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THE ROLE OF ACCOUNTING RATIO ANALYSIS IN MEASURING FINANCIAL PERFORMANCE OF A FIRM AND AIDING INVESTMENT DECISIONS

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ABSTRACT

This study explains the various accoutning ratios that can be used in interpreting financial statements of businesses to determine the financial position of the firm as well as aid investors to make informed decisions. Questionnaires were distributed to 25 manament and non-management staff of MTN Uyo Office. Both primary and secondary sources of data was used for the study.The data Collected via the primary data sources were analyzed using simple averages and percentages. After ratios analysis conducted on the chapter four, mode at 95 level of confidence (5% level of significance).  Finally, it was established that ratios analysis evils business decision.

TABLE OF CONTENTS
Title Page                                                                                                      
Dedication                                                                                                     
Certification                                                                                                  
Acknowledgements                                                                                      
Table of Contents                                                                                         
Abstract                                                                                                                    
 CHAPTER ONE
INTRODUCTION
Background Information
Statement of Problem
Objectives of the Study
Research Question
Significance of the Study
Scope of the Study
Limitation of Study
Definition of Terms used in the Study

Reference

CHAPTER TWO

REVIEW OF RELATED LITERATURE

Introduction
Financial Statement Analysis
Parties Interested in Financial Statement Analysis
Objectives of Financial Statement analysis
Sources of Information for financial
Statement Analysis
Tools and Techniques of Financial
Statement Analysis
Uses and Objectives of Ratio Analysis
Types of Ratio Analysis
Univariate Ratio Analysis
Multivariate Ratio Analysis
Limitations of Ratio Analysis
Reference

CHAPTER THREE

RESEARCH METHODOLOGY
Introduction
Research Design
Data Collection Technique
Population
Sample Size and Sampling Technique
Instrument for Data Collection
Questionnaires Administration
Reference

CHAPTER FOUR

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
Introduction
Data presentation and Analysis
CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

Introduction
Summary and Discussion of Findings
Recommendations
Conclusion
Reference

BIBLIOGRAPHY

APPENDICES

Appendix 1     Research Questionnaire

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