INFLUENCE OF AIRTEL BILLBOARD ADVERTISEMENT ON CONSUMERS PATRONAGE CHAPTER ONE INTRODUCTION Background of the Study Communication is life and life is communication. Communication is ubiquitous, it is all around man. Man cannot do without communication in the society. It leads people from instinct to inspiration through various processes and system to enquiring command and control. […]
SCHOOL PROJECT TOPICS BY DEPARTMENT: COMMUNICATION ARTS AND MASS COMMUNICATION PROJECT TOPICS AND MATERIALS
Explore a wide range of Communication Arts and Mass Communication project topics and materials in Nigeria. Download free undergraduate, postgraduate, and final year research project PDFs and MS Word files. Find complete project materials, including chapters 1-5, on topics like social media, journalism, television, and more. Hire professional research writers or access school project topics for all departments. List of Communication & mass communication art project topics and materials, project topics in Communication & mass communication art with available work for PhD BSc hnd ond Communication Art students.| Communication & mass communication art project topics and materials.
EFFECTIVENESS OF WRITTEN COMMUNICATION ON ORGANIZATIONAL PERFORMANCE
CHAPTER ONE INTRODUCTION Background of Study Written communication is a means of bring about change. It is the mean stream of any organization growth. There is a need for interaction and understanding of management, employee relations. This will bring about increase performance of all parties involved. As a medium, a means to performance ends, or […]
PUBLIC RELATIONS AND STAFF HARMONY
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Awareness of public relations is growing all over the world including the developing countries like Nigeria. This rapid and progressive development in the globalizing world has lent relative high acceptance to public relations as an autonomous management function. Public relations is everything that is calculated to improve […]
EFFECTIVENESS OF AKBC RADIO NEWS COMMENTARIES ON SOCIAL CHANGE
CHAPTER ONE INTRODUCTION Background of the Study In democratic environment such as news commentaries whether on radio or television do not only serves as purveyor of public opinion but also serves as tools for bridging credibility gap between government and the governed. News commentaries are a form of writing in broadcast media that provide insight […]
THE IMPACT OF INTERNET ON THE READING HABIT OF NIGERIAN STUDENTS
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Reading serves as a tool for students’ enhancement of intellectual properties of people from generation to generations so as to ensure continuous human and societal transformations and developments. Reading is an act of decoding written, textual or graphic information in order to make meaningful interpretations from an […]
INFUENCE OF AKBC RADIO INDOMIE NOODLE COMMERCIALS ON THE BUYING HABIT OF CONSUMERS
CHAPTER ONE INTRODUCTION Background of the Study Commercial is defines as a non – personal communication of information usually paid for and it is usually persuasive in nature about products, services or ideas by identified sponsor through various media, Aren (1996). Commercial is a marked tool that serves several functions. It identifies functions; it identifies and […]
COMMUNICATION AND ORGANIZATIONAL MANAGEMENT
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Communication is important for the successful performance of any human organization. Indeed, organization cannot survive without communication. In any production process for instance, the employees (operators) require complete and accurate information to be able to function correctly on their duty posts. In decision making, also the managers […]
EFFECTIVENESS OF TRADITIONAL MODE OF COMMUNICATION IN CONFLICT RESOLUTION.
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Society survival and growth depends on a number of things, among them is a system of communications. According to Bitner (1980) quoted in Okuna (1999). What we know as communication today has developed over a number of centuries. The sophisticated and complexity which characterized human communication in […]
THE INFLUENCE OF ADVERTISING ON CONSUMERS BRAND PREFERENCE OF STAR MAGGI.
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Advertising is any form of non-personal presentation and promotion of goods and services usually paid for by an identified sponsor. Advertising is non-personal because its message are not aimed at a particular person but are meant for an anonymous audience. Advertising is derived from the Latin word […]
INFLUENCE OF NTA 12 PROGRAMME “NUPTIAL BLISS” ON VIEWERS.
