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		<dc:creator><![CDATA[Uduak Effiong]]></dc:creator>
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					<description><![CDATA[UNDERSTANDING THE INFLUENCE OF SOCIAL MEDIA ON THE PURCHASE DECISION PROCESS CHAPTER ONE INTRODUCTION 1.1 Background of the Study The emergence of social media has revolutionized how individuals interact, communicate, and make decisions, particularly in the realm of consumer behavior. The purchase decision process, which involves the recognition of needs, information search, evaluation of alternatives, [&#8230;]]]></description>
		
		
		
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