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    Tag Archives: THE EFFECTS OF PROMOTIONAL ACTIVITIES ON CONSUMER PATRONAGE

    THE EFFECTS OF PROMOTIONAL ACTIVITIES ON CONSUMER PATRONAGE

    Business Administration and Management Projects topics and materials, Communication & mass communication art project topics and materials

    THE EFFECTS OF PROMOTIONAL ACTIVITIES ON CONSUMER PATRONAGE Abstract The study investigated the effects of promotional activities on consumer patronage behavior through a quantitative survey research design. A structured questionnaire was designed to collect data from a sample of 120 respondents, which was selected through simple random sampling techniques. The collected data were then analyzed […]

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