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IMPACT OF ANAMBRA BROADCASTING SERVICE TELEVISION (ABS) BUSINESS LINK PROGRAMME ON THE COMMERCIAL ACTIVITIES OF AWKA RESIDENTS

Abstract In the dawn of this millennium where communication technologies have taken new and intriguing dimensions, television programmes have taken communication even to a much fascinating plane. The television has made it possible to receive and send information to and from far flung places with the speed of lightening. This study which centres on the […]

IMPACT OF CHANNEL O MUSICAL PROGRAMMES ON THE CULTURAL BEHAVIOR OF IDAH POLYTECHNIC STUDENTS

ABSTRACT This study probes the impact which TV has on the cultural behaviour of idah polytechnic students. It specifically tackles the impact of channel O musical TV programes on the cultural behavior of idah polytechnic students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among idah polytechnic […]

IMPACT OF BILBOARD ADVERTISING ON PRODUCT PROMOTION

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media…. TV and radio commercials, print advertising, billboards and more. […]

IMPACTS OF BILBOARD ADVERTISING ON PRODUCT PROMOTION

CHAPTER ONE INTRODUCTION 1.1 Background of the Study: Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media…. TV and radio commercials, print advertising, billboards and more. Every […]

IMPACT OF NIGERIAN TELEVISION AUTHORITY (NTA) ON THE ECONOMIC DEVELOPMENT OF ENUGU METROPOLIS

Abstract When the researcher chose the topic: Impact of Nigeria Television Authority on the Economic development of Enugu metropolis, she was inspired to find out the extent (NTA) Nigeria Television Authority has contributed on the economic development of Enugu metropolis. That the mass media plays a pivotal role in the development process of a country […]

IMPACT OF EKITI RADIO CAMPAIGN AGAINST HUMAN TRAFFICKING IN IDO COMMUNITY OF IDO-OSI LOCAL GOVERNMENT AREA

Abstract The aim of this study was to analyze the “Impact of Ekiti Radio campaign against human trafficking in Ido community of Ido-Osi Local government area. The study made use of survey research method. The study answered three research questions. From the research findings, it was observed that the programmes aired on Ekiti Radio helps […]

IMPACT OF KA OHA MALU RADIO NIGERIA ENUGU PHONE IN PROGRAMME ON RESIDENTS OF ENUGU URBAN

Abstract The aim of this study was to analyze the impact of “ka oha malu” Radio Nigeria, Enugu phone in programme on residents of Enugu urban. To achieve this, survey research method was used. Subjects were drawn from Enugu urban, using simple random sampling and purposive sampling. Three research questions guided the study. Research findings […]

IMPACT OF NTA ENUGU ENTERTAINMENT PROGRAMMES ON YOUTHS IN ENUGU METROPOLIS

ABSTRACT This research work was aimed at analyzing impact of NTA Enugu entertainment programmes on youths in Enugu metropolis. The research method used was the survey method and questionnaire was the instrument. The findings from the questionnaire showed that entertainment programmes have negative influences on youths. After the findings, the researcher recommended that research should […]

IMPACT OF RADIO NIGERIA AWARENESS CAMPAIGN ON GLOBAL WARMING

IMPACT OF RADIO NIGERIA  AWARENESS CAMPAIGN ON GLOBAL WARMING Abstract The aim of embarking on this study was to provide a well detailed account on the Impact of Radio Nigeria Enugu‟s awareness campaign on global warming using Emene community as the study area. The researcher used survey research design in the collection of data because […]

IMPACT OF THE THE FAST AND THE FURIOUS (ACTION FILM) ON THE SOCIAL BEHAVIORAL PATTERN OF STUDENTS OF NNAMDI AZIKIWE UNIVERSITY

Abstract The aim of this study is to analyze the impact of the „The Fast and the Furious‟ (action film) on the social behavioural pattern of students. To achieve this, the survey research design was used. Subjects were drawn from student‟s composition of five faculties in NnamdiAzikiwe University, Awka, Anambra State, using the simple random […]