CHAPTER ONE INTRODUCTION 1.1 Background of the study “Nuptial bliss” a public enlightenment programme context means the marriage blessing between husband and wife which is made on television as a programme to sensitize and influence knowledge on people in general. Enlightenment came to Nigeria through the use of mass media, including television. According to Bauer […]
IKOT EKPENE AUDIENCE PERCEPTION OF AKBC TELEVISION NEWS COMMERCIALIZATION
CHAPTER ONE INTRODUCTION Background of the Study News is a very important tool that aids in societal development, it is the act of keeping the public informed and bringing to full knowledge what was in the dark to light. It is the act of giving an account of occurrence in the society to the audience. […]
INFLUENCE OF INTERPERSONAL COMMUNICATION ON COMMUNITY DEVELOPMENT
CHAPTER ONE INTRODUCTION It is worthy of note that communication is a basic ingredient in human society since it is seen as an exchange ideas and meaning. These are all important phenomena that could take different forms: these include symbolic signs, gestures and language. Through communication, an individual is able to structure and organize his […]
INFLUENCE OF NTA – UYO PROGRAMME “ESA IBAN” ON IBIBIO CULTURAL PROMOTION
CHAPTER ONE INTRODUCTION Background of the Study The term culture has been defined differently by different people. The different definitions attached to culture are based on the different in the orientation of people. According to Ekeh (1989) culture is construct use in an attempt to analyze and integrate event and ideas in broad spectrum of […]
THE INFLUENCE OF GRATIFICATION ON JOURNALISM PRACTICE
THE INFLUENCE OF GRATIFICATION ON JOURNALISM PRACTICE CHAPTER ONE INTRODUCTION 1.1 Background of the Study As a profession that serves the interest of the public. Journalist has degree responsibilities in the society. Every day, journalist face challenges that test their ethical values and responsibility to truth telling despite professional code of ethics, journalist may violates the […]
THE INFLUENCE OF AKBC RADIO PROGRAMME AIDS AND YOU ON LISTERNERS
CHAPTER ONE INTRODUCTION Background of the Study The human immune deficiency virus is a virus that infects cell of immune system destroying or impairing their function. As the infection progresses the immune system becomes weaker and the person becomes more susceptible to infections. According to Ayo Adereble (2011) the most advanced stage of HIV infection […]
THE EFFECTS OF AKBC RADIO IN POLITICAL MOBILIZATION OF WOMEN.
CHAPTER ONE INTRODUCTION Background of the Study The background of the study looks into the Effects of AKBC Radio in Political Mobilization of Women in Oruk Anam Local Government Area. There are other communication channels like Television, interpersonal, newspaper and magazines; these are channels of information dissemination. But in view of how effective these channels […]
EFFECTIVENESS OF PLANET RADIO PROGRAMME “IFIOK” IN THE ENHANCEMENT OF RURAL DEVELOPMENT
CHAPTER ONE INTRODUCTION Background of the Study The power of communication as an agent of change and development cannot be overemphasized. The current age of communication is regarded as the information age. This is the age when the vehicle of mass communication comprising of television, radio and the print media have become imperative to the […]
CUSTOMER RELATIONS PRACTICE AND PATRONAGE OF BANKS
CHAPTER ONE INTRODUCTION Background of the Study Communication is acknowledged all over the world as the most distinctive factor for human interaction. Over the years it has become needful for organization to relate with customers. Hitherto internet era in the world, customers largely selected their banks based on how convenient locale of the branch was […]
THE INFLUENCE OF JOURNALISM CODE OF ETHICS ON JOURNALISM PRACTICE
CHAPTER ONE INTRODUCTION Background of the Study Journalism is fundamental in ensuring purposeful and peaceful co-existence in the society. They are indispensable to the success of every human endeavour. Through their agenda – setting role, the journalism practice set the hierarchy of current issues, determine the extent of transmission and established the terms of reference […]
INFLUENCE OF INFORMATION AND COMMUNICATION TECHNOLOGIES ON WORK PERFORMANCE
CHAPTER ONE INTRODUCTION Background of the Study New technologies have resulted in the new deployment of advanced and superior tools to enhance smart and quick delivery of works in the society. In considering this fact, Hilbert (2007) describes these technologies collectively as information and communication technologies (ICTs) as a revolution which has penetrated almost all […]
THE IMPACT OF PUBLIC RELATIONS ATTITUDE OF PERSONNEL
CHAPTER ONE INTRODUCTION Background of the Study When it comes to building a good and favourable image for an organization or establishment, certain factors must be taken into consideration. These factors constitute the basic features of the practice of public relations. They include employee and public attitude performance, communication and good programme activities of public […]
INFLUENCE OF ICT ON MODERN DAY PRACTICE OF BROADCASTS JOURNALISM
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Information and Communication Technology is perceived to be a force reckoned within the 21st century because it has caused and continues to cause major changes in the way we live. In the electronic media, ICT has ignited and provoked radical and drastic changes that has affected and revolutionized the […]
