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    Tag Archives: MOBILE BANKING ADOPTION AND MARKETING COMMUNICATION: A CASE STUDY OF GTBANK BRANCHES IN IBADAN OYO STATE

    MOBILE BANKING ADOPTION AND MARKETING COMMUNICATION: A CASE STUDY OF GTBANK BRANCHES IN IBADAN, OYO STATE

    BANKING & FINANCE PROJECTS TOPICS AND MATERIALS, MARKETING PROJECTS TOPICS AND MATERIALS

    MOBILE BANKING ADOPTION AND MARKETING COMMUNICATION: A CASE STUDY OF GTBANK BRANCHES IN IBADAN, OYO STATE CHAPTER ONE INTRODUCTION Abstract This study examines mobile banking adoption and the influence of marketing communication on its uptake at Guaranty Trust Bank (GTBank) branches in Ibadan, Oyo State, Nigeria. A mixed-methods approach was adopted, combining quantitative surveys administered […]

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