CHAPTER ONE INTRODUCTION 1.1 Background of the Study The phenomenon of human communication continues to develop as man seeks for ways to make life easy. According to Robinson, Patrick and Gustafson (1998:280), the first generation of internet search engines was referred to as Web 1.0, a one-way flow of information, or the read […]
Tag Archives: Communication and media studies project material
The Role of the Media in Promoting Good Governance in Nigeria
CHAPTER ONE INTRODUCTION 1.1 Background to the Study In modern day governance globally, the issue of Good Governance has assumed the front burner as an indispensable requirement for social, economic and political developments (World Bank, 1989, UNESCO, 2005; Nanda, 2006; Hout, 2007; Gisserlquit, 2012), yet better governance continues to be a source of worry and […]
THE ROLE OF ORGANIZATIONAL COMMUNICATION IN TERTIARY INSTITUTION OF LEARNING IN NIGERIA
THE ROLE OF ORGANIZATIONAL COMMUNICATION IN TERTIARY INSTITUTION OF LEARNING IN NIGERIA ABSTRACT The focus of internal corporate communication is gaining interest, particularly because it is very essential in all dimensions of the organization’s performance. Hence, effective communication has been linked to a number of positive outcomes like organizational success, financially and socially, higher levels […]
ROLE OF MASS MEDIA ON THE FIGHT AGAINST KIDNAPPING IN NIGERIA
ABSTRACT The issue of kidnapping has attracted global attention as a result of its enormous harm to the socio-economic fabric of nations. Its effects go beyond the physical damage to include psychological effects on the people. In Nigeria, many people have suffered acts of kidnapping, including the media. The Boko Haram group had earlier […]
COMMUNICATING COOPERATE SOCIAL RESPONSIBILITY TO NIGERIAN CONSUMERS. A STUDY OF GLOBALCOM EXPERIENCE IN LAGOS STATE
ABSTRACT The purpose of the study was to identify what cooperate social responsibility Communication strategies are being used by mobile phone companies and to determine the extent to which these cooperate social responsibility Communication strategies infuences customers. The study sampled staff from globacom limited lagos as population study. The study revealed that Radio, TV and […]
ANALYSIS OF CUSTOMER’S EXPOSURE AND RESPONSE TO SOCIAL MEDIA ADVERTISING ON SELECT SMALL BUSINESSES IN PORTHACOURT
ABSTRACT Social media advertising is a powerful tool in contemporary times. The study sought to explore customer’s exposure and response to social media advertising by examining the customer’s exposure to social media advertising of SMEs on consumer decision- making with the mediating effect of consumer engagement in Nigeria. Three constructs in assessing the customer’s exposure […]
ANALYSIS COMPARATIVE OF THE PERFORMANCE OF JOURNALISTS IN GOVERNMENT AND PRIVATE OWNED MEDIA ORGANISATIONS
ANALYSIS COMPARATIVE OF THE PERFORMANCE OF JOURNALISTS IN GOVERNMENT AND PRIVATE OWNED MEDIA ORGANISATIONS ABSTRACT This research work is aimed at finding the journalist that is freer between those in private and government owned media organizations, using Raypower and FRCN Enugu as a focus, to achieve maximum and accurate findings. The researcher made use of […]
A STYLISTIC ANALYSIS OF THE LANGUAGE OF SELECTED NIGERIAN NEWSPAPER ADVERTISEMENTS
ABSTRACT Advertising is a distinct form of communication and the language used for communicating adverts is distinctive and alluring. Advertising as a form of communication requires a lot of imagination, creativity and logical thinking for it to be effective and successful. The aim of this study is to analyse how GSM network providers employ stylistic […]