ABSTRACT This research work has investigated the media as an instrument in eradicating corruption. Using Obasanjo’s anti-corruption crusade (a case study of the Nigeria television authority). The objectives of this work among other thing was to find out the problems that follow corruption and also to find out solution to the problems based upon which […]

CHAPTER ONE INTRODUCTION 1.1   Background to the Study In a newspaper organization, there are various factors that determine the successful operation of the sales and distribution channels. Accordingly, even minor issues in these operations can adversely affect the newspaper. A customer may choose a newspaper for various reasons. However, it’s up to the newspaper […]

CHAPTER ONE INTRODUCTION 1.1   Background to the Study Election is a festival of democracy. It fosters an inclusive state; democracy rooted in popular sovereignty and sustainable peace and tests the competitive strength of political parties and leaders through programme and ideologies. In this context, it is important for the press to keep the hope […]

CHAPTER ONE 1.0   INTRODUCTION New communication technology, including accessible online publishing software and evolving mobile device technology, means that citizens have the potential to observe and report more immediately than traditional media outlets do. Swarms of amateur online journalists are putting this technology to use, on open publishing sites such as In the media and […]

Concept of Advertising The modern dictionary definition of advertising does not tell us much about modern activities of advertising. Generally speaking, according to Joyce M. Hawkins who compile the Oxford Dictionary (1995) reprinting explained that advertising simply means to make known, to public, to inform, to attempt or persuade. The dictionary limit the functions of […]

CHAPTER ONE 1.0   INTRODUCTION As long as human being need each other in behaviour and action economic activities as well as administration are becoming more and more complex, organizations are lending towards grouping together, while in sit of organizations are globally. Institutions in the same group or ministries may frequently be separated geographically by considerable distance. […]

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in handy as a good example of new technological innovation […]

CHAPTER ONE INTRODUCTION   1.1    Background of the Study  The student of Osun State Polytechnic Iree, existence has continued to move from archaic ways of life to align with modern social media change introduced by technology. This technology popularly known as Information and Communication Technology (ICT) continue to transform every fact of student life and concur to […]

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The development of radio was part of man’s quest to send and receive information over space faster than “wired telegraph”. This idea led to the development of radio in 1895 when Hugliemo Marconi (1874-1937) and Italian in his early 20s, carried out the first experiment on transmission of wireless […]

CHAPTER ONE 1.0     INTRODUCTION Television as a mass medium of communication has become a very important and most effective medium of communication ever since it invention. It synchronous transmission of audio and visual signal enable it to exert enormous influence on the society there by making it more compelling and enable it to command great […]

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Journalism is the collection, preparation and distribution of news and related commentary and feature materials through such media as pamphlets, newsletter, magazines, Radio, Motion Pictures, Television, the internet and books. The earliest known Journalists product was a newssheet in ancient Rome called the ACTA DIURNA published daily from […]

CHAPTER ONE INTRODUCTION 1.1 Background of the Study In every society we find ourselves, the need for the rules to reach out improve the standard of the ruled is imperative. The system must rely upon a regular two-way flow of information between the government and the citizens of the country, we have seen subsequent administration, […]

ASSESSMENT OF THE ROLE OF MASS MEDIA IN REBRANDING NIGERIA CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY One of the primary challenges faced by developing countries especially Nigeria stems from the breakdown of bordering between their internal and external aspects. Professionals and scholars have arranged that increasing the actions and statement of Nigerian leaders […]

ABSTRACT In this study, our focus was to carryout a critical analysis on the impact of phone-in programmes in sensitizing the electorate. The study specifically was aimed at ascertaining the role of radio phone-in programmes in educating the mass on electoral issues. The study adopted the survey research design and randomly enrolled participants in the […]

ABSTRACT This study was intended to examine the effect of commercial news on the ethics of journalism. This study was guided by the following objectives; to know the extent of how the commercial news is affecting ethics of journalism, to know the side effect of commercial news in the ethics of journalism, to examine the […]

ABSTRACT   CHAPTER ONE INTRODUCTION   This chapter introduces the subject matter of this project work, it deal with the purpose and the scope of study literature available on the topic and aspect of the work are also received. Background to the study, Statement of the problem, Research Question, Objectives of the study, Significance of […]

