ABSTRACT This study examined the effect of billboard advertisement in the promotion of lux soap. Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. For the sake of the effectiveness of the result of this research, a […]

ABSTRACT This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is very vast and […]

CHAPTER ONE 1.0       INTRODUCTION 1.1       BACKGROUND OF THE STUDY On daily basis, whether orchestrated by human being or by natural forces, event unfold in separate parts of the world that must be brought to the knowledge of the general public in the performance of these duty, the role of newspapers, which is a medium of […]

CHAPTER ONE INTRODUCTION Background to the Study After the first half of the 20th century, television widely spread to the world. In communication and media studies, the influence of media violence and aggression on children has been widely scrutinized (American Academy of Pediatrics. 2001). With the development of technology, animation gained popularity and its target […]

Abstract The research examined 2015 presidential elections and hate campaigns phenomenon: A study of The Real Buhari influence on voters. Relevant theories such as Social Responsibility Theory, Source Credibility Theory, Perception Theory and Democratic Participant Media Theory were used to give the research a scholarly perspective and add depth to the research especially on how […]

ABSTRACT The study examined the Impact of “Benue this week”-A radio Benue programme on the rural development of katsina-Ala local government area, using the survey research method, The researcher discovered that the dwellers of katsina-Ala local government area are aware of the radio Benue programme “Benue this week” therefore it concluded that the programme “Benue […]

CHAPTER ONE 1.0    Introduction 1.1    Background to the Study Cultism is dated back to 1952, when Wole Soyinka winner of the 1986 Nobel Peace Prize for Literature-and a group of friends at the University of Ibadan formed the Pyrates Confraternity with the motto “Against all Conventions”. The skull and cross bones were their insignia, cultivating […]

ABSTRACT The study the Impact of Colour Combination in Newspaper Design and Makeup. (A case study the Punch newspaper). Colour is one of the most powerful tools available to graphic communicators second only to words. Colour helps to draw the attention of the readers to some important stories apart from its potential to add aesthetic […]

ABSTRACT   This research examined the Impact of Digitalization on Broadcasting Media using a case study of Osun State Broadcast Corporation (OSBC). Findings have shown that one of the hallmark of digitalization of broadcasting media is access to multiple of channels by audience. It is of note that before the advent of digitalization majority of […]

ABSTRACT Radio as a member of the media family is an instrument for information dissemination. World over, the radio is known to be a very powerful tool for development. Onabajo said that “In the developed world, radio has been used for developmental purposes” and that “The radio is the singular medium that is most effective […]

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certain products. These adverts would either influence its audience in […]

CHAPTER ONE 1.0    Introduction 1.1    Background to the Study Advertising as a concept, can be defined as a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor Alide in Okunna (2002: 99). Bovee and Arens (1985) gave a more widely accepted definition of advertising as […]

Abstract The internet is one of the greatest recent advancement in the world of information technology and has become a useful instrument that has fostered the process of making the world a global village. However, despite the added benefits of the internet to learning, teaching and research, there is no provision of effective internet service […]

Abstract The assertion that says he who pays the pipers dictates the tune agreed more with this study because there are lots of government controls and influences on Nigerian journalists especially those working with the state media. Government dictates to journalists what they should and should not broadcast. It is believed that most of the […]

ABSTRACT The cost of not proof reading or proper gatekeeping ranges from the death of the print outfit to the life of journalists, editor, publisher, jail term or fine. The research therefore, examined the impact of proofreading and editing in print media with a study of Nigerian Tribune. The paper is anchored on gatekeeping theory […]

CHAPTER ONE 1.0 INTRODUCT1ON In all phases of Mass Communication broadcasting, has become one of the strongest mediums; this is so because it influence everyone as individual in the society. It has been accepted that broadcasting is a powerful and an effective instrument for achieving goals, which includes education, information, mobilization, and shaping mature public […]

CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Media has a role to play in the struggle for gender transformation and bridging gap between social identities of woman an man. Communication studies, even of the radical critical tendency, have long seemed to be largely gender blind (perhaps more a matter of unwillingness to see), […]

