CHAPTER ONE INTRODUCTION Background of the Study New technologies have resulted in the new deployment of advanced and superior tools to enhance smart and quick delivery of works in the society. In considering this fact, Hilbert (2007) describes these technologies collectively as information and communication technologies (ICTs) as a revolution which has penetrated almost all […]

CHAPTER ONE INTRODUCTION Background of the Study When it comes to building a good and favourable image for an organization or establishment, certain factors must be taken into consideration. These factors constitute the basic features of the practice of public relations. They include employee and public attitude performance, communication and good programme activities of public […]

CHAPTER ONE INTRODUCTION 1.1     Background of the Study Information and Communication Technology is perceived to be a force reckoned within the 21st century because it has caused and continues to cause major changes in the way we live. In the electronic media, ICT has ignited and provoked radical and drastic changes that has affected and revolutionized the […]

CHAPTER ONE INTRODUCTION 1.1     Background of the Study By definition, public relation is the practice of managing the spread of information between an individual or an organization such as a business, government agency or a non-profit organization and the public. It is an accepted fact, that public relations (PR) is important in the survival of […]

CHAPTER ONE INTRODUCTION Background of the Study Today’s business environment is very dynamic and undergoes a change as a result of technology. Innovation has increased awareness and demand from customers. Business organizations especially first century banking sectors operated complex environment characterized by those changing condition and highly unpredicted economy. The banking sector that provides financial […]

CHAPTER ONE INTRODUCTION 1.1     Background of the Study Crisis emerged in the universe right from the beginning of man and has remain a reoccurring variable or decimal but not without effects. Man’s interaction with the environment coupled with the sophistication of the present age. Thus, people get involved in many activities with the prime objective […]

CHAPTER ONE INTRODUCTION Background of Study Billboards have been used as an advertising medium for  more than a century and are still used today, even since Jared Bell  presented large cirus posters to the public in the public in the mid- 1800s, billboard advertising remains as a top medium for brand outreach. Billboard are the […]

CHAPTER ONE INTRODUCTION Background of the Study Broadcasting has been at forefront of many technological changes, mostly in digitalization and enhancement of existing technology. For example, digital technology now permits listeners to obtain traffic information and news, while listening to cassette, compact disc or radio station etc. (church Akpan, 2006). We are all living in […]

CHAPTER ONE INTRODUCTION The desire of government to put in place a policy instrument for the broadcasting sector is a welcome development. In almost eighty years since broadcasting was introduced into Nigeria, there have been many policy processes involving diverse institutions. Several documents have emerged in the form of white papers, laws, constitutions and policies […]

CHAPTER ONE INTRODUCTION Background of the Study The mass media have always been crucial in the social matrix of societies and nations. Apart from the traditional responsibilities of informing, education and entertaining in the society, media also help in the promotion of immediate and ultimate aims of individuals and the society. Also not to be […]

CHAPTER ONE INTRODUCTION 1.1  Background of the Study Journalism is the investigation and reporting of events, issues and trends to broad evidence. Though there are many variations of journalism, the idea is to inform the intended evidence about topics ranging from government and business organization to cultural aspect of the society such as art and […]

CHAPTER ONE INTRODUCTION Background to the problem Different views have been perceived by politician who have inclined themselves into politics not as a career but as a debate. Opinion leadership holds different conceptions on electoral issues as far as politics in the democratisation process is concerned. It is against this background that is viewed that […]

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Mass media have been a major agent of socialisation and tool for social change especially now that people depends on message from mass media. The potential power of the mass media help solve social problems. Television, Radio and Print Advertising can entice people to buy a wide […]

CHAPTER ONE INTRODUCTON 1.1     Background of the Study Today’s business environment is very dynamic and undergoes a change as a result of technology innovation increased awareness and demand from customers. Business organization especially the banking sector of zest century operate a complex environment characterize by those changing condition and highly unpredicted economic. Information and communication […]

Abstract The dawn of information age and the advancement of technology in the reproduction of information and intellectual goods created a favorable tool for piracy; copying and selling of another’s intellectual works have become easy and less expensive; copyright theft; production of fake, sub-standard and unlicensed products are on the increase. Hence copyright piracy is […]

ABSTRACT This study examined the impact of Inon and Communication Technology (ICT) in detection and control of property crimes. One of the basic functions of every government is the protection of lives and properties. Hence, it is the sole responsibility of the formal police structures to see to this objective and the problem of crime […]

