CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY In a complex society like ours the role which the press radio, television, newspapers, magazines and all forms of communication can play in effective rural development should not be over emphasized. Like other agents of development such as learning, the press especially the newspaper is very important […]

ABSTRACT This work is designed to study how dwellers use Newspaper and Television messages to effect social change. It is pertinent to note that Newspapers, though rarely find their  way into Adaba Community, only those who work in Uzo-Uwani Local Government Headquarter and those who are opportune to visit Urban areas, such as Enugu, Onitsha, […]

ABSTRACT The impact of Television Advertisement on Nursing Mothers cannot be over-emphasized. The objectives of this research is to investigate if television is actually the most effective media of advertisement as many theorists have asserted and to determine whether baby products commercials they see on television could influence the buying habits of the nursing mothers. […]

ABSTRACT The role of the media in the promotion of government policies, has a serious concern to everyone. There has been criticism over the type of government policies being dispersed by the media which could be either or a mere propaganda.       While some of the media seek for ‘brown envelopes’ others are good examples […]

ABSTRACT The subject matter of this work is “challenges facing the media in Dissemination of information” in carrying out the research work, the researcher adopted the survey design using the questionnaire measuring instrument; this was to measure the public’s opinion, to ascertain about the media in information dissemination. The researcher further the study by adopting […]

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND This study was prompted by the prevailing circumstances surrounding the contemporary Nigerians concerning language and communication (broadcasting) broadcasting media  since. Its inception has  been serving as a means of communication through which an individual shares in the world around him and beyond his immediate environment. By this if means that with […]

CHAPTER ONE 1.1 INTRODUCTION BACKGROUND OF THE STUDY Broadcasting in Nigeria, entered a new era with the decision of the federal government is allow private ownership of radio and television stations after more than 50 years of its advent in Nigeria. Privatization is the process which government either partly or wholly transfers equity investment of […]

ABSTRACT This study examined the electronic media as an effective instrument for cultural propagation. A case study of Osina Town in Ideato Local Government Area in Imo State. Osina was selected for the study because of its strategic geographical location between Anambra and Abia State and its rich historical and cultural background. Osina, has qualified […]

ABSTRACT This research work is a survey on the effectiveness of Advertising in the maximization  of organizational profit with survey of some selected hotels businesses in Enugu Urban. Among the objectives of this study is to find out whether the advertisement on hotel services and  products actually lead to  profit increase.  This problem is necessary […]

CHAPTER ONE 1.0   INTRODUCTION 1.1    BACKGROUND OF THE STUDY Over the years, Nigeria has suffered a lot of intimidation, humiliation, harassment, imprisonment and frustration, under military leadership in an effort to fulfill their professional ethics. If well examined, history shows how Nigeria has suffered so much and also the effort made by Nigeria journalists to […]

CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Qualitative, independent media reporting on corruption can play an important role in pressuring the government to act in the public interest. By drawing the attention to behaviour that is generally perceived as acceptable and exposing such behaviour as corrupt media can raise public awareness, activate anti-corruption values […]

ABSTRACT In this study titled mass communication as a catalyst to rural development the effort is geared towards examining the effect of mass communication on rural dwellers. This  study was motioned by the felt  needs and  find out the extern the media messages affect the lives of the rural dwellers in the content of development. […]

ABSTRACT The various literature studies intended to the mass media role in the national development and this clear in the area of political leadership. In this study, the researcher decided to draw home the Tourism that without a national political consciousness and viable political participation resulting in good leadership, there could be no genuine national […]

ABSTRACT This is a study that is pre-occupied with an in-depth analysis of the influence of Mass Media pm the coverage of Human Rights activities and also on political issues in Nigeria. Some national deilies like the vangurage, New Nigerian, Punch and Daily Times Newspapers were critically evaluated and content analyzed, on a given period […]

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY Two powers which make modern society different from the previous one are the power of industrial technology and mass media of communication, of which the newspaper is a part when Dexter (1964) made this statement, little did he know that the mass media of communication will create some […]

ABSTRACT Mass communication is a wide filed of research and human studies in which various media compete favourably for attention. This project was intended to give the role of electronic media in the development of rural areas and also this study  has became necessary because many people living in the rural areas have no other […]

ABSTRACT A public relations is the acts of employing effective communication to build sustain and defend organization’s reputation among both its internal and external publics.  Remarkably which any organizations public image receives a high rating bases on the foregoing attributes it translates into increased public confidence patronage  good will higher profit growth peaceful and stable […]

CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY It is imperative to understand from the onset that the press has been subjected to a nexus of retractions which has restricted the journalist to a corner as regards their expected reportage and performance. However, the press has been faced with restrictions through set of codified laws, […]

ABSTRACT Technology is a very important and useful part of life, effective and appropriate use of it still needs to be improved in education. This study set out to investigate the extent to which students of tertiary institutions use internet for their project writing. This study will also present the ways students of tertiary institution […]

ABSTRACT This research project examines the implications of news commercialization on management of broadcast Media in Nigeria with emphasis on NTA Enugu. Thus, the issue at stake on this topic is to find out what impact does news commercialization has on the Mass audiences even when media claims to be the watch dog of the […]

ABSTRACT Development is the process of moving the world or mobilizing communities as a whole to engage in the task of self-improvement with the available resources.  In same vain, Education is necessary not only to help in improving all aspects of a person but also all aspects of a nation’[s development. Following this, the Poly-Air […]

ABSTRACT This study is geared towards finding out the effective of television in political development of rural areas on Nigeria with special reference to Enugu East local government area were studies. The importance media of mass communication is university acknowledges the use television is limited because of some factors that militate against its full utilization, […]

ABSTRACT This research focused on Trends in the use of Human Model in the Nigeria Advertising Industry.   This study consists five chapters, the first chapter cover and  introduction of study.  The research problem, objectives of the study, formulation  of  hypotheses, the significance, the limitations and the scope of the study  was also tested in this  […]

CHAPTER ONE 1.0 INTRODUCTION The mass media have played a vital role supporting women employment campaign in Nigeria. This it achieves using it’s channels which include: the radio, the television, newspaper and magazines, books journals and so on. In addition to supporting women empowerment campaign, they also performs the functions of socialization, information, education, communication […]

ABSTRACT The researcher examines the effects of broadcast media campaign against ethno-religious crisis in Nigeria. Considering the long existing problems created by this menace, an audience based research of this nature is imperative. Survey research method was adopted in the research design to elicit reliable opinion from a known sample of the population based on […]

ABSTRACT One company (ANAMMCO Plc., Enugu) was used in this empirical work o determine the attitude of top management towards public relations function. Four research objectives and three hypothesis formed the basis of this work.  and the library research and sample survey methods of research were used in this study.  Among nine(9) questionnaires sent out, […]

ABSTRACT This study was carried out to determine the Newspaper Readership pattern among the youth.  This arose because it was thought that the youths did not read newspapers and their use of other media was minimal. Against the background of seemingly lack of readership among the youths, questionnaires were drawn and administered to ascertain the […]

ABSTRACT This project ia a survey on the effect of mass media campaign on family planning as it concerns it’s adoption by the families by the families in enugu urban. The important of family planning in national development cannot be overstressed as many developing nations around the w9rkd have been able to link directly with […]

ABSTRACT The aim of this research work is to find out the crisis resolution of Ijaw/ Itesekiri of 1997. In the chapter one we make a research on the conflict between the Ijaw and Itesekiri of Warri metropolis between May and July 1997 which could be regarded as inter – communal feud as a result […]

ABSTRACT Advertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are broadcast during regular programmes at moments specified by the advertiser or left to the broadcast. Therefore, advertising agencies serve to carryout complete […]

PREFACE British Novelist Norman Douglas may have caught the essence of advertisings worldwide significance when he remarked, “You ca tell the ideals of a nation by its advertisements”.  Indeed, while the advertising business was viewed as particularly American Institution in the first half of this country, that is certainly no longer the case.  Today, everyone […]

ABSTRACT The mass media an avenue for spurring the masses for political mobilization ensures the dissemination of political information to the masses and also ensures the free flow of information between the government and the electorate so as to create political awareness and participation. This research work has gone a step further to examine the […]

ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers.  It deals generally on the concept of Advertising and narrows it down to the roles advertising plays in this beverage, Bournvita. Careful empirical studies have uncovered that advertising actually influenced people’s choice and […]

CHAPTER ONE INTRODUCTION BACKGOUND OF THE STUDY Advertising is all around us. Whether we like it or not acknowledge it or not, were or nowhere, conscious or not conscious of it, we do engage and practice advertising. Advertising is involved in our everyday human activities. The need for advertising arises and grows as the society […]

ABSTRACT This topic of research, “An Appraisal of Press  Freedom Under Civilian Rule (A case study) is a top flight, thought provoking and interestingly challenging especially in our contemporary Nigeria which has embraced democracy and has been nurturing it for five years after almost thirty years if military dictatorship or domination of political power since […]