ABSTRACT Ever since the first appearance of cartoon in newspaper, it has remained one of the most integral parts of newspaper. It plays different role depending on the type of cartoon and caption used. Cartoon to many is an entertainment and funny graphics. One of the major reasons for using cartoon in newspaper is to […]

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY             The history of the media in Nigeria is a very unique one. Pioneered by the efforts of private individuals, it enjoyed patronage and acceptance by many Nigerians, especially the educated ones. Right from the advent of Iwe Irohin in 1859, the Nigerian media emerged as a […]

CHAPTER ONE INTRODUCTION 1.1 Background to the Study The important role media plays in fostering an environment of good governance and political awareness needs hardly be emphasized. As the watchdog and interpreter of public issues and events, the media has a special role in every society. In our information-based society the media has a disproportionately […]

CHAPTER ONE 1.0    BACKGROUND TO THE STUDY 1.1    INTRODUCTION Of all the Millennium Development Goals, the least progress has been made on goal Number Five (MDG 5): Re­ducing maternal mortality by three-quar­ters by the year 2015. (UNICEF 2009). Every day, about 1,500 women across the globe die because of com­plications during pregnancy or childbirth, and 98 […]

CHAPTER ONE INTRODUCTION 1.1        Background of the study The important role of mass media is transferring the way of social life as well as its teachings to the audience. Establishing mass media for the important issue of public information is an effective activity in a society that needs hardware facilities, skilled manpower, adequate funding in order […]

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The key to success in the global technology is to celebrate technology the global technology is to celebrate technology rather than hide it away and to really start developing it where nothing has been done (Masayuki Kukokowa, 2012). This new or modern information technology I networked or webbed […]

ABSTRACT This study examined the role of Nollywood on national development using movie industries and movie viewers in Asaba as a case study. Survey research methodology was adopted while one hundred copies of questionnaire were administered to the selected respondents within Movie Industries and movie viewers in Asaba metropolis. Findings have established that Nigeria home […]

Abstract There is a common saying with regards to mass media control in Nigeria and elsewhere, which has become a cliché, that “He who pays the piper dictates the tune”.  This means that the owners of a mass media channel controls what the medium broadcasts and how it broadcasts it. This research aims at examining […]

Abstract The study that examines the pronunciation and intonation of English newscasters as a veritable tool for effective news and programme with a case study of Kwara State University, Malete staff. There is doubt about the fact that reporters, announcers newscasters and presenters are media representatives that have contact with the media audience often therefore, they must be good ambassadors by having what it takes such as good looking, knowledgeable, good […]

Abstract The research project was set out to examine the challenges of television broadcasting in a democratic dispensation with a case study of NTA, Jos. It is observed that access to government information is more visible under democratic administration than during military which prohibit press from accessing government information and as a result of this; […]

ABSTRACT This paper explores the impact of reading newspapers in the life of students of University of Lagos, especially the fashion and style pages of the selected newspapers and why they were being read by students. The Survey research method was adopted for this study and 250 copies of questionnaires were distributed. The number of […]

ABSTRACT The research examines the influence of social media on Nigerian undergraduates dressing habit a case study of Wesley University of Science and Tech. (WUSTO) and Obafemi Awolowo University (OAU).  Social media has remained a platform for interaction, communication, and buying and selling especially in this era where advertisers are targeting youth everywhere including on social […]

ABSTRACT The research examined audience perception on Lacasera soft drink advertisement using Obafemi Awolowo University Ile-Ife, Osun State as a case study. The research was also aimed at finding out if Obafemi Awolowo University students are influenced by television commercials of Lacasera. The research design for the study was survey research, the scope of the […]

ABSTRACT The essence of this study is to appraise the relevance of the print media in the electioneering process in Nigeria. The paper used agenda setting theory to justify the significance of print media in determining what the electorate know about party candidates, manifestoes and other political activities such as voting process, rule etc. Survey […]

ABSTRACT The emergency and rising of social media otherwise known as citizen media in this digital era have revolutionalised the socio- economic and particularly political development of Nigeria. It offers platform for political debates, political campaign and political mobilization especially in the 2015 gubernatorial election in Kwara state. The research therefore examines the influence of […]

