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	<title>MOBILE BANKING ADOPTION AND MARKETING COMMUNICATION: A CASE STUDY OF GTBANK BRANCHES IN IBADAN OYO STATE</title>
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	<title>MOBILE BANKING ADOPTION AND MARKETING COMMUNICATION: A CASE STUDY OF GTBANK BRANCHES IN IBADAN OYO STATE</title>
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		<title>MOBILE BANKING ADOPTION AND MARKETING COMMUNICATION: A CASE STUDY OF GTBANK BRANCHES IN IBADAN, OYO STATE</title>
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		<dc:creator><![CDATA[Uduak Effiong]]></dc:creator>
		<pubDate>Sat, 13 Dec 2025 09:02:20 +0000</pubDate>
				<category><![CDATA[BANKING & FINANCE PROJECTS TOPICS AND MATERIALS]]></category>
		<category><![CDATA[MARKETING PROJECTS TOPICS AND MATERIALS]]></category>
		<category><![CDATA[MOBILE BANKING ADOPTION AND MARKETING COMMUNICATION: A CASE STUDY OF GTBANK BRANCHES IN IBADAN OYO STATE]]></category>
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					<description><![CDATA[MOBILE BANKING ADOPTION AND MARKETING COMMUNICATION: A CASE STUDY OF GTBANK BRANCHES IN IBADAN, OYO STATE CHAPTER ONE INTRODUCTION Abstract This study examines mobile banking adoption and the influence of marketing communication on its uptake at Guaranty Trust Bank (GTBank) branches in Ibadan, Oyo State, Nigeria. A mixed-methods approach was adopted, combining quantitative surveys administered [&#8230;]]]></description>
		
		
		
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