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EFFECTS OF INFANT AND MATERNAL MORTALITY ON THE ECONOMY OF NIGERIA: A CASE STUDY OF ASABA AND ITS ENVIRONS, DELTA STATE.

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY           Maternal mortality remains the leading cause of death and disability for reproductive-age women in resource-poor countries. The impact of a mother’s death on child outcomes is likely severe but has not been well quantified (Oestergaard, et al., 2011). Maternal mortality is a leading cause of death and disability […]

EFFECT OF WORKFORCE DIVERSITY ON EMPLOYEE PERFORMANCE IN NIGERIAN BANKING INDUSTRY (A STUDY OF FIRSTBANK NIGERIA LTD., OTA BRANCH)

CHAPTER ONE INTRODUCTION 1.0 Background to the Study The world’s increasing globalization needs a lot of interaction among people from various backgrounds than ever before. This is so because, individuals no longer live and work in narrow surroundings; as they are currently a part of a worldwide economy competing in nearly all part of the world […]

ECONOMIC VIABILITY OF A SMALL HYDROPOWER PLANT

CHAPTER ONE   INTRODUCTION   Background of the Study   All living things depend on energy for survival, and modern civilizations will continue to thrive only if existing sources of energy can be developed to meet the growing demands, hence Energy is “Life” Energy is “Existence”, it is the dividing line between the rich and […]

DEVALUATION OF NAIRA/EFFECT OF DOLLAR-NAIRA FLUCTUATION ON NIGERIA ECONOMY

                                          ABSTRACT   This research critical examine the impact of Naira devaluation on economic growth in Nigeria.  That without exchange rate, the exchange of goods and services among trading partners will be focused with a lot of problems which may virtually narrow it down to trade by barter. Thus exchange rate is also used to […]

DETERMINATION OF ALKALI CONTENT IN SOME AGRICULTURAL WASTE PRODUCT SUCH AS COCOA POD HUSK, PLANTAIN PEEL AND PALM FRUIT BUNCH

CHAPTER ONE INTRODUCTION       1.1          Background of the Study Lubricating grease is produced by dispersing thickening agents in mineral or synthetic oil.  Several thickening agents exist but soap-base is the most popular. Several soap bases like sodium, lithium, calcium, aluminum etc. are used in lubricating grease production. Soap comprises of the metallic salts of […]

DETAIL THE CONTRIBUTION OF THE RENAISSANCE TO THE DEVELOPMENT OF CONTEMPORARY PHILOSOPHY

Introduction Since the 1930s, when it first emerged as a distinctive kind of historical inquiry, intellectual history has always been fascinated with the Renaissance. Intellectual historians are concerned with unearthing the deep, often half-conscious patterns of thought that govern the way individuals understand and act within nature and society. They examine how traditions of thought […]

DESIGN AND IMPLEMENTATION OF JOB APPLICANTS ASSESSMENT AND EMPLOYMENT SYSTEM (A CASE STUDY OF ACCESS BANK PLC, IKOT EKPENE)

Abstract This research study examined Design and implementation of job applicants assessment and employment system a case study of Access Bank PLC, Ikot Ekpene. Job applicants assessment and employment system is an automated system that aids the processing of the application of applicants so as to determine eligible candidates for employment. Before organizations recruit the […]

DEMOCRACY, POLITICS AND CONFLICTS IN THE FOURTH REPUBLIC

CHAPTER ONE INTRODUCTION 1.1              INTRODUCTION OF THE STUDY The nation has since independence in October 1, 1960 been swimming in constant political and economic crises created by her chosen path. There is no barometers for measuring the extent of political and economic depressions which has transited from the first to the Fourth Republic. Although, emphasis […]

CRITICAL ANALYSIS OF CAUSES AND PROBLEM OF FINANCIAL DISTRESS IN NIGERIA BANKING SECTOR (A CASE STUDY OF AFEX BANK PLC)

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY In any modern economy, the efficient production and exchange of goods and services requires money and bank is the instrument for affecting it. The last few years have been both traumatic and revolutionary for the banking industry. The industry produced the largest number of technically insolvent and […]