INFLUENCE OF NIGERIAN TELEVISION AUTHORITY (N.T.A.) ENUGU IN IMPROVING RURAL HEALTH CARE SERVICES

ABSTRACT This study examines the influence of N.T.A Enugu in improving rural health care services in Ugwuaji community in carrying out this research both primary and secondary data were used and the researcher made use of sample size of 360 respondents across the local government area. Descriptive statistics were used and the findings showed that […]

INFLUENCE OF HOME VIDEOS ON THE MORAL BEHAVIOR OF STUDENTS OF CARITAS UNIVERSITY

ABSTRACT The aim of this study was to analyze the influence of home video on the moral behavior of students of Caritas University Enugu. To achieve this, the survey research method was used. Subjects were drawn from the Caritas University, using the simple random sampling techniques and purposive sampling. Four research questions guided the study. […]

IMPLICATION OF NATIONAL BROADCASTING COMMISSION CODE ON BROADCAST MEDIA

ABSTRACT The aim of this study was to investigate the implication of National Broadcasting Commission (NBC) code on African Independent Television Lagos. Five research questions were formulated for the purpose of this study. Other questions 20 in number came as questionnaires to the staff of AIT Lagos to determine the implication of national broadcasting commission […]

INFLUENCE OF N.T.A ENUGU COMMERCIALS ON THE PRODUCT PROMOTION OF INDOMIE INSTANT NOODLES

Abstract Influence of commercial advertising on the productpromotion of indomie instant noodles. A study of the children of Emene community Enugu Focus on commercial advertising which is a potent way of attracting the minds of children towards products or services. This study is anchoreed on two theories which are the cognitive dissonance theory and diffusion […]

INFLUENCE OF INFORMATION AND COMMUNICATION TECHNOLOGIES(ICTS) ON NEWS GATHERING

Abstract This study “Influence of ICTs on news writing, a study of practicing journalists in Owerri municipal council” has positive impact on news writing and reporting because the advent of modern technology has really done great thing in our country. It is relevant to journalism practice because every technological breakthrough brings with its new audience, […]

KNOWLEDGE AND ATTITUDE OF UNDERGRADUATE STUDENTS TOWARDS HOMOSEXUALITY

ABSTRACT With civilization and urbanization on the increase in Nigeria today and also freedom from parents enjoyed by youths and students in various institutions of higher learning in Nigeria, different kinds of sexual orientation has developed which homosexual is one of them. Homosexuality being the romantic or sexual intercourse or behaviour between members of the […]

CHILDLESSNESS AND SOCIO CULTURAL IMPACT ON MARRIED COUPLES

ABSTRACT Childlessness has major psychological and social implications for affected persons, especially in settings where fertility is highly valued. While a number of studies have documented how childlessness is perceived in these societies and the multitude of adverse consequences suffered by affected individuals, studies have not made a clear distinction between voluntary and involuntary childlessness […]

SOCIO ECONOMIC AND CULTURAL FACTORS MILITATING AGAINST COMMUNITY DEVELOPMENT

ABSTRACT Over the years, Ideato North Local Government Area of Imo state has been experiencing a slow rate of development in the area. Based on this therefore, this work was designed toinvestigate the socio-economic and cultural factors militating against rural development in Ideato North Local Government Area. Two hundred respondents were randomly selected and used. […]

THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA

ABSTRACT Juvenile delinquency is seen as one of the menace that destroys life and property in our society today. Because of the nature of crime committed by juvenile parents, guidance, sponsors and well wishers are worried and disturbed about our future leaders. Crime associated with juvenile include: rape, stealing, kleptomanism, burglary, disobedience, homicide, truancy, vandalization […]

THE IMPACT OF NTA ENUGU IN THE ECONOMIC DEVELOPMENT OF COAL CAMP COMMUNITY OF ENUGU SOUTH LOCAL GOVERNMENT AREA OF ENUGU

Abstract This work is aimed at examining the roles of NTA in economic development. It also looked at some of the problems that confront the mass media in carrying out these tasks of Nigerian economic development. The researcher adopted survey method with questionnaire distributed to the respondents. A total of 180 respondents were collected, analyzed […]

INFLUENCE OF OPINION LEADERS IN THE DEVELOPMENT.