Abstract The study basically examined the Perception of University Undergraduates on the effectiveness of Social Media in Gubernatorial Elections in Kwara State”. The emergency and rising of social media otherwise known as citizen media in this digital era have revolutionalised the socio- economic and particularly political development of Nigeria. It offers platform for political debates, […]

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY This study, “Trends of Negative Themes in Nigerian Home Movies” aims at identifying the negative themes in Nigerian home movies, especially those that have their theme, plot, and setting in the rich culture of Nigeria. Even those that have Igbo,Yoruba or Hausa theme, plot, setting like the imported […]

ABSTRACT With civilization and urbanization on the increase in Nigeria today and also freedom from parents enjoyed by youths and students in various institutions of higher learning in Nigeria, different kinds of sexual orientation has developed which homosexual is one of them. Homosexuality being the romantic or sexual intercourse or behaviour between members of the […]

Abstract The core objective of this research was to examine the influence of Social Media as an effective communication and feedback platform on the Practice of Public Relations using Global Communication Nigeria Limited as a case study. Basically, the use of social media has increased among consumers around the world, causing an increase in the […]

CHAPTER ONE INTRODUCTION Background of the study Social media is the fastest growing web application in the 21st century, a fact attested to by its wide usage and the wide-ranging consequent influence on the populace. There is indeed abundant evidence that millions of people across the world use social media on a regular basis for various […]

Abstract The research examines the role of social media in curbing the spread of ebola virus using Facebook users who are students of University of Lagos. It is observed that in this era of Information and Communication Technology, social media especially facebook, and twitter have revolutionalised and redefined monopoly of news and information by mass […]

ABSTRACT The aim of this study was to determine the impact of social media on modern journalism practices in Nigerian with a focus on journalists within Lagos metropolis. As the inception of information communication technology such as the internet has made it possible to find out about events without actually being there. Journalists can report […]

CHAPTER ONE INTRODUCTION 1.1      Background to the study Democracy is widely acknowledged as the best form of government in most parts of the world today. Elections, which represent the most modern and universally accepted process through which individuals are chosen to represent a body or community in a larger entity or government is one of […]

ABSTRACT Television has evolved into a potent force to be reckoned with in the transmission of social values and norms in a civilised society. Moreover, there are TV stations that have emerged with specialised programming in entertainment, called entertainment television. The study, which this paper represents, sought to find out the frequency of teenagers’ exposure […]

ABSTRACT Newspapers according to Onwubiko [2005] have been accorded a great deal of importance in the transmission of governmental policy, priority changes and even interesting changes. Newspapers are noted as regular source of primary and up-to-date information. Like other habits, the habit of reading in an individual develops during the course of time [Sharma, 2005]. […]

ABSTRACT The objective of any advertiser is not only to communicate messages about his products/services to the target audience but also to receive favorable response. The realization of this objective will depend primarily on the preference of the audience, their types of programmes and the view patronage level. Advertiser is ready to invest on any […]

ABSTRACT This study was conducted to assess Internet use for extension communication among the agricultural research institutes and farmers in the north-west. Two agricultural research institutes in the North-West zone of Nigeria were selected for the study namely: National Animal Production Research Institute (NAPRI) and Institute of Agricultural Research (IAR). An investigation using a survey […]

Internet risk communication and skin lighteners are the practice of communicating health information, such as in public health campaigns and health education, to the masses (Beato, Ricardo & Jana, 2010). The purpose of disseminating health information is to influence personal health choices by improving health literacy. Effective health communication must be tailored for the audience […]

ABSTRACT Cosmetics, also known as makeup or make-up, are care substances used to enhance the appearance or odour of the human body. They are generally mixtures of chemical compounds, some being derived from natural sources (such as coconut oil) and many being synthetics (Günther Schneider, Sven Gohla, Jörg Schreibe,2005). Whether it’s for putting on a show or just to play dress up, we have […]