COLLECTIVE SECURITY IN AFRICAN POLITICS

CHAPTER ONE INTRODUCTION   Background to Study   On June 28, 1914, a Serbian nationalist assassinated Archduke Franz Ferdinand of Austria-Hungary and his wife while they were in Sarajevo, Bosnia, which was part of Austria-Hungary. Immediately, Austria-Hungary declared war on Serbia. Russia declared war on Austria-Hungary to defend Serbia. Seeing the mobilization of Russia, Germany […]

CLIMATE CHANGE AND POLITICAL CONFLICT IN AFRICA: FOCUS ON MIGRATION AND REFUGEES IN THE CONTINENT

CHAPTER ONE INTRODUCTION Background to Study Africa contributes to about 7 percent of global greenhouse gas emissions. Yet it remains highly vulnerable to the projected impact of climate change. Therefore, the pitfalls of climate change could add to development and growth challenges that Africa faces and exacerbate its vulnerability in the future. Climate change will […]

CHEMISTRY AND THERAPEUTIC EFFECTS OF ANALGESICS  

CHAPTER ONE INTRODUCTION Background to Study Analgesics are among the most frequently used medicines all over the world for the treatment of various types of pain, including vulnerable populations such as children, pregnant women, and the elderly [1–4]. Pain is a highly prevalent symptom, with a great impact on patients’ life [5, 6]. The availability […]

CHARACTER TRAITS (TOUGH MINDNESS AND AGGRESSION) AND STRESS AS PREDICTORS OF ALCOHOL USE AMONG POLICE OFFICERS IN IBADAN METROPOLIS

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY Psychoactive substances are chemical substances that when taken, they have the capability to change the consciousness, mood and thinking processes of an individual (WHO, 2004). Alcohol is among the commonest psychoactive substances used (Chebukaka, 2014; Attah, etal, 2016). It is socially accepted and serves as “gateway” to […]

MATRIMONIAL DISINTEGRATION ISSUES AND PROSPECTS

CHAPTER TWO LITERATURE REVIEW Introduction This chapter reviews related works of literature on the issue of marriage, marital disintegration, divorce etc. Further considered are the works and opinions of scholars and scholarly articles written on the key issues of this study. This will help provide an in-depth analysis and background upon which this study can […]

CHALLENGES OF MERGER AND ACQUISTION IN NIGERIA (A Case Study Of TELECOMMUNICATION INDUSTRY: 9MOBILE AND AIRTEL)

CHAPTER ONE                                                               INTRODUCTION   1.1      BACKGROUND OF THE STUDY Mergers and Acquisitions (M & A) continue to be a highly popular form of corporate development. However, in a paradox to their popularity, acquisitions appear to provide at best a mixed performance to the broad range of stakeholders involved. While target firm shareholders generally enjoy […]

CAUSES, MANAGEMENT AND PERCEPTION OF BREAST CANCER AMONG FEMALE STUDENTS( CASE STUDY; FACULTY OF SOCIAL SCIENCE IN DELTA STATE UNIVERSITY,ABRAKA, DELTA STATE)

                                                                  CHAPTER ONE                                                                  INTRODUCTION   BACKGROUND OF STUDY Breast cancer is the most common type of cancer in females and the leading cause of cancer morbidity and mortality world-wide. The incidence of breast cancer is rising rapidly as well as its mortality rate. It is a malignant tumour that develops from the breast […]

CAUSES, MANAGEMENT AND PERCEPTION OF BREAST CANCER AMONG FEMALE STUDENTS OF FACULTY OF SOCIAL SCIENCE DELTA STATE UNIVERSITY

CHAPTER ONE INTRODUCTION 1.1    Background to the study   Breast cancer (BCa) is a malignant tumour that has developed from breast cells, which has no cure at present. However, it can be managed with modern  technological tools,  and one’s life can be prolonged. In the last four decades, with the introduction of screening programmes that […]

ISOLATION AND CHARACTERIZATION OF FUNGI ASSOCIATED WITH BURUKUTU PRODUCTION A CASE STUIDY OF BURUKUTU PRODUCTION IN SOUTHERN NIGERIA

ABSTRACT Burukutu samples were randomly purchased from different shops at Elele market, Army Barracks, Alimini,River state and Obinze market,Army Barracks, Owerri,Imo state, Nigeria. A total of 30 samples were aseptically collected and compositely screened for total aerobic plate count, total coliform count, total fecal coliform count and total fungal count using Nutrient agar (NA), MacConkey(MCA), […]

