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THE ROLE OF THE MEDIA IN THE CRUSADE AGAINST GLOBAL TERRORISM – A CASE STUDY OF THE VANGUARD AND PUNCH NEWSPAPERS

THE ROLE OF THE MEDIA IN THE CRUSADE AGAINST GLOBAL TERRORISM – A CASE STUDY OF THE VANGUARD AND PUNCH NEWSPAPERS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In the late 1980’s, terrorism appeared to be on the decline. However, a new breed of terrorists has emerged, particularly from the Middle East countries, (Arata, […]

AN ASSESSMENT OF THE ROLE OF THE MASS MEDIA IN RE-BRANDING NIGERIA

AN ASSESSMENT OF THE ROLE OF THE MASS MEDIA IN RE-BRANDING NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the primary challenges faced by developing countries especially Nigeria stems from the breakdown of bordering between their internal and external aspects. Professionals and scholars have arranged that increasing the actions and statement of […]

GOVERNMENT USE OF EXTRA LEGAL MEASURES AGAINST MEDIA PRACTITIONERS

GOVERNMENT USE OF EXTRA LEGAL MEASURES AGAINST MEDIA PRACTITIONERS CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY The media as the watchdog of the society aluminates its light on the  society not forgetting its responsibility of entertainment, information and educating its audience as to keep them abreast of the dynamism of the world, condemning the […]

THE PRESS IN NIGERIAN POLITICS: ANALYSIS OF ISSUES AND PATTERNS OF NEWS COVERAGE

THE PRESS IN NIGERIAN POLITICS: ANALYSIS OF ISSUES AND PATTERNS OF NEWS COVERAGE ABSTRACT This project is on “the press in Nigerian politics: with analysis of issues and patterns of news coverage. The aim of the study is to find out whether or not the Nigerian press is selective in its report of similar political […]

THE ROLE OF TELEVISION IN ELECTORAL EDUCATION IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Historically, television broadcasting in Nigeria has been use as a medium of communication that seeks to enrich the life of average Nigerian by influencing positively its social, cultural, economic, political and technological thinking. It also provide news and information about national issues. Beside this, it serves […]

THE AGITATION AND CLAMORING FOR RESTRUCTURING OF NIGERIA AS FEDERATION

CHAPTER ONE INTRODUCTION Background to the study The rhetoric of restructuring has currently been dominating the public domain for some months  and this topic has been publicized through the use of digital, print and electronic media. From every quarter, what seems like the in-thing now is restructuring. Every newspaper publication, news bulletin, speech and report […]

THE IMPACT OF MATERIAL SOURCING IN ENHANCING THE ORGANIZATIONAL PROFITABILITY.

CHAPTER ONE Introduction 1.1     Background of the Study Material Sourcing is a set of tangible physical attributes assembly in an identifiable form. That is given the rapid changes in taste, technology and competition, organization will not rely solely on its existing supplier but look forward to get better sources of materials. An organization can use three […]

FROM DIFFUSION TO COMMUNITY PARTICIPATION: THE COMMUNICATION STRATEGIES OF THE NATIONAL MALARIA CONTROL PROGRAMME (NMCP)

ABSTRACT This study examines the effectiveness of communication strategies deployed by the National Malaria Control Programme (NMCP) in fighting malaria in Nigeria. Over the years, these strategies have been more diffusion-based than participatory. Available documents indicate that the rate of success in the fight against malaria as championed by the agency has not been encouraging; […]

A GENDER ANALYSIS OF NIGERIA’S MILLENNIUM DEVELOPMENT GOALS IMPLEMENTATION REPORTS

Abstract For more than a decade now, one of the centerpieces of socio-economic development, and foreign aid has been the effort to attain the Millennium Development Goals (MDGs). The MDGs have been an influential framework for global development cooperation, not only in shaping the international discourse, but in driving the allocation of resources towards key […]

AN APPRAISAL OF ELECTRONIC WALLET COMMUNICATION IN GROWTH ENHANCEMENT SUPPORT SCHEME OF AGRICULTURAL TRANSFORMATION AGENDA

