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EFFECTS OF CONSUMER PERCEPTION ON THE DEMAND FOR LIFE INSURANCE PRODUCTS

EFFECTS OF CONSUMER PERCEPTION ON THE DEMAND FOR LIFE INSURANCE PRODUCTS CHAPTER ONE INTRODUCTION 1.0   BACKGROUND TO THE STUDY: Life insurance companies are financial intermediaries that bring together the surplus spending unit (insured) and the deficit spending unit (insurer) for the purpose of the insurer protecting the financial interest of the beneficiary in the event of […]

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