INFLUENCE OF PUBLIC RELATIONS ON CUSTOMERS’ SATISFACTION
CHAPTER ONE INTRODUCTION 1.1 Background of the Study By definition, public relation is the practice of managing the spread of information between an individual or an organization such as a business, government agency or a non-profit organization and the public. It is an accepted fact, that public relations (PR) is important in the survival of […]
EFFECT OF INFORMATION AND COMMUNICATION TECHNOLOGY IN BANKING
CHAPTER ONE INTRODUCTION Background of the Study Today’s business environment is very dynamic and undergoes a change as a result of technology. Innovation has increased awareness and demand from customers. Business organizations especially first century banking sectors operated complex environment characterized by those changing condition and highly unpredicted economy. The banking sector that provides financial […]
THE ROLES OF PUBLIC RELATION IN CRISIS MANAGEMENT
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Crisis emerged in the universe right from the beginning of man and has remain a reoccurring variable or decimal but not without effects. Man’s interaction with the environment coupled with the sophistication of the present age. Thus, people get involved in many activities with the prime objective […]
INFLUENCE OF BILLBOARD ADVERTISING ON THE PATRONAGE OF PEPSI COLA
CHAPTER ONE INTRODUCTION Background of Study Billboards have been used as an advertising medium for more than a century and are still used today, even since Jared Bell presented large cirus posters to the public in the public in the mid- 1800s, billboard advertising remains as a top medium for brand outreach. Billboard are the […]
INFLUENCE OF INFORMATION ANDA COMMUNICATION TECHNNOLOGY (ICT) ON RADIO NEWS REPORTING
CHAPTER ONE INTRODUCTION Background of the Study Broadcasting has been at forefront of many technological changes, mostly in digitalization and enhancement of existing technology. For example, digital technology now permits listeners to obtain traffic information and news, while listening to cassette, compact disc or radio station etc. (church Akpan, 2006). We are all living in […]
THE INFLUENCE OF GOVERNMENT POLICIES ON BROADCASTING
CHAPTER ONE INTRODUCTION The desire of government to put in place a policy instrument for the broadcasting sector is a welcome development. In almost eighty years since broadcasting was introduced into Nigeria, there have been many policy processes involving diverse institutions. Several documents have emerged in the form of white papers, laws, constitutions and policies […]
INFLUENCE OF AKBC – RADIO PROGRAMME “MARKET GUIDE” ON LISTENERS
CHAPTER ONE INTRODUCTION Background of the Study The mass media have always been crucial in the social matrix of societies and nations. Apart from the traditional responsibilities of informing, education and entertaining in the society, media also help in the promotion of immediate and ultimate aims of individuals and the society. Also not to be […]
IMPACT OF COMPUTER ON THE PRACTICE OF JOURNALISM
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Journalism is the investigation and reporting of events, issues and trends to broad evidence. Though there are many variations of journalism, the idea is to inform the intended evidence about topics ranging from government and business organization to cultural aspect of the society such as art and […]
OPINION LEADERS INFLUENCE ON VOTERS DECISION IN IKOT EKPENE DURING THE 2015 GENERAL ELECTION
CHAPTER ONE INTRODUCTION Background to the problem Different views have been perceived by politician who have inclined themselves into politics not as a career but as a debate. Opinion leadership holds different conceptions on electoral issues as far as politics in the democratisation process is concerned. It is against this background that is viewed that […]
IMPACT OF AWARENESS OF MEDIA CAMPAIGN ON DRUG ABUSE AMONG UNDERGRADUATES
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Mass media have been a major agent of socialisation and tool for social change especially now that people depends on message from mass media. The potential power of the mass media help solve social problems. Television, Radio and Print Advertising can entice people to buy a wide […]
IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN BANKING SECTOR
CHAPTER ONE INTRODUCTON 1.1 Background of the Study Today’s business environment is very dynamic and undergoes a change as a result of technology innovation increased awareness and demand from customers. Business organization especially the banking sector of zest century operate a complex environment characterize by those changing condition and highly unpredicted economic. Information and communication […]
COPY RIGHT AND THE ENTERTAINMENT INDUSTRY IN NIGERIA COSON IN FOCUS
Abstract The dawn of information age and the advancement of technology in the reproduction of information and intellectual goods created a favorable tool for piracy; copying and selling of another’s intellectual works have become easy and less expensive; copyright theft; production of fake, sub-standard and unlicensed products are on the increase. Hence copyright piracy is […]