ABSTRACT The study appraises the Electronic Wallet communication platform under the Growth Enhancement Support Scheme (GESS). The revolution in the media has greatly altered communication in all spheres of life including agriculture. The integration of the ICTs to some extent has brought possible solutions to developing countries especially in their utilization for agriculture. Though, for […]

COMMUNICATING CHANGE AND SOCIETAL VALUES IN SELECT NIGERIAN HOME MOVIES

ABSTRACT It is a widely accepted notion that Nollywood movies contain negative content such as drug addiction, armed robbery, sexual immorality, women and child abuse amongst others, which in effect elicit negative reaction from its viewers. These negative reactions often result in negative societal consequences. This research work explores the positive values projected in Nollywood […]

PARTICIPATORY COMMUNICATION AND WOMEN EMPOWERMENT

ABSTRACT This study is on Participatory Communication and Women Empowerment: A Critical study of life Rehabilitation Foundation for Womanhood inTungaCommunityMinna Niger State. The aim of the study is to appraise the process and nature of communication used by the foundation to facilitate participation and empowerment among the women. To achieve this aim, three objectives were […]

TESTIMONIAL ADVERTISING AND CONSUMER BEHAVIOUR OF CHIEF ZEBRUDAYA’S CELEBRITY ROLE IN “ELEPHANT BLUE DETERGENT”ADVERT

ABSTRACT The study examined testimonial advertising and consumer behaviour of Chief Zebrudaya advert as a frame for analysis. Documentary methods of data collection as well as self – administered structured questionnaire were used to elicit information from the respondents. From the descriptive statistical techniques used it was observed that the majority of the respondents at […]

THE INFLUENCE OF THE INTERNET ON INFORMATION ACQUISITION AMONG STUDENTS

Abstract The use of the Internet in education is gradually gaining prominence in our higher educational institutions. As students are active users of the Internet, it is believed that they utilize the Internet for their academic pursuit. This study explores and investigates the Influence of the Internet on Information Acquisition among Students of Bayero University, […]

VIOLENCE PORTRAYAL IN HOLLYWOOD AND IMPLICATIONS FOR YOUTHS‟ MORAL DEVELOPMENT: A READING OF “THE HOSTEL” AND “THE LAST HOUSE ON THE LEFT”

ABSTRACT The media plays a very powerful and influential role in the lives of youths anywhere in the world and it is sometimes referred to as the ‗third parent‘. Over sixty years of study has provided evidence that exposure to violent media leads to an increase in violence and aggression. This is a study on […]

WOMEN’S PARTICIPATION IN COMMUNICATING PRIMARY HEALTHCARE POLICY

WOMEN’S PARTICIPATION IN COMMUNICATING PRIMARY HEALTHCARE POLICY ABSTRACT This study set out to explore Women’s Participation in Commmunicating Primary Health Care Policy in Zuru and Danko-Wasagu Local Government Areas of Kebbi State, with a view to assessing the extent of women’s participation being that the extent of women‟s participation in Primary Health Care is however, […]

NEW MEDIA ADVOCACY AND THE CHALLENGES OF AUTHENTICITY

ABSTRACT One of the cardinal focuses of development communication is to demystify existing media to enable more people access and participate in the process of development. The New Media has proven ability of facilitating and enhancing public interaction with instant feedback mechanism that allows almost anybody anywhere with internet facilities not only access the media […]

INFLUENCE OF ULTIMATE SEARCH ON THE CONSUMPTION OF ALCOHOLIC DRINKS AMONG UNDERGRADUATE STUDENTS

CHAPTER ONE INRODUCTION 1.1 Background of the Study The use of alcohol and its misuse by students on campus is no more news. Findings proved that about eighty of every hundred tertiary institution students consume alcohol and fifty percent of these consumers do so heavily. This heavy drinking among tertiary institution students is not without […]