ABSTRACT In this write up impact of home video on the life of student of tertiary institution in Nigeria is presented.  There are five chapters, each deals with different perspective on hour a reasonable fact could be drawn as in what way home video has been  beneficiary to student of higher institution. The first  chapter […]

ABSTRACT This work examines the role the press plans in the shaping of Nigeria political structure using Enugu state as a case study. Enugu State is used owing to the fact that it was one of the concentric zones of intense political struggle of the defunct three regions in Nigeria. The sample for this work […]

ABSTRACT  The purpose of this study is to X-ray the  uses of  advertising in a corporate Organization  in its  areas of operation which mainly publics. But as  a result of  some constraints, this work has to be limited to the first Bank of Nigeria PLC only which is the case study. Chapter  one contains a […]

ABSTRACT The focus of this work is on the impact of using celebrities in television advertisement. Thus to ascertain whether celebrities in adverts enhance sales is the prime motive/factor in the execution of this research. Chapter one looks at the introduction rationale of the study and the scope. Chapter two focuses on the sources of […]

ABSTRACT Rural development is a very important aspect in the development of a nation nd for a nation to develop  very well, it must reach the  rural dwellers and the  rural  masses  must be aware  of the developments  and for the government to reach the rural populace they have to use certain  strategy  like through […]

ABSTRACT  This study was an assessment of the impact of public relations on crisis management. Two instruments were used to collect data for this study. These were scheduled interview of the key administrators of the Nigerian National Petroleum Corporation. The public relations officer, the chief security officer, the union consultative committee were all interviewed. Opinion […]

ABSTRACT The aim of this project is to analyse The Role of Radio in mobilising Women for politics in Nigeria period of Study from 19961 – 2004. The system of Communication through Radio plays a major role in mobilisation of woman for politics on Nigeria, Improving lot of Nigeria women is a prime target. In […]

ABSTRACT This research is aimed at solving the problem of perennial cash scarcity among workers through the membership of CTLS in IMT, Enugu. In order to achieve the stated objectives, three hypotheses were formulated administrated to different persons, structure and unstructured questionnaire were distributed to collect data. Statistical formula was used to determine the sample […]

ABSTRACT  This study is aimed at pointing out the function of pubic relations officer in customer’s satisfaction in Nigeria Airways Enugu. Research method: The data for this study were collected through questionnaire. Thereafter the data collected were analyzed using chi ” square method (X2) =  (0  -e)E Which served to out qualitative characterizes In the […]

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Social media is a means of interaction among people in which they create, share and exchange information and ideas in virtual communities and networks. Furthermore, social media depends on mobile and web-based technologies to create highly interactive platforms via which individuals and communities share, concrete, discuss and modify […]

ABSTRACT This global modern technologies in the nineties had been such a glaring and widely exciting experience.  This leaves no body even a Thomas in doubt of what situation and trend will look like even as we are now in the 21st century. Expectedly, there will be an era of complete and total information revolutionary Age.  […]

ABSTRACT The role of public relations in enhancing customers satisfaction in a government parastatal (a case study of the Enugu state Idater Corporation) is hinged on disclosing the necessity of applying public relations and the role public relations can play in rendering a satisfactory services which will not only retain customer but attract more customers to a […]

ABSTRACT Academic writings are replete with studies on news imbalance. So much have been said about news imbalance in the international scenes. However, by writing this project, the researcher intends to look beyond the imbalance to the root cause. It is hoped that the information contained in this project will go a longway to correct […]

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The tendency, most of the time especially  in the developing countries, is for media practitioners to package their media contents well.  In doing this, they do not take into consideration their supposedly diverse audience.  This may be as a result of professional ignorance or perhaps taking the audience […]

ABSTRACT The advent of modern communication gadget implication for Nigerian Journalism. The tittle of this study took a vivid look at the coming of communication gadget, more powerful than the ancient ones to take care of adequate communication outreach to the whole world. It treats in succession the introduction of communication among the early men, […]

ABSTRACT It seems easy to propound idealistically the principle that freedom of expression and that of the press are close to the central meaning of all liberties, it is not easy to establish universally acceptable criteria for freedom of the press. But press freedom has been still is and will continue to be of concern […]