THE POLICE AND THE USE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN PROPERTY CRIME DETECTION AND CONTROL
ABSTRACT This study examined the impact of Inon and Communication Technology (ICT) in detection and control of property crimes. One of the basic functions of every government is the protection of lives and properties. Hence, it is the sole responsibility of the formal police structures to see to this objective and the problem of crime […]
AN ASSESSMENT OF MASS MEDIA’S ROLE IN THE CAMPAIGN AGAINST DRUG ABUSE IN NIGERIA
AN ASSESSMENT OF MASS MEDIA’S ROLE IN THE CAMPAIGN AGAINST DRUG ABUSE IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY There is no limit to the study of media and society. Media and society as a subject covers a wide range of issues. Communication has a lot to do with the individual. It effects […]
IMPACT OF HOME MOVIE ON THE LIFE STUDENTS OF TERTIARY INSTITUTION IN NIGERIA
ABSTRACT In this write up impact of home video on the life of student of tertiary institution in Nigeria is presented. There are five chapters, each deals with different perspective on hour a reasonable fact could be drawn as in what way home video has been beneficiary to student of higher institution. The first chapter […]
THE IMPACT OF THE PRESS IN SHAPING NIGERIAN POLITICAL STRUCTURE
ABSTRACT This work examines the role the press plans in the shaping of Nigeria political structure using Enugu state as a case study. Enugu State is used owing to the fact that it was one of the concentric zones of intense political struggle of the defunct three regions in Nigeria. The sample for this work […]
THE IMPACT OF ADVERTISING IN A CORPORATE ORGANIZATION
ABSTRACT The purpose of this study is to X-ray the uses of advertising in a corporate Organization in its areas of operation which mainly publics. But as a result of some constraints, this work has to be limited to the first Bank of Nigeria PLC only which is the case study. Chapter one contains a […]
THE IMPACT OF USING CELEBRITIES IN TELEVISION ADVERTISEMENT
ABSTRACT The focus of this work is on the impact of using celebrities in television advertisement. Thus to ascertain whether celebrities in adverts enhance sales is the prime motive/factor in the execution of this research. Chapter one looks at the introduction rationale of the study and the scope. Chapter two focuses on the sources of […]
THE ROLE OF ESBS RADIO ON RURAL DEVELOPMENT
ABSTRACT Rural development is a very important aspect in the development of a nation nd for a nation to develop very well, it must reach the rural dwellers and the rural masses must be aware of the developments and for the government to reach the rural populace they have to use certain strategy like through […]
IMPACT OF PUBLIC RELATIONS ON CRISIS MANAGEMENT OF MULTI-NATIONAL CORPORATIONS
ABSTRACT This study was an assessment of the impact of public relations on crisis management. Two instruments were used to collect data for this study. These were scheduled interview of the key administrators of the Nigerian National Petroleum Corporation. The public relations officer, the chief security officer, the union consultative committee were all interviewed. Opinion […]
THE ROLE OF RADIO IN MOBILISING WOMEN FOR POLITICS IN NIGERIA
ABSTRACT The aim of this project is to analyse The Role of Radio in mobilising Women for politics in Nigeria period of Study from 19961 – 2004. The system of Communication through Radio plays a major role in mobilisation of woman for politics on Nigeria, Improving lot of Nigeria women is a prime target. In […]
SOLVING THE PROBLEM OF PERENNIAL CASH SCARCITY (AMONG WORKERS) THROUGH THE MEMBERSHIP OF CTLS
ABSTRACT This research is aimed at solving the problem of perennial cash scarcity among workers through the membership of CTLS in IMT, Enugu. In order to achieve the stated objectives, three hypotheses were formulated administrated to different persons, structure and unstructured questionnaire were distributed to collect data. Statistical formula was used to determine the sample […]
THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMER’S SATISFACTION
ABSTRACT This study is aimed at pointing out the function of pubic relations officer in customer’s satisfaction in Nigeria Airways Enugu. Research method: The data for this study were collected through questionnaire. Thereafter the data collected were analyzed using chi ” square method (X2) = (0 -e)E Which served to out qualitative characterizes In the […]
THE EFFECTS OF TELEVISION ADVERTISEMENTS ON THE BUYING HABIT OF CONSUMERS [PEAK MILK ADVERT IN PERSPECTIVE]
THE EFFECTS OF TELEVISION ADVERTISEMENTS ON THE BUYING HABIT OF CONSUMERS [PEAK MILK ADVERT IN PERSPECTIVE] ABSTRACT This study is aimed at giving insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful […]
THE INFLUENCE OF SOCIAL MEDIA ON YOUTHS IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Social media is a means of interaction among people in which they create, share and exchange information and ideas in virtual communities and networks. Furthermore, social media depends on mobile and web-based technologies to create highly interactive platforms via which individuals and communities share, concrete, discuss and modify […]
THE ROLES OF MODERN TECHNOLOGY IN ACHIEVING COMMUNICATION EFFICIENCY IN NIGERIA
