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THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGIES ON ADVERTISING

ABSTRACT Following the approval of our project topic: the impact of information communication technologies on advertising by our supervisor, we have presented our proposal as follows. Introduction; hence, the impact of communication in advertising cannot be overemphasized industries. The contribution which information communication technologies  in advertising tremendous. we can say that without these information technologies, advertising […]

THE EFFECTIVENESS OF RADIO IN EDUCATING NIGERIAN WOMEN ON IMMUNIZATION

ABSTRACT This study was carried out with the sole objective of determining the Effectiveness of Radio in Educating Nigerian Women on Immunization. A Case Study of Oru-East L.G.A of Imo State. The researcher identified the research problems and used them to raise four research questions and four research hypotheses. Literature relating to the topic under […]

PUBLIC PERCEPTION OF FREEDOM OF INFORMATION BILL IN NIGERIA

ABSTRACT The study forces of public perception of freedom of information bill in Nigeria the researcher adopted survey research method in the actual execution of the study. The researcher asked questions through questionnaires the contained about seventeen question. A total of 250 questionnaire were distributed and 154 were properly filled and returned to the researcher […]

I.M.T FEMALE STUDENTS’ PREFERENCE OF NOLLYWOOD MOVIE GENRES

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY A Nigeria movie, living in bondage, which was produced in 19992 opened the floodgates of Nigeria’s movie industry, Nollywood (Overwere, 1992.12) Erer since, many Nigerians have developed much interest n watching Nigeria films. Many more movie are produced daily to match the ever-growing demand by viewers. The industry […]

THE ROLE OF THE PRESS IN THE POLITICAL POLARISATION OF THE NIGERIAN NATIONAL DEVELOPMENT

ABSTRACT This study was designed to critically examine “the role of the press in Nigeria’s polarization and National Development”. The method of content analysis was adopted and also, three Nigerian daily newspaper were selected. This include, the New Nigeria Newspaper a federal Government owned newspaper published in Kaduna state. The National concord and the champion, each being […]

AN ASSESSMENT OF THE EFFECTIVENESS OF RADIO CAMPAIGN ON HIV-AIDS AWARENESS AND PREVENTION IN NIGERIA

ABSTRACT Radio is one aspect of broadcasting tool that has become one of most important potent forces in the world today. It influences, educates the society as a whole. The power in radio is much that it tell real life situation with instance especially when it comes to educational broadcasting. In order words, it stimulates […]

THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE IN ORGANIZATIONS

CHAPTER ONE INTRODUCTION 1.1       Background to the Study The British Institute of Public Relations, cited in Yaroson and Asemah (2007) defines public relations practice as the deliberate, planned and sustained effort to establish mutual understanding between an organisation and its publics. Public relations describe any form of communication which is aimed at bringing about goodwill […]

THE IMPACT OF MASS MEDIA CAMPAIGN AGAINST AIDS AMONG TEENAGE

ABSTRACT This  study  is  aimed  to  ascertain  the   impact  of  mass  media  campaign  aimed  curbing   the  spread  of  the  diseases   AIDS  among  teenagers  in  Enugu  state. The   objective  of  the study  is  also  to  find   out  through   survey method whether  the   teenager   are  really  getting  sufficient   information  about  AIDS  blue  so  as  to  enable  them  […]

EFFECT OF PRIVATIZATION AND COMMERCIALIZATION OF GOVERNMENT OWNED INDUSTRIES IN A DEVELOPING ECONOMY

ABSTRACT The government felt that some public sector businesses are performing below expectations. Some incurred debts, which are being repaid and serviced by the government. The government also became worried that substantial part of its capital votes were used to support public enterprises whose provision of goods and services were often expensive, inefficient and subject […]

THE IMPACT OF COMMUNICATION IN ORGANISATIONAL EFFICIENCY

ABSTRACT The research was carried out in Enugu and the purpose was to determine the impact of communication on organizational efficiency.  Oral interviews and questionnaire developed by the researcher were the instrument for data collection. This study proved that the efficiency and effectiveness of an organization to co-ordinate its activity well depends on its level of […]

TELEVISION AS AN INSTRUMENT FOR EDUCATIONAL ADVANCEMENT IN NIGERIA.