Chapter One Introduction 1.1 Background of the study In the post-second World War years, development co-operation was based on transfer of technologies to developing countries. According to the model of social labour division in western cultures, technical knowledge transferred by extension services and utilized by farms (Roth, 2001). The introduction of western technology to non-western […]

PUBLIC RELATIONS AS A TOOL OF INDUSTRIAL HARMONY

PUBLIC RELATIONS AS A TOOL OF INDUSTRIAL HARMONY Abstract The objective of this study on “Public Relations: As A tool of Industrial Harmony. A study of Nigeria Police Headquarters Enugu” look into the internal and external problems of Nigeria police and how the police relations officer has succeeded or failed in resolving problems. Problems such […]

ROLE OF THE TRADITIONAL TOWN CRIER IN MOBILIZING ADAZI-NNUKWU COMMUNITY IN ANAOCHA LOCAL GOVERNMENT AREA FOR DEVELOPMENT

Abstract This work is on the role of the traditional town crier in mobilizing Adazi-Nnukwu in Anaocha Local Government Area for development. This study is born out of the desire to discover the roles played by the town crier, to see if it is effectively carried out for development purpose. To achieve this, survey research […]

TRADITIONAL INSTITUTIONS AS INSTRUMENTS FOR RURAL DEVELOPMENT

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The role of traditional institutions such as traditional rulers, Town Unions or community association Age grades, the Umuada and women Development groups in Nigeria with the particular reference Awomama, Orlu East in Imo State. This institutions and agencies act as instrument for coordinating various social-economic activities within […]

MASS MEDIA AS TOOLS FOR SOCIAL DEVELOPMENT

CHAPTER ONE  1.0          INTRODUCTION 1.1          BACKGROUND OF THE STUDY This research touches on the various aspect of the radio programmes as instruments of social development. In other words, it explores into the radio programmes as a mobilization agency during the social transition period. It is thus, an important assumption of the work that a systematic study of […]

INFLUENCE OF SOCIAL MEDIA ON THE MASS MOBILISATION OF PEOPLE IN THE 2013 UNIVERSITY (ASUU) STRIKE ACTION IN NIGERIA

CHAPTER ONE 1.0 Introduction 1.1 Background to the Study The origin of communication has been traced to the ancient Homosapiens i.e. (Neanderthal man) and it has remained ubiquitous activity which enables us to relate with others anywhere. For instance, numerous studies have confirmed that an individual, in his entire life spends 75 percent of each […]

INFLUENCE OF FREE READERS’ ACTIVITIES ON THE CIRCULATION OF NEWSPAPERS IN NIGERIA (A CASE STUDY OF UYO METROPOLIS)

Abstract The study examined Effect of Free Readers’ Activities on the Circulation of Newspapers in Nigeria (A case study of Uyo Metropolis) with the intention to know why people gather every morning at Plaza newspaper stand Ikot Ekpene rd Newspaper stand and other newspaper stands to know the latest information, locally and nationally and how the newspapers […]

THE ROLE OF TELEVISION IN POLITICAL PERSUASION: A CASE STUDY OF NTA KADUNA

THE ROLE OF TELEVISION IN POLITICAL PERSUASION: A CASE STUDY OF NTA KADUNA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Mass communication is defined as message directed towards a large group people using a mass medium. It involves disseminating information to a large and widely dispersed audience mass communication is made possible through the […]

THE USE OF AFRICAN COMMUNICATION SYSTEM IN POLIO ERADICATION CAMPAIGN

CHAPTER ONE INTRODUCTION 1.1          Background of the study Communication, we know, does not exist in a vacuum. It is part of a total life environment, it is conditioned by a country’s economy, technological infrastructure, politics, socio-cultural traditions and goals, and its basic vision of society, or ideology. All this affects the media in a direct way. […]

THE ROLE OF BROADCAST MEDIA IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION IN NIGERIA

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Women constitute a critical segment of the Nigeria population. They are active in the agriculture and economic sectors of the society and have also contributed immensely to the decolonization and general development of this great country. Women struggles date back to the 19th century when women […]