ABSTRACT This global modern technologies in the nineties had been such a glaring and widely exciting experience. This leaves no body even a Thomas in doubt of what situation and trend will look like even as we are now in the 21st century. Expectedly, there will be an era of complete and total information revolutionary Age. […]
THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PERASTATTALS
ABSTRACT The role of public relations in enhancing customers satisfaction in a government parastatal (a case study of the Enugu state Idater Corporation) is hinged on disclosing the necessity of applying public relations and the role public relations can play in rendering a satisfactory services which will not only retain customer but attract more customers to a […]
REPORTERS RESPONSIBILITIES AND THE URBAN
ABSTRACT Academic writings are replete with studies on news imbalance. So much have been said about news imbalance in the international scenes. However, by writing this project, the researcher intends to look beyond the imbalance to the root cause. It is hoped that the information contained in this project will go a longway to correct […]
TELEVISION VIEWING HABITS OF NIGERIAN ELITES
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The tendency, most of the time especially in the developing countries, is for media practitioners to package their media contents well. In doing this, they do not take into consideration their supposedly diverse audience. This may be as a result of professional ignorance or perhaps taking the audience […]
THE ADVENT OF MODERN COMMUNICATION GADGETS: IMPLICATIONS FOR NIGERIAN JOURNALISM
ABSTRACT The advent of modern communication gadget implication for Nigerian Journalism. The tittle of this study took a vivid look at the coming of communication gadget, more powerful than the ancient ones to take care of adequate communication outreach to the whole world. It treats in succession the introduction of communication among the early men, […]
PRESS FREEDOM IN AFRICAN SOCIETY
ABSTRACT It seems easy to propound idealistically the principle that freedom of expression and that of the press are close to the central meaning of all liberties, it is not easy to establish universally acceptable criteria for freedom of the press. But press freedom has been still is and will continue to be of concern […]
WESTERN MEDIA CONTENTS AND NIGERIAN YOUTHS: ISSUES AND CHALLENGES
ABSTRACT This research work is on western media contents and Nigeria youths: issues and challenges. in carrying out this study, the researcher used survey research method in which she used the questionnaire to collect her data. A sample of 400 was drawn from 900,000 population of youths in Enugu metropolis (Enugu east, Enugu south and […]
AN ASSESSMENT OF MASS MEDIA€™S ROLE IN SUPPORTING WOMEN EMPLOYMENT CAMPAIGN IN NIGERIA
ABSTRACT The campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media. The right of women have been severally abused and neglected. Women have been relegated to the background and kept about […]
ATTITUDE OF FEMALE MASS COMMUNICATION STUDENTS TOWARDS JOURNALISM AS A CAREER
ABSTRACT The researcher in this work focused on the Attitude of Female Mass Communication Students Towards Journalism As a Career. It is believed that a large number of female trained journalists are produced from different higher Institutions in our country, but only a few go into the filed to practice their Journalism profession. This is […]
ATTITUDE OF MASS COMMUNICATION STUDENTS TOWARDS JOURNALISM AS A CAREER
ABSTRACT The researcher in this work focused on the Attitude of Mass Communication Students Towards Journalism As a career. It is believed that majority of Mass Communication students from different higher institutions in our country like Enugu State University of Science and Technology (ESUT) and Institute of Management and Technology (IMT), Enugu no longer have […]
DOCUMENTING HUMAN RIGHTS VIOLATIONS IN THE AGE OF INTERNET IN AFRICA
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Human right has been described as the basic rights of a citizen of a country. They are the inalienable rights that people have so as not to be treated unfairly or cruelly especially by the government. Human rights are recognized globally, by every democratic nation. The observance of […]
MORAL PROBITY AND YOUTH DEVELOPMENT IN NIGERIA
ABSTRACT In this study, the researcher set out to examine the role of the electronic media in the crusade for moral probity and youth development. Towards this end, 81 staff of NTA and Radio Nigeria were randomly selected to form the study sample. The members of this study sample were given of copies of structured […]
PUBLIC RELATIONS AS A TOOL FOR CONFLICT RESOLUTION IN NITEL TERRITORIAL OFFICE
Abstract This study is on public relations as a tool for conflict resolution in NITEL territorial office. The total population for the study is 200 staff of Nitel ltd, Enugu. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents […]
SALES PROMOTION AS A PANACEA FOR IMPROVED SALES THE NIGERIA BOTLLING COMPANY EXPERIENCE
ABSTRACT This study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point. The major problems investigated was to determine whether actually manufacturing companies derive benefits by engaging sales promotions and other business incentives. The primary objectives […]
THE ROLE OF THIRD WORLD NEWS AGENCIES IN GLOBAL DISSEMINATION OF INFORMATION