BANK LENDING AND AGRICULTURAL DEVELOPMENT IN NIGERIA

CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Nigeria is endowed with natural resources, large fertile farmland, wide range of crops, and river amongst others. Despite its abundant nature resources it is faced worth a poor food situation. The poor food situation is traceable to the decline in the agricultural sector. The problem of feeding and […]

BACTERIOLOGICAL ANALYSIS OF WATER IN HALLS OF RESIDENCE IN UNIVERSITY OF BENIN

                                                              CHAPTER ONE 1.0    INTRODUCTION Water is indispensable and intricately connected to life, without which there is no life. This is the reason for which water must be given the necessary attention at all times. Good drinking water is not a luxury; it is one of the most essential amenities of life itself. The supply […]

DIFFERENCE BETWEEN LOGICAL THINKING AND CRITICAL THINKING

Introduction The term “critical thinking” is used often but it isn’t always properly understood. Put simply, critical thinking means developing reliable, rational evaluations of an argument or idea. Critical thinking is a means for separating truth from falsehood and reasonable from unreasonable beliefs. It frequently involves finding flaws in the arguments of others, but that’s […]

BACON’S IMPEDIMENT TO CRITICAL THINKING

Introduction Critical thinking does not happen in a vacuum but in an “environment” that’s often hostile to it. it takes place in the real world in the minds of real people who almost always have thoughts and feelings and experiences that, given half a chance, would sabotage critical reasoning at every turn. The sparkling palace […]

ASSESSMENT OF AVAILABILITY AND UTILIZATION OF E-LEARNING TECHNOLOGIES IN BUSINESS EDUCATION PROGRAMME IN TERTIARY INSTITUTIONS

CHAPTER ONE INTRODUCTION Background to Study E-Learning refers’ to the use of various kinds of electronic media and Information and Communication Technology (ICT) the retrogressive nature of learning in school as generally observed by many researchers which posed a challenge to technological advancement in learning. In other words E -learning is an inclusive technology for […]

APPRAISAL OF THE PERCEPTION OF REAL ESTATE INVESTORS’ ON THE LENDING REQUIREMENTS OF FINANCIAL INSTITUTIONS IN ABUJA  

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY An investment in real estate development requires a huge sum of money, most at times exceeding six (6) figures as such only a hand full of individuals could venture into this form of investment. This financial insufficiency naturally turns investors to financial institution for possible credit advancement. […]

ANALYZING THE TENSE AND ASPECTUAL SYSTEM OF ANAANG LANGUAGES, A MEMBER OF THE LOWER CROSS SUB GROUP OF THE NIGER CONGO LANGUAGE SPOKEN IN EIGHT LOCAL GOVERNMENTS IN AKWA IBOM STATE

CHAPTER ONE INTRODUCTION 1.1       Preliminary Review According to Ndimele (2007:1) human language is often described as a semiotic system because it entails the use of certain agreed upon symbols or signals to convey meaning from one person to another within a speech community, and communicate. Essien (2003:22) defines language as a system of structural vocal […]

ANALYSIS OF SAVINGS AND INVESTMENT STRATEGIES AMONG CASSAVA PROCESSORS IN YEWA NORTH LOCAL GOVERNMENT AREA OF OGUN STATE

CHAPTER ONE INTRODUCTION Background to the study Cassava was introduced into Central Africa from South America in the 16th century by the early Portuguese Explorers (Ohadike, 2007). It was probably the incapacitated slaves who introduced the cassava crop into southern Nigeria as they returned to the country from South America. Cassava however, did not gain […]

ANALYSIS OF EFFECT OF FLOOD ON LIVELIHOODS AND ADAPTATION MEASURES OF SMALLHOLDER CROP FARMERS

CHAPTER ONE INTRODUCTION               Background to Study   The study explores the impact of floods on the socio-economic livelihoods of people in Ikere community in Ekiti State. The aim of this study is to provide a thorough understanding of the impact of floods on the socio- economic livelihoods and underlying causes of the community’s vulnerability. […]

