TELEPHONE HOTLINE: +234 90 25 557 297, +234 80 64 182 657, EMAIL: Info@eliteproject.com.ng

ROAD TRANSPORTATION MANAGEMENT AND CUSTOMER SATISFACTION IN NIGERIA

CHAPTER ONE INTRODUCTION Background of the study Customer satisfaction is crucial for the success and survival of any business. It is one of the important determinants of loyalty. That’s why; it is a key aspect of companies’ strategic planning. Customer satisfaction is a sense of pleasure and bliss as one feels after purchase or usage. […]

IMPACT OF EFFECTIVE MARKETING STRATEGY ON COMMERCIAL BANK PERFORMANCE IN NIGERIA.

CHAPTER ONE 1.0 INTRODUCTION 1.1 Background to the Study In the last four. decades, marketing strategies have evolved from “transactional” to “relationship” marketing. The business model of yesterday supported mass marketing, mass production, and standardized products and services. Companies that continue to rely and operate on this obsolete model will fall behind the competition. (Berry, […]

FOOD SAFETY PRACTICES AMONG FOOD VENDORS IN SECONDARY SCHOOLS IN ILORIN

ABSTRACT Background of the study: Food is an important basic necessity which is essential for health and wellbeing of humans and so if the proper food handling and preparation processes are not followed it might pose health risks to the consumer. Pupils in schools can be exposed to infections and possible complications; gastroenteritis can impair […]

EFFECTS OF ADVERTISING ON SALES PERFORMANCE OF MANUFACTURING COMPANIES

A CASE STUDY OF SLEEPING BABY COMPANY CHAPTER ONE 1.0 Introduction. This chapter will present the background to the study, problem statement, purpose of the study, objectives of the study, the research questions, the scope of the study, the significance, and operational definition of terms and finally the conceptual framework of the study. 1.1 Back […]

EFFECTS OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER RETENTION BY AGRIBUSINESS FIRMS IN ABA METROPOLIS OF ABIA STATE, NIGERIA

ABSTRACT The purpose of this research is to examine the effects of customer relationship management (CRM) on customer retention by agribusinesses in Aba Metropolis of Abia State. To achieve the aim of this study, fourteen agribusiness firms were randomly selected and from each firm, two staff and five customers were randomly selected. A total of […]

DISCOUNT RATE IN MANUFACTURING COMPANY

A CASE STUDY OF MOUNT OLIVE COMPANY ABSTRACT The basic aim of this project is to provide a simplified method of discount rate for manufacturing company using Mount Olive Company as a case study. Due to the rapid improvement in modern science and technology in ratifications of life there is need for the management of […]

CONSUMER SATISFACTION AS KEY TO INDUSTRIAL GROWTH AND DEVELOPMENT

A CASE STUDY OF DANGOTE GROUP OF COMPANY NIGERIA PLC ABSTRACT This study researched into consumer satisfaction as a key to industrial growth and development. It examined the   significant impact of consumer satisfaction on the industrial growth and development. Marketing survey was conducted to elicit opinion on porously formulated hypothesis. The study discovered that effective […]

COMMUNICATING COOPERATE SOCIAL RESPONSIBILITY TO NIGERIAN CONSUMERS. A STUDY OF GLOBALCOM EXPERIENCE IN LAGOS STATE

ABSTRACT The purpose of the study was to identify what cooperate social responsibility Communication strategies are being used by mobile phone companies and to determine the extent to which these cooperate social responsibility Communication strategies infuences  customers. The study sampled staff from globacom limited lagos as population study. The study revealed that Radio, TV and […]

BETWEEN ENTREPRENEURSHIP AND SUSTAINABLE DEVELOPMENT IN THE NIGER DELTA

CHAPTER ONE INTRODUCTION 1.1 Background to Study The recurring crisis and anxiety in the Niger Delta region in Nigeria can be attributed to high unemployment and poverty by successive governments and oil companies to support critical human development and basic social services. The Niger Delta region also suffers from a significant reduction in basic infrastructure […]

BENEFIT OF SALES PROMOTION AND ADVERTISEMENT IN PROMOTING ORGANIZATIONAL GOALS A CASE STUDY OF GLOBACOM NETWORK

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Nowadays, organization are undergoing fast growth and often disturbing transformation which are due to the information technology and technological advancement currently going on. Sales promotion and advertisement consist of short term incentive to encourage sale and advert of product or services Kotter and Amstrong (2004). Also Dennis […]

ASSESSMENT OF THE IMPORTANCE OF PURCHASING PROCEDURE IN AN ORGANIZATION

ABSTRACT The research study main aim was to determine the effects of purchasing strategies on organisational performance a case study of Goshen children hospital Owerri with specific objectives being to examine how quality management affects purchasing strategies at Goshen children hospital Owerri; to establish how supplier optimization affects purchasing strategies at Goshen children hospital Owerri; […]

An Automated Negotiation System for e-Commerce Store Owners to Enable Flexible Product Pricing

ABSTRACT If a store owner wishes to sell a product online, they traditionally have two options for deciding on a price. They can sell the product at a fixed price like the products sold on sites like Amazon, or they can put the product in an auction and let demand from customers drive the final […]

BACK
error: Premium content