CHAPTER ONE INTRODUCTION 1.1 Background of the Study This study sets out to investigate the role of third world News Agencies in the global dissemination of information using News Agency of Nigeria (NAN) as a case study. News agencies are the bodies responsible for the dissemination are the bodies responsible for the dissemination of […]
DISTRIBUTION OF BREAD IN METROPOLIS PROBLEMS AND PROSPECTS
ABSTRACT The modern managers need problem identification and adequate information in these complex conditions of business in order to stay in the market and also to make viable decisions. These information are mostly gathered from effective and efficient research project and it is in these that the decisions are based. In other words, this project […]
EFFECT OF MASS MEDIA CAMPAIGN ON THE HIV AND AIDS MENACE IN NIGERIA
ABSTRACT This study focused on the effect of media campaign HIV/ AIDS menace in Nigeria a case study of Enugu metropolis. The sample for this was randomly selected using stratified sampling technique. This was done to ensure that all categories of fouth in the sample were adequately represented. Out of the 160 respondent that filled […]
IMPACT OF HOME MOVIE ON THE LIFE OF STUDENTS OF TERTIARY INSTITUTION IN NIGERIA
ABSTRACT In this write up impact of home video on the life of student of tertiary institution in Nigeria is presented. There are five chapters, each deals with different perspective on hour a reasonable fact could be drawn as in what way home video has been beneficiary to student of higher institution. The first chapter […]
MASS MEDIA AND COVERAGE OF HEALTH AWARENESS SYSTEM IN NIGERIA
ABSTRACT There is a general feeling that rural urban health programme cannot be engineered by Mass media. But thanks for media pluralson. This term which refers to an increase in the number and variety of media structures and organizations has improved the variety of functions to which the media put in the society. The aim of this […]
MASS MEDIA COVERAGE OF RURAL DEVELOPMENT NEWS
ABSTRACT Suffice it to say that a lot of research has been made in the area of the role of mass media in national development as well as rural development. The incontrovertible point has been that there can be no meaningful national development without rural development as an off shoot and most integral part of a […]
IMPACT OF RADIO CAMPAIGN AGAINST HUMAN TRAFFICKING
Abstract The aim of this study was to analyze the “Impact of Radio campaign against human trafficking. The study made use of survey research method. The study answered three research questions. From the research findings, it was observed that the programmes aired on Ekiti Radio helps in discouraging the practice of human trafficking. Survey research […]
IMPACT OF URHOBO VOICE NEWSPAPER ON NATIONAL DEVELOPMENT
Abstract The title of this project is “Impact of Urhobo Voice Newspaper on Development of Ovwain Community in Udu Local Government Area of Delta State”. To achieve this objective, the study made use of the survey method which involved personal interview and administration of questionnaires on respondents in Ovwain Community and the aim of this […]
THE IMPACT OF BREATH-AWAY PROGRAMMES (CRBC-TV) ON CHILDREN AS RELATED TO SOCIAL BEHAVIORAL PROBLEMS IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1. Background of the study This chapter gives us an introduction to the research „‟Impact of Breath away (CRBC TV) as related to children behavioral problems (A study of Yakurr Local Government Area). The mass media is the means of passing information through the use of various channels or media (television, radio, newspaper […]
IMPACT OF BROADCASTING SERVICE (E.S.B.S) RADIO ON VOTERS’ MOBILIZAITON DURING ELECTION IN 2011
Abstract This research work examined the impact of radio on voters mobilization with Enugu North municipality as a case study. The survey method was used for the study, this method was done to enable the researcher discuss findings especially as there is a widespread variables. In this research, the random sampling technique was used to […]
IMPACT OF INTEGRATED MARKETING COMMUNICATION (IMC) ON BRAND BUILDING
Abstract This study was informed by the necessity of research in the impact of integrated marketing communication on brand building. A study of the transition of Zain to Airtel. The theory that was used during this research is the learning theory which postulates that exposure of certain models or message to a particular audience which […]
IMPACT OF NTA ENTERTAINMENT PROGRAMMES ON YOUTHS
Abstract This research work was aimed at analyzing impact of NTA Enugu entertainment programmes on youths in Enugu metropolis. The research method used was the survey method and questionnaire was the instrument. The findings from the questionnaire showed that entertainment programmes have negative influences on youths. After the findings, the researcher recommended that research should […]
IMPACT OF PORNOGRAPHIC FILMS ON NIGERIAN YOUTHS
CHAPTER ONE INTRODUCTION 1.1 BACKGROND OF THE STUDY This study “The impact of pornographic materials on youths” aim at identifying the influences of pornographic materials on the youth, with particular emphasis on the youth in two Nigeria Tertiary institutions. The study will be able to ascertain whether the widely held view that pornographic materials do […]
IMPACT OF THE “THE FAST AND FURIOUS” (ACTION FILM) ON THE SOCIAL BEHAVIOURAL PATTERN OF STUDENTS..