AN INVESTIGATION INTO THE STRATEGIES FOR IMPROVING MANAGEMENT/STAFF RELATIONSHIP IN TERTIARY INSTITUTIONS

ABSTRACT It is no longer news that the standard of education in Nigeria has drastically fallen. Different methods and approaches have been adopted severally to savage the situation, but it has yielded no particular positive result. Bad teaching method, poor reading habits, poverty, ill-equipped laboratories and libraries, are among the claims put by scholars that […]

AN INVESTIGATION INTO THE CAUSES OF POOR PERFORMANCE AMONG STUDENTS IN SELECTED SECONDARY SCHOOLS IN BILLIRI L.G. A. OF GOMBE STATE

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY The differential scholastic achievement of students in Nigeria has been and is still of concern and research to educators, government and parents. This is so because of the great importance that education has on the national development of the country. All over the country, there is a […]

AN EVALUATION OF THE INLAND TRANSPORTATION AND ITS EFFECT ON LOGISTICS IN NIGERIA

CHAPTER ONE INTRODUCTION   1.1             Background to the Study   Transportation encompasses the movement of people, goods and services from one point of origin to destination (Filani, 1993). Transportation is indispensable to modern economic development especially in a developing country like Nigeria. It plays a vital role in shaping the economy of any nation (or […]

AN APPRAISAL OF THE IMPACT OF OFF-CAMPUS STUDENTS ACCOMMODATION ON RESIDENTIAL PROPERTY VALUES  

CHAPTER ONE INTRODUCTION 1.1     Background to the study Housing specifically refers to residential structures where people live and grow (Amole, 2002 and Aluko, 2004). It is in response to man’s natural and legitimate need for a conducive and safe environment for living (Akingbohungbe and Ojo, 2005). One variant of this is the students’ housing (otherwise […]

AGRICULTURAL CREDIT AND NIGERIA’S ECONOMIC PERFORMANCE: AN EMPIRICAL ANALYSIS (1981-2015)  

CHAPTER ONE INTRODUCTION 1.1       Background of the Study Agricultural Production in Nigeria is progressively on the decline in terms of its contribution to the Gross Domestic Product (GDP) as well as satisfying the country’s food requirement, despite the fact that about 70 per cent of the population engage in agriculture, thus Nigeria agricultural sector is […]

A STUDY OF THE PREVALENCE OF HIV/AIDS USING CANONICAL CORRELATION ANALYSIS (A CASE STUDY OF GENERAL HOSPITAL MINNA)

ABSTRACT This research aimed at fitting canonical correlation model that is capable of determining whether literacy level, age, marital status and gender are risk factors for HIV/AIDs. The data used is obtained from Heart to Heart center situated in General Hospital Minna, Niger State in June 2013. The Statistical package used to analyze the data […]

A STUDY OF THE PHARMACOLOGICAL EFFECTS OF METHANOL EXTRACT OF RIPE AND UNRIPE PLANTAIN

CHAPTER ONE INTRODUCTION 1.1       Background to Study Natural products, such as plants extract, either as pure compounds or as standardized extracts, provide unlimited opportunities for new drug discoveries because of the unmatched availability of chemical diversity. According to the World Health Organization (WHO), more than 80% of the world’s population relies on traditional medicine for […]

A CRITIQUE OF ROBERT NOZICK POLITICAL PHILOSOPHY

CHAPTER ONE INTRODUCTION 1.0       Background to Study Robert Nozick (1938-2002) was an American philosopher, best known for his rigorous defense of libertarianism in his first major work, Anarchy, State, and Utopia (1974). During his high school and college years, Nozick was a member of the student new left and an enthusiastic socialist. At Columbia, […]

AWARENESS, ATTITUDE AND PRACTICE OF HEALTH CARE PROFESSIONALS TO ADVERSE DRUG REACTION REPORTING IN NNEWI NORTH L.G.A, ANAMBRA STATE.

