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    Tag Archives: CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS AND MARKETING EFFICIENCY: A CASE STUDY OF WEMA BANK BRANCHES IN OGUN STATE

    CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS AND MARKETING EFFICIENCY: A CASE STUDY OF WEMA BANK BRANCHES IN OGUN STATE

    MARKETING PROJECTS TOPICS AND MATERIALS

    CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS AND MARKETING EFFICIENCY: A CASE STUDY OF WEMA BANK BRANCHES IN OGUN STATE CHAPTER ONE INTRODUCTION Abstract This study examines the impact of Customer Relationship Management (CRM) systems on marketing efficiency at Wema Bank Plc branches in Ogun State, Nigeria. A mixed-methods approach was adopted, comprising quantitative surveys administered to […]

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