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ABSTRACT
This study investigate the sales and usage of secondhand clothing in Alimosho local government area of Lagos State. Social construction, sales and usage of secondhand clothing. Certain conditions compel individual into taking decisions and actions. Sales and usage of secondhand clothing is a major occupation, for which, Igbo people are famous. With the economic downturn, more Igbo people have taken to the sales of secondhand clothing. Today, sales of secondhand clothing are no longer exclusive Igbo affairs. Government policy has caused inflation, which has in turn, deprived people employment and even choices in terms of wears. As a result, patronage of used clothes that was a character of the low income earner, and people with no or low education, has become an attraction to educated folks as well as medium income earners. The rising population of the patrons of used clothing has in effect, significantly led to a rise in importation of used items especially through illegal perceptions. This study is carried out with duly valued questionnaires and indepth interview were used as instrument to collect primary data from 150 respondents from various market in Alimosho which are Kantagua. Igando, Ikotun and Egbeda market for statistical analysis. The results of data collected were analyzed and transcribed with Pearson’s Product moment correlations statistical tool to test the three (3) hypotheses formulated. The result of the three hypotheses tested indicated that: there is a significant relationship between social construction of sales and usage of secondhand clothing in Alimosho Local Government, consumer do attached meaning to the usage of second-hand clothing in Alimosho Local Government and problems associated with the sales and usage of second-hand clothing in Alimosho local Government area of Lagos metropolis. The findings of this research revealed that the sales and usage of secondhand clothing have adverse effect on the nation economy which ranges from diseases, loss of cultural values and unemployment. The study reveals that people also benefits from the sales and usage of secondhand clothing as a result of factors which are durability, quality and cost. From this study, it was also realized that there are various places where people get secondhand clothing from and people attached meanings to it. It recommended that consumers should appreciate and patronize local products, if such products meet their needs and expectations in the face of competing brands from oversea. No nation became advanced suddenly; some of them sacrificed and had an inward orientation that favoured their economies. It is better to encourage domestic producers of this product to put in their best to make the product viable and saleable. That local fabric/garment producers need to address themselves to the socio-economic factors influencing secondhand clothes traders to prefer these imported items. Attention should be given to the implications on local production and marketing if the local industry is to meet consumer needs satisfactorily, the industry should strive to make high domestic sales so that exportation makes a small contribution to business performance. Domestic sales will make local industries almost self-reliant. The Nigerian government through the standards organization of Nigeria (SONs) need to monitor quality of locally produced clothing so that consumers within and without Nigeria are not disappointed. Finally, enlightenment campaigns and workshops must be conducted to train and reorientate both producers and consumers. Also research and development institute that will take care of this sector should be put in place or become more functional if it is already in existence.
CHAPTER ONE
BACKGROUND TO THE STUDY
1.0INTRODUCTION
The social construction of sales and usage of second hand clothing has been a contemporary issues in Nigeria which cannot be overemphasized. Secondhand clothing (SHC) traces their origin from wealthy westerners who contribute their obsolete clothing as donations to charity organizations (Dougherty, 2004; Slotterback, 2007). Larger charities first sort through the donations to add to their stock stores and then sell the surplus to secondhand clothing dealers to help generate funds towards assistance programs. Slotterback (2007) reported that about 80% of the donated clothing is usually sold to secondhand clothing merchants. The merchants sort the secondhand clothing by condition and then categorize in groups which they bundle in bales whose prices vary according to quality of the contents. Clothing merchants from the importing countries visit the offices of exporters to ascertain the quality, negotiate the price, pay for the bales and then ship the clothing to the country of origin (Olumide, 2011). It has been observed presently that Nigeria and Kenya is one of the largest importers of secondhand clothing (locally referred to as ‘Okirika, Benddown boutique and Tokunbo while Kenya called it “Mitumba’ meaning ‘onslaught’) in Sub Sahara Africa respectively.
Buying behaviour according to Dawson et al (2006), are set of attitudes that characterize the patterns of consumers’ choices. Apart from the essential internal factors, which are recognized as influential to buying behaviour, there are a number of external situational contexts that affect consumer choices. Consumer behaviour is a combination of customers’ buying consciousness and external incentives which are likely to result in behaviour remodeling. The society’s culture such as norms, philosophies, settlement, customs religion, festivity, class, lifestyle and other subculture influence how individual consumers buy and use secondhand products, and help explain how groups of consumers behave. There has been a current need for individuals and families to develop sustainable ways of living. One of the important areas of sustainable living is through maintainable clothing and textile consumption. Maintainable consumption is using resources in a way that minimizes harm to the environment, while supporting the well-being of people (OECD, 2008). Maintainable clothing or fashion consumption is the use of clothing for purposes beyond utilitarian needs which is achieved while enabling the
future generations to meet their needs (Nordic Initiatives, Clean and Ethical (NICE, 2012). Secondhand Clothing trade (SHCT) represents an insignificant proportion of the total global trade in clothing (0.5%), more than 30% of the imports goes to the Sub Sahara African (SSA) countries (Baden & Barber, 2005). Despite being overtaken by
imports from Asia to Africa, the use of Secondhand Clothing still significant.
According to Mangieri (2006) and Slotterback (2007) opined that having increased drastically since 1990 the global Secondhand Clothing trade (SHCT) is worth more than USD 200 billion each year with almost all countries in the world becoming involved in it either as exporters, processors, re exporters or importers. Used clothing markets exist in over 100 countries globally (Slotterback, 2007). The United States, the Netherlands and Japan participate in SCHT as major exporters while the developing countries like Nigeria are the major importers and consumers of Secondhand clothing (Baden and Barber, 2005).
