ABSTRACT

This research is intended to highlight the role of a computerized market information system for the Nigerian breweries located in 9th Mile Corner Ngwo as compared too the manual method of market.  The research goes a long way to identify the various problems associated with the organization and possible solution to the problems as to boast market structure. Also to highlight an overview of market by numerous authors as the back bone of profitability.

 

CHAPTER ONE

INTRODUCTION

The 9th Mile Corner Ngwo is a marketing area with different companies or organizations located in the area, such as, the Nigerian Breweries Limited (NBL), Nigeria Brewery Company (NBC) and so on.  These organizations have their marketing potentials to win public confidence if they are fully explored.  To establish a good information with a computerized system is the greatest desire of every organization. It has been observed that some of these organizations lack a computerized system for marketing as their efforts towards buying and selling activities are manually performed.

However, the electronic device used in processing information in a designed format called the computer, came into most organizations as an accountant and also as a labour serving device.  Although to a reasonable extent, these sues of the computer tend to slow down development in other areas, before the computer was seen by most management as the potential device to replace executive personnel in time. Besides, the compute does the job of the accountant by using compute operators who are vested with financial ability.  But today, computer has reduced the world to a global village today, many jobs such as accounting, editing, sorting marketing and many others can be performed by the computer.

Therefore, this research is being under taken to identify the usefulness of compute in information system as related to these organizations.  This is to maintain speed, reliability and accuracy in these establishments.  Before a vehicle loads a number of creates of beer to the market, a correct number should be recorded and stored in the system as to avoid errors of calculation.  If this particular number of crates is noted by the computer, then it should be able to calculate and give the exact amount of money that will be returned by the seller.  The computer should be able to know the exact number of vehicles that will be moving out daily for sales of beer.  A subscriber of this mentioned organizations should have a system that will be sending information relating to their marketing position through E-mail. This will enhance the marketing opportunities of the organizations and maintain their information system of marketing in the organization.

1.1    STATEMENT OF PROBLEM

These organizations have numerous problems but I would mention but a few as follows;

i)  Lack of computerized system of marking

ii) Lack of proper information flow between the organization and the subscribers

iii) Lack of trained staff to man the compute as to work effectively and efficiently.

iv) Over work because of manual labour in the organization

v) Inability to win public confidence as related to their marketing strategies.

However, observations have shown that the marketing system, advertisers, business person and these have fallen below expectation.  Their performances have not been commensurate with the huge sum of money which their customers, are always sinking in ensuring the provision of high quality marketing system.

1.2   PURPOSE / AIMS OBJECTIVES OF THE STUDY

The purposes or aim by which this research is undertaken are as follows:

i.  The study is expected to provide a computerized marketing concept for the organizations.

ii.  It is also expected that the outcome of study could prove useful to the organizations who will realize the impact of customers services.

iii. To serve the organizations with the ability to tackle issues of public interest as regulated to market strategies.

iv. The study is expected to be another existing stock of knowledge to these organizations.

v.  To access the accuracy and reliability of a computerized market system and compare to the manual system of marketing.

vi. To correct the lapses found in the course of marketing with the manual system.

vii. To improve the enhancement of economic reforms with the aid of computer in these organizations.

1.3   SIGNIFICANT OF THE STUDY

This project will be of importance to the Nigerian Brewery Company (NBC), Nigeria Breweries Limited (NBL) and to every other organizations located in 9th Mile Corner.  From these problems confronting these organizations as highlighted in the project, the organizations will be able to discern some of the reasons why their market system have not been able to satisfy fully the course of their establishments.  In the course of this project, some handy suggested solutions to these problems will be highlighted.

Also, the market information system will be able to know the extent of their benefits from these system of computerized system of market.  Consequent upon the detailed explanations of the aims/objectives, modes of operations and functions of this market system depicted in the project, different companies and organizations will be able to ascertain from this project what it takes to establish a good computerized market information system and of what benefits it is to the organizations that make use of this system. Ultimately, organizations in the similar or related topic can equally make use of this project for guidance or assistance in their own project or works.

1.6    SCOPE OF THE STUDY

The study is an attempt for a designed and implementation of a computerized market information system in 9th market corner Ngwo.