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AN ASSESSMENT OF THE ROLE OF MASS MEDIA IN REBRANDING NIGERIA.

ABSTRACT

This study examines the role of mass media in rebranding Nigeria with attention on the Nigerian Television Authority. The role of the media is an indispensable tool that ensuring national and international development, before any country can attain the peak of her success. The contribution of the media cannot wished away, rebranding  of Nigeria must be a collective goal both media and the government, government at all level must do a lots to get the people of Nigeria into this collective goal of rebranding Nigeria the government must ensure  justice equity and fair play, they must provide security for all the citizen, infrastructure and above all the judicious use of public fund, in order words they must be sincere in fighting corruption without fear or favor of any body that against the law, and they should gives mass more free hand to execute their function in rebranding Nigeria, these action could get Nigeria to start believing in country. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. Findings of the study have shown that it is what is place on the media that people would read, watch and listen to. By this the rebranding of programme can be actualized. Recommendation is that mass media should be given free hand to perform this duty as the 22 section of 1999 stipulates it that the mass media shall all time be free to uphold the responsibility and accountability of the government to the people.