ABSTRACT This descriptive cross sectional survey was conducted on healthcare professionals working at different healthcare facilities in Nnewi North L.G.A of Anambra state to determine their awareness, attitude and practice to ADR reporting. The research was carried out after an approval from Nnamdi Azikiwe University teaching Hospital ethical committee. Written consent was obtained from the […]

ASSESSMENT OF THE EFFECTS OF PREVENTION OF MOTHER TO CHILD TRANSMISSION OF HIV (PMTCT) PROGRAMME ON MATERNAL AND CHILD HEALTH AT NNAMDI AZIKIWE UNIVERSITY TEACHING HOSPITAL (NAUTH) NNEWI

CHAPTER ONE INTRODUCTION Acquired immuno-deficiency syndrome (AIDS) is a disease condition caused by infectionof the human body by a retrovirus called the human immunodeficiency virus (HIV) On entry into the body, the virus invades the Cluster differentiation 4 (CD4) cells in which it replicates. Its successful multiplication leads to the destruction of the CD4 cells. […]

A SURVEY OF MALARIA VECTORS AND PARASITES IN AGUOWA COMMUNITY, ENUGU – EAST LOCAL GOVERNMENT AREA, ENUGU STATE, SOUTH EASTERN NIGERIA

CHAPTER ONE 1.0 INTRODUCTION Malaria is an internationally devastating disease and continues to be one of the most devastating infectious diseases of our time, rivaling Human Immunodeficiency Virus/ Acquired Immune Deficiency Disease Syndrome (HIV/AIDS) and Tuberculosis as killer diseases in tropical and subtropical regions (WHO, 2005) Figure 1. Around 3.2 billion people are at risk […]

THE RELATIONSHIP BETWEEN FISCAL DEFICIT AND MACROECONOMIC PERFORMANCE IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1.         Background to the Study The growth and development of the Nigerian economy has not been stable over the years as a result, the country’s economy has witnessed so many shocks and disturbances both internally and externally over the decades. Internally, the unstable investment and consumption patterns as well as the improper implementation […]

EMPLOYEES PERCEPTION OF STAFF TRAINING AND PERFORMANCE IN GUINNESS NIGERIA PLC, EDO STATE NIGERIA

EMPLOYEES PERCEPTION OF STAFF TRAINING AND PERFORMANCE IN GUINNESS NIGERIA PLC, EDO STATE NIGERIA CHAPTER ONE INTRODUCTION 1.1       Background to the Study Training is the organised way in which organisations provide development and enhance quality of new and existing employees. Training is viewed as a systematic approach to learning and development that improves the individual’s, group’s […]

AN ASSESSMENT ON THE IMPACT OF INDUSTRALIZATION ON ECONOMIC GROWTH IN NIGERIA

AN ASSESSMENT ON THE IMPACT OF INDUSTRALIZATION ON ECONOMIC GROWTH IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Most developing nations define industrialization as a central objective of their economic policy they see; industrialization goes with agricultural progress as an integral part of growth and structural change. Some economist and analysts are of […]

IMPACT OF FOREIGN DIRECT INVESTMENT ON THE ECONOMIC GROWTH OF NIGERIA ( 1986-2010)

IMPACT OF FOREIGN DIRECT INVESTMENT ON THE ECONOMIC GROWTH OF NIGERIA ( 1986-2010) Concept of Foreign Direct Investment in Nigeria An agreed framework definition of foreign direct investment (FDI) exists in theliterature. That is, FDI is an investment made to acquire a lasting managementinterest (normally 10% of voting stock) in a business enterprise operating in […]

PUBLIC RELATIONS STRATEGIES FOR ENHANCING THE IMAGE OF INSURANCE COMPANIES IN IMO STATE

PUBLIC RELATIONS STRATEGIES FOR ENHANCING THE IMAGE OF INSURANCE COMPANIES IN IMO STATE CHAPTER ONE INTRODUCTION 1.1. Background of the Study A study of insurance history reveals that insurance practice arose from the need to protect against certain perils at each stage of human development. A contract of insurance in the widest sense of the […]

IMPACT OF CUSTOMER COMPLAINTS ON MARKETING PERFORMANCE IN THE SERVICE INDUSTRY (A CASE STUDY OF MTN NIGERIA)

IMPACT OF CUSTOMER COMPLAINTS ON MARKETING PERFORMANCE IN THE SERVICE INDUSTRY (A CASE STUDY OF MTN NIGERIA) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The dream of any good entrepreneur is not actually to sell what he can sell but to retain customers. In pursuance of this line of action, the customer must be […]

