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    Tag Archives: THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY: FIRST BANK OF NIGERIA LTD IN PORT HARCOURT RIVERS STATE

    THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY: FIRST BANK OF NIGERIA LTD IN PORT HARCOURT, RIVERS STATE

    BUSINESS ADMINISTRATION AND MANAGEMENT PROJECTS TOPICS AND MATERIALS, MARKETING PROJECTS TOPICS AND MATERIALS

    THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY: FIRST BANK OF NIGERIA LTD IN PORT HARCOURT, RIVERS STATE CHAPTER ONE INTRODUCTION Abstract This study examines how relationship marketing influences customer loyalty at First Bank of Nigeria Ltd branches in Port Harcourt, Rivers State. Employing a mixed-methods approach, the research gathered quantitative data from 380 customers […]

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