ABSTRACT Cosmetology is derived from Greek word; κοσμητικός, kosmētikos, meaning “beautifying” (Merriam-Webster Online Dictionary, 2006) and -λογία, -logia) is the study and application of  beauty treatment.  A branch of specialty includes hairstyling, skincare, cosmetic, manicures/pedicures, and electrology. A cosmetologist is someone who is an expert in the care of makeup as well as skincare and beauty products. He or she can also offer other services such as coloring, extensions, and […]

ABSTRACT A social networking site is a platform use in building social networks or social relations among people who, for example, share interests, activities, backgrounds or real-life connections. It is a service which consists of a representation of each user (often a profile), his social links, and a variety of additional services. Social networking is […]

ABSTRACT The Internet is a global communication medium that is increasingly being used as an innovative tool for marketing goods and services. More importantly the Internet has added a new dimension to the traditional method of retail shopping (Fragale& Heath, 2014). subsequently, consumers are rapidly adopting Internet shopping and shopping malls are becoming popular than […]

ABSTRACT Ever since the first appearance of cartoon in newspaper, it has remained one of the most integral parts of newspaper. It plays different roles depending on the cartoon and caption used. Cartoon for many is for entertainment and funny graphics. One of the major reasons for using cartoon in newspapers is to set agenda […]

ABSTRACT The role of traditional  media communication have been very significant in rural development since the turn of this century, and with the advent of new media, the forms and ways of communication have become more specialized. Every human society has developed its traditional modes and channels of communication which characterize its existence, organization and development. […]

ABSTRACT Television advertising has traditionally been purchased on the basis of programme audience measures. These metrics are used both to select the programmes in which to advertise and to negotiate the rates for huge sums of money in advertising spending. While measures of the programme audience are appropriate for marketers considering branded entertainment (i.e., product […]

ABSTRACT There is an increasing number of female journalism students in training institutions in Europe and Asia and Africa (Frohlich 2004; Creedon 1993; Kosicki & Becker 1992; Peterson 1988). However, it has been observed that there is a disproportionate number of practicing female journalists who graduate from these programmes (Jurkowitz 2003). The number of female […]

ABSTRACT In the early 1990’s, newspaper communication technologies was introduced to the public   as online newspaper (Peter & Valkenburg, 2009). Many authors, such as Dr. Norman Nie of Stanford University, predicted that these forms of technology would negatively impact on undergraduates social lives, and reduce their sense of well-being (Peter & Valkenburg, 2009).. It was also […]

ABSTRACT Nigeria ranks among the nations with the highest mortality rates in the world going by the cur-rent maternal mortality ratio (MMR) of 630/100,000 live births. The utilisation of maternal health services is known to be associated with improved and maternal health outcomes among women. In order to encourage the use of health services by […]

ABSTRACT This study is an attempt to shed light on the role of radio programmes as a tool for empowering nursing mothers in the fight against infant mortality in Kaduna state. The study adopted the method of triangulation that include content analysis, survey method of questionnaires, participatory observation and interview to achieve its objectives. Radio […]

ABSTRACT Effective advertising requires an understanding of the target audience and their relationship with the brand. However, advertisements are worthless to advertisers unless the consumer toward whom the advertisement is directed pays attention to it. Existing literature suggests that slotting commercial at moments when a consumer is fully involved with the content of the programme […]

CHAPTER ONE INTRODUCTION 1.1        Background of the study There is growing concern about the potential effect of Internet use on students. Studies on Internet use and reading variables among students are not commonplace. The rapid growth of the Internet over the years has emerged as the foremost source of disseminating information quickly to a large audience, […]

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the study 1.7       Definition of terms 1.8       Organization of the study CHAPETR TWO 2.0   LITERATURE REVIEW CHAPETR THREE 3.0        Research methodology 3.1    sources of data collection 3.3        Population of the study 3.4        Sampling and […]

Abstract In this era of Information and communication technology, social media especially facebook, whatsApp, twitter, BBM and 2go and many others have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanced citizen participation in news gathering and dissemination. The study looked into the rising trend […]

