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INFLUENCE OF AIRTEL BILLBOARD ADVERTISEMENT ON CONSUMERS PATRONAGE

INFLUENCE OF AIRTEL BILLBOARD ADVERTISEMENT ON CONSUMERS PATRONAGE CHAPTER ONE INTRODUCTION Background of the Study Communication is life and life is communication. Communication is ubiquitous, it is all around man. Man cannot do without communication in the society. It leads people from instinct to inspiration through various processes and system to enquiring command and control. […]

PUBLIC RELATIONS AND STAFF HARMONY

CHAPTER ONE INTRODUCTION 1.1       Background of the Study Awareness of public relations is growing all over the world including the developing countries like Nigeria. This rapid and progressive development in the globalizing world has lent relative high acceptance to public relations as an autonomous management function. Public relations is everything that is calculated to improve […]

THE IMPACT OF INTERNET ON THE READING HABIT OF NIGERIAN STUDENTS

CHAPTER ONE INTRODUCTION 1.1     Background of the Study Reading serves as a tool for students’ enhancement of intellectual properties of people from generation to generations so as to ensure continuous human and societal transformations and developments. Reading is an act of decoding written, textual or graphic information in order to make meaningful interpretations from an […]

INFUENCE OF AKBC RADIO INDOMIE NOODLE COMMERCIALS ON THE BUYING HABIT OF CONSUMERS

CHAPTER ONE INTRODUCTION  Background of the Study Commercial is defines as a non – personal communication of information usually paid for and it is usually persuasive in nature about products, services  or ideas by identified sponsor through various media, Aren (1996). Commercial is a marked tool that serves several functions. It identifies functions; it identifies and […]

COMMUNICATION AND ORGANIZATIONAL MANAGEMENT

CHAPTER ONE INTRODUCTION 1.1     Background of the Study Communication is important for the successful performance of any human organization. Indeed, organization cannot survive without communication. In any production process for instance, the employees (operators) require complete and accurate information to be able to function correctly on their duty posts. In decision making, also the managers […]

EFFECTIVENESS OF TRADITIONAL MODE OF COMMUNICATION IN CONFLICT RESOLUTION.

CHAPTER ONE INTRODUCTION 1.1     Background of the Study Society survival and growth depends on a number of things, among them is a system of communications. According to Bitner (1980) quoted in Okuna (1999). What we know as communication today has developed over a number of centuries. The sophisticated and complexity which characterized human communication in […]

THE INFLUENCE OF ADVERTISING ON CONSUMERS BRAND PREFERENCE OF STAR MAGGI.

CHAPTER ONE INTRODUCTION 1.1    Background of the Study Advertising is any form of non-personal presentation and promotion of goods and services usually paid for by an identified sponsor. Advertising is non-personal because its message are not aimed at a particular person but are meant for an anonymous audience. Advertising is derived from the Latin word […]

INFLUENCE OF NTA 12 PROGRAMME “NUPTIAL BLISS” ON VIEWERS.

CHAPTER ONE INTRODUCTION 1.1     Background of the study “Nuptial bliss” a public enlightenment programme context means the marriage blessing between husband and wife which is made on television as a programme to sensitize and influence  knowledge on people in general. Enlightenment came to Nigeria through the use of mass media, including television. According to Bauer […]

INFLUENCE OF NTA – UYO PROGRAMME “ESA IBAN” ON IBIBIO CULTURAL PROMOTION

CHAPTER ONE INTRODUCTION Background of the Study The term culture has been defined differently by different people. The different definitions attached to culture are based on the different in the orientation of people. According to Ekeh (1989) culture is construct use in an attempt to analyze and integrate event and ideas in broad spectrum of […]

THE INFLUENCE OF GRATIFICATION ON JOURNALISM PRACTICE

THE INFLUENCE OF GRATIFICATION ON JOURNALISM PRACTICE CHAPTER ONE INTRODUCTION 1.1 Background of the Study As a profession that serves the interest of the public. Journalist has degree responsibilities in the society. Every day, journalist face challenges that test their ethical values and responsibility to truth telling despite professional code of ethics, journalist may violates the […]

THE INFLUENCE OF AKBC RADIO PROGRAMME AIDS AND YOU ON LISTERNERS

CHAPTER ONE INTRODUCTION Background of the Study The human immune deficiency virus is a virus that infects cell of immune system destroying or impairing their function. As the infection progresses the immune system becomes weaker and the person becomes more susceptible to infections. According to Ayo Adereble (2011) the most advanced stage of HIV infection […]

THE EFFECTS OF AKBC RADIO IN POLITICAL MOBILIZATION OF WOMEN.