INDUSTRIAL RADIOGRAPHY IN NIGERIA, AWARENESS AMONG RADIOGRAPHY STUDENTS IN UNIVERSITY OF CALABAR

ABSTRACT The research work was carried out to assess the awareness level of industrial radiography among radiography students. This research work entails the administration of close ended question of 150 distributed to radiography students. A total of 145 questionnaires were collected. This work demonstrated the reason why there is poor awareness level of industrial radiography […]

IMPACT OF INTEGRATED MARKETING COMMUNICATIONS ON COMPANIES’ SALES PERFORMANCE

ABSTRACT The Integrated Marketing Communications (IMC) concept has been largely regarded as an important marketing management issue. This is because to survive in the competitive marketing environment of today many companies try to adopt IMC to improve the management and integration of the marketing communication programmes. But the term and concept of IMC is so […]

INFLUENCE OF SOCIAL MEDIA IN ADDRESSING FARMERS HERDSMEN’S CONFLICT IN NIGERIA

INFLUENCE OF SOCIAL MEDIA IN ADDRESSING FARMERS HERDSMEN’S CONFLICT IN NIGERIA ABSTRACT The study investigated the influence of social media in addressing farmers-herdsmen’s conflict in Nigeria by using Enugu state as a case study. Survey research design was employed to carry out the study. A total of two hundred and twenty questionnaires was distributed to […]

THE CHALLENGES OF MASS MEDIA IN PROMOTING GOOD GOVERNANCE IN NIGERIA

ABSTRACT This study was intended to examine the challenges of mass media in promoting good governance in Nigeria. This study was guided by the following objectives; to determine the relationship between mass media and promotion of good governance in Nigeria; to investigate the extent to which mass media has contributed to democratic governance in Nigeria […]

COMPARATIVE ANALYSIS OF THE IMPACT AND PROBLEMS OF PRINT JOURNALISM ON MASS MEDIA PRACTITIONERS DEVELOPMENT IN NIGERIA

ABSTRACT This work is designed to study how dwellers use Print journalism messages to effect mass media practitioners change. It is pertinent to note that Newspapers, though rarely find their  way into NTA and Etv channel 50 Enugu, only those who work in Uzo-Uwani Local Government Headquarter and those who are opportune to visit Urban […]

COMPARATIVE ANALYSIS OF THE IMPACT OF PRINT AND BROADCAST MEDIA ON SOCIAL DEVELOPMENT IN NIGERIA

ABSTRACT This work is designed to study how dwellers use Print and broadcast media messages to effect social change. It is pertinent to note that Newspapers, though rarely find their  way into NTA and Etv channel 50 Enugu, only those who work in Uzo-Uwani Local Government Headquarter and those who are opportune to visit Urban […]

COMPARATIVE ANALYSIS ON THE ROLE OF BROADCAST MEDIA AND INTERPERSONAL COMMUNICATION IN MORAL MOBILIZATION

ABSTRACT The goal of the research is to assess the role of broadcast media and interpersonal communication in rural mobilization especially in the area of decision-making. One hundred and eighty ruralites were randomly selected for the study. Residents of Mbu town in Isi-Uzo local government of Enugu state were used. It was found that Mbu […]

THE EFFECT OF GRATIFICATION ON THE PRACTICE OF JOURNALISM

THE EFFECT OF GRATIFICATION ON THE PRACTICE OF JOURNALISM ABSTRACT The pace of social development every where seems   to be quickened by the important roles the mass communication play in our society. Unfortunately, effect of gratification on the practice of journalism is on the increase and it has now posed seriously concern to enlightened Nigerian. […]

EFFECT OF MODERN SYSTEM OF COMMUNICATION ON THE ACADEMIC FOCUS AND PERFORMANCE OF STUDENTS

EFFECT OF MODERN SYSTEM OF COMMUNICATION ON THE ACADEMIC FOCUS AND PERFORMANCE OF STUDENTS ABSTRACT This study determined the effect of modern system of communication on the academic focus and performance of students. In order to study this topic effectively, four research questions were raised and answered. The literature reviews related to this study were […]

