLEM
OBJECTIVES OF THE STUDY
RESEARCH QUESTIONS
HYPOTHESIS OF THE STUDY
SIGNIFICANCE OF THE STUDY
SCOPE OF THE STUDY
LIMITATIONS OF THE STUDY
DEFINITION OF TERMS

CHAPTER TWO
LITERATURE REVIEW

SOURCES OF LITERATURE
MEANING OF COMMUNICATION
THE PROCESS OF COMMUNICATION
MEANING OF BROADCASTING
BROADCASTING SYSTEMS IN NIGERIA
INDIVIDUAL BROADCASTING SYSTEM
NETWORK BROADCASTING SYSTEM
BROADCASTING COMMUNICATION CHAIN
INTERACTIVE COMMUNICATION
IMPORTANCE OF INTERACTIVE MEDIA
HOMOPHILY AND HETEROPHILY
PRESENTER / PARTICIPANT SITUATION PHONE-IN PROGRAMME
TECHNICAL PROCESS OF PHONE-IN PROGRAMME
THEORETICAL FRAME WORK
SUMMARY OF LITERATURE

CHAPTER THREE
RESEARCH METHODOLOGY

INTRODUCTION
RESEARCH AREA
RESEARCH DESIGN
POPULATION OF THE STUDY
SAMPLE SIZE AND TECHNIQUE
DATA COLLECTION METHOD
DATA ANALYSIS
LIMITATIONS

CHAPTER FOUR
DATA ANALYSIS AND INTERPRETATION

INTRODUCTION
PRESENTATION OF TABLES

CHAPTER FIVE
SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS

SUMMARY OF FINDINGS
CONCLUSION
RECOMMENDATIONS

APPENDIX
BIBLOGAPHY

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