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    Tag Archives: SOCIAL MEDIA MARKETING EFFECTIVENESS IN BANKING SERVICES PROMOTION: A CASE STUDY OF ZENITH BANK PLC IN ABUJA FEDERAL CAPITAL TERRITORY

    SOCIAL MEDIA MARKETING EFFECTIVENESS IN BANKING SERVICES PROMOTION: A CASE STUDY OF ZENITH BANK PLC IN ABUJA, FEDERAL CAPITAL TERRITORY

    BUSINESS ADMINISTRATION AND MANAGEMENT PROJECTS TOPICS AND MATERIALS, MARKETING PROJECTS TOPICS AND MATERIALS

    SOCIAL MEDIA MARKETING EFFECTIVENESS IN BANKING SERVICES PROMOTION: A CASE STUDY OF ZENITH BANK PLC IN ABUJA, FEDERAL CAPITAL TERRITORY CHAPTER ONE INTRODUCTION Abstract This study evaluates the impact of social media marketing on banking service promotion within Zenith Bank Plc branches located in Abuja, Federal Capital Territory. A mixed-methods approach was implemented, integrating quantitative […]

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