THE EFFECT OF NEWS COMMERCIALIZATION ON NEWS CREDIBILITY IN THE BROADCAST MEDIA

THE EFFECT OF NEWS COMMERCIALIZATION ON NEWS CREDIBILITY IN THE BROADCAST MEDIA ABSTRACT   This prefect work tends to assess the effect of news commercialization on news credibility in the broadcast media, with particular reference to Federal Radio corporation of Nigeria (FRCN) National Station Enugu and the Nigerian Television Authority (NTA) channel 8 Enugu, using […]

THE ROLE OF THE MASS MEDIA IN PROPAGATING HUMAN RIGHTS ABUSE IN NIGERIAN

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY The political entity called Nigeria has continued since independence under one form of governance to the other. The military rulers have had to rule by decrees thus suspending the constitution that guarantees the citizenry their fundamental human rights. It therefore, makes it obvious that the basis for […]

AN ASSESSMENT OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST MALARIA IN RURAL COMMUNITY

AN ASSESSMENT OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST MALARIA IN RURAL COMMUNITY CHAPTER ONE INTRODUCTION 1.1.   BACKGROUND TO THE STUDY Malaria is a mosquito-borne infectious disease affecting humans and other animals caused by parasitic protozoans (a group of single-celled microorganisms) belonging to the plasmodium type. Malaria causes symptoms that typically include fever, tiredness, […]

AN APPRAISAL OF MULTIMEDIA APPROACHES TOWARDS EFFECTIVE HIV/AIDS CAMPAIGN

AN APPRAISAL OF MULTIMEDIA APPROACHES TOWARDS EFFECTIVE HIV/AIDS CAMPAIGN ABSTRACT The appraisal of multimedia approaches towards effective HIV/AIDS Campaign in Cross River State (the study of the resident of Yakurr metropolis) which is the main trust of this study cannot be overemphasized yet remain a dominant feature towards eradicating the pandemic. The objective of this […]

AN ASSESSMENT OF IMAGES IN INDIGENOUS NEWSPAPERS IN UYO METROPOLIS

ABSTRACT This study assessed the imageries in indigenous newspapers in Uyo Metropolis. The research method applied in this study is content analysis. Select indigenous newspapers were used. Using the simple random sampling method to analyze the front-page imagery. Putting into consideration the message, news worthiness, space allocation, the pattern and diverse trends of converge, the […]

THE IMPACT OF SOCIAL MEDIA ON THE ACCEPTANCE OF THE COVID-19 VACCINE IN TARABA STATE NIGERIA

ABSTRACT This study was carried out to assess the impact of social media on the acceptance of the covid-19 vaccine in Taraba State Nigeria. Specifically, the study determined the level of impact social media has on the acceptance of the covid-19 vaccine in Taraba State Nigeria, examined whether social media has influenced the acceptance of […]

THE ROLE OF FULANI RADIO IN RESOLVING HERDSMEN-FARMERS CRISIS IN NIGERIA

ABSTRACT This study was carried out on the role of Fulani radio in resolving herdsmen farmers’ crisis in Nigeria using Koode Radio International, Abuja as a case study. To achieve this, thee significant research objectives were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population […]

AN ANALYSIS ON THE NEXUS BETWEEN KIDNAPPING AND RITUALISM

CHAPTER ONE INTRODUCTION Background of the Study Nigeria, generally acknowledged as Africa’s “giant,” has seen unparalleled levels of insecurity as a result of bandit organizations, kidnappers, assassins, secessionist groups, armed robbery attacks, abduction, and, more recently, the rise of ritual killers. According to Asuquo (2009), the term “kidnapping” is difficult to define precisely because it […]

THE IMPACT OF EXCESSIVE RITUAL THEMES IN NIGERIA HOME VIDEOS

CHAPTER ONE INTRODUCTION 1.1 Background Of The Study The Nigerian home video industry, without doubts, has become a phenomena in Nigeria. Home films, widely known as Nollywood, have become household fixtures in social contexts(Haynes, & Okome, O. 2000). Many broadcast stations now show them as part of their entertainment repertoire, thereby sustaining their potential for […]

