CHAPTER ONE INTRODUCTION 1.1 Background to the Study In modern day governance globally, the issue of Good Governance has assumed the front burner as an indispensable requirement for social, economic and political developments (World Bank, 1989, UNESCO, 2005; Nanda, 2006; Hout, 2007; Gisserlquit, 2012), yet better governance continues to be a source of worry and […]
Tag Archives: COMMUNICATION ARTS PROJECT TOPICS
ROLE OF MASS MEDIA ON THE FIGHT AGAINST KIDNAPPING IN NIGERIA
ABSTRACT The issue of kidnapping has attracted global attention as a result of its enormous harm to the socio-economic fabric of nations. Its effects go beyond the physical damage to include psychological effects on the people. In Nigeria, many people have suffered acts of kidnapping, including the media. The Boko Haram group had earlier […]
COMMUNITY RADIO AS AN EFFECTIVE TOOL FOR AGRICULTURAL DEVELOPMENT
COMMUNITY RADIO AS AN EFFECTIVE TOOL FOR AGRICULTURAL DEVELOPMENT ABSTRACT The purpose of this study was to assess the role of community radio as an effective tool for agriculture agricutural development in Obokun LGA. The study also sought to investigate the perceptions and attitudes of the farmers towards the program, find out how the farmers […]
BENEFIT OF SALES PROMOTION AND ADVERTISEMENT IN PROMOTING ORGANIZATIONAL GOALS A CASE STUDY OF GLOBACOM NETWORK
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Nowadays, organization are undergoing fast growth and often disturbing transformation which are due to the information technology and technological advancement currently going on. Sales promotion and advertisement consist of short term incentive to encourage sale and advert of product or services Kotter and Amstrong (2004). Also Dennis […]
AUDIENCE PERCEPTION AND BELIEVABILITY OF SOCIAL MEDIA ADVERT ( A STUDY OF FACEBOOK)
ABSTRACT Social media sites such as Facebook are potent tools in modern communication and marketing. Considering Social media’s growing popularity, particularly Facebook, this study assessed the use osf social media as advertising vehicles. The study explored the usage level of social media by consumers and advertisers in Port Harcourt and the effect such use […]
ATTITUDE OF NIGERIAN JOURNALISTS TOWARD SCIENCE AND TECHNOLOGY REPORTING
CHAPTER ONE INTRODUCTION 1.1 Background to the Study Science and technological reporting is a form of specialized reporting in Mass Media whose history in Nigeria is not researched. The Mass Media in Nigeria generally give less attention to the coverage of science and technology development when compared with other beats such […]