KNOWLEDGE, ATTITUDE, AND PRACTICE OF WOMEN TOWARDS SEXUAL AND REPRODUCTIVE HEALTH RIGHTS IN KADUNA STATE, NIGERIA

  KNOWLEDGE, ATTITUDE, AND PRACTICE OF WOMEN TOWARDS SEXUAL AND REPRODUCTIVE HEALTH RIGHTS IN KADUNA STATE, NIGERIA ABSTRACT The purpose of this study was to assess the knowledge, attitude, and practice of women towards sexual and reproductive health rights in Kaduna state. To achieve this purpose, stratified proportional sampling procedure was used to draw the […]

APPRAISAL OF RESOURCES FOR IMPLEMENTATION OF THE SENIOR BASIC EDUCATION PROGRAMME IN ENUGU STATE

APPRAISAL OF RESOURCES FOR IMPLEMENTATION OF THE SENIOR BASIC EDUCATION PROGRAMME IN ENUGU STATE ABSTRACT This study appraised the resources for the implementation of the Senior Basic Education programme in Enugu State. Six research questions and six null hypotheses were formulated to guide the study. The study made use of descriptive survey design. The population […]

A DISCOURSE ANALYSIS OF JESUS’ CONVERSATION WITH THE SAMARITAN WOMAN

A DISCOURSE ANALYSIS OF JESUS’ CONVERSATION WITH THE SAMARITAN WOMAN ABSTRACT It is a known fact that Discourse Analysis is the analysis of language in use. This work showed how discourse analysis and pragmatic elements can be used in decoding facts and foregrounded information in the Holy Bible especially Jesus’ conversation with the Samaritan woman. […]

AN INVESTIGATION INTO SPORT SPONSORSHIP AS A MARKETING TOOL A STRUCTURED LITERATURE REVIEW

AN INVESTIGATION INTO SPORT SPONSORSHIP AS A MARKETING TOOL A STRUCTURED LITERATURE REVIEW CHAPTER ONE INTRODUCTION 1.1 Background of the Study In modern marketing, companies and their brands are competing heavily to hold existing and to gain new market shares. In order to accomplish this, marketing communication is of high importance. One important factor regarding […]

EFFECTS OF ADVERTISING ON THE LEVEL OF THE ACCEPTANCE OF HIV/AIDS COUNSELLING AND TESTING AMONG ADOLESCENTS IN ABIA STATE

EFFECTS OF ADVERTISING ON THE LEVEL OF THE ACCEPTANCE OF HIV/AIDS COUNSELLING AND TESTING AMONG ADOLESCENTS IN ABIA STATE CHAPTER ONE INTRODUCTION Background of the Study In 1981, a new syndrome, the acquired immune deficiency syndrome (AIDS), was first recognised in the United States. By 1983, the etiological agent, the human immunodeficiency virus (HIV), has […]

USES AND IMPACT OF PUBLIC RELATIONS STRATEGIES IN ENHANCING LOCAL GOVERNMENT REVENUE BASE (A STUDY OF EZEAGU LOCAL GOVERNMENT AREA OF ENUGU STATE)

USES AND IMPACT OF PUBLIC RELATIONS STRATEGIES IN ENHANCING LOCAL GOVERNMENT REVENUE BASE (A STUDY OF EZEAGU LOCAL GOVERNMENT AREA OF ENUGU STATE) CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the Study Public relations is the task of goodwill creation directed at building harmony between an organization and its environment through mutual understanding based on […]

IMPACT OF ADVERTISING MESSAGES ON CONSUMPTION OF CIGARETTE AND ALCOHOL IN ENUGU STATE, NIGERIA

IMPACT OF ADVERTISING MESSAGES ON CONSUMPTION OF CIGARETTE AND ALCOHOL IN ENUGU STATE, NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background of the Study Ethyl alcohol or ethanol, commonly known as alcohol, is the same whether the beverage is wine, beer or hard liquor. A principal effect of alcohol is to slow down brain activity and depending […]

ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIA PRODUCTS. (A STUDY OF FOOTWEAR PRODUCTS IN THE LAGOS METROPOLIS)

ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIA PRODUCTS. (A STUDY OF FOOTWEAR PRODUCTS IN THE LAGOS METROPOLIS) CHAPTER ONE  1.1 BACKGROUND OF THE STUDY Nigeria is facing economic recession which became noticeable in the early eighties. This is aggravated by the global economic recession caused by the famous oil glut. The pangs of the recession […]

ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC

ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC ABSTRACT It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based research. As a result, it is either that the product fails out rightly or gains […]

A COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIFFERENT BRANDS OF MOTOR OIL LUBRICANT PRODUCTS IN ENUGU URBAN

A COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIFFERENT BRANDS OF MOTOR OIL LUBRICANT PRODUCTS IN ENUGU URBAN CHAPTER ONE  INTRODUCTION 1.1 BACKGROUND OF THE STUDY An oil lubricant has been a canon product in our society today due to uses of different types of moving objects like motor vehicles. A lubricant “some times referred to […]

PROSPECTS AND CHALLENGES OF CAMPUS BROADCAST STATION IN NIGERIA; A CASE STUDY OF UNIQUE 88.5 FM

PROSPECTS AND CHALLENGES OF CAMPUS BROADCAST STATION IN NIGERIA; A CASE STUDY OF UNIQUE 88.5 FM ABSTRACT It is not just good enough to obtain license, establish and start running a community radio station. The success of any organization is hinged on the fulfillment of the objectives of that organization. It is based on this […]

FACTORS AFFECTING THE QUALITY OF ‘FAMILY FORUM’- A RADIO PROGRAMME OF ANAMBRA BROADCASTING SERVICE, AWKA

FACTORS AFFECTING THE QUALITY OF ‘FAMILY FORUM’- A RADIO PROGRAMME OF ANAMBRA BROADCASTING SERVICE, AWKA CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF STUDY “The lesson to be learned is that the future belongs to the station to the extent that the station that produces and controls programming well will be successful”. Fepper (1995). Programming as the bedrock […]

THE ROLE OF TELEVISION IN ELECTORAL EDUCATION IN NIGERIA (A CASE STUDY OF NTA, UYO)

THE ROLE OF TELEVISION IN ELECTORAL EDUCATION IN NIGERIA (A CASE STUDY OF NTA, UYO) CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Historically, television broadcasting in Nigeria has been use as a medium of communication that seeks to enrich the life of average Nigerian by influencing positively its social, cultural, economic, political and […]

THE USE OF STATE BROADCAST MEDIA AS PROPAGANDA MACHINERY BY A STATE GOVERNMENT

THE USE OF STATE BROADCAST MEDIA AS PROPAGANDA MACHINERY BY A STATE GOVERNMENT CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Broadcasting, according to Robert White (1999:485) was introduced as a form of military communication in the 1920’s, the apogee of nationalism and government propaganda. Dominick (1990:175) one of the striking facts about broadcasting is […]

USE OF STATE BROADCAST MEDIA AS PROPAGANDA MACHINERY BY STATE GOVERNMENT.

USE OF STATE BROADCAST MEDIA AS PROPAGANDA MACHINERY BY STATE GOVERNMENT. ABSTRACT In several quarters, there have been allegation making round, that state governments use their state Broadcast media as propaganda machinery. The focus is to investigate such allegation using Enugu State Broadcasting Service (ESBS) radio/TV as a case study. The study was based on critical theory […]

EFFECT OF TRADITIONAL MEDIA OF COMMUNICATION AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT.

EFFECT OF TRADITIONAL MEDIA OF COMMUNICATION AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT. ABSTRACT The study is a critical examination of the effect of mass media in Traditional media of communication as tools for effective rural development. Notwithstanding the various modern means of communication such as RADIO, INTERNET, TELEVISION, NEWSPAPERS, MAGAZINES, etc. The rural means of communication is […]

COMMUNICATION: THE KEY IN EFFECTIVE PUBLIC RELATION

COMMUNICATION: THE KEY IN EFFECTIVE PUBLIC RELATION CHAPTER ONE 1.1    INTRODUCTION Nolte (1974), one of the legendary public relation consultant and other said, “That are two requirements for success in the field of public relations. First, the person must have an agreeable, likeable personality.” Secondly the person must be able to communicate. The most charming personable, […]

AN ASSESSMENT OF THE ROLE OF MASS MEDIA IN REBRANDING NIGERIA.