CHAPTER ONE INTRODUCTION 1.1        Background of the study The marriage between the newspaper industry and Information and Communication Technologies (ICTs) has made many, if not all, national newspapers in Nigeria to have online versions (Mbachu, 2003). It is believed that their readership is high as Adedina, Adeniyi and Bolaji (2008) aver that more people read online […]

Abstract The emergency and rising of social media otherwise known as citizen media in this digital era have revolutionalised the socio- economic and particularly political development of Nigeria. It offers platform for political debates, political campaign and political mobilization especially in the 2015 General Election in Obabra Local Government of Cross Rivers state. The research, […]

CHAPTER ONE 1.0       Introduction 1.1       Background of the Study A century and half ago, communication between countries involved physical presence. Once, a reporter had to run as fast as possible back to the newsroom after interviewing and tried to beat the competition to print. With the advent of the digital age the role of […]

CHAPTER ONE INTRODUCTION The mass media have always played significant roles across the globe as the general public typically relies on it to provide information regarding political issues, social issues, entertainment and news in pop culture. In advance democracies, the media is freer and more independent when it comes to journalistic content. The media are […]

CHAPTER ONE 1.0    Introduction 1.1    Background to Study Communication is a basic human need and for that reason, man has always found a means of meeting this need. The media, which is an umbrella term for various means of communication, has become an integral part of human life around the world. The earliest forms of […]

CHAPTER ONE INTRODUCTION Social media have changed the pattern of corporate communications, affecting the ways public relations campaigns are formulated, disseminated and measured. The power over the message is no longer the exclusive preserve of an organisation; the various publics also enjoy equal power to initiate dialogue. Prior to the digital explosion and the popularization […]

Abstract The research explores Twitter as a medium of  communication among University of Lagos. There is no doubt about the fact that the world is in a global village. Today the world is now compressed into a single electronic room where information from far and near are exchanged with a click of mouse and touch of screen. Survey as a quantitative research […]

ABSTRACT This research investigates the influence of new media on public opinion and cyber activism. However, cyber activism or online activism or better called internet activism has been a grown concept on the internet for a long time in Western world but a new innovation in developing or Africa continent as the continent just embraced […]

Abstract The research thrust on the contribution of information and communication technologies on broadcast media performance with a particular reference to Osun State Broadcasting Corporation in the area of news gathering and delivery. In this era of Information and communication technology, social media especially facebook, whatsApp, twitter, digital camera, computer, Smartphone, memory cards, flash drive and […]

Abstract The paper examines the contributions of the emerging technology and platforms such as the internet, teleprompter, GSM, Social media, streaming among other on the media production and distribution particularly in TV Continental (TVC) in consonance with Technological Determinism  and Diffusion of Innovation Theories. Survey research method was adopted as a quantitative research method with questionnaire […]

Abstract The emergency and proliferation of social media otherwise known as citizen media has reshaped political education and mobilization in Nigeria. It offers platform for political debates, cyber activism, political campaign and political mobilization. It is against this backdrop that this paper examines the Influence of Social networking on Democracy in Nigeria: An Overview of 2015 […]

INFORMATION COMMUNICATION TECHNOLOGY AND CHANGES IN MASS MEDIA PRODUCTION AND DISTRIBUTION CHAPTER ONE INTRODUCTION 1.1       Background of the Study The Information Society or Information Age is a new phenomenon since 1950 which brings with its new challenges as we seek to integrate an expanding universe of print and multimedia sources into our daily lives. The […]

Abstract The study basically examined the impact of Facebook, Twitter and Youtube as an emerging media of political communication in the 2015 presidential elections in Nigeria. The emergency and proliferation of social media otherwise known as citizen media in this digital era have revolutionalised the socio- economic and particularly political development of Nigeria. It offers platform […]

CHAPTER ONE 1.0    Introduction 1.1    Background to the Study Communication is man most ubiquitous and life-long activity. It is also the most significant. This cannot be controverted. It has added to its transactional value a nexus of communal and group cohesion. The world has shrunken into a global village because of communication’s immense power and constantly evolving […]