CHAPTER ONE INTRODUCTION Background of the Study The background of the study looks into the Effects of AKBC Radio in Political Mobilization of Women in Oruk Anam Local Government Area. There are other communication channels like Television, interpersonal, newspaper and magazines; these are channels of information dissemination. But in view of how effective these channels […]

EFFECTIVENESS OF PLANET RADIO PROGRAMME “IFIOK” IN THE ENHANCEMENT OF RURAL DEVELOPMENT

CHAPTER ONE INTRODUCTION Background of the Study The power of communication as an agent of change and development cannot be overemphasized. The current age of communication is regarded as the information age. This is the age when the vehicle of mass communication comprising of television, radio and the print media have become imperative to the […]

THE INFLUENCE OF JOURNALISM CODE OF ETHICS ON JOURNALISM PRACTICE

CHAPTER ONE INTRODUCTION Background of the Study Journalism is fundamental in ensuring purposeful and peaceful co-existence in the society. They are indispensable to the success of every human endeavour. Through their agenda  – setting role, the journalism practice set the hierarchy of current issues, determine the extent of transmission and established the terms of reference […]

INFLUENCE OF INFORMATION AND COMMUNICATION TECHNOLOGIES ON WORK PERFORMANCE

CHAPTER ONE INTRODUCTION Background of the Study New technologies have resulted in the new deployment of advanced and superior tools to enhance smart and quick delivery of works in the society. In considering this fact, Hilbert (2007) describes these technologies collectively as information and communication technologies (ICTs) as a revolution which has penetrated almost all […]

THE IMPACT OF PUBLIC RELATIONS ATTITUDE OF PERSONNEL

CHAPTER ONE INTRODUCTION Background of the Study When it comes to building a good and favourable image for an organization or establishment, certain factors must be taken into consideration. These factors constitute the basic features of the practice of public relations. They include employee and public attitude performance, communication and good programme activities of public […]

INFLUENCE OF ICT ON MODERN DAY PRACTICE OF BROADCASTS JOURNALISM

CHAPTER ONE INTRODUCTION 1.1     Background of the Study Information and Communication Technology is perceived to be a force reckoned within the 21st century because it has caused and continues to cause major changes in the way we live. In the electronic media, ICT has ignited and provoked radical and drastic changes that has affected and revolutionized the […]

EFFECT OF INFORMATION AND COMMUNICATION TECHNOLOGY IN BANKING

CHAPTER ONE INTRODUCTION Background of the Study Today’s business environment is very dynamic and undergoes a change as a result of technology. Innovation has increased awareness and demand from customers. Business organizations especially first century banking sectors operated complex environment characterized by those changing condition and highly unpredicted economy. The banking sector that provides financial […]

INFLUENCE OF INFORMATION ANDA COMMUNICATION TECHNNOLOGY (ICT) ON RADIO NEWS REPORTING

CHAPTER ONE INTRODUCTION Background of the Study Broadcasting has been at forefront of many technological changes, mostly in digitalization and enhancement of existing technology. For example, digital technology now permits listeners to obtain traffic information and news, while listening to cassette, compact disc or radio station etc. (church Akpan, 2006). We are all living in […]

THE INFLUENCE OF GOVERNMENT POLICIES ON BROADCASTING

CHAPTER ONE INTRODUCTION The desire of government to put in place a policy instrument for the broadcasting sector is a welcome development. In almost eighty years since broadcasting was introduced into Nigeria, there have been many policy processes involving diverse institutions. Several documents have emerged in the form of white papers, laws, constitutions and policies […]

OPINION LEADERS INFLUENCE ON VOTERS DECISION IN IKOT EKPENE DURING THE 2015 GENERAL ELECTION

CHAPTER ONE INTRODUCTION Background to the problem Different views have been perceived by politician who have inclined themselves into politics not as a career but as a debate. Opinion leadership holds different conceptions on electoral issues as far as politics in the democratisation process is concerned. It is against this background that is viewed that […]

IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN BANKING SECTOR

CHAPTER ONE INTRODUCTON 1.1     Background of the Study Today’s business environment is very dynamic and undergoes a change as a result of technology innovation increased awareness and demand from customers. Business organization especially the banking sector of zest century operate a complex environment characterize by those changing condition and highly unpredicted economic. Information and communication […]