CHAPTER ONE 1.1     BACKGROUND OF THE STUDY Advertising has grown increasingly popular as an object of academic inquiry, a field of professional practice and an index of modern business.  It has come to assume the centre of modern marketing and it is one of the major forms of promotion in product and service marketing.  Billboard advertising […]

ABSTRACT This research study was primarily motivated by the research curiosity to examine the extent to which Nigerian home movies has negatively influenced the Igbo culture given the rate in which these movies has proliferated Nigerians markets. The data gathered and the finds in this study are to serve as reference material for future researchers […]

ABSTRACT It is rare these days to see advertisement broadcast on television without women playing prominent ant visible roles.  Such roles range from complementary, subjective, subordinate to major actors in most television advertisements.  Women’s role in Television advertisements have hitherto generated series of controversial arguments both in favour and against, especially in the advertisement of […]

CHAPTER ONE INTRODUCTION 1.1        BACKGROUND OF THE STUDY Advertising has grown popular as a tool of academic inquiry, a field of professional practice and an index of modern business.  It has come to assume the centre of modern marketing and it is one of the major forms of promotion on product and service marketing.  Billboard advertising […]

ABSTRACT In this study on “Comparative Analysis of the Role of Mass Communication and Interpersonal Communication in Rural Development, a study of my town; Obeagu in Awgu Local government Area, Enugu State.  I studied the respective role of Mass Communication and interpersonal communication in rural development in order to find their exact roles, their differences […]

ABSTRACT With the trend of which undergraduate in campuses engaged in a lot of anti-social activities which has given rise to a lot of social violence and in extreme cases, loss of lives and even properties. This study “Impact of awareness campaign on drug abuse among undergraduates in Institute of Management and Technology (IMT), Enugu”, […]

CHAPTER ONE INTRODUCTION 1.2    BACKGROUND OF THE STUDY Advertising as a concept, can be defined as a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor writer Alide in Okunna (2002: 99). Bovee and Arens (1985) gave a more widely accepted definition of advertising as the […]

ABSTRACT This research project examines the implication of news commercialization on management of broadcast media in Nigeria with emphasis on NTA Enugu. Thus, the issue at stake on this topic is to find out what impact does news commercialization has on the mass audiences even when media claims to be the watch dog of the […]

CHAPTER ONE INTRODUCTION This academic research work is aimed to examine all the problems that confronted the Nigeria broadcast media in the last century. The major concern is to propose strategies and recommendations capable of repositioning and re arranging the Nigeria broadcast sector as regard to the federal radio corporation of Nigeria (FRCN). It will […]

ABSTRACTS If there have been problems politically, socially and economically in the third world countries, this problem could be attributed to communication gaps between people who are expected to be in constant contract to make two ends meet. The communication gap which has been causing problems all due to the fact that mass communication in […]

ABSTRACT Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the sellers and buyers in order to change the attitude and behaviour of both parties. This […]

ABSTRACT This study is geared towards finding  out the  role of television in political  mobilization of rural areas in Nigeria with special reference to Njikoka Local Government . For this study, five rural towns  in Njikoka Local government Area were studied. The  important of television as the most mobilization  media of mass communication is universally […]

ABSTRACT The need for this study was find out “The Apathetic Behaviour of Nigerian Journalists to Science and Technological Reporting”.  This work was motivated by the felt need to know whether they have indifferent or apathetic behaviour to science reporting beat, whether the journalists possess adequate educational and professional skill for effective science and technological […]

ABSTRACT This project aims at the effect of violent film on Nigeria children, especially children in Enugu urban. Chapter one is the introductory part of this project and it also dwell on the background of the study. Chapter two reviews the literatures of other writers and elaborates more on the in. Chapter three dwells on […]

CHAPTER ONE 1.0  INTRODUCTION Mass medial has assumed a very important position in the educational development in Nigeria.  This accounts for the introduction of the universal free primary Education-UPE in 1996 and the establishment of new primary, secondary and post secondary school over the country. The word-Education could be defined in various ways.  In a very […]

ABSTRACT This research work was carried out in order to find out what the populace of Enugu South thinks or feels about television programmes in Enugu State. The research also attempted to look into other peoples work related to the research topic. During research, the people of Enugu South were used as the populace of […]

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY In this regards, successive governments in Enugu State through Enugu State Broadcasting Service (ESBS) continually grape through multitude programmer, through endless permutations of strategies to fathom human predicaments and redeem man from such chaos and disorders.  The process spawns what planners call “Programme, project and targets” in government […]