MISREPRESENTATION OF AFRICA IN BROADCASTING MEDIA A CASE STUDY OF NTA

ABSTRACT This study was carried out to examine the misrepresentation of africa in broadcasting media. Specifically, the study examined examine the advent of broadcasting media. The study also investigate the misrepresentation of Africa in broadcasting media. Lastly, the study find out a brief history of Africa. The study employed the historical research design. The findings […]

THE EFFECTS OF PUBLIC RELATIONS ON ORGANIZATION. CASE STUDY: ZENITH BANKS IN ANAMBRA STATE

ABSTRACT The broad objective of the study is to examine examine the effects of public relations on organization using Zenith Banks in Anambra State as case study. The study adopted a survey research design and with the aid of convenient sampling method, the researcher enrolled 36 participants for the study who are staff in three(3) selected branches of Zenith Bank in Anambra State. Well structured questionnaire was issued to the respondent […]

MASS MEDIA MALARIA MESSAGES AND ITS IMPACT ON THE USE OF INSECTICIDE-TREATED BED NETS AMONG RESIDENTS OF ABIA STATE

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Malaria has been a source of concern across the world, particularly in Nigeria owing its surrounding of tropical habitat.  In 2012, millions of people perished from this preventable and treatable disease, with over half of the world’s population still at risk of infection (Amajor, 2011). Malaria is induced by […]

PUBLIC PERCEPTION OF RADIO BROADCAST PROGRAMMES ON HEALTH MATTERS: (CASE STUDY OF ONITSHA RESIDENTS)

CHAPTER ONE INTRODUCTION 1.1 Background of the study The fulfillment of specific communication demands is critical to society’s continued survival. These requirements according to  Baran S. and Davis, D.  (2012) existed long before Johann Gutenberg invented the printing machine and Samuel Morse invented the electric telegraph. However, there are instances where the functions of mass communication are undesirable […]

EFFECT OF TWITTER BAN ON TELECOMMUNICATION COMPANIES IN NIGERIA (A CASE STUDY OF MTN, GLO AND AIRTEL)

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The telecommunications (telecom) market is a part of the information and communication technology industry. The market is primarily engaged in operating and providing access to facilities for the transmission of voice, data, text and video (Businesswire, 2016). Telecommunication is the transmission of information by various types of technologies over wire, radio, optical or other electromagnetic systems (ITU […]

EVALUATION OF THE EFFECT OF TWITTER BAN ON INFORMATION DISSEMINATION IN NIGERIA

CHAPTER ONE INTRODUCTION Background of the study Social media is the term often used to refer to new forms of media that involve interactive participation. Often the development of media is divided into two different ages, the broadcast age and the interactive age. In the broadcast age, media were almost exclusively centralized where one entity […]

IMPACT OF TWITTER BAN ON ELECTRONIC MEDIA IN NIGERIA ( A CASE STUDY OF ARISE TV AND CHANNELS TV)

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Electronically, the entire planet is linked. Streaming media, such as radio, television, cable, satellite, and streaming, transmit and receive millions of messages on a daily basis, offering a constant flow of information and entertainment. The landscape of news consumption is undergoing a significant shift, with internet news attracting […]

IMPACT OF TWITTER BAN ON ONLINE SOCIAL COMMUNICATION

CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Social media, over the years, has been described as a means of interaction between people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The increasing popularity of social media platforms has created new digital social networks in which individuals can interact and […]

EVALUATION OF ACCEPTANCE AND ADOPTION OF HEALTH-CARE INFORMATION ON TWITTER BY UNIVERSITY STUDENTS

CHAPTER ONE INTRODUCTION 1.1       Background of the study The internet, or more especially the websites on the World Wide Web, is always evolving due to technical advancements. As a result, has alterthe way health information is distributed on the social space. The usage of social media is one of these information transformations. A growing number of […]

EVALUATION OF THE LEVEL OF NEWSPAPER READERSHIP AMONG CAREER WOMEN IN ABUJA

CHAPTER ONE INTRODUCTION 1.1       Background of the study It is common knowledge that the most effective way to promote awareness is through the media, where useful information may be conveyed to thousands of people in a certain area from a reliable source. In other words, newspapers, radio, television, magazines, posters, pamphlets/leaflets, billboards, the internet, and other […]

