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    Tag Archives: CUSTOMER RELATIONSHIP MANAGEMENT AS A TOOL FOR CUSTOMER RETENTION IN A SERVICE INDUSTRY ( A STUDY OF GTBANK)

    CUSTOMER RELATIONSHIP MANAGEMENT AS A TOOL FOR CUSTOMER RETENTION IN A SERVICE INDUSTRY ( A STUDY OF GTBANK)

    ACCOUNTING PROJECT TOPICS, ACCOUNTING PROJECT TOPICS AND MATERIALS

    CUSTOMER RELATIONSHIP MANAGEMENT AS A TOOL FOR CUSTOMER RETENTION IN A SERVICE INDUSTRY ( A STUDY OF GTBANK) Abstract This study delved into the effectiveness of Customer Relationship Management (CRM) strategies in enhancing customer retention rates in the banking sector, with a specific focus on GTBank. A quantitative survey research design was adopted to investigate […]

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