SOCIAL MEDIA CHANNELS FOR SOCIAL MOBILIZATION IN THE SOCIETY-A COMPARATIVE STUDY

TABLE OF CONTENT Cover page Title page Approval page Dedication Abstract Acknowledgment Table of content CHAPTER ONE 1.0     Introduction 1.1     Background of the research 1.2     Statement of research problem 1.3     Objectives of the study 1.4     Significance of the study 1.5     Research question 1.6     Research Hypothesis 1.7     Limitation of the study […]

SOCIAL MEDIA NETWORK CONTRIBUTION TO THE DEVELOPMENT OF HOSPITALITY INDUSTRY

CHAPTER ONE  INTRODUCTION 1.0 BACKGROUND OF THE RESEARCH The rise in popularity of social networking sites has led social networking to become a global phenomenon. After many countries gained Internet access, the increase in the use of Internet started influencing the economy and social life at the beginning of 20th century (Milano, Baggio & Piattelli, […]

NEWSPAPER OWNERSHIP AND EDITORIAL INDEPENDENCE A COMPARATIVE ANALYSIS OF TIDE AND GUARDIAN NEWSPAPER

CHAPTER ONE 1.0     INTRODUCTION Editorial  freedom  or  independence  is  the  concept  that editors-in-chief should have full authority over the editorial content  of  their  journal.  Like individual and  national freedom or independence, it is a rhetorical concept whose realisation flows from internal achievement as much as it  depends  on  external  validation.  From  cover  to  cover, […]

INFLUENCE OF BILLBOARD ADVERTISING OF STUDENTS ELECTIONEERING CAMPAIGN IN FIDEI POLYTECHNIC GBOKO

CHAPTER ONE 1.0     Introduction Advertising has grown popular as a tool of academic inquiry, a field of professional practice and an index of modern business and politics.  It has come to assume the center of modern marketing and it is one of the major forms of promotion on campaign.  Billboard advertising has assumed a […]

AGENDA SETTING ROLE OF TELEVISION IN THE COVERAGE OF 2015 GENERAL ELECTIONS IN PLATEAU STATE: A STUDY OF NTA JOS

CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Television services were introduced in Nigeria on October 31st 1959 by the then Western Regional Government. Television is a mass communication medium used for transmitting sounds with moving images in monochrome (black and white), coloured, or in three dimensions. Television has always played an important role […]

AN ASSESSMENT OF TELEVISION CAMPAIGN ON GENDER ROLES ON EMPLOYMENT OPPORTUNITIES FOR WOMEN IN PLATEAU STATE

CHAPTER ONE 1.0   INTRODUCTION 1.1  Background of the Study Despite some progress made over the years or few decades in increasing women’s labour force participation and narrowing gender gaps in wages, gender equality in the world of work, still remains an achieve goal. While millions of women have become successful entrepreneurs, women are still grossly underrepresented […]

THE CHALLENGES OF RADIO NEWS GATHERING AND REPORTING A COMPARATIVE ANALYSIS OF THE FREDERAL RADIO CORPORATION OF NIGERIA (FRCN) KADUNA AND RAYPOWER 100.5 FM JOS

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY Radio as a medium is becoming more popular in our society daily. The medium is beneficial to both the educated and the uneducated in our society more than any other medium; it has the capacity to reach millions of Nigerians residing in the rural and urban areas. […]

THE USE OF ACCOUNTABILITY FRAMEWORK AS AN ALTERNATIVE APPROACH FOR CORPORATE SOCIAL RESPONSIBILITY REPORTING AND DISCLOSURE PRACTICES IN NIGERIA

CHARPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Nigeria with an estimated population of over 180 million people is the largest market for goods and services in Africa. Its gross domestic product was U. $ 568.51 billion in 2014. There are 864902 companies registered with the corporate affairs companies registered with the corporate affairs commission. […]

APPRAISAL OF MASS MEDIA CAMPAIGN ON MENACE OF CORRUPTION IN NIGERIA

CHAPTER ONE 1.0  Introduction 1.1    Background to the Study  The destructive impact of corruption in the live of nations throughout the world is acknowledged. Corruption is perhaps the most important factor that is impeding the accelerated socio-economic and political transformation of developing or Less Developing Countries (LDCs) of the world. In fact, it is recognized […]

