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    Tag Archives: GREEN MARKETING INITIATIVES AND CUSTOMER TRUST IN BANKING: A CASE STUDY OF STERLING BANK PLC IN JOS PLATEAU STATE

    GREEN MARKETING INITIATIVES AND CUSTOMER TRUST IN BANKING: A CASE STUDY OF STERLING BANK PLC IN JOS, PLATEAU STATE

    MARKETING PROJECTS TOPICS AND MATERIALS

    GREEN MARKETING INITIATIVES AND CUSTOMER TRUST IN BANKING: A CASE STUDY OF STERLING BANK PLC IN JOS, PLATEAU STATE CHAPTER ONE INTRODUCTION Abstract This study examines the influence of green marketing initiatives on customer trust within Sterling Bank Plc branches located in Jos, Plateau State, Nigeria. Employing a mixed-methods approach, the research incorporated quantitative surveys […]

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