CHAPTER ONE 1.1       INTRODUCTION Branding is prerequisite for successful outcome of a nation or company, rebranding is how the world is run. Rebranding, marketing, product promotion, product placement are synonymous themes and terms in efforts developed by individual person, nation or by company who intend successful outcomes. In today’s world, it is not attractive producing a […]

ABSTRACT Rural development is a very important aspect in the development of a nation nd for a nation to develop  very well, it must reach the  rural dwellers and the rural masses must be aware of the developments and for the government to reach the rural populace they have to use certain  strategy  like through  […]

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Telecommunication is explained by Bell Graham as communication between two people using equipment to overcome the effect, caused by distance or physical barriers between them. The communication needs not the two ways and the equipment need not necessity electronic. At a time, men depended on iron and […]

CHAPTER ONE INTRODUCTIONS 1.0       AN OVER-VIEW Nigerian postal service (NIPOST) is one of the parastatals under he ministry of communications ,meanly known as post and telecommunication. (P&T) The defunction of  (P&T) in the year 1985 brought NIPOST into existence. This parastateded since its inception in the year 1985. has its headquarters at Lagos with Branches all […]

ABSTRACT This work is conscientiously aimed at looking into the role of public relations in Nitel plc Enugu. Nitel is a corporate organization with network of branches. Public relations role in Nitel Plc cannot be over-emphasized because the services of Nitel must satisfy the aspirations of its publics. This research identifies how public relations can […]

ABSTRACT In the olden days, it was a well-known facts, that a rich and wealth man is known by the number of children and yam barns he had. (Greater in number) but recently, the reverse is the case, in that a rich and wealth man is known as a man with lesser number of children […]

ABSTRACT The aim of this research project is to know the essence of radio commentaries and its impact on the listeners. The project stars with information which given insight into the historical back ground of news commentaries. It processed to examine the impact news commentaries creates to this listens and the distinguishing features. It then […]

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY What is today known as national electric power authority is a merger of the electricity cooperation of Nigeria (ECN) and Niger Dam authority (NDA) the former was created by the federal government responsible for major policies of mines and power.  It was empowered to generate transmitted distribute […]

CHAPTER ONE INTRODUCTION 1.1  Background to the study The world is constantly becoming sophisticated, complex and dynamic. Public relations as a Profession have continued to play tremendous revolutionary roles in changing the face of the earth. As the human society becomes more challenging and complex, people become more enlightened and aware of their fundamental human rights. […]

CHAPTER ONE INTRODUCTION 1.1  BACKGROUD OF THE STUDY The reason for banks striving to improve their profitability are obvious and varied. In this era of competitions, there is need for organizations, banks business enterprises churches, clubs etc. to evolve procedures to improve their performance to the benefits of their consumers and kowing fully well that […]

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF STUDY Television advertisement represents one of the several stimuli to which children are exposed, like other kinds of stimuli existing within their environment. Television advertisement has a powerful tendency to influence children’s behaviour and general way of life, thus study examines the kind of influences or effects advertising on television […]

ABSTRACT Public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the sellers and buyers in order to change the attitude and behaviour of both parties.  This study aims […]

ABSTRACT Inn this project, the researcher undertook a comparative assessment of public relations functions in the Nigerian banking system and government parastatals. Towards this end, the researcher randomly selected 92 staff of ANAMMCO LTD.and ALL STATE TRUST BANK PLC.to forms the study sample. These 92 members of the study sample were given 92 copies of […]

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Siebert, Peterson and schramm  in describing the Operation of the press in their book entitled four Theories of the press said that, “The press is not an instrument of government but rather a device for presenting evidence and argument on the basis of which the people can […]

ABSTRACT Feedback mechanism is a very important yardstick for measuring audience acceptance f and participation in programmes and messages would be missing if feedback is omitted from the source. A very important element would be missing if feedback is omitted from the basic structure of communication which contains sender, message, channel and receiver. It is […]

ABSTRACT In this study, the researcher examined the impact of information technology (IT) on media development in Nigeria. Towards this end, the researcher randomly selected 78 staff of radio Nigeria and the guardian newspaper to form the study sample. The 78 members of the study sample were given 78 copies of structured questionnaires to complete. […]

CHAPTER ONE INTRODUCTION 1.1   BACKGROUD OF THE STUDY The reason for banks striving to improve their profitability are obvious and varied. In this era of competitions, there is need for organizations, banks business enterprises churches, clubs etc. to evolve procedures to improve their performance to the benefits of their consumers and kowing fully well that […]