COPY RIGHT AND THE ENTERTAINMENT INDUSTRY IN NIGERIA COSON IN FOCUS

Abstract The dawn of information age and the advancement of technology in the reproduction of information and intellectual goods created a favorable tool for piracy; copying and selling of another’s intellectual works have become easy and less expensive; copyright theft; production of fake, sub-standard and unlicensed products are on the increase. Hence copyright piracy is […]

THE POLICE AND THE USE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN PROPERTY CRIME DETECTION AND CONTROL

ABSTRACT This study examined the impact of Inon and Communication Technology (ICT) in detection and control of property crimes. One of the basic functions of every government is the protection of lives and properties. Hence, it is the sole responsibility of the formal police structures to see to this objective and the problem of crime […]

AN ASSESSMENT OF MASS MEDIA’S ROLE IN THE CAMPAIGN AGAINST DRUG ABUSE IN NIGERIA

AN ASSESSMENT OF MASS MEDIA’S ROLE IN THE CAMPAIGN AGAINST DRUG ABUSE IN NIGERIA CHAPTER  ONE INTRODUCTION     1.1      BACKGROUND OF THE STUDY   There  is no limit to the study of media and society. Media and society as  a  subject covers a wide  range  of issues. Communication has  a lot to do with the  individual.  It effects […]

IMPACT OF PUBLIC RELATIONS ON CRISIS MANAGEMENT OF MULTI-NATIONAL CORPORATIONS

ABSTRACT  This study was an assessment of the impact of public relations on crisis management. Two instruments were used to collect data for this study. These were scheduled interview of the key administrators of the Nigerian National Petroleum Corporation. The public relations officer, the chief security officer, the union consultative committee were all interviewed. Opinion […]

SOLVING THE PROBLEM OF PERENNIAL CASH SCARCITY (AMONG WORKERS) THROUGH THE MEMBERSHIP OF CTLS

ABSTRACT This research is aimed at solving the problem of perennial cash scarcity among workers through the membership of CTLS in IMT, Enugu. In order to achieve the stated objectives, three hypotheses were formulated administrated to different persons, structure and unstructured questionnaire were distributed to collect data. Statistical formula was used to determine the sample […]

THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMER’S SATISFACTION

ABSTRACT  This study is aimed at pointing out the function of pubic relations officer in customer’s satisfaction in Nigeria Airways Enugu. Research method: The data for this study were collected through questionnaire. Thereafter the data collected were analyzed using chi ” square method (X2) =  (0  -e)E Which served to out qualitative characterizes In the […]

THE EFFECTS OF TELEVISION ADVERTISEMENTS ON THE BUYING HABIT OF CONSUMERS [PEAK MILK ADVERT IN PERSPECTIVE]

THE EFFECTS OF TELEVISION ADVERTISEMENTS ON THE BUYING HABIT OF CONSUMERS [PEAK MILK ADVERT IN PERSPECTIVE] ABSTRACT This study is aimed at giving insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful […]

THE INFLUENCE OF SOCIAL MEDIA ON YOUTHS IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Social media is a means of interaction among people in which they create, share and exchange information and ideas in virtual communities and networks. Furthermore, social media depends on mobile and web-based technologies to create highly interactive platforms via which individuals and communities share, concrete, discuss and modify […]

THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PERASTATTALS

ABSTRACT The role of public relations in enhancing customers satisfaction in a government parastatal (a case study of the Enugu state Idater Corporation) is hinged on disclosing the necessity of applying public relations and the role public relations can play in rendering a satisfactory services which will not only retain customer but attract more customers to a […]

THE ADVENT OF MODERN COMMUNICATION GADGETS: IMPLICATIONS FOR NIGERIAN JOURNALISM

ABSTRACT The advent of modern communication gadget implication for Nigerian Journalism. The tittle of this study took a vivid look at the coming of communication gadget, more powerful than the ancient ones to take care of adequate communication outreach to the whole world. It treats in succession the introduction of communication among the early men, […]

ATTITUDE OF MASS COMMUNICATION STUDENTS TOWARDS JOURNALISM AS A CAREER

ABSTRACT The researcher in this work focused on the Attitude of Mass Communication Students Towards Journalism As a career. It is believed that majority of Mass Communication students from different higher institutions in our country like Enugu State University of Science and Technology (ESUT) and Institute  of Management and Technology (IMT), Enugu no longer have […]

