Content

The adverts will be satisfied with the publications, and that the readers’ attention will be captured at the sight of such adverts.

Scope of the Study

This study is basically limited in space to the Vanguard Newspaper of Nigeria, and also to the world of publication and journalism.

Definition of Terms

1.                Advertisement: A public notice or announcement

2.                Newspaper: A printed publication containing news, advertisement and correspondence

3.                Announcement: To make publicly known