CRITICAL EXAMINATION OF THE USE OF SOCIAL MEDIA AND MASS MEDIA IN THE CAMPAIGN AGAINST THE SPREAD OF CORONA VIRUS DISEASE

CHAPTER ONE INTRODUCTION 1.1 Background to the study The Covid-19 pandemic in Nigeria is part of the global scourge of coronavirus disease 2019 caused by severe acute respiratory syndrome coronavirus (SARS Covid-19). Coronavirus was first discovered in Wuhan, China in December, 2019. Initially, coronavirus was tagged an epidemic by the World Health Organization (WHO) but […]

SOCIAL MEDIA AND THE MANAGEMENT OF COVID-19 INFORMATION IN PORT HARCOURT

CHAPTER ONE INTRODUCTION 1.0 Background of the study The unfolding of the COVID-19 pandemic has demonstrated how the spread of misinformation, amplified on social media and other digital platforms, is proving to be as much a threat to global public health as the virus itself. Technology advancements and social media create opportunities to keep people […]

THE ROLE OF TELEVISION IN EDUCATING THE PUBLIC ON THE PREVENTIVE MEASURES AGAINST THE SPREAD OF CORONA VIRUS IN NIGERIA

CHAPTER ONE INTRODUCTION 1.0 Background of the Study At the instance of any outbreak of diseases in a country, it is the responsibility of the government through the Ministry of health to rise to the challenges by appropriating good amount of money and setting up facilities to combat the virus, Non-Governmental bodies and other national […]

LAGOS RESIDENT’S ASSESSMENT OF COCA COLA AND PEPSI’S ENGAGEMENT OF PUBLIC RELATIONS AS A TOOL FOR ENHANCING THEIR COPERATE IMAGE

TABLE OF CONTENT Abstract CHAPTER ONE INTRODUCTION 1.1 Background Of Study 1.2 Statement Of The Problem 1.3 Objectives Of The Study 1.4 Research Questions 1.5 Hypothesis 1.6 Significance Of The Study 1.7 Scope Of The Study 1.8 Limitations Of The Study 1.9 Operational Definition Of Terms CHAPTER TWO LITERATURE REVIEW 2.1 Coca Cola: a Brief […]

EVALUATING THE BENEFITS OF BROADCASTING IN IMPROVING ADULT LITERACY IN LAGOS STATE

ABSTRACT This study was carried out to evaluate the benefits of broadcasting in improving adult literacy in Lagos state. Broadcasting medium such as radio and television are meant to disseminate audio and video signal, messages, information or programs to wide range of audience. Radio and television are already playing a role in educating the populace […]

AN ANALYSIS OF STUDENTS PARTICIPATION OF THE 18+ WARNING SIGN IN ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION

ABSTRACT Advertising has been identified as one of the factors that increase the likelihood of alcoholic beverage consumption especially among the youth (Alcohol Concern, 2013). Through the use of advertising execution techniques such as humour, celebrity endorsement and music, advertisers are able to embed images that resonate with vulnerable youths. In spite of the documented […]

PERCEPTION OF MASS MEDIA AS TOOLS FOR SENSITIZING RURAL DWELLERS ABOUT INFECTIOUS EPIDEMIC A CASE STUDY OF CORONA VIRUS IN NIGERIA

ABSTRACT  This research work empirically explored the perception of mass media as tools for sensitizing rural dwellers about infectious epidemic: a case study of corona virus in Nigeria. The objectives of this study were to examine the level of COVID-19 media awareness to the rural populace in Oyo state, ascertain if the media campaign created a […]

MASS CUSTOMIZATION AS A METHOD OF PROVIDING CLIENT’S PERSONALIZED SERVICE (A CASE STUDY OF NICON LUXURY HOTEL)

CHAPTER ONE INTRODUCTION 1.1Background of the study The adage of Henry Ford does no longer apply anymore. Remember his famous statement: “you can have any color car you want as long as it’s black” which is related to the start of the industrialization era in the twentieth century when Henry Ford and others transformed the […]