ABSTRACT The media are an indispensable agent of development in any nation given their invaluable contribution to governance as a watchdog and partner in progress with other arms of government. In a developing country like Nigeria, the mass media have been instrumental to the delivery and consolidation of the current democratic experience. Within this context, […]

ABSTRACT This project has been written to help the reader or students especially students of mass communication to have a better understanding on the rate of Radio listenership pattern among market women. The project shall be in five major chapters, opening with introduction, background of the study, statement of the problem, importance of the study, […]

CHAPTER ONE INTRODUCTION 1.1 Background of the study The media are the bridge between the government and the governed as well as the mouthpiece of the society A basic duty of the media professionals in every society is to be a civic watchdog whose mission is to uncover secrets / issues and keep the government […]

CHAPTER ONE INTRODUCTION 1.1      Background of the study The public service media in Nigeria aims to produce high quality content, make it available across widely used devices and platforms, and reach all audiences. The means of attaining this however, has meet with some challenges over the years. The place of modern day new media technology makes […]

ABSTRACT This research work studies the mass media’s contributions to the political values of openness and democratic accountability that go by the name of ‘transparency’. In fact, the metaphor of transparency encompasses three separate political virtues, which often work together but are analytically distinct. The first kind of transparency is informational transparency, knowledge about government […]

CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY Viewed from legal prism and pinnacle, libel in general represents written and recorded firm in a firm or less permanent nature like photography, cartoon, statue, picture, caricature, moving cinematography, television, pictures or images, documentary, etc designed to expose an individual to hatred, ridicule or contempt, cause him to […]

CHAPTER ONE INTRODUCTION    1.1     BACKGROUND TO THE STUDY    The impact of radio and television campaign on cultism in Nigerian cannot be undermined. Instead, it has gotten enough recognition in our society and beyond, because the extent at which campus cultism is increasing in Nigeria. Tertiary institution of learning is alarming and year always grip the heart […]

ABSTRACT This study was designed to determine the perceived impact of print media as indices of sports development in Nigeria using The Sun Newspaper as a case study. The purposive and random sampling techniques were adopted in selecting four hundred and eighty (150) respondents made up of sports journalists and stakeholders in the sports industry, […]

ABSTRACT It has been said that the modern world is living in an Information Age where among others information and communication technologies take centre stage in the lives of its actors and actresses (Campbell 2004, p.2). This has been true in recent years when communication has become electronic-based due to the convergence of computers and […]

ABSTRACT Television and advertising together present a lethal combination and has become an integral part of modern society .It is the most convenient route to reach not only consumers but also the students. Students are manipulated by advertisement promise that the product will do something special for them which will transform their life. The present […]

CHAPTER ONE   INTRODUCTION   1.1 BACKGROUND OF THE STUDY   The importance of the press for any democratic society or society aspiring to be democratic is no longer debatable. In our recent history as a people we can easily point to the patriotic role played by the press in scuttling the inglorious agenda at […]

CHAPTER ONE INTRODUCTION The conventional wisdom among Third World planners today is that the mass media should integrate with the indigenous modes of communication in promoting development. This wisdom has become intuitively logical because the traditional forms of communication are innate to Third World societies and, therefore, better suited for the dissemination of culture-centred development […]

TABLE OF CONTENT Title Page         –       –       –       –       –       –       –       –       – Declaration      –       –       –       –       –       –       –       –       – Approval Page  –       –       –       –       –       –       –       –       – Dedication       –       –       –       –       –       –       –       –       – Acknowledgement    –       –       –       –       –       –       –       – Abstract   […]

CHAPTER ONE INTRODUCTION Background to the Study This work intends to assess the effects of commercialization on the contents of private media, with particular reference to Africa Independent Television and Nigerian Tribune using them as a case study. The study intends to find out whether the commercialization of news affects its credibility and objectivity and equally […]

CHAPTER ONE INTRODUCTION 1.1. Background of the Study It is said that health is wealth. The issues of health have overwhelmed our daily comments, since evolution of science. The Human Immunodeficiency Virus (HIV) and Acquired Immune Deficiency Syndrome (AIDS) is a recent recognized disease throughout the world, which is caused by the infection of the […]

Abstract The study finds out the role of Anambra broadcasting service Awka in the fight against cultism in Nnamdi Azikiwe University. It looks at the degree, causes and ways of curbing cultism as well as its implication on academic and other parts of life on the inhabitants in the campus. Survey method was used to […]