ABSTRACT This research work is on western media contents and Nigeria youths: issues and challenges. in carrying out this study, the researcher used survey research method in which she used the questionnaire to collect her data. A sample of 400 was drawn from 900,000 population of youths in Enugu metropolis (Enugu east, Enugu south and […]

ABSTRACT The campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media. The right of women have been severally abused and neglected. Women have been relegated to the background and kept about […]

ABSTRACT The researcher in this work focused on the Attitude of Female Mass Communication Students Towards Journalism As a Career. It is believed that a large number of female trained journalists are produced from different higher Institutions in our country, but only a few go into the filed to practice their Journalism profession. This is […]

ABSTRACT The researcher in this work focused on the Attitude of Mass Communication Students Towards Journalism As a career. It is believed that majority of Mass Communication students from different higher institutions in our country like Enugu State University of Science and Technology (ESUT) and Institute  of Management and Technology (IMT), Enugu no longer have […]

CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF STUDY Human right has been described as the basic rights of a citizen of a country. They are the inalienable rights that people have so as not to be treated unfairly or cruelly especially by the government. Human rights are recognized globally,  by every democratic nation. The observance of […]

ABSTRACT In this study, the researcher set out to examine the role of the electronic media in the crusade for moral probity and youth development. Towards this end, 81 staff of NTA and Radio Nigeria were randomly selected to form the study sample. The members of this study sample were given of copies of structured […]

Abstract This study is on public relations as a tool for conflict resolution in NITEL territorial office. The total population for the study is 200 staff of Nitel ltd, Enugu. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents […]

ABSTRACT This study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point. The major problems investigated was to determine whether actually manufacturing companies derive benefits by engaging sales promotions and other business incentives. The primary objectives […]

CHAPTER ONE INTRODUCTION 1.1    Background of the Study This study sets out to investigate the role of third world News Agencies in the global dissemination of information using News Agency of Nigeria (NAN) as a case study. News agencies are the bodies responsible for the dissemination are the bodies responsible for the dissemination of […]

ABSTRACT The modern managers need problem identification and adequate information in these complex conditions of business in order to stay in the market and also to make viable decisions.  These information are mostly gathered from effective and efficient research project and it is in these that the decisions are based. In other words, this project […]

ABSTRACT This study focused on the effect of media campaign HIV/ AIDS menace in Nigeria a case study of Enugu metropolis. The sample for this was randomly selected using stratified sampling technique. This was done to ensure that all categories  of fouth in the sample were adequately represented. Out of the 160 respondent that filled […]

ABSTRACT In this write up impact of home video on the life of student of tertiary institution in Nigeria is presented.  There are five chapters, each deals with different perspective on hour a reasonable fact could be drawn as in what way home video has been  beneficiary to student of higher institution. The first  chapter […]

ABSTRACT There is a general feeling that rural urban health programme cannot be engineered by Mass media.  But thanks for media pluralson.  This term which refers to an increase in the number and variety of media structures and organizations has improved the variety of functions to which the media put in the society. The aim of this […]

ABSTRACT Suffice it to say that a lot of research has been made in the area of the role of mass media in national development as well as rural development. The incontrovertible point has been that there can be no meaningful national development without rural development as an off shoot and most integral part of a […]

Abstract The aim of this study was to analyze the “Impact of  Radio campaign against human trafficking. The study made use of survey research method. The study answered three research questions. From the research findings, it was observed that the programmes aired on Ekiti Radio helps in discouraging the practice of human trafficking. Survey research […]

Abstract The title of this project is “Impact of Urhobo Voice Newspaper on Development of Ovwain Community in Udu Local Government Area of Delta State”. To achieve this objective, the study made use of the survey method which involved personal interview and administration of questionnaires on respondents in Ovwain Community and the aim of this […]

CHAPTER ONE INTRODUCTION 1.1.            Background of the study This chapter gives us an introduction to the research „‟Impact of Breath away (CRBC TV) as related to children behavioral problems (A study of Yakurr Local Government Area). The mass media is the means of passing information through the use of various channels or media (television, radio, newspaper […]

Abstract This research work examined the impact of radio on voters mobilization with Enugu North municipality as a case study. The survey method was used for the study, this method was done to enable the researcher discuss findings especially as there is a widespread variables. In this research, the random sampling technique was used to […]

Abstract This study was informed by the necessity of research in the impact of integrated marketing communication on brand building. A study of the transition of Zain to Airtel. The theory that was used during this research is the learning theory which postulates that exposure of certain models or message to a particular audience which […]