TELEVISION AS AN INSTRUMENT FOR EDUCATIONAL ADVANCEMENT IN NIGERIA. CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY: Education in Nigeria today, has assumed a very important position in the country’s development programme.  This accounts for the introduction of the universal free primary education (U.P.E.) in 1976 and the establishment of new primary, secondary and post-secondary schools all over the […]

NIGERIA’S IMAGE AND THE PLACE OF THE PUBLIC RELATION IN ITS RECONSTRUCTION

NIGERIA’S IMAGE AND THE PLACE OF THE PUBLIC RELATION IN ITS RECONSTRUCTION ABSTRACT Nigeria’s image to foreign countries over the years does not hold water, hence the choice of the topic. This work is emphasizing on how the public relations can help in reconstructing Nigeria’s image abroad. Nigeria got her independence for over forty tow years […]

THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PARASTATALS

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In this are of multifarious organization for production, service or distribution and its subsequent water – tight competition among the concerns, it has become germane for an organization whether profit – oriented or public service type to continually adjust themselves to the needs of the environment in […]

THE ROLE OF COMMUNITY PUBLIC IN CONFLICT MANAGEMENT

ABSTRACT This Project work was based on the role of public Relation is conflict management between oil producing communities and oil companies.  The study was however contained to two major oil companies namely, the shall petroleum Development Company (SPDC) and the Port Harcourt Returning Company (PHRC).  In addition, Eleme Local Government Area Ikwere Local Government […]

THE IMPACT OF NIGERIAN PRESS ON SHAPING THE COUNTRY’S POLITICAL STRUCTURE (PERIOD OF STUDY 1999 TO 2004)

ABSTRACT This paper examines the role or the impact of Nigerian Press on shaping the country’s political structure. A general study of Nigeria is because it happens to be the period when we witness a transition to civilian rule. Many library materials constituted the sample source and literature review. Dates were also collected through extensive […]

THE ROLE OF THE PRESS IN A DEMOCRACY (THE PRESS IN PERSPECTIVE)

THE ROLE OF THE PRESS IN A DEMOCRACY (THE PRESS IN PERSPECTIVE) ABSTRACT The study deals with the analysis of the   role of the Nigerian press in the democratic struggle in Nigeria. The research method used was the survey method, with the questionnaires and interview as the method for data collection. The study kicks off from […]

THE EFFECT OF RADIO AND TELEVISION BROADCAST CAMPAIGN ON THE MANAGEMENT OF HIV/AIDS CRISIS

ABSTRACT The cardinal objective of this study was to empirically comparison of the role of television and radio broadcasting in the management of HIV/AID in Enugu Urban. The researcher made use of the survey research method to collect the required data. Sample size was mathematically deduced using the Taro Yamane method of sample size determination. […]

THE ADVENT OF MODERN COMMUNICATIONS GADGETS: IMPLICATIONS FOR NIGERIAN JOURNALISM

ABSTRACT The advent of modern communication gadget –implication for Nigerian Journalism.  The tittle of this study took a vivid look at the coming of communication gadget, more powerful than the ancient ones to take care of adequate communication outreach to the whole world. It treats in succession the introduction of communication among the earlymen, the need […]

SUSTAINABLE EDUCATIONAL POLICIES AND NATIONAL DEVELOPMENT, THE NIGERIA EXPERIENCE

ABSTRACT The researcher treated about sustainable Educational policies and National Development but giving more emphasis on Educational Policy because they are government programmes or action plan meant to review existing educational practice or introduce a new method aimed at enhancing a better educational pursuit for its citizens. The impact of Educational policy makes man live […]

SALES PROMOTION AS A PANACEA FOR IMPROVED SALES THE NIGERIA BOTTLLING COMPANY EXPERIENCE

ABSTRACT This study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point. The major problems investigated was to determine whether actually manufacturing companies derive benefits by engaging sales promotions and other business incentives. The primary objectives of […]

PEOPLE’S PERCEPTION OF TELEVANGELISM IN NIGERIA

ABSTRACT The researcher measured People’s Perception of Televangelism in Enugu Urban. To ensure the accuracy of data generated, Survey research method was adopted. The researcher framed questionnaires comprising open ended and close ended questions and administered them to a chosen population sample as instruments of data collection. The researcher adopted chi-square formula to test the […]

HAZARDS OF JOURNALISM PROFESSION UNDER MILITARY REGIME (FROM 1993 – 1998)

ABSTRACT The core theoretical framework on which this study anchors is to assess the legal problems/dangers vis a vis others that exist with the practicing of journalism in Nigeria, under the military with particular reference to General Sani Abacha’s regime.   The study revealed that journalists were arrested and detained in their thousands thereby providing […]

A COMPARATIVE ANALYSIS ON THE ROLE OF MASS COMMUNICATION AND INTERPERSONAL COMMUNICATION IN RURAL DEVELOPMENT

ABSTRACT This study was carried out to examine and assess the role of mass communication and interpersonal communication in rural development especially in the area of decision making, taking Udi town in Enugu State as a case study with a view of finding out how persuasive interpersonal communication is over mass communication and also the […]