Abstract The aim of this study is to analyze the impact of the “The Fast and the Furious‟ (action film) on the social behavioural pattern of students. To achieve this, the survey research design was used. Subjects were drawn from student‟s composition of five faculties in NnamdiAzikiwe University, Awka, Anambra State, using the simple random […]
INFLUENCE OF INFORMATION AND COMMUNICATION TECHNOLOGIES (ICTS) IN NEWS GATHERING
Abstract This study “Influence of ICTs on news writing, a study of practicing journalists in Owerri municipal council” has positive impact on news writing and reporting because the advent of modern technology has really done great thing in our country. It is relevant to journalism practice because every technological breakthrough brings with its new audience, […]
INFLUENCE OF HOME VIDEOS ON THE MORAL BEHAVIOR OF STUDENTS
Abstract The aim of this study was to analyze the influence of home video on the moral behavior of students of Caritas University Enugu. To achieve this, the survey research method was used. Subjects were drawn from the Caritas University, using the simple random sampling techniques and purposive sampling. Four research questions guided the study. […]
INFLUENCE OF N.T.A COMMERCIALS ON THE PRODUCT PROMOTION OF INDOMIE INSTANT NOODLES.
Abstract Influence of commercial advertising on the productpromotion of indomie instant noodles. A study of the children of Emene community Enugu Focus on commercial advertising which is a potent way of attracting the minds of children towards products or services. This study is anchoreed on two theories which are the cognitive dissonance theory and diffusion […]
INFLUENCE OF NIGERIAN TELEVISION AUTHORITY (N.T.A.) IN IMPROVING RURAL HEALTH CARE SERVICES
Abstract This study examines the influence of N.T.A Enugu in improving rural health care services in Ugwuaji community in carrying out this research both primary and secondary data were used and the researcher made use of sample size of 360 respondents across the local government area. Descriptive statistics were used and the findings showed that […]
INFLUENCE OF OPINION LEADERS IN THE DEVELOPMENT OF ARABLE FARMING
CHAPTER ONE INTRODUCTION 1.1 Background of the study In the post-second World War years, development co-operation was based on transfer of technologies to developing countries. According to the model of social labour division in western cultures, technical knowledge transferred by extension services and utilized by farms (Roth, 2001). The introduction of western technology to […]
INFLUENCE OF RADIO OWNERSHIP ON PROFESSIONAL JOURNALISM PRACTICE
CHAPTER ONE INTRODUCTION 1.1 Background of the study The Federal Radio Corporation of Nigeria is the Pioneer Broadcast Organization in Nigeria with a rich culture of excellence. Available records reveal that Radio Broadcasting was introduced into Nigeria in 1933 by the then colonial Government. It relayed the overseas service of the British Broadcasting Corporation through […]
THE ROLE OF IMO BROADCASTING CORPORATION IN THE RURAL EDUCATION DEVELOPMENT
CHAPTER ONE INTRODUCTION 1.1 Background of the study The mass media perform a number of functions in every society. In performing its functions they do not work in isolation of their own but work hand in hand with other social institutions like family, religions institutions, educational institutions, economic institutions and cultural institutions. This work is […]
ROLE OF “NA SO I SEE AM” PROGRAMME OF MURHI INTERNATIONAL TELEVISION (MITV) IN THE INTEGRATION OF YORUBA AND EGUN ETHNIC GROUPS
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Communication and culture are intertwined. This lies in the fact that they are relevant to the proper functioning and relationships of the different groups within the society. In this sense, the various ethnic groups can be brought together in common understanding of their differences, uniqueness and similarities particularly […]
ROLE OF NTA IN THE CAMPAIGN AGAINST HIV/AIDS IN RURAL AREA
CHAPTER ONE INTRODUCTION 1.1 Background Of The Study It is said that health is wealth. The issues of health have overwhelmed our daily comments, since evolution of science. The Human Immunodeficiency Virus (HIV) and Acquired Immune Deficiency Syndrome (AIDS) is a recent recognized disease throughout the world, which is caused by the infection of […]
ROLE OF PUBLIC RELATIONS IN CRISIS MANAGEMENT
ABSTRACT This Project examines Role of public relations in crisis management, a study of Union Bank Plc. Garden Avenue Enugu. To achieve this, the survey research method was adopted. The researcher uses the number of the population as the sample size; this is because the population is already small to reduce as we know that […]
ROLES OF RADIO IN COMBATING DRUG ABUSE AMONG UNIVERSITY STUDENTS
CHAPTER ONE INTRODUCTION Background of the Study Communication dates back many centuries ago, right from the wall to the present use of scientific and methodical approaches in different spheres of human pre-occupation opportunities in an orderly target and result oriented manner. Mass communication media are made up of print and electronic/broadcast media. However, Radio will […]
THE IMPACT OF NTA IN THE ECONOMIC DEVELOPMENT
ABSTRACT This topic: Impact of Nigeria Television Authority (NTA) on the Economic development of Enugu metropolis, was inspired to find out the extent (NTA) Nigeria Television Authority has contributed on the economic development of Enugu metropolis. That the mass media plays a pivotal role in the development process of a country is not again a […]