1.1STATEMENT OF PROBLEM
The economic downturn of the past has affected nearly every segment of the Nigeria economy of the past has affected nearly every segment of the Nigeria economy .The sales and usage of secondhand clothing is one of the business, people are engaging themselves with and its increasingly gaining ground in Nigeria. The rapid increase of population unemployment is one of the major factors pushing many individuals to sell and buy secondhand clothing, all over the world.
Nigeria as a country is posed with a lot of problems, which includes poverty ,unemployment, lack of resources, and low wage income are making individuals sell and use secondhand clothing.
Typically, the importation of used clothes would result in a downward shift of the demand curve in the new apparel industry. According to studies (Slotterback 2007) many reasons accounts for the sales and usage of secondhand clothing.
1 .Unemployment among individuals.
2..Poverty, both relative and absolute poverty.
- Low wage income and lack of better job opportunities.
1.2RESEARCH QUESTIONS
In this study, an attempt was made to provide answers to the following questions.
i.What are the meanings attached to the sales and usage of secondhand clothing by people?
ii.What are the reasons why people use and sale secondhand clothing?
iii.What categories of people use secondhand clothing?
iv.What are the business strategies involved in the sales of secondhand clothing?
v.What are the problems associated with the sales and usage of secondhand clothing?
1.3 OBJECTIVES OF STUDY
The main objective of this study is to investigate social construction of sales and usage of second-hand clothing in Alimosho local government area of Lagos metropolis. This is however divided into the following sub objectives;
i. To know whether there is any meaning attached to the sales and usage of second-hand clothing by people of Alimosho local government area of Lagos metropolis.
ii. To ascertain the reasons why people use and sell secondhand clothing
iii. To identify the categories of people that use secondhand clothing Alimosho local government area of Lagos metropolis
iv. To identify the business strategies involved in the sales of secondhand clothing.
v. To examine the problems associated with the sales and usage of secondhand clothing.
1.4 SIGNIFICANCE OF STUDY
This study will be of great importance to policymakers in the sense that it will be an assistance to make rightful and necessary policy that will encourage and favorable to Nigerian textile industry, individual have found that thrift stores often reflect the community in which they reside and quality clothing with the tags still in some wealthier neighborhoods. Also, Goodwill found to be expensive, as far as thrift store goods or cloth cheaper than new one. Their prices are definitely higher, but it does seem that they do a better job of filtering out junk, spouses often believe that the level of income determines the purchasing power, researchers and general public in the sense that it will assists them to know the adverse effect of social construction of sales of usage secondhand clothing, causes and solution to the consumption.
The Nigeria Demographic Health Survey(NDHS) significantly emphases that an ideal vehicle for studying not only the linkages between secondhand clothing usage and health and demographic outcomes. This study will help to solve current or existing problem as it affect Textile Company in Nigeria. It will also help the government in terms of planning and budget revenue in the appropriate ways putting all things into consideration such as what the people so desire. This study would raise various suggestions and recommendations that will go a long way to minimize these problems and their attendance effects. Student writing their research project on similar topic will be guided as the finding and recommendations will be serve as a map, pointing them to the path to treat. Undertaken a study of this nature will expose the researcher to rigorous and challenging exercise of writing a project, which need a lot of concentration handwork and patience.
1.5 SCOPE AND DELIMITATION OF STUDY
The study is designed to investigate the social construction of sales and usage of second-hand clothing in Alimosho local government area, Lagos metropolis. Specifically, the scope covers social construction of sales and usage of second-hand clothing in Iyana-Ipaja, Egbeda and Ikotun area of Lagos State. This covers:
a. Iyana Ipaja (Kantagwa Market)
b. Ikotun ( Ikotun Market)
c. Egbeda (Egbeda Market)
This study is utmost important simply because the researcher discovered that most of the people living in the aforementioned area prefers secondhand clothing to new one due to the presence of large markets in that area such as Ikotun BRT Terminal and Kontogora market. This research study, like any other research is bound to have limitations, through these limitations does not have significant effect on the validity of the study. This include:
Insufficient fund to carry out the study. It should be noted that money will be needed for transportation to the field, typing and printing etc. and shortage of it (money), may affect the proper scrutiny of this study. Also inadequate information from the respondents serves as another major factor that may affect this research exercise. More so, shortage or inadequate time to carry out the research work cannot also but mentioned among those other factors that serves as a constraints to this study.
1.6 DEFINITION OF TERMS
For better understanding of the various terms related to and in this research project, it is necessary to briefly define these term m their general meaning and specific contextual application to the topic under discourse:
SALES: In general, a transaction between two parties where the buyer receives goods (tangible or intangible), services and/or assets in exchange for money.
SOCIAL CONSTRUCTION: This is perception of consumer towards any social phenomenon and the meaning attached to it. Social construction is something you might not be aware of. You are somewhat living in segregation depending on what gender, race and class you are. Race, class and gender don’t really mean anything. They only have a meaning because society gives them a meaning. Social construction is how society groups people and how it privileges certain groups over others.
SECONDHAND CLOTHING: Items of clothing that have been previously owned by someone else. Besides, second-hand or used good is one that is being purchased by or otherwise transferred to a second or later end user. A used good can also simply mean it is no longer in the same condition as it was when transferred to the current owner. When “used” means an item has expended its purpose (such as a useddiaper), it is typically called garbage, instead. Used goods may be transferred informally between friends and family for free as “hand-me-downs” or they may be sold for a fraction of their original price at garage sales or in church bazaarfundraisers.
USAGE: Usage is defined as the way that something is being used, or to the proper way to make use of something such as a word or phrase or tool.