Abstract This study “Role of Public Relations on Gender Conflict Resolution. (A Study of First Bank Nigeria Plc, Emene, Branch), seeks to study the term gender conflict, in addition to the importance and effective practice of Public Relations. It covers the important roles which a Public Relations practitioner performs on the Bank and also the […]

Abstract This study centers on finding out the Role of Nigeria Television Authority (NTA) in promoting gender equality. Using Akpugo community in Nkanu West Local Government Area Enugu State as a study area. The researcher used survey research method as the method of data collection. This is so because it is very appropriate in studying […]

Abstract Rural development intervention in Nigeria has emphasized the role of government and their statutory agencies, in driving social and infrastructural development. This approach has led to the representation of rural communities as recipient rather than active movers of development. This project work investigated the dilemma of rural development in Nsugbe Anambra East L.G.A of […]

Abstract This paper examines the illusion and reality of press freedom in attaining a true democratic system of government in Nigeria. Area of the study was Enugu metropolis which comprises of Enugu North and Enugu South, as area considered one of the nerve centres of intense political activities in Nigeria. Data were collected through questionnaire. […]

Abstract This research work is aimed at evaluating the effectiveness of the radio advertisements on family planning programmes bearing in mind the impact of family planning advertisement on the radio audience. The research method used was survey method and questionnaire being the instrument. The findings got from the questionnaire shows that the people of Enugu […]

Abstract Cartoons have more recently become a prominent feature in newspapers. An increasing number of publishers and editors have realised its relevance and are beginning to exploit its full potentials. Despite its usefulness and popularity which is assuming a viral dimension in many media houses, one wonders, as replete and common place as these cartoons […]

ABSTRACT This research work is aimed at finding the journalist that is freer between those in private and government owned media organizations, using Raypower and FRCN Enugu as a focus, to achieve maximum and accurate findings. The researcher made use of survey design. To gather necessary information, copies of questionnaire were administered and retrieved from […]

CHAPTER ONE INTRODUCTION Communication which is so much a part of us, sees to be everywhere at the same time, it is central to all human interactions. It is the most basic and one of the earliest activities of human beings. Communication as an integral part of our existence for there to be any meaningful […]

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The Nigeria marketing environment today is one of aggressive and unfriendly competition among both manufacturers and service providers. Most companies adopt various marketing strategies in order to maintain or increase profit margin, market shares or sales volume of their products or services. In this effort, quite a […]

ABSTRACT The aim of this study was to examine the perception of cybercrime among Nigerian youths using Caritas University as a study. In this research study, we found out people’s reaction to messages depends mainly on how it is perceived. To achieve the aim of the study, literature was reviewed. Survey research method was used […]

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Television is incorporated within the child’s experience as it becomes part of the child’s inner world. In discussing about television and evolutional development of T.V, some one may wonder how television affects a child of ten to eighteen year. But it is apparent that the young child […]

ABSTRACT The study role of communication technology was carried out to ascertain the role it plays to improving work efficiency of AIT staff. Newsroom yesterday and today are far flung difference when it is yesterday, was of traditional analogue method and today it spins around communication technology. Through the findings made in this study, AIT […]

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Journalism is the collection, preparation and distribution of News and related commentary and feature materials through such media as pamphlet, News letter, magazines, radio, motion pictures, television, Bill Boards the internet and Books. Journalism according to World Book encyclopedia (Vol. 11) is the profession of recording events […]

ABSTRACT This research work was aimed at finding the Impact of NTA Enugu Commercials on Consumers Demand for Malta Guinness. The researcher made use of the survey design to gather necessary information. Copies of questionnaire were administered and retrieved from the respondent. The findings showed that NTA, Enugu commercials have impact on consumers demand for […]

CHAPTER ONE INTRODUCTION 1.1. Background of the study This chapter gives us an introduction to the research „‟Impact of Breath away (CRBC TV) as related to children behavioral problems (A study of Yakurr Local Government Area). The mass media is the means of passing information through the use of various channels or media (television, radio, […]

Abstract The purpose of embarking on this study was to provide a well-detailed account on the impact of digitization of the Broadcasting Media in Nigeria. The study ascertained the level of media digitization in Nigerian Television Authority, Enugu (NTA) in this Era of ICT and internet operations. The researcher used survey research design to enable […]