AWARENESS OF REPRODUCTIVE HEALTH ISSUES THROUGH THE MEDIA AND INTERPERSONAL CHANNELS

ABSTRACT This project work was centered on Awareness of reproductive health issues through the media and interpersonal channels in Awgu L.G.A. The purpose of the study is to determine how effective are the two channels “radio” and “interpersonal” channel in letting the Awgu local community know about reproductive health vis–a-vis  family planning. Communicating Developing issues to […]

ATTITUDE OF TELEVISION AUDIENCE TOWARDS COMMERCIAL INTERRUPTION OF TELEVISION PROGRAMMES

ABSTRACT The attitude of television audience toward commercial interruption in television programmes is a research work carried out through scientific and empirical method in attempt to find out what television commercial interruption is all about and how it affects the audience and suggestion on what to do in order to better the performance of the […]

A COMPARATIVES ANALYSIS OF THE PROBLEMS FACING PRIVATE TELEVISIONS AND GOVERNMENT TELEVISIONS IN THE DISSEMINATION OF INFORMATION IN NIGERIA

ABSTRACT The problems which face both private and government owner television stations have always been a concern to both public and media experts, This work is aimed at providing answers to questions asked while  accomplishing. The objectives written in the first chapter of the work. This work is  divided into five chapters. Chapter one gives […]

THE IMPACT OF A RADIO PROGRAMME ON THE RURAL DEVELOPMENT

ABSTRACT The study examined the Impact of “Benue this week”-A radio Benue programme on the rural development of katsina-Ala local government area, using the survey research method, The researcher discovered that the dwellers of katsina-Ala local government area are aware of the radio Benue programme “Benue this week” therefore it concluded that the programme “Benue […]

THE INFLUENCE OF RELIGIOUS PROGRAMMES ON NTA IN REGULATING THE MORAL CONDUCTS OF NIGERIAN STUDENTS

CHAPTER ONE INTRODUCTION 1.1 Background of the Study This study is on the influence of religious programmes on Nigerian television Authority (NTA) Enugu in regulating the moral conducts of Nigerian students using Caritas University students as a study. Tracing the history of the establishment of the first television transmission began in Western Nigeria on October […]

INFLUENCE OF NTA TELEVISION ADVERTISEMENT ON THE CHOICE OF HAIR RELAXER AMONG THE FEMALE UNDERGRADUATES

Abstract “Influence of Television Advertisement on the Choice of Hair Relaxer among Female Undergraduates”, is aim to determine the influence of television advertisement on ladies on the choice of hair relaxer products. The method of the study is survey method and the instrument used for data collection is the questionnaire and personal interview. The population […]

INFLUENCE OF AFRICAN INDEPENDENT TELEVISION AS A WATCHDOG AGAINST CHILD ABUSE AND LABOUR WITH A PARTICULAR FOCUS TO CHILD TRAFFICKING

Abstract The aim of this study was to analyze the Influence of African Independent Television as a Watchdog against Child Abuse and labour with a particular focus to Child Trafficking. The study made use of survey research method. Subjects were drawn from Gariki using the purposive sampling technique. The study answered four research questions. From […]

INFLUENCE OF ADVERTISING MESSAGES AND PATRONAGES OF GOODMORNING CORNFLAKES

Abstract The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 […]

IMPACT OF NIGERIAN TELEVISION AUTHORITY (NTA) COMMERCIALS ON CONSUMER DEMAND FOR MALTA GUINESS

ABSTRACT This research work was aimed at finding the Impact of NTA Enugu Commercials on Consumers Demand for Malta Guinness. The researcher made use of the survey design to gather necessary information. Copies of questionnaire were administered and retrieved from the respondent. The findings showed that NTA, Enugu commercials have impact on consumers demand for […]

FACTORS AFFECTING THE QUALITY OF FAMILY FORUM.

FACTORS AFFECTING THE QUALITY OF FAMILY FORUM. ABSTRACT This research is on “Factors Affecting the Quality of Family Forum-A Programme of Anambra Broadcasting Service, Awka”. The desire for this study was informed of the need for better family planning and moral upbringing of the children, now difficulties are abound and mortality is steadily in the […]

IMAGE OF THE ECONOMIC AND FINANCIAL CRIMES COMMISSION AS A CRIME FIGHTING AGENCY OF THE FEDERAL REPUBLIC OF NIGERIA

ABSTRACT Economic and financial crimes commission (EFCC) established in the year 2003 has the power and mandate to investigate financial crimes such as advanced fee fraud (419 frauds) and money laundering. The commission’s act empowers it to investigate people in all sectors of the Nigerian economy who appears to be living more than, they earn. […]

