DOWNLOAD UNDERGRADUATE, POSTGRADUATE AND FINAL YEAR RESEARCH PROJECT TOPICS AND MATERIALS, FIND  AND DOWNLOAD FREE PROJECT TOPICS AND MATERIALS PDF AND MS WORD, LIST OF SCHOOL PROJECT TOPICS AND MATERIALS FOR ALL DEPARTMENTS AVAILABLE HERE. LOOKING FOR HOW TO WRITE A PROJECT, WHERE TO DOWNLOAD PROJECT MATERIALS, FIND COMPLETE PROJECT MATERIAL CHAPTER 1 TO 5 OR HIRE A PROFESSIONAL RESEARCH WRITER? CALL OUR CUSTOMER CARE +234 806 418 2657, WHATSAPP VIA +234 816 757 4565
TELEPHONE HOTLINE: +234 81 67 574 565, +234 80 64 182 657, EMAIL: Info@eliteproject.com.ng

INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER BUYING HABITS OF GUINNESS STOUT IN IKEJA COMMUNITY OF LAGOS STATE

COMPLETE SCHOOL PROJECT TOPICS & MATERIALS :
CHAPTERS:
Chapter 1-5 | DOC FORMAT: MS WORD/PDF | PRICE: ₦5,000

Abstract

The study was on the Influence of Television on Consumer Buying Habits of Guinness Stout in Ikeja Community of Lagos State. It started with general introduction to the research, statement of the problem and purpose of the study. This was followed by comprehensive literature review of television advertising on consumer buying habits of Guinness Stout in Ikeja community of Lagos State. The researcher made use of the survey design to gather necessary information. Simple random sampling was used to select a sample of the population.  Through the research methodology involving collection of data from a sample of residents of Ikeja in Lagos State, the researcher applied self-administered questionnaire to obtain primary data which was later analyzed by simple percentage and the hypotheses were tested using the chi- square analysis method. The result showed that television was viewed as the most preferred medium of advertisement of Guinness Stout. The researcher made the recommendation based on the findings that more attention should be focused on using television medium for advertisement of Guinness Stout.

NEED SUPPORT?

TO SPEAK WITH OUR ONLINE CUSTOMER-CARE

BACK
error: Premium content
ELITE PROJECT TOPICS AND MATERALS POWERED BY NTECHY DIGITAL SYSTEM |Find & Download complete undergraduates & final year BSc,HND,OND Project topics and materials online.
PROJECT TOPICS AND MATERIALS IN NIGERIA, GHANA AND OTHER COUNTRIES