COVERAGE OF FOREIGN NEWS BY NIGERIAN NEWSPAPERS: A CONTENT ANALYSIS OF THE GUARDIAN AND VANGUARD NEWSPAPERS

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY Communication is so vital in our lives that it could be regarded as one of the characteristics of living organisms. It is a necessary condition education, socialization, understanding, co-operation and even confrontation. (Ekeanyanwu, 2007, p. 13). Communication has no doubt become a powerful instrument of peace and […]

IMPACT OF SOCIAL MEDIA ON THE ELECTORAL PROCESS

ABSTRACT The use of social media in elections appears to be gathering momentum that is altering the traditional practice of electioneering. This phenomenon is premised on the rapidly expanding access to internet, increased availability of internetready smartphones and other communication devices, which enable individuals to simultaneously share information with any number of peers or even […]

THE ROLE OF THE PRINT MEDIA IN SPORT DEVELOPMENT IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1    BACKGROUND TO THE STUDY Sports was originally a recreational activity, but with the introduction of financial and material benefits and an attendant honour to it, the number of participants, the number of events and the struggle for victory have introduced high level politics into it. Consequent upon the expected rewards, fraud, […]

TRADITIONAL MEDIA AND POLITICAL MOBILISATION DURING NIGERIA’S 2011 ELECTIONS

CHAPTER ONE INTRODUCTION 1.1       Background to the Study In each society of the world, participation of people who are involved into development programme is a key in achieving meaningful development. The most successful and well planned development programme will not see the light of the day if the people involved are not adequately mobilized. This is […]

TRADITIONALS MEDIA OF COMMUNICATION AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT

ABSTRACT The study is a critical examination of the role of mass media in Traditional media of communication as tools for effective rural development. Notwithstanding the various modern means of communication such as RADIO, INTERNET, TELEVISION, NEWSPAPERS, MAGAZINES, etc. The rural means of communication is still the epitome for rural development. These traditional medium of […]

THE ROLE OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST HIV/AIDS IN NIGERIA

THE ROLE OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST HIV/AIDS IN NIGERIA ABSTRACT The aim of  this study  is to ascertain the role  of Mass media in the campaign  against HIV/AIDS  in Nigeria. Factors such as media campaigns, AIDS  campaign  messages, sexual   behaviour and the extent in which  the campaigns  structures  the masses were  […]

THE USES OF INTERNET SERVICES IN RADIO JOURNALISM AT KADUNA STATE MEDIA CORPORATION

ABSTRACT This research studied the uses of internet services in radio journalism at Kaduna State Media Corporation. Self – report survey was adopted for the study and a total of 158 respondents were purposively sampled. Data generated came from interviews and questionnaires administration. Relevant literature reveals that internet use among journalists is very effective in […]

THE IMPACT OF WESTERN TELEVISION PROGRAMMES ON THE CULTURAL VALUES OF THE NIGERIAN YOUTHS

THE IMPACT OF WESTERN TELEVISION PROGRAMMES ON THE CULTURAL VALUES OF THE NIGERIAN YOUTHS ABSTRACT This study probes the impact which TV. has on the cultural values of the Nigerian youths. It specifically tackles the impact of western TV. programmes on Nigerian university students. The research posits that the current trends in cultural behaviour of […]

ASSESSMENT OF THE ROLE OF THE MEDIA IN ANTI – CORRUPTION CAMPAIGN

ASSESSMENT OF THE ROLE OF THE MEDIA IN ANTI – CORRUPTION CAMPAIGN CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Nigeria has become a country playing host to the victory of wrong over light, falsehood over the truth and supremacy of personal irresponsibility over fundamental values. It is a country perpetuating a policy that fails […]

