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IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR AND SALES VOLUME OF AN ORGANIZATION (A CASE STUDY OF PAMPERS)

CHAPTER ONE INTRODUCTION 1.1      Background of the study In recent years most adverts on television has a celebrity that projects the products or services by way of using the product and with this, has influence on the buyers and customers of these products and services and thus the sales volume of an organization. Basically, a celebrity […]

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS)

1.1 INTRODUCTIONNew technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in handy as a good example of new technological innovation that is making a great impact in […]

THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR USING STUDENTS OF FEDERAL POLYTECHNIC BIDA

CHAPTER ONE 1.1        Introduction              The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media.             Moreover, the internet is emerging as the most important source of information because of its ease wealth […]

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