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    Tag Archives: PERSONAL SELLING AND CUSTOMER RETENTION IN COMMERCIAL BANKING: EVIDENCE FROM FIDELITY BANK PLC IN ENUGU METROPOLIS

    PERSONAL SELLING AND CUSTOMER RETENTION IN COMMERCIAL BANKING: EVIDENCE FROM FIDELITY BANK PLC IN ENUGU METROPOLIS

    BUSINESS ADMINISTRATION AND MANAGEMENT PROJECTS TOPICS AND MATERIALS, MARKETING PROJECTS TOPICS AND MATERIALS

    PERSONAL SELLING AND CUSTOMER RETENTION IN COMMERCIAL BANKING: EVIDENCE FROM FIDELITY BANK PLC IN ENUGU METROPOLIS CHAPTER ONE INTRODUCTION Abstract This study investigates how personal selling contributes to customer retention at Fidelity Bank Plc branches in Enugu Metropolis, Nigeria. A mixed-methods approach combined quantitative surveys of 360 customers with qualitative interviews involving 28 branch staff, […]

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