SALES PROMOTION AS A PANACEA FOR IMPROVED SALES THE NIGERIA BOTLLING COMPANY EXPERIENCE

ABSTRACT This study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point. The major problems investigated was to determine whether actually manufacturing companies derive benefits by engaging sales promotions and other business incentives. The primary objectives […]

THE IMPACT OF BREATH-AWAY PROGRAMMES (CRBC-TV) ON CHILDREN AS RELATED TO SOCIAL BEHAVIORAL PROBLEMS IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1.            Background of the study This chapter gives us an introduction to the research „‟Impact of Breath away (CRBC TV) as related to children behavioral problems (A study of Yakurr Local Government Area). The mass media is the means of passing information through the use of various channels or media (television, radio, newspaper […]

IMPACT OF BROADCASTING SERVICE (E.S.B.S) RADIO ON VOTERS’ MOBILIZAITON DURING ELECTION IN 2011

Abstract This research work examined the impact of radio on voters mobilization with Enugu North municipality as a case study. The survey method was used for the study, this method was done to enable the researcher discuss findings especially as there is a widespread variables. In this research, the random sampling technique was used to […]

IMPACT OF NTA ENTERTAINMENT PROGRAMMES ON YOUTHS

Abstract This research work was aimed at analyzing impact of NTA Enugu entertainment programmes on youths in Enugu metropolis. The research method used was the survey method and questionnaire was the instrument. The findings from the questionnaire showed that entertainment programmes have negative influences on youths. After the findings, the researcher recommended that research should […]

IMPACT OF THE “THE FAST AND FURIOUS” (ACTION FILM) ON THE SOCIAL BEHAVIOURAL PATTERN OF STUDENTS..

Abstract The aim of this study is to analyze the impact of the “The Fast and the Furious‟ (action film) on the social behavioural pattern of students. To achieve this, the survey research design was used. Subjects were drawn from student‟s composition of five faculties in NnamdiAzikiwe University, Awka, Anambra State, using the simple random […]

INFLUENCE OF INFORMATION AND COMMUNICATION TECHNOLOGIES (ICTS) IN NEWS GATHERING

Abstract This study “Influence of ICTs on news writing, a study of practicing journalists in Owerri municipal council” has positive impact on news writing and reporting because the advent of modern technology has really done great thing in our country. It is relevant to journalism practice because every technological breakthrough brings with its new audience, […]

INFLUENCE OF N.T.A COMMERCIALS ON THE PRODUCT PROMOTION OF INDOMIE INSTANT NOODLES.

Abstract Influence of commercial advertising on the productpromotion of indomie instant noodles. A study of the children of Emene community Enugu Focus on commercial advertising which is a potent way of attracting the minds of children towards products or services. This study is anchoreed on two theories which are the cognitive dissonance theory and diffusion […]

INFLUENCE OF NIGERIAN TELEVISION AUTHORITY (N.T.A.) IN IMPROVING RURAL HEALTH CARE SERVICES

Abstract This study examines the influence of N.T.A Enugu in improving rural health care services in Ugwuaji community in carrying out this research both primary and secondary data were used and the researcher made use of sample size of 360 respondents across the local government area. Descriptive statistics were used and the findings showed that […]

INFLUENCE OF OPINION LEADERS IN THE DEVELOPMENT OF ARABLE FARMING

CHAPTER ONE INTRODUCTION 1.1    Background of the study In the post-second World War years, development co-operation was based on transfer of technologies to developing countries. According to the model of social labour division in western cultures, technical knowledge transferred by extension services and utilized by farms (Roth, 2001). The introduction of western technology to […]

INFLUENCE OF RADIO OWNERSHIP ON PROFESSIONAL JOURNALISM PRACTICE

CHAPTER ONE INTRODUCTION 1.1 Background of the study The Federal Radio Corporation of Nigeria is the Pioneer Broadcast Organization in Nigeria with a rich culture of excellence. Available records reveal that Radio Broadcasting was introduced into Nigeria in 1933 by the then colonial Government. It relayed the overseas service of the British Broadcasting Corporation through […]

THE ROLE OF IMO BROADCASTING CORPORATION IN THE RURAL EDUCATION DEVELOPMENT

CHAPTER ONE INTRODUCTION 1.1 Background of the study The mass media perform a number of functions in every society. In performing its functions they do not work in isolation of their own but work hand in hand with other social institutions like family, religions institutions, educational institutions, economic institutions and cultural institutions. This work is […]

