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	<title>EFFECT OF DIGITAL MARKETING STRATEGIES ON CONSUMER PURCHASE DECISIONS: A STUDY OF JUMIA NIGERIA</title>
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	<title>EFFECT OF DIGITAL MARKETING STRATEGIES ON CONSUMER PURCHASE DECISIONS: A STUDY OF JUMIA NIGERIA</title>
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		<dc:creator><![CDATA[Uduak Effiong]]></dc:creator>
		<pubDate>Mon, 03 Aug 2026 13:06:04 +0000</pubDate>
				<category><![CDATA[BUSINESS ADMINISTRATION AND MANAGEMENT PROJECTS TOPICS AND MATERIALS]]></category>
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					<description><![CDATA[CHAPTER ONE INTRODUCTION 1.1 Background to the Study The rapid expansion of internet penetration and smartphone ownership across Nigeria has fundamentally altered the way businesses reach and persuade consumers. Traditional marketing approaches, which relied heavily on print, radio, and television advertising, have increasingly given way to digital marketing strategies such as social media marketing, email [&#8230;]]]></description>
		
		
		
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