A COMPARATIVE STUDY ON THE IMPORTANCE OF PIDGIN ENGLISH IN BROADCASTING

A COMPARATIVE STUDY ON THE IMPORTANCE OF PIDGIN ENGLISH IN BROADCASTING CHAPTER ONE 1.1    INTRODUCTION Pidgin English came into existence as a result of the coming of the colonial masters to Africa, the highly respected philosophers – said and I quote, “No language is an Island meaning that language only came into existence through a […]

THE ROLE OF MODERN TECHNOLOGY IN ACHIEVING COMMUNICATION EFFICIENCY IN NIGERIA

THE ROLE OF MODERN TECHNOLOGY IN ACHIEVING COMMUNICATION EFFICIENCY IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background of the Study The key to success in the global technology is to celebrate technology the global technology is to celebrate technology rather than hide it away and to really start developing it where nothing has been done (Masayuki Kukokowa, […]

RESIDENTS PERCEPTION ON THEE CREDIBILITY OF NEWS ON SOCIAL MEDIA

Abstract This study examined the perception of residents of Abuja on news credibility on social media. Seeing as social media involve users‟ generated content, the sources and reliability of these contents are sometimes uncertain. With the credibility problem associated with social media news, it is essential to determine the extent to which social media users […]

EVALUATION OF DIGITAL TOOLS UTILIZATION IN PROGRAMME PRODUCTION

CHAPTER ONE INTRODUCTION 1.1  Background of the Study Broadcasting is the process of sending out and receiving messages through the air by a scientific method called electromagnetic waves. According to Owuamalam (2007), messages are transformed into electronic signals in the studio. It mixes the signal with the carrier waves, generated in the transmitter and the studio. […]

THE IMPACTS OF NEWS COMMENTARIES ON RADIO LISTENERS (A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA ENUGU)

ABSTRACT The aim of this research project is to know the essence of radio commentaries and its impact on the listeners. The project stars with information which given insight into the historical back ground of news commentaries. It processed to examine the impact news commentaries creates to this listens and the distinguishing features.  It then […]

A CRITICAL EVALUATION OF IMPACT OF DIGITAL BROADCASTING ON ELECTRONIC MEDIA

CHAPTER ONE 1.1  BACKGROUND OF THE STUDY On June 16, 2006, a resolution on digitalization for broadcasters in Europe, Africa and Middle East as well as the Islamic Republic of Iran was reached in Geneva, Switzerland at an international conference organized by the International Telecommunication Union (ITU). A deadline of 17th June,2015 was agreed upon for […]

FRAUD IN FINANCIAL INSTITUTION AND THE AUDITORS LIABILITY (A CASE STUDY OF ACCESS BANK PLC IN ENUGU

CHAPTER ONE INTRODUCTION  1.1 BACKGROUND OF THE STUDY  The problem of fraud in financial institution in Nigeria has remained one of the disturbing features of the banking sector.  The menace is of the great concern to regulatory authorities the government and the general public because financial institutions are the central of modern economy, the place […]

THE ROLE OF ELECTRONIC MEDIA IN COMBATING DRUG ABUSE AND NATIONAL SECURITY

THE ROLE OF ELECTRONIC MEDIA IN COMBATING DRUG ABUSE AND NATIONAL SECURITY ABSTRACT The aim of this study was to examine “The Role of Electronic Media in Combating Drug Abuse and its National Implication”. Chapter two was specifically intended to find out the role of electronic media in combating drug abuse and national security.   It […]

IMPACTS OF THE ELECTRONIC MEDIA IN THE ECONOMIC DEVELOPMENT OF NIGERIA

ABSTRACT The Enugu State Broadcasting Service (ESBS Radio I) Enugu like many other electronic media establishment in Nigeria has been carrying out its communicating functions of informing, educating, entertaining, persuading and public enlightenments and advertisements and other social programmes using the social scientific methods of questionnaire survey and depth interview methods in the project work, […]

PUBLIC RELATIONS POLICY IMPLEMENTATION AND AUDIENCE PERCEPTION OF GOVERNMENT PARASTATALS

ABSTRACT This project is design to cover a reverse side of public relations policy implementation and audience perception of government parastatals using Nigerian Railway corporation as a case study. Public relations policy is as old as man, which indicates that even at the time of Adam who was created firstly was then communicating and relating […]

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