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY In any given company particularly manufacturing, three Primary functions are observed and they include primary function of finance, production and marketing otherwise known by many as distribution, these three primary functions are interdependent and complementary. Having the  financial resources and the ability to produce a product are […]

ABSTRACT In this study, the researcher set out to examine the role of the electronic media in the crusade for moral probity and youth development. Towards this end, 81 staff of NTA and Radio Nigeria were randomly selected to form the study sample. The members of this study sample were given of copies of structured […]

ABSTRACT The research work used social responsibility and Agenda setting theories to examine the importance of media coverage of sports programmes in Nigeria. The research work also carried out an investigation on the role of mass media in the area of sports coverage and to make suggestions on how to progress and towards the works […]

CHAPTER ONE INTRODUCTION 1.0       BACKGROUND OF THE STUDY The world information flow controversy is perhaps the most topical issue in international communities today. This global controversy is basically about the demand by the south for a change in the present pattern of information flow between it and the north. The south also knows that the […]

ABSTRACT This work is conscientiously aimed at looking into the role of public relations in Nitel plc Enugu. Nitel is a corporate organization with network of branches. Public relations role in Nitel Plc cannot be over-emphasized because the services of Nitel must satisfy the aspirations of its publics. This research identifies how public relations can […]

ABSTRACT This examine the role of mass medial in educational development in Nigeria. The background centre on the role of mass medial in educational development in Nigeria finding out whether television plays an effective role in formal education. The researcher has attempted to carry out series of analysis and study to confirm that the NTA […]

CHAPTER ONE 1.0 INTRODUCTION Mass media has assumed a very important position in the educational development in Nigeria. This accounts for the introduction of the universal free primary Education-UPE in 1996 and the establishment of new primary, secondary and post secondary school over the country. The word-Education could be defined in various ways. In a […]

ABSTRACT The use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet is used as a viable tool in international marketing especial by Nigeria international marketers. The following findings were made in the course of the study. Nigeria accepted that Internet promote […]

ABSTRACT This research was designed to assess the impact of the media in checking economic crime in Nigeria. This study specifically examined how the Economic and Financial Crimes Commission (EFCC) through the media (Thisday and Sun newspapers) arrested and persecuted individuals found wanting in money laundering, fraud etc. The researcher used content analysis research method. […]

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY This study is on the influence of western culture on the Nigerian youths using Takum Local Government as a case study. The term culture has been defined differently by many people. The different definitions attached to culture are based on the differences in the orientation of the people. […]

ABSTRACT This Project examines Role of public relations in crisis management, a study of Union Bank Plc. Garden Avenue Enugu. To achieve this, the survey research method was adopted. The researcher uses the number of the population as the sample size; this is because the population is already small to reduce as we know that […]

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY Since primordial times. the major concern of man has been self preservation. He desire above all things security, that is a feeling of well being, contentment  and being at peace with nature (Tukur 200). However, the elusive nature of these values made ,ore complex […]

ABSTRACT Communication is central to all human activities. The claim that we cannot communicate receive scholarly applause. However, there are people who seem to be neglected when we began to discuss communication and information flow. Those in the urban cities are always better informed to the detriment of the ruralities. It is an irony that […]

ABSTRACT The low rate of female participation in politics compared to that of their male counter- parts in Nigeria creates a need to examine the situation in this study, “The role of broadcast media in mobilizing women for political participation in Nigeria”. This study examines the problems, first, defining the importance of women to participate […]

THE MASS MEDIA AS CHANNEL FOR CREATING AWARENESS & MOBILIZING PUBLIC SUPPORT. CHAPTER ONE PURPOSE OF THE STUDY 1.1  INTRODUCTION Generally, all mass media organs in all established societies are expected to fulfill certain responsibilities and these obviously would include creating awareness and mobilizing public support towards governmental or public oriented programmes.  Television, as a […]

CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY Communication is a variety of  behaviours, processes and Technologies by which meaning is transmitted or derived from information. The team is used to describe diverse activities.Communication is at the core of our humanness.  How we communicate with each other shapes our lives and our world. Human beings rely on their communicative […]

ABSTRACT This  study  is  aimed  to  ascertain  the   impact  of  mass  media  campaign  aimed  curbing   the  spread  of  the  diseases   AIDS  among  teenagers  in  Enugu  state. The   objective  of  the study  is  also  to  find   out  through   survey method whether  the   teenager   are  really  getting  sufficient   information  about  AIDS  blue  so  as  to  enable  them  […]