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    Tag Archives: THE EFFECT OF SERVICE RECOVERY PARADOX ON CUSTOMER LOYALTY AFTER BILLING COMPLAINTS: A CASE STUDY OF GLOBACOM (GLO) NIGERIA

    THE EFFECT OF SERVICE RECOVERY PARADOX ON CUSTOMER LOYALTY AFTER BILLING COMPLAINTS: A CASE STUDY OF GLOBACOM (GLO) NIGERIA

    MARKETING PROJECTS TOPICS AND MATERIALS

    THE EFFECT OF SERVICE RECOVERY PARADOX ON CUSTOMER LOYALTY AFTER BILLING COMPLAINTS: A CASE STUDY OF GLOBACOM (GLO) NIGERIA CHAPTER ONE INTRODUCTION Abstract The Service Recovery Paradox (SRP)  the phenomenon where customers who experience a service failure followed by excellent recovery end up more loyal than if no failure had occurred  has been widely studied […]

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