Abstract This research work was aimed at analyzing impact of NTA Enugu entertainment programmes on youths in Enugu metropolis. The research method used was the survey method and questionnaire was the instrument. The findings from the questionnaire showed that entertainment programmes have negative influences on youths. After the findings, the researcher recommended that research should […]

CHAPTER ONE INTRODUCTION 1.1     BACKGROND OF THE STUDY This study “The impact of pornographic materials on youths” aim at identifying the influences of pornographic materials on the youth, with particular emphasis on the youth in two Nigeria Tertiary institutions. The study will be able to ascertain whether the widely held view that pornographic materials do […]

Abstract The aim of this study is to analyze the impact of the “The Fast and the Furious‟ (action film) on the social behavioural pattern of students. To achieve this, the survey research design was used. Subjects were drawn from student‟s composition of five faculties in NnamdiAzikiwe University, Awka, Anambra State, using the simple random […]

Abstract This study “Influence of ICTs on news writing, a study of practicing journalists in Owerri municipal council” has positive impact on news writing and reporting because the advent of modern technology has really done great thing in our country. It is relevant to journalism practice because every technological breakthrough brings with its new audience, […]

Abstract The aim of this study was to analyze the influence of home video on the moral behavior of students of Caritas University Enugu. To achieve this, the survey research method was used. Subjects were drawn from the Caritas University, using the simple random sampling techniques and purposive sampling. Four research questions guided the study. […]

Abstract Influence of commercial advertising on the productpromotion of indomie instant noodles. A study of the children of Emene community Enugu Focus on commercial advertising which is a potent way of attracting the minds of children towards products or services. This study is anchoreed on two theories which are the cognitive dissonance theory and diffusion […]

Abstract This study examines the influence of N.T.A Enugu in improving rural health care services in Ugwuaji community in carrying out this research both primary and secondary data were used and the researcher made use of sample size of 360 respondents across the local government area. Descriptive statistics were used and the findings showed that […]

CHAPTER ONE INTRODUCTION 1.1    Background of the study In the post-second World War years, development co-operation was based on transfer of technologies to developing countries. According to the model of social labour division in western cultures, technical knowledge transferred by extension services and utilized by farms (Roth, 2001). The introduction of western technology to […]

CHAPTER ONE INTRODUCTION 1.1 Background of the study The Federal Radio Corporation of Nigeria is the Pioneer Broadcast Organization in Nigeria with a rich culture of excellence. Available records reveal that Radio Broadcasting was introduced into Nigeria in 1933 by the then colonial Government. It relayed the overseas service of the British Broadcasting Corporation through […]

CHAPTER ONE INTRODUCTION 1.1 Background of the study The mass media perform a number of functions in every society. In performing its functions they do not work in isolation of their own but work hand in hand with other social institutions like family, religions institutions, educational institutions, economic institutions and cultural institutions. This work is […]

CHAPTER ONE INTRODUCTION 1.1  Background of the Study Communication and culture are intertwined. This lies in the fact that they are relevant to the proper functioning and relationships of the different groups within the society. In this sense, the various ethnic groups can be brought together in common understanding of their differences, uniqueness and similarities particularly […]

CHAPTER ONE INTRODUCTION 1.1     Background Of The Study It is said that health is wealth. The issues of health have overwhelmed our daily comments, since evolution of science. The Human Immunodeficiency Virus (HIV) and Acquired Immune Deficiency Syndrome (AIDS) is a recent recognized disease throughout the world, which is caused by the infection of […]

ABSTRACT This Project examines Role of public relations in crisis management, a study of Union Bank Plc. Garden Avenue Enugu. To achieve this, the survey research method was adopted. The researcher uses the number of the population as the sample size; this is because the population is already small to reduce as we know that […]

CHAPTER ONE INTRODUCTION Background of the Study Communication dates back many centuries ago, right from the wall to the present use of scientific and methodical approaches in different spheres of human pre-occupation opportunities in an orderly target and result oriented manner. Mass communication media are made up of print and electronic/broadcast media. However, Radio will […]

ABSTRACT This topic: Impact of Nigeria Television Authority (NTA) on the Economic development of Enugu metropolis, was inspired to find out the extent (NTA) Nigeria Television Authority has contributed on the economic development of Enugu metropolis. That the mass media plays a pivotal role in the development process of a country is not again a […]