Abstract This project on the impact of Freedom of Information Act: A study of journalism practices in Uyo community – from January to June, is aimed at finding out how Freedom of Information Act impact positively on the life of practicing journalists in Uyo community. In carrying out the study the researcher used survey design […]

CHAPTER ONE INTRODUCTION Background of the Study Broadcasting has been at forefront of many technological changes, mostly in digitalization and enhancement of existing technology. For example, digital technology now permits listeners to obtain traffic information and news, while listening to cassette, compact disc or radio station etc. (church Akpan, 2006). We are all living in […]

ABSTRACT The aim of this study was to determine the impact of social media on modern journalism in Makurdi metropolis. To achieve this aim, the survey research method and chi-square were used. Subjects were drawn from journalists in Makurdi metropolis in Benue State, using the purposive sampling technique. Three research questions and one alternative hypothesis […]

Abstract This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly […]

Abstract This research work examined the impact of radio on political mobilization. Survey method was used for the study. Combinations of purposive and random sampling techniques were used to draw a sample of 100 respondents from five communities of Ezza North Local Government Area (Nkomoro, Inyere, Ogboji, Ekka and Amuda community). An 18-item questionnaire was […]

CHAPTER ONE INTRODUCTION 1.1 Background of Study The Nigerian electorate in recent years has been intensely individualistic groups. Hence political parties usually confront pro-found cultural differences given the cultural structure of the Nigerian electorate. Independent Television Benin is an electronic media with visual and audio sounds. It is an effective spontaneous messages carrier of our […]

Abstract The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 […]

Abstract This research was conducted with the aim to examine the impact of Nigerian Television Authority Enugu no the social development of rural community Emene, Enugu state. The study was based on uses and gratification theory. The population of the study was 250 out of which 200 were purposively selected and sampled. The researcher consulted relevant literature […]

Abstract The major thrust of this work is to arise the impact of television advertising on Etisalat market audience; a study of Owerri metropolis, Imo state (January – June 2013). This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This work is aimed at solving the problem […]

ABSTRACT This study is aimed at finding out how ESBS Radio has helped in the economic empowerment of Agbani community and to find out the possible ways to improve the economic standard of the dwellers of Agbani community. This study was based on uses and gratification theory. The researcher consulted relevant literature to raise secondary […]

CHAPTER ONE INTRODUCTION 1.1 Background of the Study In every society we find ourselves, the need for the rules to reach out improve the standard of the ruled is imperative. The system must rely upon a regular two-way flow of information between the government and the citizens of the country, we have seen subsequent administration, […]

Abstract The aim of this study was to analysis the influence of News Censorship on the Performance of Media Houses in Nigeria. The aim of this study was achieved using the survey research method. Subjects were drawn from staff of Nasarawa Broadcasting service using the purposive sampling technique. Five research questions were used in the […]

Abstract “Influence of Television Advertisement on the Choice of Hair Relaxer among Female Undergraduates”, is aim to determine the influence of television advertisement on ladies on the choice of hair relaxer products. The method of the study is survey method and the instrument used for data collection is the questionnaire and personal interview. The population of […]

CHAPTER ONE INTRODUCTION 1.1 Background of the study The Federal Radio Corporation of Nigeria is the Pioneer Broadcast Organization in Nigeria with a rich culture of excellence. Available records reveal that Radio Broadcasting was introduced into Nigeria in 1933 by the then colonial Government. It relayed the overseas service of the British Broadcasting Corporation through […]

Abstract This study focuses on the influence of religious programmes on NTA Enugu in regulating the moral conducts of Nigeria student, a study of Caritas University students. This is an investigative study in which 280 questionnaires were distributed and 240 were returned. A survey research method was adopted to take care of the diverse nature […]

Abstract This study examined the influence of social networking on the academic performance of Caritas university student. A study of Caritas University students. Quantitative survey method was adopted for the study. The population consists of 200 undergraduate students. The study made use of Taro Yame’s formula to sample 133 students. Questionnaires were employed as the […]

Abstract The study was on the Influence of Television on Consumer Buying Habits of Guinness Stout in Ikeja Community of Lagos State. It started with general introduction to the research, statement of the problem and purpose of the study. This was followed by comprehensive literature review of television advertising on consumer buying habits of Guinness Stout in […]