EFFECTS OF NEWSPAPER CARTOON AS A TOOL FOR POLITICAL COMMUNICATION

ABSTRACT This study was carried out to evaluate the effectiveness of Guinness advertising jingles and sloganeering campaign on consumers’ buying behavior in Enugu metropolis. The researcher stated the major problem that prompted her to embark on the study. Relevant literatures concerning the study were reviewed from both primary and secondary sources. The researcher used a […]

PUBLIC PERCEPTION OF MEDIA COVERAGE OF CHILD LABOUR, CHILD MARRIAGE AND TRAFFICKING IN NIGERIA

Abstract This research work explored the public understanding of the mass media and child trafficking in Nigeria using Enugu urban residents as the focus. Meanwhile the researcher adopted survey researcher method to study attitudes, perception and response of the public living in Enugu metropolis. A population of 722,664 was studied with a sample size of […]

ADVERTISING JINGLES AND SLOGANEERING CAMPAIGN ON CONSUMER BUYING BEHAVIOR

CHAPTER ONE INTRODUCTION 1.1          Background  of the study Advertising business is a form of marking communication used to encourage, persuade, or manipulate an audience (viewers, readers, or history’s, sometime a specific group to take or centime to take some action, (Allens, 2009p12) Most commonly, the desired results is to drive consumer behavior with respect to a commercial […]

EXAMINE THE PERCEPTION OF FEELINGS OF THE PUBLIC OVER MASS MEDIA COVERAGE OF CHILD LABOUR

CHAPTER ONE INTRODUCTION 1.1          Background of the Study Child labour and trafficking are essentially understood as encompassing monetary or non monetary activities which are mentally physically, morally and socially hazardous for children below 15 years of age (UNICEF, 2005). Child labour is any work that harms children or keeps them from attending school (Public Education Project […]

EFFECTIVENESS OF NEWSPAPER CARTOONS IN THE PROMOTION OF POLITICS IN NIGERIA

CHAPTER ONE   Introduction 1.1          Background of the Study Newspaper cartoons are the study drawing or series of art drawings that tell stories about human actions or inaction in the society. Cartoons Amuse, yet they are veritable means of exposing social ills, Ukonu (2013,) they as well commercials are convey message of deep meaning and magnitude. […]

EVALUATION OF GUINNESS ADVERTISING JINGLES AND SLOGANEERING CAMPAIGN ON THE CONSUMERS’ BUYING BEHAVIOR

ABSTRACT This study was carried out to evaluate the effectiveness of Guinness advertising jingles and sloganeering campaign on consumers’ buying behavior in Enugu metropolis. The researcher stated the major problem that prompted her to embark on the study. Relevant literatures concerning the study were reviewed from both primary and secondary sources. The researcher used a […]

ADVERTISING JINGLES AND SLOGANEERING CAMPAIGN ON CONSUMER BUYING BEHAVIOUR

CHAPTER ONE  INTRODUCTION 1.1          Background  of the study Advertising business is a form of marking communication used to encourage, persuade, or manipulate an audience (viewers, readers, or history’s, sometime a specific group to take or centime to take some action, (Allens, 2009p12). Most commonly, the desired results is to drive consumer behaviour with respect to a commercial […]

THE PERCEPTION OF FEELINGS OF THE PUBLIC OVER MASS MEDIA COVERAGE OF CHILD LABOUR, CHILD TRAFFICKING AND GIRL CHILD MARRIAGE IN NIGERIA.

THE PERCEPTION OF FEELINGS OF THE PUBLIC OVER MASS MEDIA COVERAGE OF CHILD LABOUR, CHILD TRAFFICKING AND GIRL CHILD MARRIAGE IN NIGERIA. CHAPTER ONE INTRODUCTION 1.1          Background of the Study Child labour and trafficking are essentially understood as encompassing monetary or non monetary activities which are mentally physically, morally and socially hazardous for children below 15 […]

CHILD LABOUR, CHILD TRAFFICKING AND GIRL CHILD MARRIAGE IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1          Background of the Study Child labour and trafficking are essentially understood as encompassing monetary or non monetary activities which are mentally physically, morally and socially hazardous for children below 15 years of age (UNICEF, 2005). Child labour is any work that harms children or keeps them from attending school (Public Education Project […]

THE INFLUENCE OF BROADCAST MEDIA ON THE MORAL UPBRINGING OF NIGERIAN CHILDREN

CHAPTER ONE INTRODUCTION 1.1  Background of the Study The mass media-radio, television, newspaper and magazine reach large numbers of people through communication and entertainment, and have been found as a useful tool for influencing the public. Information network allow private individuals to get information and to communicate directly with one another (Schiller, 199:186). Although mass media […]

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