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY The role of traditional institutions such as traditional rulers, Town Unions or community association Age grades, the Umuada and women Development groups in Nigeria with the particular reference Awomama, Orlu East in Imo State. This institutions and agencies act as instrument for coordinating various social-economic activities within […]

ABSTRACT This study is on violations of ethical journalism among media practitioners in Nigeria: causes, effects and solutions. The total population for the study is 200 members of NUJ, Abuja. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents […]

ABSTRACT             It has been discovered from findings of this study that radio programmes play an inevitable and indispensable roles towards reducing the spread of teenage pregnancy in rural communities.             In the course of this study, survey research method was used to elicit information surrounding the views of the sampled population of the subjects. It has […]

ABSTRACT The present importation of all sort of films from all over the world has reached an alarming rate. This implies also to technology advancement and innovation in information dissemination, via cable and satellite. The project is aimed at knowing “The Effect of foreign films on teenagers in Nigeria,” in Ibarpa East Local Government Area […]

CHAPTER ONE 1.0       INTRODUCTION 1.1       THE BACKGROUND OF THE STUDY The best way to deal with a problem is to first of all understand the issues involved. In the same way in our contempt to propose a role of television on cultural promotion. We need also to break the components into manageable parts and this deals with […]

CHAPTER ONE 1.1       INTRODUCTION Newspaper since inception, was society’s primary instrument of mass communication. It was for a long time, the chief instrument by which the people learnt of each other, debates the problems which troubled them and spoke their minds on public issues. Today, however, it shares the communication spectrum with radio, television and magazines. […]

ABSTRACT This study was to examine the “Radio Programme: a tools for effective home management” was embarked upon to reveal the level at the rural women listened to radio in Ogun State, Survey technique was adopted to answer the research questions. Questionnaires and structural interview schedules were used as an instrument to elicit relevant information. […]

CHAPTER ONE 1.0   INTRODUCTION 1.1   BACKGROUND OF THE STUDY         Electronic media are media that use electronics or electro mechanical energy for the end-user (audience) to access the content. This is in contrast to static media (mainly print media), which today are most often created electronically, but don’t require electronics to be accessed by the end–user in the […]

ABSTRACT This research work takes a crucial look at the impact of Radio Broadcast on rural dwellers. A case study of Eruwa Town, Ibarapa of Oyo State. It examines three major parts. The first part deals with access and exposure to the radio by rural people. The second part involves the importance of radio to […]

CHAPTER ONE 1.1     BACKGROUND OF THE STUDY Electronic media of communication, when skillfully used has proved to be the most effective media of communication with terrific immediacy. When faced with the issue of trying to inform large audience of widely dispersed rural semi literate or stack illiterate people about new ideas, products or information that can […]

CHAPTER ONE INTRODUCTION 1.0     BACKGROUND OF THE STUDY The best way to deal with a problem is to understand the issues involved. The topic assigned to this project is “Effectiveness of Private Television stations in Cultural promotion (A study of AIT).” When we talk about effectiveness, we mean the degree to which something is successful in […]

CHAPTER ONE 1.0       INTRODUTION Traditional medicine has been in existence from the time immemorial. This has been a mean by which our fore father used to cure ailments and which usually work for them .But as time goes by innovation and advancement in technology gave room for broadcasting media as a means of dissemination information to […]

ABSTRACT his study is set to find out Effects of Ownership Control on Broadcast Media (A case study of Broadcasting Corporation of Oyo State (BCOS)).  It is observed that there are factors militating against press freedom and smooth running of media establishment. One of them is Ownership control. Mass Media needs to disseminate positive undiluted […]

CHAPTER ONE 1.0      INTRODUCTION 1.1        BACKGROUND OF THE STUDY  Among the many problems clustering around journalism practice in Nigeria is the low level of adherence to journalism code of conduct. Most journalists are often found breaking the rules of the media profession. Journalism practice in Nigeria is accompanied with great controversies especially in relation to […]

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY The best way to deal with a problem is to understand the issues involved. The topic assigned to this project is “a study of Challenge facing Independent Broadcasting programme producer (A case study of Fresh F.M. 105.9).” And then, imagine a world without electricity, no electric oven, […]