CHAPTER ONE INTRODUCTION 1.1      Background of the study Over the years, Nigerian films or movies have become extremely popular among Nigerians at home and abroad and a growing number of foreigners too have developed great love for Nigerian movies. Through these movies Nigerians are experiencing a cultural tie worldwide. However, the growing influence of the Western […]

CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF STUDY Recently there has been a massive penetration of mass media in the developing countries. Even traditionally remote communities nowadays have access to television and radio programmes. Although the evidence on the socioeconomic impacts of the media is not limited to developing countries alone, but the influence of some of […]

CHAPTER ONE INTRODUCTION 1.1      Background of the study The electoral commission has always been an essential component of suggestions for democratic improvement in Nigeria, and in other democratising African countries.The Independent National Electoral Commission (INEC) is Nigeria’s national Election Management Body (EMB) established in both the Nigerian Constitution of 1999 and the Electoral Act 2010.INECis responsible […]

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND Of THE STUDY Communication to a great extent Is very important in the existence of man. Every thing that man do to survive in life requires communication. This idea has lead to the development of various devices to enhance communication and information flow in the world, which television was one of […]

Abstract The study was focused on readership habit of female staff of Nnamdi Azikiwe University Teaching Hospital, Nnewi. The survey research method was adopted, and the researcher obtained a sample of 288 from the population of the study from whom data were obtained and analyzed. Data collected were presented in table and analyzed in simple […]

CHAPTER ONE 1.1  INTRODUCTION The concept of news, journalism and freedom of press have for many years now been a major sources of disagreement between developing countries eg. African and developed nations of the world. Developing countries often feel ill served by the western news media claiming that foreign writers distrust the story about African growth […]

ABSTRACT The purpose of this study is to find out how students are affected by Magazine reading and the various ways to encourage greater reading among students. This research is based on reading habits of students in Nnamdi Azikiwe University Awka, Anambra state. This work will further feature the reactions and manner of students towards […]

ABSTRACT Magazine is an embodiment of detailed report, analysis and interpretation of events combined with literary and artistic works produced periodically for the generally born specific audience. Okumma, (1999,p.34) magazine as a print medium like the newspaper which is a bound periodically (not an everyday publication) that contains variety of content written by various contributions. […]

ABSTRACT This study was carried out by the researcher on the “influence of television advertising on consumer choice of beverages” a case study of Nestle Nigeria plc Lagos state. Some research question were administered as a guide for researcher question like , does television advertising influence brand or consumer s choice of beverages? This research […]

ABSTRACT This research is on the impact of Television advertisement of Always on consumers choice of sanitary towel (A study of federal polytechnic Oko). This study is designed to find out how the consumers of this product react to the television advertisement of ‘Always’ whether it affects their choice of sanitary towel. The presumption of […]

ABSTRACT The aim of this research project is to know the essence of news commentaries and its impact on radio listeners, with particular references to ESBS / FRCN Enugu. The project starts with introduction which gives insight into the historical background of news commentaries. It proceeds to examine the impact which news commentaries could create […]

ABSTRACT Suffice it to say that a lot of research has been made in the area of the role of mass media in national development as well as rural development. The incontrovertible point has been that there can be no meaningful national development without rural development as an off shoot and most integral part of […]

CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY Prior to early 1970s Nigeria was one of the poorest countries in the world depending mostly on agriculture exports. But due to the oil Broom (1975 – 74) Nigeria became a major oil producer and enjoyed a boost in the economy when the oil market sneezed, the Nigeria […]

ABSTRACT The project considered the effectiveness of the public relation in tertiary institution with a focus in the institute of management and technology, Enugu. The study is divided into five chapters which consists of the introduction while chapter two contains literature review and was carried out in relation to the definition of public relation. Chapter […]

ABSTRACT The menaces of robbery have become a game of the fittest in our society today, that when robbers carryout and operation they boast of it and give names to themselves. This attracts the attention of the people and all government to find a lasting solution to this dilemma. This gives rise to the method […]

ABSTRACT The importance of the audience or public of any organization cannot be over emphasized. In the same vein, the viewers of a television has proved to be powerful determinant factor on how successful a television station can be in terms of how profitable the television can be. No serious advertiser would invest his advertising […]