THE ROLE OF INDEPENDENT TELEVISION BENIN IN POLITICAL MOBILIZATION OF RURAL AREAS IN NIGERIA
THE ROLE OF INDEPENDENT TELEVISION BENIN IN POLITICAL MOBILIZATION OF RURAL AREAS IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background of study. The Nigerian electorate in recent years has been intensely individualistic groups. Hence political parties usually confront pro-found cultural differences given the cultural structure of the Nigerian electorate. Independent Television Benin is an electronic media […]
TRADITIONAL INSTITUTIONS AS INSTRUMENT FOR RURAL DEVELOPMENT
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The role of traditional institutions such as traditional rulers, Town Unions or community association Age grades, the Umuada and women Development groups in Nigeria with the particular reference Awomama, Orlu East in Imo State. This institutions and agencies act as instrument for coordinating various social-economic activities within […]
VIOLATIONS OF ETHICAL JOURNALISM AMONG MEDIA PRACTITIONERS IN NIGERIA. CAUSES, EFFECTS AND SOLUTIONS
ABSTRACT This study is on violations of ethical journalism among media practitioners in Nigeria: causes, effects and solutions. The total population for the study is 200 members of NUJ, Abuja. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents […]
THE EFFECT OF RADIO PROGRAMMES ON TEENAGE PREGNANCY IN RURAL COMMUNITIES
ABSTRACT It has been discovered from findings of this study that radio programmes play an inevitable and indispensable roles towards reducing the spread of teenage pregnancy in rural communities. In the course of this study, survey research method was used to elicit information surrounding the views of the sampled population of the subjects. It has […]
THE EFFECT OF FOREIGN FILMS ON TEENAGERS IN NIGERIA
ABSTRACT The present importation of all sort of films from all over the world has reached an alarming rate. This implies also to technology advancement and innovation in information dissemination, via cable and satellite. The project is aimed at knowing “The Effect of foreign films on teenagers in Nigeria,” in Ibarpa East Local Government Area […]
TELEVISION AS A MEANS OF CULTURAL PROMOTION IN OUR INDIGENOUS ENVIRONMENT
CHAPTER ONE 1.0 INTRODUCTION 1.1 THE BACKGROUND OF THE STUDY The best way to deal with a problem is to first of all understand the issues involved. In the same way in our contempt to propose a role of television on cultural promotion. We need also to break the components into manageable parts and this deals with […]
READERSHIP OF SPORTS PAGES OF NIGERIAN TRIBUNE AMONG STUDENTS
CHAPTER ONE 1.1 INTRODUCTION Newspaper since inception, was society’s primary instrument of mass communication. It was for a long time, the chief instrument by which the people learnt of each other, debates the problems which troubled them and spoke their minds on public issues. Today, however, it shares the communication spectrum with radio, television and magazines. […]
RADIO PROGRAMME: A TOOL FOR EFFECTIVE HOME MANAGEMENT
ABSTRACT This study was to examine the “Radio Programme: a tools for effective home management” was embarked upon to reveal the level at the rural women listened to radio in Ogun State, Survey technique was adopted to answer the research questions. Questionnaires and structural interview schedules were used as an instrument to elicit relevant information. […]
RADIO: AN EFFECTIVE MEDIUM OF REACHING THE LARGEST AUDIENCE
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Electronic media are media that use electronics or electro mechanical energy for the end-user (audience) to access the content. This is in contrast to static media (mainly print media), which today are most often created electronically, but don’t require electronics to be accessed by the end–user in the […]
IMPACT OF RADIO BROADCAST ON RURAL AREAS/COMMUNITIES
ABSTRACT This research work takes a crucial look at the impact of Radio Broadcast on rural dwellers. A case study of Eruwa Town, Ibarapa of Oyo State. It examines three major parts. The first part deals with access and exposure to the radio by rural people. The second part involves the importance of radio to […]
IMPACT OF ELECTRONIC MEDIA ON THE DEVELOPMENT OF RURAL AREA (RADIO AND TELEVISION)
CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Electronic media of communication, when skillfully used has proved to be the most effective media of communication with terrific immediacy. When faced with the issue of trying to inform large audience of widely dispersed rural semi literate or stack illiterate people about new ideas, products or information that can […]
EFFECTIVENESS OF PRIVATE TELEVISION STATIONS IN CULTURAL PROMOTION
CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY The best way to deal with a problem is to understand the issues involved. The topic assigned to this project is “Effectiveness of Private Television stations in Cultural promotion (A study of AIT).” When we talk about effectiveness, we mean the degree to which something is successful in […]
EFFECT OF TRADO – MEDICAL ADVERTISING ON HUMAN HEALTH AND BROADCAST MEADIA
CHAPTER ONE 1.0 INTRODUTION Traditional medicine has been in existence from the time immemorial. This has been a mean by which our fore father used to cure ailments and which usually work for them .But as time goes by innovation and advancement in technology gave room for broadcasting media as a means of dissemination information to […]