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY The best way to deal with a problem is to understand the issues involved. The topic assigned to this project is “a study of Challenge facing Independent Broadcasting programme producer (A case study of Fresh F.M. 105.9).” And then, imagine a world without electricity, no electric oven, […]

CHAPTER ONE 1.0            BACKGROUND OF THE STUDY           Level, a man described as one of the first advertising big spenders was only quoted saying that, I know that half of the money that I spent on advertising is wasted, the problem is that I don’t know half evidently this shows the degree of the perception people seem […]

CHAPTER ONE 1.1     INTRODUCTION           The invention of printing press in the 5th century ushered in Modern Advertising.  Famous among the poster artists of the earliest period in France where jules cheered (1836 – 1932), Joseph Grosset (1849 – 1918), and Heri Toulousp – Lautree (1864 – 1901).           The concept of advertising moved from England to American colony. In […]

CHAPTER ONE 1.0            INTRODUCTION BACKGROUND OF THE STUDY In the early stage of our forefathers, advertising may not have been an important tool for the marketing of product. Our forefathers deal with trade by barter i.e exchange of money either according to established rated of exchange or by bargaining. It is considered that oldest form of […]

CHAPTER ONE 1.0              INTRODUCTION           The struggle of various political organisations towards attempting to defeat the singular ruling party for sixteen years of democracy in Nigeria since its inception, ponders on their respective effectiveness and practice of public relations. This struggle for ‘change’ definitely came through, in the just concluded 2015 general election as All Progressive Congress […]

CHAPTER ONE 1.0     INTRODUCTION Of all the media of mass communication, the motion picture is perhaps universally as medium combines pictures and sound to create a lasting Impression. A film can rise above the limitation of language and cultural barriers by the power of its usual images, this use of music and sound effects can succeed […]

CHAPTER ONE 1.0       BACKGROUND TO THE STUDY Everyone lives in a different reality that is why people enjoy watching movies. It gives the insight into the worlds of others. It combines pictures and sound to create a lasting impression. A film can rise above the limitation of Language and cultural barriers by the power of its […]

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Many authorities have contributed immensely to the success of defining public relations. According to Jerkins (1985), defines public relations as the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. According to International Public Relations Institute (IPRI) has in […]

CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF THE STUDY           The world is growing at a very fast rate with regards to Information Technology and human resources management processes and methods. Information and Communication Technology (ICT) provides adequate potentials for enhancing productivity of human resources in small and large organizations, although; the gains of information and Communication Technology […]

Abstract This study is on the role of the internet in research and information dissemination among student. The total population for the study is 200 students of University of Uyo, Akwa Ibom state. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total […]

CHAPTER ONE GENERAL INTRODUCTION 1.1 INTRODUCTION The emergence of the Internet as the new mass medium of the 21st century now changes the mass media substantially. Information can be distributed at high speed, low cost, and broad scope and as a result, there is egalitarian access to the production and the consumption of news (Prat […]

CHAPTER ONE 1.1     INTRODUCTION           Basically, public relations as a means of maintaining indisputable goodwill between an organization and its publics, taking the feelings of publics into consideration. Public relations refer to as image maker. This can be defined by ensuring the mutual understanding between an organization and its publics.           Public relations is the practice of managing […]

CHAPTER ONE 1.0   INTRODUCTION 1.1   BACKGROUND OF THE STUDY         Electronic media are media that use electronics or electro mechanical energy for the end-user (audience) to access the content. This is in contrast to static media (mainly print media), which today are most often created electronically, but don’t require electronics to be accessed by the end–user in the […]

CHAPTER ONE 1.0       INTRODUCTION 1.1       BACKGROUND TO STUDY Advertising is one of the strategic devices for gaining acceptance for and monitoring a company’s performance in a competitive environment. Advertising could however be according to mood, politics, and outlook and particularly according to one’s reaction t the last advertisement on has seen. To some, advertising could then be […]

CHAPTER ONE 1.0     INTRODUCTION           Campus journalism is journalism carried out by student of tertiary institutions on subjects relating to campus, published in publications generally only intended for campus. Usually these publications are available free of charge to the public and run by students and a faculty adviser.           The campus press play an essential role in representing […]

CHAPTER ONE 1.0  INTRODUCTION         If the question “what is language?” is asked, it has many senses and can be variously defined. It can be language of a particular field like science, humanity, just to mention few. It can also be an animal language, sign language, and many other types of language. Humanity language especially spoken dominates […]