INTERNET PENETRATION AND THE ADOPTION OF TELEVISION STREAMING AMONG STAKEHOLDERS IN SOUTH-WEST NIGERIA

CHAPTER ONE INTRODUCTION 1.1       Background to the Study Advancement in computer technology has led to many innovations especially with the advent of the Internet.  The proliferation of the Internet is changing different sectors in the world, the media industry inclusive. One of the innovative applications of the Internet to the media industry is television streaming- […]

INTERACTIVE MEDIA SALES PROMOTION TYPOLOGIES AND TELECOMMUNICATION OPERATORS’ BRAND EQUITY AMONG CIVIL SERVANTS

CHAPTER ONE INTRODUCTION 1.1       Background to the Study Nigerian telecommunication industry has evolved into a competitive sphere as operators endeavour to entreat and win customers through various sales promotion strategies. Owing to this, it is a common phenomenon for organisations to bombard consumers with both monetary and non-monetary forms of sales promotions using either print, […]

FOREIGN TELEVISION STATIONS’ REPRESENTATION AND THE PERCEPTION OF NIGERIA’S IMAGE

FOREIGN TELEVISION STATIONS’ REPRESENTATION AND THE PERCEPTION OF NIGERIA’S IMAGE CHAPTER ONE  INTRODUCTION 1.1 Background to the Study From the beginning, communication has been an integral part of the human society. It has taken many forms from the ancient cave painting to mobile internet of the 21st century, facilitating contacts between different cultures through travel […]

THE CORPORATE SOCIAL RESPONSIBILITY IN NIGERIA’S TELECOMMUNICATION SECTOR

ABSTRACT The topic of the research is Corporate Social Responsibility in Nigeria’s Telecommunication Sector (A case study of Globacom Nigeria Limited, Enugu). The researcher used survey design in the study. The population of the study was one hundred and twenty; comprising of both staff and customers of Globacom .The sample size was ninety two and […]

GLOBAL SYSTEM FOR MOBILE COMMUNICATION (GSM) AND ITS IMPACT ON THE ECONOMY OF NIGERIA

CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the Study It a crystal clear that without communication, there would be no society. Communication gives room for peaceful co-existence among human being. That is why there are series of school of thoughts on the concept of communication. Development and growth of any country depends on the mode […]

THE RISE OF CITIZEN JOURNALISM IN NIGERIA

CHAPTER ONE  INTRODUCTION 1.1     Background of the Study The concept of citizen journalism has been variously called “public”, “participatory”, “democratic”, “guerrilla’ or “street” journalism.” Bowman and Willis (2003) define this brand of journalism as “the act of a citizen, or group of citizens, playing an active role in the process of collecting, reporting, analyzing and disseminating […]

THE NIGERIA PRESSS AND IT’S INFLUENCE ON FREE AND FAIR ELECTION IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 Background to the Study According to Adamun Ogunsanwo (2002), Election is a festival of democracy. It fosters an inclusive state; democracy rooted in popular sovereignty and sustainable peace and tests the competitive strength of political parties and leaders through programme and ideologies. In this context, it is important for the press to […]

THE NEWSPAPER COVERGE OF ELECTION PETITION TRIBUNAL IN NIGERIA A COMPARATIVE ANALYSIS OF OBSERVER AND GUARDIAN NEWSPAPER

CHAPTER ONE INTRODUCTION 1.1    Background of the Study In most parts of the world, elections are the true test of a functional democracy that is why modern societies are stratified  based on their ability to convert competitive free and fair elections, Anabor (2007;p.40) elections also test the institutions that guarantee the rule of law […]

THE MASS MEDIA BRAND LOYALTY AND PROMOTIONAL STRATEGIES IN THE MOBILE INDUSTRY IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY From time past, businesses all over the world has faced a great difficulty in getting their products acceptable or sold in the market Arens, W.F. (2004). Until recently, producers had always found it difficult to penetrate freely into the market in such a way that prospective buyers […]

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