COMPLETE SCHOOL PROJECT TOPICS & MATERIALS :
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CHAPTER ONE

INTRODUCTION

1.1         BACKGROUND OF THE STUDY

 Media need to be recognized as an important vehicle responsible of acquainting the citizens with well-defined national goals by informing them of their role, expectation and obligation. Media practice is public interest oriented. It is the means through which government, institutions, organization and all others in authority are held accountable to and by the public. It means that the content of the media influences people’s thought and feelings and the world at

large.

 However, the alteration of the nature of communication experience in the society by the media, with the new technologies has become conspicuous. People attitude to the traditional media of televisions, music, radio, film and print has also changed due to the dynamic nature of the applied technology in their preference and delivery. Relative in the diaspora can interact with each other in cyber space (the digital world of communication).

 In essence, the media and emerging technologies are bringing news ways of sending ideas, feelings, opinions, thoughts and information, new ways of hearing about the world, its identities and the future advance in the technology and their services have facilitated global information flour, which have fulfilled Marshal McLuhan’s global village concept, where ones neighbor is no longer the fellow who lives next door. He would be in a remote part of the hemisphere separated from one only on time and distance but also be differences in language, culture, norms and value. What happens to ones known by the other within a split second (Agba,

2001:7)

 Information technology is any artifact manipulated by man to aid him communicate personally, massively and above all, timely information and communication technology (ICT) have enhanced global neighborhood in