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		<title>CONSUMER BUYING BEHAVIOUR AND MARKETING STRATEGIES (A STUDY OF COCA-COLA NIGERIA)</title>
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		<dc:creator><![CDATA[Uduak Effiong]]></dc:creator>
		<pubDate>Fri, 14 Aug 2026 08:43:45 +0000</pubDate>
				<category><![CDATA[BUSINESS ADMINISTRATION AND MANAGEMENT PROJECTS TOPICS AND MATERIALS]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Coca-Cola Nigeria]]></category>
		<category><![CDATA[Consumer Behaviour]]></category>
		<category><![CDATA[Consumer Buying Behaviour]]></category>
		<category><![CDATA[CONSUMER BUYING BEHAVIOUR AND MARKETING STRATEGIES (A STUDY OF COCA-COLA NIGERIA)]]></category>
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					<description><![CDATA[CHAPTER ONE INTRODUCTION 1.1 Background to the Study Marketing strategy refers to the deliberate set of actions and decisions an organisation adopts to identify, anticipate and satisfy the needs of its target market more effectively than its competitors, while consumer buying behaviour describes the mental, emotional and physical processes that individuals go through before, during [&#8230;]]]></description>
		
		
		
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