ABSTRACT Social media sites such as Facebook are potent tools in modern communication and marketing. Considering Social media’s growing popularity, particularly Facebook, this study assessed the use osf social media as advertising vehicles. The study explored the usage level of social media by consumers and advertisers in Port Harcourt and the effect such use […]
Tag Archives: COMMUNICATION ARTS
ANALYSIS COMPARATIVE OF THE PERFORMANCE OF JOURNALISTS IN GOVERNMENT AND PRIVATE OWNED MEDIA ORGANISATIONS
ABSTRACT This research work is aimed at finding the journalist that is freer between those in private and government owned media organizations, using Raypower and FRCN Enugu as a focus, to achieve maximum and accurate findings. The researcher made use of survey design. To gather necessary information, copies of questionnaire were administered and retrieved from […]
ADVERTISING PRACTICE IN NIGERIA: DEVELOPMENT, NEW TRENDS, CHALLENGES AND PROSPECTS
Abstract The study identifies the meaning of advertising and traced its earliest history in Nigeria. The study mentioned some of the new trends in advertising in Nigeria which include the practice of Integrated Marketing Communications (IMC); which is the combination of various marketing communication techniques like advertising, public relations, publicity, sales promotions, events marketing, etc, […]