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AN APPRAISAL OF MULTIMEDIA APPROACHES TOWARDS EFFECTIVE HIV/AIDS CAMPAIGN

ABSTRACT

The appraisal of multimedia approaches towards effective HIV/AIDS Campaign in Cross River State (the study of the resident of Yakurr metropolis) which is the main trust of this study cannot be overemphasized yet remain a dominant feature towards eradicating the pandemic. The objective of this work was to find out the frequency of participation and exposure to HIV/AIDS Campaign on the people of Yakkur metropolis. Survey method was used for the work and random sampling was adopted in selecting the sample of the population for data collection. The instrument of data collection was questionnaire distribution. The population of the study is 200 and the sample size is 200 respondents selected from four different strict in Yakkur, representing Cross River State when the study was carried out. The findings of the study was that the multimedia campaigns in HIV/AIDS proved effective and have the reduced the spread of the pandemic within the state. The researcher however recommends that the multimedia usage should encompass the use of indigenous language to further educate the masses adequately.