CHAPTER ONE INTRODUCTION 1.1 Background of the study Film is a story recorded as a set of moving pictures to be shown on the television or at the cinema. It is also a roll on shut of flexible plastic that is sensitive to light for the use of in photography. Film also known as movie […]

Abstract The aim of this study was to analyze the Role of Enugu State Broadcasting Service in Conflict Resolution. (A study of Enugu North).To achieve this aim, the survey research method was used. Subjects were drawn from the audience of Enugu North, using simple random sampling technique and purposive sampling technique. Four research questions guided […]

Abstract The study was on the Influence of Television on Consumer Buying Habits of Guinness Stout in Ikeja Community of Lagos State. It started with general introduction to the research, statement of the problem and purpose of the study. This was followed by comprehensive literature review of television advertising on consumer buying habits of Guinness Stout in […]

Abstract This research work focused on role of FRCN in propagating culture in Nigeria (A study of Abatete Idemili South L.G.A in Anambra State). It aims at finding out whether FRCN as a channel of mass media recognize it’s obligation to the society, especially in Abatete. survey method was adopted and the instrument used for […]

Abstract This research work is geared towards finding out the Role of Independent Television in Political Mobilization of Rural Areas in Nigeria with special reference to Uziare Local government area. For this study, five rural towns in Uziare local government area were studied. The important of Television as the mobilization media, mass communication is universally […]

Abstract The aim of this study was to determine The role of Nigerian Television Authority in the mobilization of the electorates for political elections (A study of 2011 general elections in Makurdi Local Government Area). The study adopted the survey design using the questionnaire as the research instrument. The study addressed three research questions. The findings […]

CHAPTER ONE INTRODUCTION 1.1    Background of the study Rural development as a concept embraces a highly complex chain of process that involves both physical expansion and structural changes. As a concept rural development goes beyond the provision of portable water, electricity, healthcare centres, recreational activities etc. it goes higher to talk on the reorientation […]

Abstract The study is geared toward finding out the role of vision Africa radio umuahia on political mobilization of rural dweller in umuahia north local government area. For this study, five rural villages in umuahia north local government area were studied. The importance of radio as the most mobilization media was universally acknowledged. This research project used […]

CHAPTER ONE 1.1 INTRODUCTION Background of the Study Communication and culture are intertwined. This lies in the fact that they are relevant to the proper functioning and relationships of the different groups within the society. In this sense, the various ethnic groups can be brought together in common understanding of their differences, uniqueness and similarities […]

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Mass media are very important tools of communication, through which information is passed to even the farthest end of the society. They enable us to communicate with each other by helping us to overcome the barriers of time and space. They perform both primary and secondary functions […]

Abstract This project examines the comparative study of the performances of government owned and privately owned broadcasting media organization (A study of FRCN and Raypower Radio stations Enugu). To achieve this, the survey method was adopted as the research method while the instrument of data collection was the questionnaire. The sample size was drawn using the […]

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Auditing has existed as long as man has been required to account for their transactions. A famous example is in St. Mathew’s Gospel (Chapter 25) when the rich man went on a journey and delivered his goods to a servant to look after them while he was […]

Abstract The aim of this study was to investigate Audience perception of federal government removal of fuel subsidy in Enugu metropolis. Three main research questions were formulated for the purpose of this study and other sub questions aimed at prying into audience perception, causes and effects of fuel subsidy removal in Nigeria. Survey research method […]

Abstract The aim of this study is to investigate Audience perception on coverage of political news programmes of Africa independent Television (AIT) in Enugu metropolis Enugu state. Three research questions guided the study. The data of this study were gathered through various Likert scale questionnaire. Statistical analyses of data collected were performed using, frequency distribution, […]

Abstract The title of this project is communication as a tool for enhancing organizational performance. The aim of this study was to investigate the communication techniques used by the Nigerian Bottling Company and the effectiveness of such techniques. In carrying out this research, the primary and secondary data were used by the researcher. The survey method […]

CHAPTER ONE INTRODUCTION 1.1   Background of the study For any organization, advertising is one of the most important marketing activities, in modern economics; advertising occupies an important market position. The industry (advertising) has grown to become an important economic entity supporting lives of millions of people in the world. Advertising is not only an economic […]