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    Tag Archives: DIGITAL MARKETING STRATEGIES AND CUSTOMER ACQUISITION IN NIGERIAN BANKS: A CASE STUDY OF ACCESS BANK PLC BRANCHES IN KANO METROPOLIS

    DIGITAL MARKETING STRATEGIES AND CUSTOMER ACQUISITION IN NIGERIAN BANKS: A CASE STUDY OF ACCESS BANK PLC BRANCHES IN KANO METROPOLIS

    BUSINESS ADMINISTRATION AND MANAGEMENT PROJECTS TOPICS AND MATERIALS, MARKETING PROJECTS TOPICS AND MATERIALS

    DIGITAL MARKETING STRATEGIES AND CUSTOMER ACQUISITION IN NIGERIAN BANKS: A CASE STUDY OF ACCESS BANK PLC BRANCHES IN KANO METROPOLIS CHAPTER ONE INTRODUCTION Abstract This study examines how digital marketing strategies contribute to customer acquisition for Nigerian banks, particularly Access Bank Plc branches in Kano Metropolis. Using a mixed-methods design combining quantitative surveys and qualitative […]

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