ROLE OF “NA SO I SEE AM” PROGRAMME OF MURHI INTERNATIONAL TELEVISION (MITV) IN THE INTEGRATION OF YORUBA AND EGUN ETHNIC GROUPS

CHAPTER ONE INTRODUCTION 1.1  Background of the Study Communication and culture are intertwined. This lies in the fact that they are relevant to the proper functioning and relationships of the different groups within the society. In this sense, the various ethnic groups can be brought together in common understanding of their differences, uniqueness and similarities particularly […]

ROLES OF RADIO IN COMBATING DRUG ABUSE AMONG UNIVERSITY STUDENTS

CHAPTER ONE INTRODUCTION Background of the Study Communication dates back many centuries ago, right from the wall to the present use of scientific and methodical approaches in different spheres of human pre-occupation opportunities in an orderly target and result oriented manner. Mass communication media are made up of print and electronic/broadcast media. However, Radio will […]

THE ROLE OF INDEPENDENT TELEVISION BENIN IN POLITICAL MOBILIZATION OF RURAL AREAS IN NIGERIA

THE ROLE OF INDEPENDENT TELEVISION BENIN IN POLITICAL MOBILIZATION OF RURAL AREAS IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background of study. The Nigerian electorate in recent years has been intensely individualistic groups. Hence political parties usually confront pro-found cultural differences given the cultural structure of the Nigerian electorate. Independent Television Benin is an electronic media […]

TRADITIONAL INSTITUTIONS AS INSTRUMENT FOR RURAL DEVELOPMENT

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY The role of traditional institutions such as traditional rulers, Town Unions or community association Age grades, the Umuada and women Development groups in Nigeria with the particular reference Awomama, Orlu East in Imo State. This institutions and agencies act as instrument for coordinating various social-economic activities within […]

VIOLATIONS OF ETHICAL JOURNALISM AMONG MEDIA PRACTITIONERS IN NIGERIA. CAUSES, EFFECTS AND SOLUTIONS

ABSTRACT This study is on violations of ethical journalism among media practitioners in Nigeria: causes, effects and solutions. The total population for the study is 200 members of NUJ, Abuja. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents […]

THE EFFECT OF RADIO PROGRAMMES ON TEENAGE PREGNANCY IN RURAL COMMUNITIES

ABSTRACT             It has been discovered from findings of this study that radio programmes play an inevitable and indispensable roles towards reducing the spread of teenage pregnancy in rural communities.             In the course of this study, survey research method was used to elicit information surrounding the views of the sampled population of the subjects. It has […]

READERSHIP OF SPORTS PAGES OF NIGERIAN TRIBUNE AMONG STUDENTS

CHAPTER ONE 1.1       INTRODUCTION Newspaper since inception, was society’s primary instrument of mass communication. It was for a long time, the chief instrument by which the people learnt of each other, debates the problems which troubled them and spoke their minds on public issues. Today, however, it shares the communication spectrum with radio, television and magazines. […]

RADIO: AN EFFECTIVE MEDIUM OF REACHING THE LARGEST AUDIENCE

CHAPTER ONE 1.0   INTRODUCTION 1.1   BACKGROUND OF THE STUDY         Electronic media are media that use electronics or electro mechanical energy for the end-user (audience) to access the content. This is in contrast to static media (mainly print media), which today are most often created electronically, but don’t require electronics to be accessed by the end–user in the […]

IMPACT OF ELECTRONIC MEDIA ON THE DEVELOPMENT OF RURAL AREA (RADIO AND TELEVISION)

CHAPTER ONE 1.1     BACKGROUND OF THE STUDY Electronic media of communication, when skillfully used has proved to be the most effective media of communication with terrific immediacy. When faced with the issue of trying to inform large audience of widely dispersed rural semi literate or stack illiterate people about new ideas, products or information that can […]

EFFECT OF TRADO – MEDICAL ADVERTISING ON HUMAN HEALTH AND BROADCAST MEADIA

CHAPTER ONE 1.0       INTRODUTION Traditional medicine has been in existence from the time immemorial. This has been a mean by which our fore father used to cure ailments and which usually work for them .But as time goes by innovation and advancement in technology gave room for broadcasting media as a means of dissemination information to […]

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