AN ASSESSMENT OF THE ROLE OF MASS MEDIA IN REBRANDING NIGERIA. ABSTRACT This study examines the role of mass media in rebranding Nigeria with attention on the Nigerian Television Authority. The role of the media is an indispensable tool that ensuring national and international development, before any country can attain the peak of her success. The […]

INFLUENCE OF AIRTEL BILLBOARD ADVERTISEMENT ON CONSUMERS PATRONAGE

INFLUENCE OF AIRTEL BILLBOARD ADVERTISEMENT ON CONSUMERS PATRONAGE CHAPTER ONE INTRODUCTION Background of the Study Communication is life and life is communication. Communication is ubiquitous, it is all around man. Man cannot do without communication in the society. It leads people from instinct to inspiration through various processes and system to enquiring command and control. […]

THE INFLUENCE OF GRATIFICATION ON JOURNALISM PRACTICE

THE INFLUENCE OF GRATIFICATION ON JOURNALISM PRACTICE CHAPTER ONE INTRODUCTION 1.1 Background of the Study As a profession that serves the interest of the public. Journalist has degree responsibilities in the society. Every day, journalist face challenges that test their ethical values and responsibility to truth telling despite professional code of ethics, journalist may violates the […]

AN ASSESSMENT OF MASS MEDIA’S ROLE IN THE CAMPAIGN AGAINST DRUG ABUSE IN NIGERIA

AN ASSESSMENT OF MASS MEDIA’S ROLE IN THE CAMPAIGN AGAINST DRUG ABUSE IN NIGERIA CHAPTER  ONE INTRODUCTION     1.1      BACKGROUND OF THE STUDY   There  is no limit to the study of media and society. Media and society as  a  subject covers a wide  range  of issues. Communication has  a lot to do with the  individual.  It effects […]

THE EFFECTS OF TELEVISION ADVERTISEMENTS ON THE BUYING HABIT OF CONSUMERS [PEAK MILK ADVERT IN PERSPECTIVE]

THE EFFECTS OF TELEVISION ADVERTISEMENTS ON THE BUYING HABIT OF CONSUMERS [PEAK MILK ADVERT IN PERSPECTIVE] ABSTRACT This study is aimed at giving insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful […]

THE ROLE OF INDEPENDENT TELEVISION BENIN IN POLITICAL MOBILIZATION OF RURAL AREAS IN NIGERIA

THE ROLE OF INDEPENDENT TELEVISION BENIN IN POLITICAL MOBILIZATION OF RURAL AREAS IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background of study. The Nigerian electorate in recent years has been intensely individualistic groups. Hence political parties usually confront pro-found cultural differences given the cultural structure of the Nigerian electorate. Independent Television Benin is an electronic media […]

TELEVISION ADVERTISEMENT OF MILO BEVERAGE ON CONSUMERS PURCHASING HABIT.

TELEVISION ADVERTISEMENT OF MILO BEVERAGE ON CONSUMERS PURCHASING HABIT. CHAPTER ONE INTRODUCTION 1.1             BACKGOUND TO THE STUDY A typical market is made up of people who have various need, some are buyer in the market while other are sellers, each participant in the exchange process is often confronted with the problems of searching. Every attempt to […]

CULTURAL IMPACT ON WOMEN EDUCATION IN SOME SELECTED COMMUNITIES

CULTURAL IMPACT ON WOMEN EDUCATION IN SOME SELECTED COMMUNITIES Abstract Culture plays a crucial role in the formation, social development, socialization and entire personality composition of every member of a particular society. The research is thrust to examine cultural impact on women education in some selected communities in Arochukwu local government area of Abia state. […]

SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PRODUCT

SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PRODUCT CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY Recent statistics indicate that the number of people accessing the Internet exceeds two billion four hundred thousand, i.e. 34% the world’s population (Internet World Stats 2013). Moreover, one out of every seven people in the […]

A STUDY OF TELEVISION PROGRAMME CONTENT AND AUDIENCE PREFERENCE

A STUDY OF TELEVISION PROGRAMME CONTENT AND AUDIENCE PREFERENCE ABSTRACT The Nigerian Television Authority also known as NTA was inaugurated in 1977 and is the government owned body in charge of television broadcasting in the country. NTA claims to run the biggest television network in Africa with stations in several parts of Nigeria. Formerly known […]

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